Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3 MK0010 – Sales Distribution And Supply Chain Management (4 credits) (Book ID: B1220) ASSIGNMENT- Set 1 Marks 60 Note: Each Question carries 10 marks. Answer all the questions. 1. Describe the role of distribution channel. List the factors in the selection of distribution channel. 2. Compare and contrast the various types of sales organization structures. 3. Describe the term “physical distribution management”. Discuss various components of physical distribution management. 4. Describe the motivational factors used to motivate sales team. 5. Critically analyse the role of employment agencies and internal transferring.
6. List the roles and responsibilities of a sales manager.
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3 MK0010 – Sales Distribution And Supply Chain Management (4 credits) (Book ID: B1220) ASSIGNMENT- Set 2 Marks 60 Note: Each Question carries 10 marks 1. What is brand sponsorship? Explain how organizations maintain their sponsorship positions 2. Explain the different factors affecting cost of a warehouse. List the various types of warehouses and their uses 3. List the various modes of transportation available in India. List the advantages and disadvantages. 4. Define the term” logistical operations”. List the major components of logistical operations 5. Write a note on brand equity. 6. Describe the various types of retailers and briefly explain the concept of wholesaling.
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3 MK0011 – Consumer Behaviour (4 credits) (Book ID: B1221) ASSIGNMENT- Set 1 Marks 60 Note: Each Question carries 10 marks. Answer all the questions. 1. Why is it important to consider the behaviour of consumers while deciding on the marketing mix of the company? Elaborate with suitable examples. 2. List the different roles that a consumer plays while making a purchase decision. 3. Distinguish between differentiated, undifferentiated and concentrated marketing. Explain the concept with the help of suitable examples. 4. Explain the different Positioning approaches used by the companies Give examples. 5. Briefly explain the four personality types as identified by Carl Jung 6 Explain the concept of ideal and actual self. Give suitable examples..
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3 MK0011 – Consumer Behaviour (4 credits) (Book ID: B1221) ASSIGNMENT- Set 2 Marks 60 Note: Each Question carries 10 marks 1. List the important factors that influence consumer perceptions 2. List the differences between absolute threshold and differential threshold. Discuss the implications of Weber’s Law. 3. Recommend any three marketing situations where the principle of grouping can be used with advantage. 4. Define the term “attitudes”. Discuss three component models of attitudes 5. Discuss the application of multi-attribute model in changing consumer attitudes. 6. Discuss the different types of innovations with examples. Explain the role of communication and culture in diffusion of innovation.
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3 MK0012 – Retail Marketing (4 credits) (Book ID: B1222) ASSIGNMENT- Set 1 Marks 60 Note: Each Question carries 10 marks. Answer all the questions. 1. List the different stages involved in retail environment analysis. 2. Briefly explain GAP model of service quality 3. Explain the various types of retail store locations. List their pros and cons 4. List the factors that influence retail store image. Discuss the elements of an interior store design 5. Write short note on visual merchandising. 6 Briefly discuss the strategic retail planning process in.
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3 MK0012 – Retail Marketing (4 credits) (Book ID: B1222) ASSIGNMENT- Set 2 Marks 60 Note: Each Question carries 10 marks 1. Define the term positioning. Discuss various positioning approaches 2. Write a short note on- psychographic segmentation. 3. Briefly describe the criteria for effective segmentation. 4. How and when can demographic and benefit segmentation be used to maximum efficiency? 5. Briefly discuss the channel strategies adopted by the retailers. 6. Differentiate between relationship marketing and transactional marketing 7. Discuss the components of CRM
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 3 MK0013 – Market Research (4 credits) (Book ID: B1223) ASSIGNMENT- Set 1 Marks 60 Note: Each Question carries 10 marks. Answer all the questions. 1. Explain the problems associated with marketing research. 2. Explain the role of Marketing research in “decision-making” process 3. Describe consumer research process in detail. 4. What is the importance of customer research? 5. Describe data-driven MDSS in detail. 6. List the functions of marketing information system.
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 3 MK0013 – Market Research (4 credits) (Book ID: B1223) ASSIGNMENT- Set 2 Marks 60 Note: Each Question carries 10 marks 1. Describe the relation between research design and marketing decision process 2. List the factors that affect cost of a warehouse. Describe the various types of warehouses and their uses 3. Explain research process . Differentiate between Causal and Experimental design. 4. List the benefits and limitations of focus group interviews 5. Explain latest techniques of qualitative research.. 6. Explain multidimensional scaling
Master of Business Administration- MBA Semester 3 MK0010 – Sales Distribution And Supply Chain Management (4 credits) (Book ID: B1220) ASSIGNMENT- Set 1 Marks 60 Note: Each Question carries 10 marks. Answer all the questions. 1. Describe the role of distribution channel. List the factors in the selection of distribution channel. 2. Compare and contrast the various types of sales organization structures. 3. Describe the term “physical distribution management”. Discuss various components of physical distribution management. 4. Describe the motivational factors used to motivate sales team. 5. Critically analyse the role of employment agencies and internal transferring.
6. List the roles and responsibilities of a sales manager.
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3 MK0010 – Sales Distribution And Supply Chain Management (4 credits) (Book ID: B1220) ASSIGNMENT- Set 2 Marks 60 Note: Each Question carries 10 marks 1. What is brand sponsorship? Explain how organizations maintain their sponsorship positions 2. Explain the different factors affecting cost of a warehouse. List the various types of warehouses and their uses 3. List the various modes of transportation available in India. List the advantages and disadvantages. 4. Define the term” logistical operations”. List the major components of logistical operations 5. Write a note on brand equity. 6. Describe the various types of retailers and briefly explain the concept of wholesaling.
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3 MK0011 – Consumer Behaviour (4 credits) (Book ID: B1221) ASSIGNMENT- Set 1 Marks 60 Note: Each Question carries 10 marks. Answer all the questions. 1. Why is it important to consider the behaviour of consumers while deciding on the marketing mix of the company? Elaborate with suitable examples. 2. List the different roles that a consumer plays while making a purchase decision. 3. Distinguish between differentiated, undifferentiated and concentrated marketing. Explain the concept with the help of suitable examples. 4. Explain the different Positioning approaches used by the companies Give examples. 5. Briefly explain the four personality types as identified by Carl Jung 6 Explain the concept of ideal and actual self. Give suitable examples..
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3 MK0011 – Consumer Behaviour (4 credits) (Book ID: B1221) ASSIGNMENT- Set 2 Marks 60 Note: Each Question carries 10 marks 1. List the important factors that influence consumer perceptions 2. List the differences between absolute threshold and differential threshold. Discuss the implications of Weber’s Law. 3. Recommend any three marketing situations where the principle of grouping can be used with advantage. 4. Define the term “attitudes”. Discuss three component models of attitudes 5. Discuss the application of multi-attribute model in changing consumer attitudes. 6. Discuss the different types of innovations with examples. Explain the role of communication and culture in diffusion of innovation.
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3 MK0012 – Retail Marketing (4 credits) (Book ID: B1222) ASSIGNMENT- Set 1 Marks 60 Note: Each Question carries 10 marks. Answer all the questions. 1. List the different stages involved in retail environment analysis. 2. Briefly explain GAP model of service quality 3. Explain the various types of retail store locations. List their pros and cons 4. List the factors that influence retail store image. Discuss the elements of an interior store design 5. Write short note on visual merchandising. 6 Briefly discuss the strategic retail planning process in.
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3 MK0012 – Retail Marketing (4 credits) (Book ID: B1222) ASSIGNMENT- Set 2 Marks 60 Note: Each Question carries 10 marks 1. Define the term positioning. Discuss various positioning approaches 2. Write a short note on- psychographic segmentation. 3. Briefly describe the criteria for effective segmentation. 4. How and when can demographic and benefit segmentation be used to maximum efficiency? 5. Briefly discuss the channel strategies adopted by the retailers. 6. Differentiate between relationship marketing and transactional marketing 7. Discuss the components of CRM
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 3 MK0013 – Market Research (4 credits) (Book ID: B1223) ASSIGNMENT- Set 1 Marks 60 Note: Each Question carries 10 marks. Answer all the questions. 1. Explain the problems associated with marketing research. 2. Explain the role of Marketing research in “decision-making” process 3. Describe consumer research process in detail. 4. What is the importance of customer research? 5. Describe data-driven MDSS in detail. 6. List the functions of marketing information system.
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 3 MK0013 – Market Research (4 credits) (Book ID: B1223) ASSIGNMENT- Set 2 Marks 60 Note: Each Question carries 10 marks 1. Describe the relation between research design and marketing decision process 2. List the factors that affect cost of a warehouse. Describe the various types of warehouses and their uses 3. Explain research process . Differentiate between Causal and Experimental design. 4. List the benefits and limitations of focus group interviews 5. Explain latest techniques of qualitative research.. 6. Explain multidimensional scaling
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