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Wednesday 11 July 2012

MBA semseter 4 SMU Spring drive : for answers contact us at assignmentssolution@gmail.com


Spring 2012


Master of Business Administration
MB0052 – Strategic Management and Business Policy
Assignment
Set - 1
(60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
1. What is meant by ‘Strategy’? Differentiate between goals and objectives.
2. Define the term “Strategic Management”. What are the types of strategies?
3. Describe Porter’s five forces Model.
4. What is strategic formulation and what are its processes?

5. Explain strategic evaluation and its significance.
6. Define the term “Business policy”. Explain its importance.


Spring 2012
Master of Business Administration MB0052 – Strategic Management and Business Policy – 4 Credits (Book ID: B1314) Assignment Set - 2 (60 Marks) Note: Each Question carries 10 marks. Answer all the questions. 1. What is meant by “Business Continuity Plan” (BCP)? Discuss the steps involved in BCP. 2. What is meant by “Business plan”? Describe the strategies to create a business plan. 3. What are the benefits of MNCs? 4. Define the term “Strategic Alliance”. Differentiate between Joint ventures and Mergers. 5. What do you mean by ‘innovation’? What are the types of innovation? 6. Describe Corporate Social Responsibility.
Spring 2012


Master of Business Administration - Semester 4
MB0053: “International Business Management”
(4 credits)
(Book ID: B1315)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. What is globalisation and what are its benefits?

2. Discuss in brief the Absolute and comparative cost advantage theories.

3. How is culture an integral part of international business. What are its elements?

4. Describe the tools and methods of country risk analysis.

5. Write short notes on:
                a. Spot and forward contracts
                b. Foreign currency derivatives

6. Discuss the importance of transfer pricing for MNCs.


Spring 2012


Master of Business Administration - Semester 4
MB0053: “International Business Management”
(4 credits)
(Book ID: B1315)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks
1. Write a note on strategic objectives.

2. Discuss in brief the role of WTO in promoting international business.

3. Write a note on various export promotion schemes by GOI.

4. What do you understand by regional integration? List its types.

5. What are the challenges faced by Indian businesses in global market?

6. Discuss the various e- business models.


Spring/ February 2012


Master of Business Administration- MBA Semester 4
MU0015 –Compensation Benefits - 4 Credits
(Book ID:1336)
Assignment Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
What are the factors to be taken into account to ensure an optimum compensation package for executives?
Q2.
How is employee benefit and labour market linked?
Q3.
What are the factors that have to be determined before preparing the salary structure?
Q4.
Describe Mintzberg 5 P’s of strategy.
Q5.
How does compensation effect employee satisfaction?
Q6.
Ms.Deepa Mehra is the VP-HR of Induslink Network. She is assigned the task of finding a new CEO for the company and fixing the compensation. What are the trends that she will have to look into before finalizing the compensation package for the CEO?


Spring/ February 2012


Master of Business Administration- MBA Semester 4
MU0015 –Compensation Benefits - 4 Credits
(Book ID:1336)
Assignment Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
What is CTC? What are the components of CTC?
Q2.
What are the elements of compensation?
Q3.
Define internal equity and explain its importance.
Q4.
What are the major issues related to repatriation?
Q5.
Describe flexible workforce in detail.
Q6.
Mr.Senthil is the HR Manager of First Source Pvt. Ltd. He found that many of the employees have been doing the same work for a long period of time. He decided to enrich some of their jobs. List some of the strategies which can be used by Mr.Senthil to enrich jobs in organisations.


Spring / February 2012


Master of Business Administration- MBA Semester 4
MU0016 –Performance Management and Appraisal- 4 Credits
(Book ID: B1337)
Assignment Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
State the four essential components of 360 degree appraisal.
Q2.
State the components of a performance management system.
Q3.
Explain the traditional methods of performance appraisal in detail.
Q4.
What are the aims of performance management?
Q5.
What are the major errors that may occur during performance evaluation?
Q6.
Mr.Samuel D’Costa is the HR executive at Evergreen Solutions Pvt.Ltd. He found that the performance of the marketing team has been decreasing over the past four months. Suggest measures that he can take up to improve the team performance of the marketing team.


Spring / February 2012


Master of Business Administration- MBA Semester 4
MU0016 –Performance Management and Appraisal- 4 Credits
(Book ID: B1337)
Assignment Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
Explain the ‘Plan-Do-Review-Revise’ cycle of performance management.
Q2.
What are the features of a Performance management framework?
Q3.
Explain the two psychosomatic approaches of the reward system within an organisation.
Q4.
Explain career planning in detail.
Q5.
What are the steps to be followed while building an ethical organisational culture?
Q6.
The HR department of a software company reviewed the performance of the employees. The HR Manager wants to provide feedback of the performance review to the employees. Describe the factors that have to be looked into while providing performance review feedback.


Spring / February 2012


Master of Business Administration- MBA Semester 4
MU0017 –Talent Management - 4 Credits
(Book ID: B1338)
Assignment Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
State some of the practical steps that can be taken to improve the talent acquisition.
Q2.
The talent selection consists of five selection processes. List them.
Q3.
What are the retention strategies adopted by organisations?
Q4.
What are the four major keys involved in promotion of ethical behaviour in the workplace?
Q5.
What are the steps to be followed while doing an assessment of an organisation?
Q6.
Explain the methods adopted to control recruitment and hiring process.


Spring / February 2012


Master of Business Administration- MBA Semester 4
MU0017 –Talent Management - 4 Credits
(Book ID: B1338)
Assignment Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
Describe the five stage approach for building a competency model.
Q2.
What is the importance of talent management?
Q3.
What are the top 10 talent management challenges faced by an HR?
Q4.
List the key elements of talent management system.
Q5.
India as nation stands out for it entrepreneurial and well educated talent base. Justify.
Q6.
What is the role of an HR in talent management?


Spring /February 2012


Master of Business Administration- MBA Semester 4
MU0018 –Change Management - 4 Credits
(Book ID: B1339)
Assignment Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
Explain the Greiner's Growth Model of organizational growth in detail.
Q2.
Explain any two Process based change models.
Q3.
Describe in detail transformation through McKinsey’s plan.
Q4.
What are the skills and ability required for the role of change agent?
Q5.
Describe managing change during turbulent times and setting clear expectations.
Q6.
What are the five disciplines associated with the organisational learning?


Spring /February 2012


Master of Business Administration- MBA Semester 4
MU0018 –Change Management - 4 Credits
(Book ID: B1339)
Assignment Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
What are the three dimensions of organisational structure?
Q2.
Describe the role of leaders in managing change.
Q3.
What are the challenges that managers face in implementing successful change?
Q4.
What are the requirements for making organisational change?
Q5.
How do change managers recognize resistance of employees to change?
Q6.
Change management plays an important role in any organisation, as the task of managing change is not an easy one. Justify.


Spring 2012


Master of Business Administration - Semester 4
Quantitative Methods in Project Management - PM0015
4 Credits
(Book ID: 1344)
Assignment Set - 1
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Discuss the advantages of Decision Tree.
Q2. Describe network analysis in project management.
Q3. Describe the Project Evaluation and Review Technique (PERT).
Q4. Describe how you can display data using Gantt chart and Network Diagram Chart
Q5. List the steps involved in Steps involved in Autoregressive Model
Q6. Write a short note on project crashing using network analysis.

Spring 2012


Master of Business Administration - Semester 4
Quantitative Methods in Project Management - PM0015
4 Credits
(Book ID: 1344)
Assignment Set - 2
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Explain Relationship between PERT & CPM. Also describe the framework required for PERT & CPM.
Q2. Describe Time-Cost optimization Algorithm.
Q3. Explain the importance of business forecasting.
Q4. What do you understand by a decision tree? Write a short note on project crashing using network analysis.
Q5. Describe in brief the various pages of the task information form in the MS Project software.
Q6. Describe how you can change the duration of a project task.

Spring 2012


Master of Business Administration - Semester 4
PM0016 - Project Risk Management
4 Credits
(Book ID: B1345)
Assignment Set - 1
(60 Marks)
Note: Each question in total carries 10 Marks. Answer all the questions.
Q1. Define risk management. Describe the five phases of risk management process.
Q2. Describe in brief the basic principles followed by the GMP principles
Q3. Write short note on the following risk categories:
a. Operational risks
b. Schedule risks
c. Budget risks

Q4. Describe Risk assessment cycle.
Q5. Describe in brief the major risk handling strategies.
Q6. Define change and the various types of changes

Spring 2012


Master of Business Administration - Semester 4
PM0016 - Project Risk Management
4 Credits
(Book ID: B1345)
Assignment Set - 2
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Describe the seven step risk management planning process.
Q2. Write advantages & disadvantages of the following brainstorming.
Q3. Describe benchmarking, its advantages & limitations.
Q4. List the steps in risk analysis.
Q5. Define the major content of a risk register
Q6. Explain the difference between program and project in Business

Spring 2012


Master of Business Administration - Semester 4
PM0017 - Project Quality Management
4 Credits
(Book ID: B1346)
Assignment Set - 1
(60 Marks)
Note: Each question in total carries 10 Marks. Answer all the questions.
Q1. Define the term ‘quality’. Explain in brief the project quality management.
Q2. Describe quality control tools.
Q3. List the advantages of an Enterprise Project management system (EPM)
Q4. Describe the techniques used for Quality planning.
Q5. Describe the major inputs of Quality Assurance Process.
Q6. Write short note on:
a. Brainstorming
b. Affinity diagrams


Spring 2012


Master of Business Administration - Semester 4
PM0017 - Project Quality Management
4 Credits
(Book ID: B1346)
Assignment Set - 2
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Describe in brief the three major aspects of business processes.
Q2. Describe the organizational change model.
Q3. List and describe in brief the tools and techniques used for quality control.
Q4. Define the five elements of the Six Sigma framework.
Q5. Write short note on the characteristics of quality.
Q6. List the benefits of Project Quality Management.

Spring 2012


Master of Business Administration - Semester 4
PM0018 - Contracts Management in Projects
4 Credits
(Book ID: B1347)
Assignment Set- 1
(60 Marks)
Note: Each question in total carries 10 Marks. Answer all the questions.
Q1. Describe the four basic elements of a contract
Q2. Describe the characteristics and legal issues of Lump-Sum Turn Key type (LSTK) contract
Q3. Write short note on the following bidding methods:
a. International/Global Competitive Bidding (ICB).
b. Limited International Competitive Bidding (LIB).
c. National Competitive Bidding (NCB).

Q4. List the advantages of referring a dispute to arbitration.
Q5. Write a short note on the following types of mergers:
a. Product extension merger.
b. Conglomeration.
c. Horizontal merger

Q6. Describe in brief the major components of planning negotiation.

Spring 2012


Master of Business Administration - Semester 4
PM0018 - Contracts Management in Projects
4 Credits
(Book ID: B1347)
Assignment Set- 2
(60 Marks)
Note: Each question in total carries 10 Marks. Answer all the questions.
Q1. Compare strategic level analysis & Operational level analysis for Make or Buy decision.
Q2. Write short notes on the following:
a) Design, Bid, Build (D-B-B) methodology
b) Design and Build ( D-B) methodology

Q3. List and describe in brief the four types of consultancy contract.
Q4. List the advantages & disadvantages of Mergers & Acquisitions.
Q5. Explain the following:
a) Indian Contract Act
b) Codes, Manuals for Works and Goods

Q6. Describe the actions that can be used to minimize the causes of disputes and claims in contracts

Spring 2012


Master of Business Administration - Semester 4
MA 0041: “Merchant Banking and Financial Services”
(4 credits)
(Book ID: B1318)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Describe issue management in merchant banking.
2. Explain the IPO issuance process
3. Discuss the difference between asset and fee based financial services.
4. Describe consumer credit
5. Explain the Insurance Act, 1938.
6. Write short notes on the following:
A. Credit rating
B. Leasing


Spring 2012


Master of Business Administration - Semester 4
MA 0041: “Merchant Banking and Financial Services”
(4 credits)
(Book ID: B1318)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Describe Merchant Banking and list its functions
2. Explain the post- issue obligations of a merchant banker.
3. Describe consumer credit
4. Discuss the role of SEBI in the regulation of mutual funds.
5. Describe the different types of bills.
6. Write short notes on the following:
a. Factoring and Forfaiting
b. Hire-purchase


Spring 2012


Master of Business Administration - Semester 4
MA 0042: “Treasury Management”
(4 credits)
(Book ID: B1311)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Explain treasury management, its need and benefits and treasury exposure.
2. What are the features of ADRs and GDRs?
3. Define the role of RBI in exchange management
4. Explain the framework for measuring and managing the liquidity risks.
5. Discuss the interest rate management using FRAs and swaps .
6. Write short notes on the following:
a. VaR
b. Back testing

Spring 2012


Master of Business Administration - Semester 4
MA 0042: “Treasury Management”
(4 credits)
(Book ID: B1311)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. What are the benefits of future commodity markets.?
2. What are the objectives of working capital management?
3. Describe the concept of foreign exchange risk management?
4. Explain the process of risk management and various tools involved in managing risks
5. What are treasury management practices?
6. Write short notes on the following:
a. Asset Liability Management
b. Exchange Rate mechanism

Spring 2012


Master of Business Administration - Semester 4
MA 0043: “Corporate Banking”
(4 credits)
(Book ID: B1312)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Write a detailed note on evolution of corporate banking.
2. What are the key features of recovery management.
3. Write a detailed note on the various accounting concepts.
4. Explain in detail how a balance sheet should be analysed.
5. Explain the role of DRTs and DRATs in resolution of loan recovery issues.
6. Write short notes on the following:
a. Assignment
b. Lien

Spring 2012


Master of Business Administration - Semester 4
MA 0043: “Corporate Banking”
(4 credits)
(Book ID: B1312)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Write a detailed note on advancing against document of title to goods.
2. Why do documents need registration?. Which are the documents to be necessarily registered?
3. What are priority sector advances? How can such advances be classified?
4. Explain the concept of off-shore banking and how it is different from international banking.
5. Write a note on the various tools available for credit risk management in banks.
6. Write short notes on the following
a. NPA
b. CDR

Spring 2012


Master of Business Administration - Semester 4
MA 0044: “Institutional Banking”
(4 credits)
(Book ID: B1313)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. What/who are financial intermediaries? Explain their role in the growth of the economy?
2. Discuss the role of NABARD in the development of microfinance sector?
3. Write a note on the institutions handling finance in India.
4. What are HFCs? Discuss the performance of some prominent HFCs in the country.
5. Write a detailed notes on RTGS and NEFT facilities.
6. Write short notes on the following:
a. Securitization
b. Depository

Spring 2012


Master of Business Administration - Semester 4
MA 0044: “Institutional Banking”
(4 credits)
(Book ID: B1313)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Discuss the concept of Universal Banking.
2. What do you think are the key strengths and challenges faced by the microfinance sector?
3. NABARD is a refinance institution. Explain this role of NABARD in detail.
4. What is your understanding of the concept of cash management services by banks?
5. What are the measures to be taken for monitoring a term loan?
6. Write short notes on the following terms:
a. SARFAESI Act
b. National Electronic Funds Transfer

Spring 2012


Master of Business Administration - Semester 4
OM0015 – Maintenance Management - 4 Credits
(Book ID: B1340)
Assignment
Set- 1
(60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
1. Briefly explain the maintenance systems that are practiced in production/service units by providing few examples.

2. What are the three stages in the lifecycle management of any machinery? Explain in brief the Life cycle management system

3. Explain briefly the metrics that can be developed by the maintenance department to identify the gap and take action to achieving the desired level of performance

4. Distinguish between preventive and breakdown maintenance

5. “Organisations normally adopt a combination of one or more of the above methods. And these options are justified if the resultant savings are more than the total costs associated with any one of these methods” –Substantiate this statement.

6. A valuable tool for improving maintenance effectiveness is to use fault tree analysis. What does this tree means and how it is used as a valuable tool for electrical, hydraulic and other complex systems in isolating physical components using circuits and attends to the problem?


Spring 2012


Master of Business Administration - Semester 4
OM0015 – Maintenance Management - 4 Credits
(Book ID: B1340)
Assignment
Set- 2
(60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
1. What are the maintenance planning principles? How they contribute to the success of planning?

2. Explain briefly the ABC classification and reasons behind recommending ABC and VED classifications for managing inventory of spare parts for maintenance?

3. Explain briefly how the principles of scheduling, when followed, will improve the effectiveness and efficiency of the maintenance management?

4. Explain briefly the five levels of data developed in UMS

5. Explain briefly the importance of ‘Depreciation’ and its disposition while calculating the capital expenditure of the equipment to be replaced. What are the depreciation methods that are normally used in an organisation?

6. What are the ranges that we can normally expect for each of the OCE factors? Explain how an improvement in 10 % of wrench time will offer 25% improvement in utilisation of the crew and hence the OCE.


Spring 2012


Master of Business Administration - Semester 4
OM0016 – Quality Management
4 Credits
(Book ID: B1341)
Assignment
Set 1
(60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
Elucidate a relationship between strategy and data quality.
Q2.
Briefly describe Deming's 14 points philosophy. Elucidate Juran's trilogy in brief.
Q3.
Describe the evolution of Six Sigma in General Electric. Explain the advantages and disadvantages of Six Sigma in brief.
Q4.
What were the improvements made to QMS? Why do think management responsibility is an essential requirement of QMS?
Q5.
Explain the goals and programs of strategic plan. What are the reasons of failure of the strategic plans?
Q6.
What are the characteristics of Ideal indicator? What are the two Six Sigma models undertaken for Quality improvement?


Spring 2012


Master of Business Administration - Semester 4
OM0016 – Quality Management
4 Credits
(Book ID: B1341)
Assignment
Set 2
(60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
What are the different types of Reliability estimates? What are the important components of retest reliability?
Q2.
What are the different types of Quality Costs? What is the relevance of Cost and Schedule Information in an organisation?
Q3.
What are the basic steps involved in audit reporting? Explain. What is the purpose of product auditing?
Q4.
What is quality culture? Explain the five key drivers that are essential for developing quality culture.
Q5.
For modern products, explain the concepts on what on which design reviews are based
Q6.
What are the five dimensions of the quality that were identified by the SERVQUAL model?


Spring 2012


Master of Business Administration - Semester 4
OM0017 - Advanced Production Planning and Control
4 Credits
(Book ID: B1342)
Assignment: Set- 1
(60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
1. Explain briefly the main tasks of dispatching, inspecting, expediting, evaluating and controlling inventory and so on by production controls department.
2. Explain briefly the functions of planning in “Facility Planning” for production activities?
3. What are the merits and demerits of batch production? Briefly explain the salient features of PPC for Job production.
4. How do you classify forecasts? Explain Time Series Methods.
5. Explain inventory Management and Control. List the benefits of inventory control.
6. Define deterministic model of inventory control. Explain how economic order quantity can be calculated by model 1.


Spring 2012


Master of Business Administration - Semester 4
OM0017 - Advanced Production Planning and Control
4 Credits
(Book ID: B1342)
Assignment: Set - 2
(60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
1. Write a note on: a) Lean Manufacturing and b) Agile Manufacturing
2. Differentiate between forward and backward scheduling. Explain automation and the drawbacks associated with automation
3. Explain in brief about Priority Rules for Scheduling?
4. Bring out the differences between productivity and flexibility. And is productivity compromised by introducing flexibility in the manufacturing process? Comment
5. Explain in brief the Goldratt’s “Theory of constraint” and the five focused steps of TOC recommended for solving the constraints/ problems.
6. Explain make or buy decisions and when it is appropriate to consider each respectively.


Spring 2012


Master of Business Administration - Semester 4
OM0018 – Technology Management
4 Credits
(Book ID: B1326)
Assignment: Set - 1
(60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
Define the term technology. Write a short note on evolution and growth of technology.
Q2.
Citing an example, state and explain the reasons that compel a company to go for the new technology.
Q3.
Describe some characteristics of technology forecasting. Explain in brief about the six phases in technology forecasting process.
Q4.
Write a short note on technology strategy. Explain in brief about the innovation management.
Q5.
What is the importance of technology diffusion? What are the benefits of technology absorption?
Q6.
Explain the implementation of new technology. Briefly describe the automation decisions.


Spring 2012


Master of Business Administration - Semester 4
OM0018 – Technology Management
4 Credits
(Book ID: B1326)
Assignment: Set - 2
(60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
Explain Technology Generation. Explain Technology Development. Discuss the importance Technology Generation and Development.
Q2.
Explain the dimensions of technology transfer and features of technology package.
Q3.
Briefly describe the concept of technology choice. List and explain the steps involved in technology assessment process.
Q4.
Briefly explain the factors influencing the high performance innovative technology based organisations.
Q5.
What is Research and Development (R&D), and how is it managed? Explain the different categories of Intellectual Property Management.
Q6.
Discuss the technology assessment and environmental impact analysis.


Spring 2012


Master of Business Administration - MBA Semester 4
QM0015 – ISO/QS 9000 Elements
(4 credits)
(Book ID: B1348)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Describe the eight quality management principles on which the quality standards of the ISO 9000 are based.

2. What is QS 9000? Discuss the background of QS 9000.

3. Describe the importance of Quality manual.

4. Discuss the importance of handling of inventory.

5. What is meant by contract review? Explain.

6. What is meant by documentation? What are the main objectives of documentation?


Spring 2012


Master of Business Administration - MBA Semester 4
QM0015 – ISO/QS 9000 Elements
(4 credits)
(Book ID: B1348)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Write a note on ‘purchasing’ in QS 9000. Explain the importance of ‘purchasing’.

2. What is meant by ‘product identification’ with respect to QS 9000? Explain its importance.

3. Write a note on in-process inspection and testing.

4. Write a note on ‘traceability’ and its importance.

5. How do you evaluate and deal with non-conforming products?

6. Explain the importance of training. What is training needs assessment? What are the activities performed during and after training?


Spring 2012


Master of Business Administration - MBA Semester 4
QM0016 – Managing Quality in the Organization
(4 credits)
(Book ID: B1349)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Describe the three leadership styles.

2. What is PDCA cycle? How do you implement PDCA cycle?

3. Differentiate between mission statement and vision statement.

4. What do you mean by Strategic Quality Planning? Explain

5. Write a note on customer satisfaction. What is meant by Customer Relationship Management?

6. What are the major responsibilities of Senior Management?


Spring 2012


Master of Business Administration - MBA Semester 4
QM0016 – Managing Quality in the Organization
(4 credits)
(Book ID: B1349)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Explain the various theories of motivation.

2. Discuss the qualities of an effective leader. Explain any three leadership theories.

3. Write a note on the following: (a) DMAIC methodology and (b) Measurement system Analysis.

4. Explain the steps in decision making.

5. Explain the stages of team development. What are the various types of teams?

6. Describe the principles of business ethics. Explain the importance of Corporate social responsibility


Spring 2012


Master of Business Administration - MBA Semester 4
QM0017 – Quality Management System
(4 credits)
(Book ID: B1350)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Write a brief note on ISO 9001:2008

2. What is meant by Quality Management System? What are its benefits?

3. Explain in brief the clauses of ISO/TS 16949.

4. Explain the importance of ISO 27001.

5. Explain the importance, features and benefits of ISO 14001.

6. Explain the metrics used in TL 9000


Spring 2012


Master of Business Administration - MBA Semester 4
QM0017 – Quality Management System
(4 credits)
(Book ID: B1350)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. What is COPC 2000? What are the benefits of COPC 2000?

2. Describe the different CMM levels.

3. Write a brief note on ISO 10002.

4. What is IT Service Management? Write a brief note on ISO 20000.

5. Describe the importance of OHSAS to manufacturing organization.

6. What is HACCP? Discuss the importance and benefits of ISO 22000.


Spring 2012


Master of Business Administration - MBA Semester 4
QM0018 – Quality Development Methods
(4 credits)
(Book ID: B1351)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. What is meant by performance analysis? Describe the “job performance needs” in an organization.

2. Describe Porter’s “Five forces model”.

3. Define ‘Strategic Quality management’? Explain the steps in strategic quality planning.

4. What are the various concepts and tasks that help you to build a strong partnership with suppliers?

5. Explain the concept of “Value Engineering”. Mention some of the areas around Value Engineering.

6. Describe the steps involved in innovation process in an organization.


Spring 2012


Master of Business Administration - MBA Semester 4
QM0018 – Quality Development Methods
(4 credits)
(Book ID: B1351)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Write a brief note on Qualitative research method.

2. What is meant by benchmarking? Mention the different types of benchmarking. What are the barriers to successful benchmarking?

3. Describe the two main pillars of Toyota Production system.

4. What is SWOT analysis? Illustrate with an example.

5. Discuss the concept of “Kaizen”. What are its key features?

6. Explain the concept of “Six Sigma”. Who are the key players in Six sigma? How do you calculate DPMO?


Spring 2012


Master of Business Administration - Semester 4
MH0056: “PR & Marketing for Healthcare Organizations”
(4 credits)
(Book ID: B1320)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Discuss the factors that Attract Corporates to Healthcare.

2. Discuss the significance and justification of marketing of healthcare services.

3. What is the current scenario of healthcare marketing in India?

4. What are the factors that affect healthcare business strategies?

5. Explain in brief SWOT analysis with reference to a healthcare organization.

6. Social and economic characteristics affect the consumption and purchasing habits. Discuss


Spring 2012


Master of Business Administration - Semester 4
MH0056: “PR & Marketing for Healthcare Organizations”
(4 credits)
(Book ID: B1320)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Discuss the strategies that must be considered for marketing of healthcare organizations.

2. What are ethical principles in healthcare sector?

3. Public relations form an essential part of communication strategy of several business including healthcare. Discuss.

4. What are the types of PR research?

5. What is medical tourism? Why is India emerging as a hub for it?

6. What is the need and importance of public relation in healthcare organization?


Spring / February 2012


Master of Business Administration- MBA Semester 4
MH0057 –Management of Healthcare Human Resources - 4 Credits
(Book ID: B1321)
Assignment Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
Explain the importance of human resource in healthcare
Q2.
Explain the different types of motivation.
Q3.
What are the objectives of manpower planning?
Q4.
What are the factors that affect wages and salary levels in a healthcare organisation?
Q5.
What are the major objectives of conducting performance appraisal in a healthcare organisation?
Q6.
Ms.Vani is an HR Senior Manager at a private hospital. The hospital installs two new machines that can be used to aid the patients in the ICU. The existing nursing staffs were not well trained in using them. Ms. Vani invites an expert and provides them with sufficient training. Explain how she can evaluate the effectiveness of the training programme.


Spring / February 2012


Master of Business Administration- MBA Semester 4
MH0057 –Management of Healthcare Human Resources - 4 Credits
(Book ID: B1321)
Assignment Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
What are the benefits and limitations of manpower planning?
Q2.
What are the different types of training?
Q3.
Explain the principles underlying wage and salary administration.
Q4.
Explain the process of performance appraisal carried out in a healthcare organisation.
Q5.
Explain the major issues of HRM in healthcare organisations.
Q6.
Ms.Vani is an HR Senior Manager at a private hospital. Due to the growing demand for more nursing staff by the in-patients, she decides to recruit ten experienced nurses. Explain the recruitment process that she has to follow.


Spring 2012


Master of Business Administration - Semester 4
MH 0058: “Legal Aspects in Healthcare Administration”
(4 credits)
(Book ID: B1322)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Is Health a Fundamental Right? Explain.

2. Compare Allopathy and Homoeopathy.
3. What are the disciplinary actions that can be taken against doctors guilty of professional misconduct?

4. Write a note on Electronic Medical Records.
5. What is professional indemnity?

6. Write a note on the Drugs and Magic Remedies Act-1955.

Spring 2012


Master of Business Administration - Semester 4
MH 0058: “Legal Aspects in Healthcare Administration”
(4 credits)
(Book ID: B1322)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Explain the salient features of the Prenatal Diagnostic Techniques Act.

2. Write short notes on MTP.
3. Explain in detail about the patients’ rights and responsibilities.
4. What measure should be taken to protect medical professionals from lawsuits in medical emergencies?
5. How is euthanasia classified?

6. Write about the regulatory frame work adopted in India in setting up a blood bank

Spring 2012


Master of Business Administration - Semester 4
MH0059 – Quality Management in Healthcare Services (4 Credits)
(Book ID: B1323)
Assignment Set- 1
(Marks 60)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Write a brief note on the history of quality.
Q2. Explain in detail W. Edwards Deming philosophy on quality.
Q3. Explain in detail dimensions of quality management in healthcare.
Q.4. Explain in detail the seven quality tools.
Q5. Write a detailed note on the indicators of quality control in healthcare.
Q6. Arvind Healthcare Pvt. Ltd. is implementing quality assurance program in its 70 bedded hospital in the suburb of Bangalore. Mr. Kaushik was spear heading the entire quality assurance implementation program. Kaushik was aware of the challenges set before him. Write a detailed note on the steps involved in the implementation of quality assurance program.

Spring 2012


Master of Business Administration - Semester 4
MH0059 – Quality Management in Healthcare Services (4 Credits)
(Book ID: B1323)
Assignment Set- 1
(Marks 60)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Give a detailed note on NABH.
Q2. Write a brief note on the functions of six sigma in healthcare.
Q3. Write a detailed note on the strategic importance of TQM in healthcare.
Q4. Write a detailed note on the Structure of ISO 9001:2000 standards.
Q5. Write a detailed note on the importance of teams in healthcare.
Q6. Mr. Rani Kumar has taken over as the manager of the OPD and accident and emergency department of Kitty paediatric hospital.
a. What are the quality parameters for OPD?

b. What are the quality parameters for accident and emergency department?

Spring / February 2012


Master of Business Administration- MBA Semester 4
MF0015 – International Financial Management - 4 Credits
(Book ID: B1316)
Assignment Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. You are given the following information:
Spot EUR/USD : 0.7940/0.8007 Spot USD/GBP: 1.8215/1.8240
Three months swap: 25/35
Calculate three month EUR/USD rate.
Q2. Distinguish between Eurobond and foreign bonds. What are the unique characteristics of Eurobond markets?
Q3. What is sub-prime lending? Explain the drivers of sub-prime lending? Explain briefly the different exchange rate regime that is prevalent today.
Q4. Explain (a) Parallel Loans (b) Back – to- Back loans
Q5. Explain double taxation avoidance agreement in detail
Q6. What do you mean by optimum capital structure? What factors affect cost of capital across nations?


Spring / February 2012


Master of Business Administration- MBA Semester 4
MF0015 – International Financial Management - 4 Credits
(Book ID: B1316)
Assignment Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. “Because of its broad global environment, a number of disciplines (geography, history, political science, etc.) are useful to help explain the conduct of International Business.” Elucidate with examples.
Q2. What is a credit transaction and a debit transaction? Which are the broad categories of international transactions classified as credits and as debits?
Q3. What is cross rates? Explain the two methods of quotations for exchange rates with examples.
Q4. Explain covered and uncovered interest rate arbitrage.
Q5. Explain briefly the mechanism of futures trading
Q6. Briefly explain the difference between ‘functional currency’ and ‘reporting currency’. Identify the factors that help in selecting an appropriate functional currency that can be used by an organisation.


Spring / February 2012


Master of Business Administration- MBA Semester 4
MF0016 – Treasury Management - 4 Credits
(Book ID: B1311)
Assignment Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. Bring out in a table format the features of certificate of deposits and commercial papers.
Q2. What is capital account convertibility? What are the implications on implementing CAC?
Q3. Distinguish between CRR and SLR
Q4. Explain various sources of interest rate risk
Q5. Describe the three approaches to determine VaR
Q6. What is liquidity gap and detail the assumptions of it?


Spring / February 2012


Master of Business Administration- MBA Semester 4
MF0016 – Treasury Management - 4 Credits
(Book ID: B1311)
Assignment Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. What are the features of ADRs and GDRs?
Q2. Explain FEMA and highlight the effect of FEMA on liberalisation.
Q3. What are the factors which distinguishes multinational cash management from domestic cash management?
Q4. Explain the framework for measuring and managing the liquidity risks.
Q5. Discuss the interest rate management using FRAs and swaps and the role of financial intermediaries.
Q6. Illustrate few issues that need to be considered while developing market risk management policies.


Spring / February 2012


Master of Business Administration- MBA Semester 4
MF0017 – Merchant Banking and Financial Services - 4 Credits
(Book ID: B1318)
Assignment Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. Discuss the role of a custodian of shares.
Q2. What are the provisions for prevention of fraudulent and unfair trade practices by SEBI regulations?
Q3. Explain the different life insurance products.
Q4. Describe the deposit products and loan products.
Q5. Discuss about the two important credit rating agencies in India.
Q6. Describe issue management in merchant banking.


Spring / February 2012


Master of Business Administration- MBA Semester 4
MF0017 – Merchant Banking and Financial Services - 4 Credits
(Book ID: B1318)
Assignment Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. Give examples of various venture capital funds that are present and examples of some business ventures that have been successful with venture capital financing.
Q2. Mutual fund schemes can be identified by investment objective, List one scheme within each category.
Q3. What are the advantages of leasing to a company ?
Q4. What is the provision of green shoe option and how is it used by companies to stabilize prices?
Q5. What do you understand by insider trading? What are the SEBI rules and regulations to prevent insider trading?
Q6. A company wishes to take machinery on lease. Study the lease options available to the company.


Spring / February 2012


Master of Business Administration- MBA Semester 4
MF0018 –Insurance and Risk Management- 4 Credits
(Book ID: B1319)
Assignment Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. Discuss the guidelines for settlement of claims by Insurance company.
Q2. What is premium accounting and claim accounting?
Q3. Critically evaluate the role of agents in insurance industry
Q4. Explain product design and development process in Insurance Industry.
Q5. What is facultative reinsurance and treaty reinsurance?
Q6. What is the role of information technology in promoting insurance products?


Spring / February 2012


Master of Business Administration- MBA Semester 4
MF0018 –Insurance and Risk Management- 4 Credits
(Book ID: B1319)
Assignment Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. What is the procedure to determine the value of various investments?
Q2. Explain chance of loss and degree of risk with examples.
Q3. Explain in detail Malhotra Committee recommendations
Q4. What is VAR and how it is useful in risk management tool?
Q5. List and explain briefly the organisations of insurers in India.
Q6. Explain different types of pricing objectives and methods.


Feb/Spring 2012


Master of Business Administration - MBA Semester IV
MI0038 – Enterprise Resource Planning - 4 Credits
Assignment - Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
Why are ERP systems said to be flexible? Explain with an example.
Q2.
Explain with an example the concept of supply chain management?
Q3.
Differentiate between Open Source and Commercial ERP. Briefly explain the key principles to a proper ERP system selection process.
Q4.
What is ATO and how is it different from ETO? List the advantages of CAD/CAM.
Q5.
How does the plant maintenance module help in achieving competitiveness? Write a note of Quality Management.
Q6.
Explain the working of Warehouse Management and Purchase department with an example.


Feb/Spring 2012


Master of Business Administration - MBA Semester IV
MI0038 – Enterprise Resource Planning - 4 Credits
Assignment - Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
What is web ERP? What are its benefits? List out the different modules under ERP Inventory management.
Q2.
Briefly explain the functionalities of CRM sub modules. List out the benefits of CRM Systems.
Q3.
Illustrate the role of ERP systems in Human Resources. List out the benefits of Human Resource management systems.
Q4.
Describe how you would go about the different phases of the ERP implementation lifecycle, if it were being done in your company.
Q5.
Discuss briefly about JD Edward’s and PeopleSoft’s applications and their various modules.
Q6.
What is BAPI? Why BIAP is considered as commanding tool in the SAP consultant’s toolkit?


Feb/Spring 2012


Master of Business Administration - MBA Semester IV
MI0039 – eCommerce - 4 Credits
Assignment - Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain the framework of eCommerce in detail [10 Marks]
Q. 2 List the advantages and disadvantages of eCommerce [10 Marks]
Q.3 Prepare a scenario on the organization having shopping cart facility showing the advantages and disadvantages of having shopping cart facility [10 Marks]
Q.4 Give examples for different models of ecommerce and explain what is the benefit of that model in your example. [10 Marks]
Q.5 Write short notes on
a. False and malicious sites
b. Stealing visitor’s credit card information
c. Stealing customer’s data from selling agent and internet service providers
d. The use of cookies

[10 Marks]
Q.6 Describe the risk management paradigm in brief [10 Marks]

Feb/Spring 2012


Master of Business Administration - MBA Semester IV
MI0039 – eCommerce - 4 Credits
Assignment - Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Warigon is a retail company and they want to automate the payment system. Assume that you are the design engineer of that company. What are the factors that you would consider while designing the electronic payment system? [10 Marks]
Q.2 Discuss the working concepts of EDI [10 Marks]
Q.3 What are the four Ps of marketing? Explain how it is applied to internet marketing [10 Marks]
Q.4 Analyze the structure of a website [10 Marks]
Q.5 List the benefits of online catalogue [10 Marks]
Q.6 Define Mcommerce. Describe the areas of potential growth and future of mCommerce [10 Marks]

Feb/Spring 2012


Master of Business Administration - MBA Semester IV
MI0040 – Technology Management - 4 Credits
Assignment - Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
Define the term technology. Write a short note on evolution and growth of technology.
Q2.
Citing an example, state and explain the reasons that compel a company to go for the new technology.
Q3.
Describe some characteristics of technology forecasting. Explain in brief about the six phases in technology forecasting process.
Q4.
Write a short note on technology strategy. Explain in brief about the innovation management.
Q5.
What is the importance of technology diffusion? What are the benefits of technology absorption?
Q6.
Explain the implementation of new technology. Briefly describe the automation decisions.


Feb/Spring 2012


Master of Business Administration - MBA Semester IV
MI0040 – Technology Management - 4 Credits
Assignment - Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
Explain Technology Generation. Explain Technology Development. Discuss the importance Technology Generation and Development.
Q2.
Explain the dimensions of technology transfer and features of technology package.
Q3.
Briefly describe the concept of technology choice. List and explain the steps involved in technology assessment process.
Q4.
Briefly explain the factors influencing the high performance innovative technology based organisations.
Q5.
What is Research and Development (R&D), and how is it managed? Explain the different categories of Intellectual Property Management.
Q6.
Discuss the technology assessment and environmental impact analysis.


Feb/Spring 2012


Master of Business Administration - MBA Semester IV
MI0041 – Java and Web Design - 4 Credits
Assignment - Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain the browser components and its features [10 Marks]
Q. 2 Describe in detail the building of webpage. [10 Marks]
Q.3 How to use forms? Explain with an example [10 Marks]
Q.4 Give an example for cascade style sheets and explain editing with cascade style sheets in detail . [10 Marks]
Q.5 Describe the working of search engine. What are the different types of search engine? Explain with its application. [10 Marks]
Q.6 List the benefits and drawbacks of Lamp stack [10 Marks]

Feb/Spring 2012


Master of Business Administration - MBA Semester IV
MI0041 – Java and Web Design - 4 Credits
Assignment - Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Give one example each for the following and explain the use in one/two tine each.
1. Web Design Tools
2. HTML Editors
3. Adobe Photoshop
4. Adobe Flash
5. Firebug Browser

[10 Marks]
Q.2 Write a Java program to demonstrate the use of control statements (all three statemnts) in Java. [10 Marks]
Q.3 What are the difference types of inheritance in Java? Explain the relationship between interfaces and inheritances. [10 Marks]
Q.4 How do you handle exceptions in Java [10 Marks]
Q.5 Write a small snippet in which the program uses POST method to accept the keywords to accomplish the task. Also suggest the alternative method to perform this task and its benefits [10 Marks]
Q.6 Explain Java web technologies with its types [10 Marks]

Spring 2012 (February 2012)


Master of Business Administration - MBA Semester 4
MK0015 – Service Marketing And Customer Relationship Management
(4 credits)
(Book ID: B1328)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Explain briefly the differences between services and tangible products
2. List the unique characteristics of services.
3. Describe the challenges during the transition of economics in the services growth sector.
4. Briefly explain the 7P’s of marketing mix.
5. List are the advantages of Rater model of service quality
6. Describe the various positioning strategies for services


Spring 2012 (February 2012)


Master of Business Administration - MBA Semester 4
MK0015 – Service Marketing And Customer Relationship Management
(4 credits)
(Book ID: B1328)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. List the importance of advertising and sales promotion.
2. What are the various levels of customer satisfaction?
3. Describe the importantance of a plan or methodology to initiate customer responses?
4. Briefly explain the five factors that influence the level of adequate service

5. Describe the various service quality dimensions with the help of relevant examples.
6. List the differences between flexible services and standard services.


Spring 2012 (February 2012)


Master of Business Administration - MBA Semester 4
MK0016 – Advertising Management And Sales Promotion
(4 credits)
(Book ID: B1329)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. List the importance of advertising. How does advertising change the perception and decision of the target?
2. List the factors that affect advertising and marketing .Describe the methods to calculate poverty line and disposable income

3. Describe the ways to catch the reader or viewer attention List the different theories of advertising.

4. List the differences between public service advertising and financial advertising .Write notes on corporate copy and Advertorial copy

5. List the various components of attitude? Explain how advertising decides at which level to intervene to change attitude.

6. Explain the elements of advertising execution .Describe the various aspects of media objectives and execution


Spring 2012 (February 2012)


Master of Business Administration - MBA Semester 4
MK0016 – Advertising Management And Sales Promotion
(4 credits)
(Book ID: B1329)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Describe the benefits of Direct Marketing. List all the methods and media used for it.
2. Discuss media options .List the differences between above-the-line below-the-line media.

3. Describe the objectives of media. Discuss the factors which are changing the media choices.

4. Define the term “Market Segmentation”? List the advantages of Market Segmentation

5. Describe the Types and Nature of Markets. Explain the four broad bases for segmentation in e-marketing

6. Define the term “Search Engine Optimisation (SEO)” How does SEO work and what are the objectives of SEO?


Spring 2012 (February 2012)


Master of Business Administration - MBA Semester 4
MK0017 – e Marketing
(4 credits)
(Book ID: B1330)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Define the term “e- marketing”. Explain the features of e-marketing.

2. Describe the principles in e – marketing. .Explain e-Business Models

3. Describe 4 P’s in e-Marketing Mix. Discuss the Product Mix Strategies adopted by the companies

4. List the stages involved in implementing an e- marketing plan and Strategy. What do you understand by Marketing Performance Measurement and Management (MPM)?

5. Discuss the various types of Data used in e-Marketing. Explain the different classes of tasks that are included in data mining

6. Define the term “e-Mail marketing”? List the features of e-Mail Marketing.


Spring 2012 (February 2012)


Master of Business Administration - MBA Semester 4
MK0017 – e Marketing
(4 credits)
(Book ID: B1330)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Discuss the scope of e-marketing in B2B markets, its benefits and drawbacks. List the differences between B2B and B2C markets.

2. Write a note on General Characteristics of Customers in e-Marketing.

3. Explain the most important and frequently used methods of obtaining customer response.

4. Briefly discuss about Market Segmentation. List the advantages of Market Segmentation

5. Describe the Types and Nature of Markets. Explain the four broad bases for segmentation in e-marketing

6. What do you understand by Search Engine Optimisation (SEO)? How does SEO work and what are the objectives of SEO?


Spring 2012 (February 2012)


Master of Business Administration - MBA Semester 4
MK0018 – International Marketing
(4 credits)
(Book ID: B1199)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1 List the differences between International Marketing and Domestic Marketing.Discuss the principles of international Marketing
2 Explain the important elements of culture. Differentiate between market allocation system and command allocation system.
3 Define the term Trade Barrier. List the important differences between Tariff barrier and protective barrier .
4 Discuss the various entry options available to a business .Explain the basic strategic decisions that a firm will adopt for foreign expansion.
5 Define the process of international market segmentation. Discuss some widely used bases of segmentation.
6 Explain the significance of price factors in determining international market prices. Briefly describe the non price factors

Spring 2012 (February 2012)


Master of Business Administration - MBA Semester 4
MK0018 – International Marketing
(4 credits)
(Book ID: B1199)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1 Describe the process of communication.

2 Explain the differences between export pricing and export costing. Write a note on major issues related to exports
3 Mention the significance of export Documentation. List the documents required for processing the shipping bill

4 Discuss the importance of Special Economic Zones (SEZS). List the benefits they provide to international traders and marketers.
5 List the differences between futures and forwards Markets. Explain the problems in forecasting Foreign Exchange Rates.
6 Discuss the ethical issues involved in international marketing. Briefly explain the basic types of arbitration.

Spring 2012


Master of Business Administration - Semester 4
ML0015 – Services Marketing and Customer Relationship Management
4 Credits
Assignment
Set- 1
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. What do you understand by customer defined service standards? Explain its relevance in services marketing.
Q2. Explain the concept of service design and service delivery in services marketing.
Q3. Mention the different types of services with few examples and briefly give a note on service sector.
Q4. Construct a service gap for an imaginary service based company assuming that there are several gaps found in its functioning.
Q5. Examine the recent issues in services marketing.
Q6. ABC Components Ltd. wants to use technology in its CRM system. Kindly help the company with suitable suggestions.

Spring 2012


Master of Business Administration - Semester 4
ML0015 – Services Marketing and Customer Relationship Management
4 Credits
Assignment
Set- 2
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. What is services marketing? Explain its importance.
Q2. (a) What do you mean by CRM? Is it important in services marketing?
(b) Give a note on integrated service marketing mix.
Q3. Mention the 5 engines of e-CRM and explain the process involved.
Q4. Explain the concepts of customer retention and Customer life time value with its applicable strategies.
Q5. Mentor Institute provides educational support services to different colleges and universities. Now, they want to start consulting services for distance education programmes and career counseling. Suggest some steps on how to market their consulting services once it gets initiated.
Q6. According to you, what are the customer expectations and customer responses if they don’t receive the desired service quality? If you were the service provider, how would you address customer complaints and conflicts?

Spring 2012


Master of Business Administration - Semester 4
ML0016 – Advertising Management and Sales Promotion
4 Credits
Assignment
Set- 1
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Define the term “advertisement”. How does advertising persuade buyers?
Q2. Explain the advertising theories and its relevance.
Q3. Explain the factors that have an effect on Indian advertising.
Q4. Is it important to have communication objectives in advertising? Why or why not?
Q5. Examine the role of visual strategies in ad copy design. Give suitable examples.
Q6. What is sales promotion? Explain in detail.

Spring 2012


Master of Business Administration - Semester 4
ML0016 – Advertising Management and Sales Promotion
4 Credits
Assignment
Set- 2
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Outline those elements that are considered important in advertising execution. Give examples.
Q2. Do demographic factors influence advertising strategies? Explain.
Q3. Which are the evolving consumer segments in the market? How do they affect advertising?
Q4. Discuss media planning in detail.
Q5. How is ad-spend on a particular ad campaign decided? Explain.
Q6. Supreme Ad agency is thinking about setting up two separate specialized agencies under it. If they do so, how do you think the working of departments and integration of services will be? Will it be beneficial to the clients?

Spring 2012


Master of Business Administration - Semester 4
ML0017 – Mall Management - 4 Credits
Assignment
Set- 1
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Explain the importance of mall location and mall theme.
Q2. What are the merits and demerits of malls?
Q3. Identify the essential services required in malls. Why is it important to provide essential services?
Q4. According to you, what type of facilities and facility team is considered significant in malls? Substantiate your answer with suitable examples.
Q5. Is estimating traffic necessary in the malls? Why or why not? How is competition scanning done?
Q6. Present a brief report on Indian consumption patterns. Do you think malls have an influence on the consumption patterns? Support your answer with examples.

Spring 2012


Master of Business Administration - Semester 4
ML0017 – Mall Management - 4 Credits
Assignment
Set- 2
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Examine the roles and responsibilities of mall marketing director and PR director.
Q2. Why external mall environment plays a major role in generating traffic? Validate your answer with examples.
Q3. You are a retailer and you also own a mall. How will you carry out customer profiling? Mention all the related points.
Q4. Explain the terms – Build to sell, Build to rent and Tenant mix.
Q5. What factors constitute the internal mall environment? Explain.
Q6. (a) In retail context, what is permit and license?
(b) Give a note on any one of the business models in mall management.


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