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Wednesday 11 July 2012

MBA semseter 4 SMU Spring drive : for answers contact us at assignmentssolution@gmail.com

Feb / Spring 2012
Master of Business Administration-MBA Semester 4 MB0036 – Strategic Management and Business Policy - 3 Credits Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 Explain how strategies are formulated and implemented. (10 marks) Q.2 Mr. Nandankumar wants to start a business of his own. He is seeking advice from a consultancy firm on how to go about it. If you were an employee of this consultancy firm, how would you guide him in preparing a business plan that would suit Nandankumar’s business? (10 marks)
Q.3. a. What is the purpose of business continuity plan? (5 marks) b. Give a short note on mitigation strategies. (5 marks) Q.4. Distinguish between financial investor and strategic investor. (10 marks) Q. 5 Give a note on enforcement of intellectual property rights. (10 marks) Q. 6. Give a note on complex systems behaviour and creativity. (10 marks)
Feb / Spring 2012


Master of Business Administration-MBA Semester 4
MB0036 – Strategic Management and Business Policy - 3 Credits
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain the importance of licensing and assigning IP rights. (10 marks)
Q.2 Assess the need for Corporate Social Responsibility with supporting instances. (10 marks)
Q.3 What are the obstacles faced by small business units? Explain with examples. (10 marks)
Q.4. Are decision support systems beneficial in strategic management and business policies? Justify your answer. (10 marks)
Q. 5 Mr. Kevin is a CFO of a multinational company. What would be his role and responsibilities in the company? (10 marks)
Q. 6 Give a note on strategies that improve sales. (10 marks)

Spring 2012


Master of Business Administration - Semester 4
MB0037: “International Business Management”
(3 credits)
(Book ID: B0861)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. What is Globalisation and how it has affected the country?

2. How do you define culture in terms of international Business?

3. Explain the advantages and disadvantages in international business.

4. Discuss the PLC theory of international trade.

5. Discuss the role of WTO. How is it different from GATT?

6. What are the three stages of evolution of MNC?


Spring 2012


Master of Business Administration - Semester 4
MB0037: “International Business Management”
(3 credits)
(Book ID: B0861)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Discuss in brief the WTO agreements.

2. What is the role of IMF and World Bank in the international monitory system

3. What are INCOTERMS? Differentiate between FOB and CIF.

4. What is the role of Letter of credit in international trade? List its types.

5. Discuss five major product strategies in international marketing.

6. Explain the Hofstede’s dimensions of cultural differences.


Spring / February 2012


Master of Business Administration- MBA Semester 4
MU0006 – Compensation Benefits- 4 Credits
(Book ID: B0859)
Assignment Set- 1 (30 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
What are the components of remuneration?
Q2.
Explain the main provisions of The Minimum Wages Act, 1948.
Q3.
Suppose you are the HR Manager of a company and would like to initiate an incentive plan for the employees. What pre-requisites would you keep in mind to formulate a sound incentive plan?

Master of Business Administration- MBA Semester 4
MU0004 – HR Audit - 4 Credits
(Book ID: B0799)
Assignment Set- 2 (30 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
Write a short note on tax deduction at source.
Q2.
What are the major challenges that need to be addressed while providing executive remuneration?
Q3.
Suppose you are the HR Manager of a company and would like to provide fringe benefits to the employees. What are the steps that you would carry out while administering fringe benefits?


Spring / February 2012


Master of Business Administration- MBA Semester 4
MU0007 – Performance Management and Appraisal- 4 Credits
(Book ID: B0934)
Assignment Set- 1 (30 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
What are the benefits of performance management?
Q2.
Mr. Rakesh is the HR Manager of a garment manufacturing company. He finds that the general employee morale is low. What steps should he take up to maintain high levels of employee morale?
Q3.
What are the principles for developing a performance management plan?

Master of Business Administration- MBA Semester 4
MU0007 – Performance Management and Appraisal- 4 Credits
(Book ID: B0934)
Assignment Set- 2 (30 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
Explain the process of performance management.
Q2.
What are the benefits of performance appraisal?
Q3.
Ms. Jayashubha is the HR executive of ANC company. She wants to provide feedback of employees’ performance appraisal. What are the common feedback tools used in organization?


Spring / February 2012


Master of Business Administration- MBA Semester 4
MU0008 – Talent Management & Employee Retention- 4 Credits
(Book ID: B0935)
Assignment Set- 1 (30 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
What are the major determinants of talent mobility?
Q2.
What are the different types of talent?
Q3.
What are the steps to strategic talent planning?

Master of Business Administration- MBA Semester 4
MU0008 – Talent Management & Employee Retention- 4 Credits
(Book ID: B0935)
Assignment Set- 2 (30 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
What are the steps involved in conducting workforce planning?
Q2.
Explain the Lore Talent Management Maturity Model in detail.
Q3.
Write a short note on pre-employment testing.


Spring / February 2012


Master of Business Administration- MBA Semester 4
MU0009 – Change Management - 4 Credits
(Book ID: B0936)
Assignment Set- 1 (30 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
Explain the process of change management.
Q2.
Explain John P Kotter’s model of change.
Q3.
Write a short note on Pressure for change as a factor for successful implementation of change.

Master of Business Administration- MBA Semester 4
MU0009 – Change Management - 4 Credits
(Book ID: B0936)
Assignment Set- 2 (30 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
What are the major reasons why people resist change in organizations?
Q2.
What are the types of organizational change?
Q3.
Explain Clare Graves’ eight levels of mindset development.


Feb / Spring 2012


Master of Business Administration - Semester 4
PM0006 – Quantitative Methods in Project Management
2 Credits
Assignment Set- 1 (30 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. What is Decision tree? Discuss the advantages of Decision Tree.
Q2. Discuss PERT technique of project planning.
Q3. Write a short note on project crashing using network analysis.

Feb / Spring 2012


Master of Business Administration - Semester 4
PM0006 – Quantitative Methods in Project Management
2 Credits
Assignment Set- 2 (30 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Discuss CPM technique of project planning.
Q2. Describe the Time-Cost Optimization algorithm.
Q3. Discuss how you can estimate the project cost.

Feb / Spring 2012


Master of Business Administration-MBA Semester 4
Project Management – PM0007 - 2 Credits
(Book ID: 1153)
Assignment Set- 1 (30 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain risk management process and its each steps in details.
Q.2 List the various categories of risk. Explain in brief seven risk identification methods with its advantages and disadvantages.
Q.3. What is Risk Analysis? Mention the types of Risk Analysis. Draw a flow chart for Risk Assessment Cycle and explain each step.
Master of Business Administration-MBA Semester 4

Feb / Spring 2012


Project Management – PM0007 - 2 Credits
(Book ID: 1153)
Assignment Set- 1 (30 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain the seven stages of the risk assessment cycle.
Q.2 Describe Time-Cost optimization Algorithm.
Q.3 Write short notes on :
a. Risk monitoring/tracking
b. Vulnerability Analysis
c. Risk abatement
d. Quality control tools

Feb / Spring 2012


Master of Business Administration-MBA Semester 4
Project Management – PM0008 - 2 Credits
(Book ID: 1142)
Assignment Set- 1 (30 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 List the 10 important considerations for data collection by Juran institute.
Q.2 Write a short note on:
a. Stakeholder value
b. Project value
c. Customer value.
Q.3. Discuss Five Elements of the Six Sigma Framework. Explain DMAIC Process

Feb / Spring 2012


Master of Business Administration-MBA Semester 4
Project Management – PM0008 - 2 Credits
(Book ID: 1142)
Assignment Set- 1 (30 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Write short notes on:
a. Quality control tools
b. Quality audits
c. Quality
d. Project triple constraints
Q.2 Explain Malcolm Baldrige National Quality Award. Briefly explain Wheel of Quality.
Q.3 Good quality practice in building project management capability-Comment.

Feb / Spring 2012


Master of Business Administration-MBA Semester 4
Project Management – PM0009 - 2 Credits
(Book ID: 1149)
Assignment Set- 1 (30 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 List and explain in brief the methods of selection of consultants.
Q.2 Describe six channels that can be used for communication, giving the salient advantages/disadvantages of each and the situation each is best suited for.
Q.3. Explain International competitive Bidding, its requirements and steps followed for ICB

Feb / Spring 2012


Master of Business Administration-MBA Semester 4
Project Management – PM0009 - 2 Credits
(Book ID: 1149)
Assignment Set- 2 (30 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Write short notes on:
a. Lump-sum contract
b. Cost reimbursable contract
c. E-procurement
Q.2 Explain contracting and the benefits of contracting.
Q.3 Write short notes on the following bringing out their essential features and their applicability in procurement for works and goods:
(a) Pre and Post qualification of bidders;
(b) Single and Two stage bidding;
(c) Single cover and two or more cover bidding systems;
(d) E-procurement for government requirements

Feb / Spring 2012


Master of Business Administration - MBA Semester 4
Subject Code – MA0034
Subject Name – Corporate Banking
4 Credits
(Book ID: B0858)
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Banks at present are playing a catalyst role in economic development by financing infrastructure development projects. Substantiate your views on this.
Q.2 Critically analyze different stages of Commercial banking.
Q.3 Explain queuing and grid lock mechanism.

Feb / Spring 2012


Master of Business Administration - MBA Semester 4
Subject Code – MA0034
Subject Name – Corporate Banking
4 Credits
(Book ID: B0858)
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Bring out the latest guidelines on ‘Know your Customer’ norms and Anti-money laundering measures.
Q.2 Prepare liquidity maturity profile classifying various time buckets for outflows and inflows. Include at least 5 outflows and inflows in the table.
Q.3 Explain the pillars of BASEL II and what paved way for BASEL III?

Spring 2012


Master of Business Administration - Semester 3
MA 0032: “Merchant Banking and Financial Services”
(2 credits)
(Book ID: B 0857)
ASSIGNMENT- Set 1
Marks 30
Note: Each Question carries 10 marks. Answer all the questions.
1. Explain the growth and importance of merchant banking in the Indian context.
2. State SEBI guidelines for merchant bankers.
3. What is meant by Credit rating? What are the benefits of Credit rating?


Spring 2012


Master of Business Administration - Semester 3
MA 0032: “Merchant Banking and Financial Services”
(2 credits)
(Book ID: B 0857)
ASSIGNMENT- Set 2
Marks 30
Note: Each Question carries 10 marks
1. What is ‘forfeiting’? Differences between Factoring and Forfeiting
2. Explain the present legislative framework of leasing, lease and taxes.
3. Explain the mechanism involved in securitization.


Spring 2012


Master of Business Administration - Semester 3
MA 0033: “Treasury Management”
(2 credits)
(Book ID: B 0856)
ASSIGNMENT- Set 1
Marks 30
Note: Each Question carries 10 marks. Answer all the questions.
1. What is Treasury Management? How is it different from cash management?
2. What is book-building? What are the steps involved in the issue of equity shares in the book-building route?
3. Explain briefly all the derivative products available for interest rate risk management.


Spring 2012


Master of Business Administration - Semester 3
MA 0033: “Treasury Management”
(2 credits)
(Book ID: B 0856)
ASSIGNMENT- Set 2
Marks 30
Note: Each Question carries 10 marks
1. Explain the role of the central bank of a country in controlling the foreign exchange management.
2. Explain the role of liquidity management in the Asset-Liability Management.
3. Explain the different items of assets and liabilities found in the Balance Sheet of a bank.


Spring 2012


Master of Business Administration - Semester 3
MA 0035: “Institutional Banking
(2 credits)
(Book ID: B 0888)
ASSIGNMENT- Set 1
Marks 30
Note: Each Question carries 10 marks. Answer all the questions.
1. Describe the structure of the Indian Banking system.
2. Describe briefly the refinance products offered by SIDBI.
3. Explain the functions of National Bank for Agriculture and Rural Development (NABARD).


Spring 2012


Master of Business Administration - Semester 3
MA 0035: “Institutional Banking
(2 credits)
(Book ID: B 0888)
ASSIGNMENT- Set 2
Marks 30
Note: Each Question carries 10 marks
1. Differentiate between the contribution of EXIM bank and ECGC.
2. Write briefly about the role of the following in economic development:
a. Life Insurance Corporation of India
b. Unit Trust of India

3.The World Bank and the IMF do not perform the same functions. Analyse.

Spring 2012


Master of Business Administration - MBA Semester IV
OM0006 –Maintenance Management- 2 Credits
(Book ID: B1148)
Assignment - Set- 1 (30 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
1. Preventive Maintenance is an approach developed to reduce the likelihood of the failure of critical equipment to the minimum possible. Elaborate with an example.

2. Explain briefly with examples, six maintenance scheduling principles.

3. Write a note on:

a) Productive Maintenance.
b) Predictive Maintenance.
c) Condition Based Maintenance.
Master of Business Administration - MBA Semester IV
OM0006 –Maintenance Management- 2 Credits
(Book ID: B1148)
Assignment - Set- 2 (30 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
1. Explain Master Production Schedule. Take any product around you and prepare a detailed Bill of materials for the same.

2. Describe Close Work in Work Management Process. Explain components of work execution.

3. Explain in detail by taking an example the difference between Preventive and Breakdown Maintenance. Which of them is preferred? Justify your choice.


Feb / Spring 2012


Master of Business Administration - MBA Semester IV
OM0007 – Quality Management- 2 Credits
(Book ID: B1155)
Assignment - Set- 1 (30 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
1. Elucidate a relationship between strategy and data quality.

2. Write a note on the evolution of quality. Briefly explain the philosophies of Joseph Juran and Philip Crosby.

3. Take any product, currently in the market and describe how DMAIC problem solving techniques can be used to improve quality.

Master of Business Administration - MBA Semester IV
OM0007 –Quality Management- 2 Credits
(Book ID: B1155)
Assignment - Set- 2 (30 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
1. With relevant examples, discuss frequently used types of measurement of reliability by industries.

2. List out different quality standards used in industries. Briefly explain the need to use these quality standards.

3. With examples, explain Cause and Effect diagram and Pareto Analysis.


Spring 2012


Master of Business Administration - Semester 4
OM0008 – Advanced Production Planning and Control
Assignment - Set 1
Marks: 30
Each Question carries 10 marks. Answer all questions
Q1. What roles the production managers are expected to play in order to achieve the goals through their responsibilities?
Q2. What are the main factors that determine the production control procedures? Explain briefly.
Q3. Explain how the economic batch size and the Line of balancing are important while planning & scheduling batch production of products?

Spring 2012


Master of Business Administration - Semester 4
OM0008 – Advanced Production Planning and Control
Assignment - Set 2
Marks: 30
Each Question carries 10 marks. Answer all questions
Q1. What are the objectives of advance planning & scheduling?
Q2. What is meant by Economic Order Quantity? Explain with the help of a sketch the relationship matrix of EOQ with annual inventory cost, annual inventory carrying cost, and annual ordering costs?
Q3. Explain briefly how the Gantt are useful in scheduling?

Feb / Spring 2012


Master of Business Administration - MBA Semester IV
OM0009 – Technology Management- 2 Credits
(Book ID: B0893)
Assignment - Set- 1 (30 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
1. Discuss various Technology Acquisition alternatives. List the important points to be kept in mind while managing an acquisition of technology.

2. What are the ten tenets? Discuss. With the help of examples, show how we have become /are becoming servants of technology.

3. Explain the five stages of innovation process which is based on the pioneering work of Edward B. Roberts. What are the steps involved in measuring innovative performance?

Master of Business Administration - MBA Semester IV
OM0009 – Technology Management- 2 Credits
(Book ID: B0893)
Assignment - Set- 2 (30 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
1. What is Technology Strategy and what is its importance at the corporate level? What are the steps involved in planning Technology Strategies?

2. What is Technology Forecasting? Explain its role at national and enterprise level. What purpose does a technology forecast serve?

3. How does technology affect business plan of an organization? Explain with examples. Do you agree that technology and technology management are part of the total business activity or business plan of an enterprise?


Feb / Spring 2012


Master of Business Administration - MBA Semester 4
“Total Quality Management” Specialization
QM0006 – ISO/QS 9000 Elements
(2 credits)
(Book ID: B1150)
ASSIGNMENT- Set 1
Marks 30
Note: Each Question carries 10 marks. Answer all the questions.
1. What are the features and benefits of “Documentation”?

2. Write a brief note on the following:
                a. Quality Manual
                b. Contract Review

3. Assume that you are the Purchasing Manager of an automotive component manufacturing company. What are the various parameters you consider while evaluating the subcontractors? What criteria you use for selecting the suppliers?


Feb / Spring 2012


Master of Business Administration - MBA Semester 4
“Total Quality Management” Specialization
QM0006 – ISO/QS 9000 Elements
(2 credits)
(Book ID: B1150)
ASSIGNMENT- Set 2
Marks 30
Note: Each Question carries 10 marks
1. Describe the steps in process improvement program. Write a brief note on “Inspection and Testing”.

2. Write a brief note on “Product identification, traceability and preservation”.

3. Suppose say you have started a new Manufacturing Company & you are following the legal rules and considering all the ethical issues. Now that you want to conduct Internal Quality Audit. How do go about it? What are the factors you consider?


Feb / Spring 2012


ASSIGNMENT- MBA Semester 4
“Total Quality Management” Specialization
Management of Quality in the Organization
Subject Code: QM0007
Book ID: B1139 (2 credits)
Set 1
Marks 30
Note: Each Question carries 10 marks
1. (a) Write a note on Leadership vs. Management.

(b) If you were supposed to judge an employee on his leadership qualities, what parameters and competencies would you look at?
2. Explain the role of Senior Management in improving the overall Quality in an Organization.

3. Give the meaning of Strategic Quality Management? Explain the steps involved in Strategic Quality Planning.


Feb / Spring 2012


ASSIGNMENT- MBA Semester 4
“Total Quality Management” Specialization
Management of Quality in the Organization
Subject Code: QM0007
Book ID: B1139 (2 credits)
Set 2
Marks 30
Note: Each Question carries 10 marks
1. What is a business process? Describe the concept of Business Process Re-engineering.

2. Explain the steps involved in the process of determining the customer satisfaction.

3. Write a note on Decision making in Organization.


Feb / Spring 2012


ASSIGNMENT -MBA
“Total Quality Management” Specialization
Quality Management System
Subject Code: QM0008 (2 credits)
Semester 4
Book ID: B1165
Set 1
Marks 30
Note: Each Question carries 10 marks
1. Explain AS9100 Family of Standards. What are the benefits of AS9100?

2. What is ISO/TS 16949? Explain “management review” with respect to ISO/TS 16949. What are the benefits of ISO/TS 16949?

3. Write a brief note on ISO 9001 QMS requirements.


Feb / Spring 2012


ASSIGNMENT - MBA
“Total Quality Management” Specialization
Quality Management System
Subject Code: QM0008 (2 credits)
Semester 4
Book ID: B1165
Set 2
Marks 30
Note: Each Question carries 10 marks
1. What is COPC? Describe the standards that comprise COPC family of standards?

2. Discuss the importance and benefits of ISO 14001.

3. Discuss briefly the I.T Service Management. What are its benefits?


Feb / Spring 2012


ASSIGNMENT - MBA
“Total Quality Management” Specialization
Quality Development Methods
Subject Code: QM0009 (2 credits)
Book ID: B1154
Set 1
Marks 30
Note: Each Question carries 10 marks
1. Write a brief note on Participative Management?

2. What are its Objectives of Strategic Quality Management? Describe the stages of Strategic Quality Management process.

3. Assume that you are working in a private run Airlines Company. Perform a SWOT analysis for your organisation and prepare a report.


Feb / Spring 2012


ASSIGNMENT - MBA
“Total Quality Management” Specialization
Quality Development Methods
Subject Code: QM0009 (2 credits)
Book ID: B1154
Set 2
Marks 30
Note: Each Question carries 10 marks
1. What is meant by Performance Analysis? What are the advantages of Performance Analysis?

2. Illustrate the importance of Supplier Development with an example.

3. Who is a “Stakeholder”? Describe the importance and issues in Stakeholder Participation.


Spring 2012


Master of Business Administration - Semester 4
MH0047: “PR & Marketing for Healthcare Organizations”
(2 credits)
(Book ID: B0895)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Do you think the health care sector is commercialized or it is justifying its cause?

2. Explain briefly the core concepts of marketing for hospitals.

3. Explain the role of SWOT analysis for a company.

4. Analyse the PR function from 4 different dimensions.

5. Define attitude and analyse how it influences the process of opinion formations.

6. Name the different types of public Opinion Research Methods. Discuss the areas where each of them is applied.


Spring 2012


Master of Business Administration - Semester 4
MH0047: “PR & Marketing for Healthcare Organizations”
(2 credits)
(Book ID: B0895)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Compare and contrast the two functions of Management namely, Public Relations and Advertising.

2. Every organization should have a strategic plan to manage issues that could harm the image of the organization. Discuss.

3. Highlight the reasons that have triggered the growth of medial tourism in India.

4. What is the need and importance of PR in a hospital?

5. Write a note on three steps of a PR campaign.

6. Discuss the steps to manage PR events.


Spring / February 2012


Master of Business Administration- MBA Semester 4
MH0048 –Management of Healthcare Human Resources - 4 Credits
(Book ID: B0933)
Assignment Set- 1 (30 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
Explain the scope of HRM.
Q2.
Write a short note on induction training.
Q3.
Suppose you are the HR Manager at hospital in Mumbai and would like to fix the wages and salary of the employees. What are the factors that you would consider while preparing the wages and salary structure?

Master of Business Administration- MBA Semester 4
MH0048 –Management of Healthcare Human Resources - 4 Credits
(Book ID: B0933)
Assignment Set- 2 (30 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
Explain the importance of human resource in healthcare
Q2.
Explain industrial relation and its relevance to human resource management in detail.
Q3.
Suppose you are the HR Manager at hospital in Chennai and there is vacant position of a Neurosurgeon. What are the various sources of recruitment that you can make use of for recruiting a capable neurosurgeon?


Spring 2012


Master of Business Administration - Semester 4
MH 0049: “Legal Aspects in Healthcare Administration”
(2 credits)
(Book ID: B 0896)
ASSIGNMENT- Set 1
Marks 30
Note: Each Question carries 10 marks. Answer all the questions.
1. What are the merits and demerits of Allopathy.
2. Discuss the important documents that guide doctors in ethical codes.
3. What is “duty of care”?


Spring 2012


Master of Business Administration - Semester 4
MH 0049: “Legal Aspects in Healthcare Administration”
(2 credits)
(Book ID: B 0896)
ASSIGNMENT- Set 2
Marks 30
Note: Each Question carries 10 marks
1. Explain the salient features of the Prenatal Diagnostic Techniques Act
2. Describe the Indian scenario with respect to euthanasia
3. Write on the code of practice and legal issues concerned in running an ART clinic.


Feb / Spring 2012


Master of Business Administration in Healthcare Services
Semester 4
MH0050 – Quality Management in Healthcare services (2 Credits)
(Book ID: B0897)
Assignment Set- 1 (Marks 30)
Note: Each question carries 10 Marks.
Q.1. Explain the principles on which an efficient, effective and adaptable QMS stand.
[10 Marks]
Q.2. Explain Institute of Medicine’s ‘Quality Aims’. [10 Marks]
Q.3. Explain the following:
b. Ishikawa Diagram. [5 Marks]
c. Pareto chart [5 Marks]

Feb / Spring 2012


Master of Business Administration in Healthcare Services
Semester 4
MH0050 – Quality Management in Healthcare services (2 Credits)
(Book ID: B0897)
Assignment Set- 2 (Marks 30)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain the steps for process improvement. [10 Marks]
Q.2 Write short notes on:
a. Purpose of accreditation [5 Marks]
b. Six Sigma [3 Marks]
c. Lean [2 Marks]
Q.3. Explain the principles of TQM. [10 Marks]

August 2011


Master of Business Administration-MBA Semester IV
MI0029
Enterprise Resource Planning– 2 Credits
(Book ID: B0898)
Assignment Set- 1 (30 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Write a scenario to explain the failure of ERP implementation [10 Marks]
Q.2 a. What is the use of transparency and information access? [2 marks]
b. What are the limitations of ERP systems? How ERP packages help in overcoming theses limitations [8 Marks]
Q.3 What is the use of JIT approach to any organization [10 Marks]

August 2011


Master of Business Administration-MBA Semester IV
MI0029
Enterprise Resource Planning– 2 Credits
(Book ID: B0898)
Assignment Set- 2(30 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain the ERP implementation life cycle for the release of new product in an organization. [10 Marks]
Q.2 How does manufacturing respond to the customer? [10 Marks]
Q.3 Write short notes on
a. Baan’s ERP
b. JD Edwards

[10 Marks]

August 2011


Master of Business Administration-MBA Semester IV
MI0030
E-Commerce and Web Design– 2 Credits
(Book ID: B0899)
Assignment Set- 1 (30 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 a. Why did Walmart implemented QR system [5 Marks]
b. What are the functions of supply chain management? [5 Marks]
Q. List out the Ecommerce opportunities for industries and give an example of your understanding for all the opportunities. [10Marks]
Q.3 a. Visit any eBay or Amazon website and write what are the steps to be followed to transaction on any of these two websites. [5 Marks]
b. Explain the different types of aggregators with an example. [5 Marks]

August 2011


Master of Business Administration-MBA Semester IV
MI0030
E-Commerce and Web Design– 2 Credits
(Book ID: B0899)
Assignment Set- 2 (30 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 what are the different methods of electronic payments that we come across in our life. Explain [10 Marks]
Q.2 Explain the 4 Ps applied to internet marketing? [10 Marks]
Q.3 Explain the rules of thumb for designing good websites. [10 Marks]

Master of Business Administration-MBA Semester IV
MI0031- Technology Management– 2 Credits
Assignment Set- 1 (30 Marks)
Note: Each Question carries 10 marks
                1. Explain the term Diffusion? What is its importance in the context of technological innovation? Explain the various phases of diffusion?

                2. Distinguish between technology adoption and technology absorption? Give suitable examples.

                3. What is meant by Generation and Development of Technologies? What are the steps involved in planning technology strategies?


Master of Business Administration-MBA Semester IV
MI0031- Technology Management– 2Credits
Assignment Set- 2 (30 Marks)
Note: Each Question carries 10 marks
1. Explain technology forecasting? Explain its role at national and enterprise level? What are the pitfalls?
2. What are the ten tenets? Give detailed explanation?
3. How does technology affect business plan of an organization? Explain with examples. Do you agree that technology and technology management are part of the total business activity or business plan of an enterprise?


Feb / Spring 2012


Master of Business Administration- MBA Semester III
MI0032 – Java and Web design -2 Credits
Set 1
Marks 30
Note: Each Question carries 10 marks
1. Explain the various rules for naming a variable in Java? Give one example for each.
2. What are the different methods under Buffered Input Stream and Buffered Output Stream? Explain the uses of random access file over sequential access file?
3. With suitable example, explain the difference between errors and exceptions. Explain the various types of exceptions.


Feb / Spring 2012


Master of Business Administration- MBA Semester III

MI0032 – Java and Web design -2 Credits
Set 2
Marks 30
Note: Each Question carries 10 marks
1. Explain the advantages of inline style. Write an example of an un-order list?
2. Explain with an example the for loop in Java Script? What are the other types of looping?
3. List out all the types of string functions used in Java. Explain each type with suitable examples.


Spring 2012 (February 2012)


Master of Business Administration - MBA Semester 4
MK0006 – Service Marketing And Customer Relationship Management
(2 credits)
(Book ID: B1328)
ASSIGNMENT- Set 1
Marks 30
Note: Each Question carries 10 marks. Answer all the questions.
1. Explain briefly the differences between services and tangible products
2. List the unique characteristics of services.
3. Describe the challenges during the transition of economics in the services growth sector.


Spring 2012 (February 2012)


Master of Business Administration - MBA Semester 4
MK0006 – Service Marketing And Customer Relationship Management
(2 credits)
(Book ID: B1328)
ASSIGNMENT- Set 2
Marks 30
Note: Each Question carries 10 marks
1. List the importance of advertising and sales promotion.
2. What are the various levels of customer satisfaction?
3. Describe the significance of a plan or methodology to initiate customer responses?


Spring 2012 (February 2012)


Master of Business Administration - MBA Semester 4 MK0007 – Advertising Management And Sales Promotion
(2 credits)
(Book ID: B1329)
ASSIGNMENT- Set 1
Marks 30
Note: Each Question carries 10 marks. Answer all the questions.
1. List the importance of advertising. How does advertising change the perception and decision of the target?
2. List the factors that affect advertising and marketing .Describe the methods to calculate poverty line and disposable income

3. Describe the ways to catch the reader or viewer attention List the different theories of advertising.


Spring 2012 (February 2012)


Master of Business Administration - MBA Semester 4 MK0007 – Advertising Management And Sales Promotion
(2 credits)
(Book ID: B1329)
ASSIGNMENT- Set 2
Marks 30
Note: Each Question carries 10 marks
1. Describe the benefits of Direct Marketing. List all the methods and media used for it.
2. Discuss media options .List the differences between above-the-line below-the-line media.

3. Describe the objectives of media. Discuss the factors which are changing the media choices.


Spring 2012 (February 2012)


Master of Business Administration - MBA Semester 4 MK0008 – e Marketing
(2 credits)
(Book ID: B1330)
ASSIGNMENT- Set 1
Marks 30
Note: Each Question carries 10 marks. Answer all the questions.
1. Define the term “e- marketing”. Explain the features of e-marketing.

2. Describe the principles in e – marketing. .Explain e-Business Models

3. Describe 4 P’s in e-Marketing Mix. Discuss the Product Mix Strategies adopted by the companies


Spring 2012 (February 2012)


Master of Business Administration - MBA Semester 4 MK0008 – e Marketing
(2 credits)
(Book ID: B1330)
ASSIGNMENT- Set 2
Marks 30
Note: Each Question carries 10 marks
1. Discuss the scope of e-marketing in B2B markets, its benefits and drawbacks. List the differences between B2B and B2C markets.

2. Write a note on General Characteristics of Customers in e-Marketing.

3. Explain the most important and frequently used methods of obtaining customer response.


Spring 2012 (February 2012)


Master of Business Administration - MBA Semester 4 MK0009 – International Marketing
(2 credits)
(Book ID: B1199)
ASSIGNMENT- Set 1
Marks 30
Note: Each Question carries 10 marks. Answer all the questions.
1 List the differences between International Marketing and Domestic Marketing.Discuss the principles of international Marketing
2 Explain the important elements of culture. Differentiate between market allocation system and command allocation system.
3 Define the term Trade Barrier. List the important differences between Tariff barrier and protective barrier .

Spring 2012 (February 2012)


Master of Business Administration - MBA Semester 4 MK0009 – International Marketing
(2 credits)
(Book ID: B1199)
ASSIGNMENT- Set 2
Marks 30
Note: Each Question carries 10 marks
1 Describe the process of communication.

2 Explain the differences between export pricing and export costing. Write a note on major issues related to exports
3 Mention the significance of export Documentation. List the documents required for processing the shipping bill


Feb / Spring 2012


Master of Business Administration – MBA Semester 4
ML0006 – Services Marketing and Customer Relationship Management - 2 Credits
Assignment Set – 1
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What is CRM? Explain the emerging concepts in CRM. [10 marks]
Q.2 Mention the different bases for segmentation with appropriate examples. [10 marks]
Q.3 Discuss the challenges involved in services marketing. [10 marks]

Feb / Spring 2012


Master of Business Administration-MBA Semester 4
ML0006 – Services Marketing and Customer Relationship Management – 2 Credits
Assignment Set – 2
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1. What do you mean by customer’s service perception and how to influence customer perceptions? [10 marks]
Q.2 How to formulate and implement effective CRM strategies? [10 marks]
Q.3 Create an appropriate marketing mix for telecommunications organisation. [10 marks]

Feb / Spring 2012


Master of Business Administration – MBA Semester 4
ML0007 – Advertising Management and Sales Promotion - 2 Credits
Assignment Set – 1
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Write a brief note on media planning. [10 marks]
Q.2 Explain the role of advertising in marketing mix and positioning decisions. [10 marks]
Q.3 A MBA student wants to learn about ad copy – its objectives, copy testing, types of copy, creativity in advertising and how it helps to advertise effectively. Kindly help her to enhance her knowledge about ad copy. [10 marks]

Feb / Spring 2012


Master of Business Administration-MBA Semester 4
ML0007 – Advertising Management and Sales Promotion – 2 Credits
Assignment Set – 2
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Discuss the importance of advertising to marketers. [10 marks]
Q.2 What are the different types of budgeting methods applicable in advertising while deciding about ad budgets? [10 marks]
Q.3 ABB Company is a newly formed company dealing in lab equipment. They don’t have much expertise in advertising. Suggest to ABB Company as to how to select an ad agency to advertise its products. [10 marks]

Feb / Spring 2012


Master of Business Administration – MBA Semester 4
ML0008 – Mall Management - 2 Credits
Assignment Set – 1
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What is ABC classification? Give example. [10 marks]
Q.2 Write an elaborate note on demand management. [10 marks]
Q.3 Discuss retail strategy formulation involving necessary steps. [10 marks]

Feb / Spring 2012


Master of Business Administration-MBA Semester 4
ML0008 – Mall Management - 2 Credits
Assignment Set – 2
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Give an overview on Indian retail. [10 marks]
Q.2 Give a note on Precision mall management. [10 marks]
Q.3. Do you find any similarities or differences or inter-dependence between CPG and DFR? Justify your answer. [10 marks]

Feb / Spring 2012


Master of Business Administration – MBA Semester 4
ML0009 – Project Management in Retail - 2 Credits
Assignment Set – 1
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What is project management? Discuss the role of project manager in retail? [10 marks]
Q.2 Write a note on project environment in retail. [10 marks]
Q.3 Elaborate on the planning commission’s guidelines for project formulation in retail? [10 marks]

Feb / Spring 2012


Master of Business Administration-MBA Semester 4
ML0009 – Project Management in Retail - 2 Credits
Assignment Set – 2
30 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What are the basis to appraise retail operations? Explain. [10 marks]
Q.2 How to identify investment opportunities for retail projects? [10 marks]
Q.3 What are the types of projects in retail and its life cycle in retail stores? [10 marks]


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