assignmentssolution@gmail.com

Get Assignments and Projects prepared by experts at a very nominal fee.

More than 8 years in assisting assignments and projects/dissertation/thesis of MBA,BBA,BCA,MCA,PhD and others-

Contact us at : Email : assignmentssolution@gmail.com

Help for : SMU, IIBM,IMT, NMIMS, NIBM ,KSBM, KAIZAN, ISBM, SYMBIOSIS, NIMS, IGNOU, XAVIER, XIBMS, ISM, PSBM, NSBM, NIRM, ISBM, ISMRC, ICMIND, UPES and many others.

Help in : Assignments, projects, M.Phil,Ph.D disseration & thesis,case studies

Courses,MBA,BBA,PhD,MPhil,EMBA,MIB,DMS,MMS,BMS,GDS etc

Contact us at : Email : assignmentssolution@gmail.com



Thursday 30 November 2017

NMIMS MBA Dec 2017 Assignments: Contact us for answers at assignmentssolution@gmail.com

Business Communication & Etiquette
1. How has communication transformed with

the use of technology? Share any 2

technological tools you use for efficient

communication and how they have helped

you contribute more effectively in your

organization.
2. Communications audit is a snapshot of

an organization’s communication

strategies, activities and programs.

Provide your opinion on the statement by

elaborating on its process and outcome.
3. You have been invited as the Joint

Secretary of the Parents Teachers

Association to celebrate Teachers Day at

your child’s school. Since you are a

counsellor, you also have to give the key

note address for the event. Your child

studies at a reputed school which has a

legacy of 25 years. Most of the teachers

are very senior with vast experience. The

school is modern in its outlook towards

extra-curricular activities but

conventional as well when it concerns

academics At the lunch, you would have

the chance to interact with the

management, trustees and teachers. You

wish to make a great first impression

that lasts and also seem confident while

addressing such an elite audience.
a. Apart from preparing the speech, you

believe your appearance will make or

break the deal. What will you keep in

mind while choosing your dress,

accessories and make up for the event?
b. While meeting and greeting all the

dignitaries, how will you conduct

yourself when you are introducing

yourself with an objective to build

rapport with them?

Business Economics
1. Calculate the following:
Quantity Total Fixed Cost Total Variable

Cost Total Cost Average Cost Marginal

Cost
25 10 18 ? ? ?
26 10 10 ? ? ?
27 10 21 ? ? ?

Analyse the changes in the calculated

costs as quantity produced increases.
2. Assume that a consumer consumes two

commodities X and Y and makes five

combinations for the two commodities:
Combination Units of X Units of Y
A 25 3
B 20 5
C 16 10
D 13 18
E 11 28

Calculate Marginal rate of Substitution

and explain the answer.
3. a) Suppose the monthly income of an

individual increases from Rs 20,000 to Rs

35,000 which increases his demand for

clothes from 40 units to 50 units.

Calculate the income elasticity of demand

and interpret the result.
b) Quantity demanded for tea has

increased from 300 to 450 units with an

increase in the price of the coffee

powder from Rs 25 to Rs 30. Calculate the

cross elasticity of demand between tea

and coffee and explain the relationship

between the goods.

Corporate Social Responsibility
Caselet:
Roughly 20 pieces of clothing per person

are manufactured each year. Growth of the

multi-trillion-dollar apparel industry

has been fed by “fast fashion,” which

makes clothing cheaply and quickly with a

low price-tag. Fast-changing trends and

low prices have allowed people to consume

more. The average consumer is now

purchasing 60 percent more items of

clothing compared to 2000 Cotton is the

most common natural fibre used to make

clothing, accounting for about 33 percent

of all fibres found in textiles. Cotton

is also a very thirsty crop, requiring

2,700 liters of water—what one person

drinks in two-and-a-half years—to make

one cotton shirt. In areas already facing

water stress, cotton production can be

particularly damaging. In Central Asia,

for instance, the Aral Sea has nearly

disappeared because cotton farmers draw

excessively from the Amu Darya and Syr

Darya rivers. Cotton farming is also

responsible for 24 percent of

insecticides and 11 percent of pesticides

despite using about 3 percent of the

world’s arable land.
The carbon footprint of a garment largely

depends on the material. While synthetic

fibres like polyester have less impact on

water and land than grown materials like

cotton, they emit more greenhouse gasses

per kilogram.* (Source, National

Geographic & WRI)
M/s Fine Fabrics Ltd, a listed company,

manufactures cotton fabric and its

multiple blended variants as per

customer/client demands.

Customers/clients include fashion houses,

designers and large clothing

manufacturers across Asia & Europe. You

are the Head of CSR with the company.
Q1. As Head of CSR you have been asked to

come up with a detailed plan to sensitize

your employees on water as a critical

resource and also initiate setting up of

an innovation driven cell/campaign for

saving water. Design and develop a

strategic plan/roadmap involving

sensitization of 100+ employees as well

as setting up of the Water innovation

cell/campaign with SMART goals/outcomes

for M/s Fine Fabrics Ltd. Please be very

specific and relevant to the company.
Q2. Your company is committed to protect,

respect and remedy Framework of UN

Principles on Business and Human Rights.

The Head of manufacturing at M/s Fine

fabrics Ltd wants to partner with the

supply chain in generating similar Human

Rights commitments across their

businesses, which are mostly midsized. He

wants your guidance on how to convince

these vendors to buy in into this

voluntarily. Develop a business case and

a broad plan that your Head Manufacturing

can use to convince the vendor businesses

to come on board and adopt UN Principles

for Businesses & Human Rights.
Q3A. Carbon Offset is one mechanism used

to reduce the carbon footprints of a

business. Suggest to your CEO at Fine

Fabrics Ltd two concrete ways in which

Fine Fabrics can reduce its carbon

footprints, develop a convincing business

benefit argument around each of the

suggestion.
Q3B. An NGO has approached the CEO of M/s

Fine Fabrics Ltd requesting funding for a

project on cotton fabric based

Traditional Crafts making workshop for

girls & women from weaker socio economic

background. Your company falls under the

criteria of 2% spend on CSR as per

Companies Act 2013. Your CEO thinks this

project can be funded but wants you to do

the due diligence of the NGO. Prepare a

questionnaire with at least 5/five

questions that you think your company

should ask and receive answers to before

agreeing to fund the project/ partner in

the project.
Information Systems for Managers
1. PantMax Retail, through its

subsidiaries, operates approximately 1000

departmental stores pan India. These

stores hold a variety of merchandise

including adult and children apparel,

cosmetics, accessories, home furnishing

etc. The management feels in order to

increase their sales, PantMax needs to

tailor its merchandise more to the local

tastes, colors, sizes, brands which

should be according to the sales pattern

in each of the PantMax stores. For

example, the stores in Mumbai might stock

clothing in smaller sizes and brighter

colors than those in Chennai, or the

stores in Delhi may stock more makeup

shades to attract trendier shoppers. How

will information systems help PantMax

implement this new strategy? Is this a

suitable choice for the management to

implement?
2. The goal of service companies is to

develop services that attract, keep

customers satisfied, loyal and speak well

of them. They use information and

communication technology to get closer to

the customer, create long-term

relationships, and gain more knowledge

from and about the customers to serve

them better. As a major element of

business strategy, firms are embracing

CRM, because technological applications

permit precise segmentation, profiling

and targeting of customers. To deal with

competitive pressures a customer-centric

culture is required. The airline industry

is no exception to this. Give an example

of how an airline company has

successfully implemented CRM to increase

their profits and keep customers happy.
3. In June 2017, a new cyber virus spread

from Ukraine to wreak havoc around the

globe, crippling thousands of computers.

FedEx Corp, package delivery company,

said its fiscal 2018 results would be

hurt due to disruption of operations

following a cyber-attack last month. It

is still experiencing widespread service

delays following the attack. It was

unable to estimate when services at the

unit would be fully restored. It

experienced loss of revenue due to

decreased volumes, incremental costs from

contingency plans and remediation of

affected systems. Share prices of FedEx

dropped after this incident.
a) What are the different forms of system

attacks? What steps should FedEx follow

to handle a virus attack of such

magnitude?
b) What is a Business Continuity Plan

(BCP)? Should cyber security be a part of

the BCP? What lessons should FedEx learn

from this incident?

Organisational Behaviour
Question 1: Leadership is said to be a

vital quality which is becoming very rare

in the organisations. It would not be

wrong if we say that it is a progression

where an individual solicits the backing

of other entities for the completion of

mutual objectives. The leaders are the

visionaries and also act as a catalyst in

terms of influencing and inspiring

others. Based on the above statements

discuss the significance of leadership in

any organisation. Conclude by answering

that how the organisation would fare if

leadership is not right?
Question 2: Politics is said to be an

inevitable evil at any workplace, no

matter how much one tries to be away from

it, would always find to be embroiled in

it. It is a proven fact that politics

cannot be avoided at any cost but has to

be coped. It becomes imperative to be

well aware of the elements contributing

to politics at workplace. Keeping in view

the above statements introduce the

concept of workplace politics. Also, list

factors contributing to workplace

politics. Give concluding remarks on the

importance of workplace politics.
Question 3: Sanjay and Sam are co-

workers. They both are working in the

same project but their work values are

quite contrast to each other. Sanjay

belongs to GenX (The X Generation) and

relies a lot on the team-work as well as

its (team’s) upliftment, whereas Sam is

from GenY (The Y Generation) or the

Millennial and for him self-reliance is

more important. Though they share a great

personal rapport but they always find

dissonance at work.
a) Explain the reason for their

dissonance? It is natural to have such

dissonance, give concluding remarks for

the same.
b) Introduce the value system of your

generation. Discuss the rest of the

generations and their values?
Business Law
1. ‘A’ orders a phone online as Cash on

Delivery mode, but denies to accept the

product at the time of delivery. In such

a situation, discuss the eligibility

points of becoming an Unpaid Seller?

Discuss the privilegon es of unpaid

seller when the property in goods is

transferred to the buyer.
2. A booked a flat in Sunpark Apartment

at Mumbai. ‘A’ is ready to shift with his

family in the flat which he has

purchased. However, B has the possession

of that flat where he specifies that he

has purchased this flat. To avoid the

dispute and conflicts, ‘A’ files an RTI

to seek proper information. Explain the

objective as well as structures involved

in Right to information.
3. A) ‘X’ contracts with ‘Y’ to purchase

30 chairs of a particular brand called

make and type. ‘Y’ delivers 15 chairs of

that quality and 15 chairs of some other

make and quality brand. In what way we

can advice ‘X’.
3. B) ‘P’ delivers to ‘Q’, a carrier,

some explosives without informing the

same to ‘Q’. no additional care is taken

by ‘Q’ for handling such goods. In the

absence of the disclosure, the explosives

explode and cause damage to the other

goods and also injure a person. Whether

‘P’ is liable?

Business Statistics
1. The sample data from a research survey

conducted in various countries on the

amount of time 3-5 year-old children

spent alone with their fathers each day

is as follows:

Country Time with Dad (minutes)
Bangladesh 30
Bhutan 46
China 54
Nepal 50
Pakistan 46
Nigeria 42
Korea 46
Russia 42
India 50

For the above sample, determine the

following measures:
a. The mean
b. The standard deviation
c. The mode
d. The 75th percentile
Based on your calculations comment on the

father-children relationship.
2. ‘Prince’ a chaiwala at Mumbai Central

station believes that the sales of tea at

his tea shop depends upon the weather. He

has taken a sample of a week’s data.

Below you are given the results of the

sample.
Cups Sold Temperature
350 50
200 60
210 70
100 80
80 90
70 100
50 110


a. Which variable is the dependent

variable?
b. Compute the least squares estimated

line.
c. Is there a significant relationship

between the sales of coffee and

temperature?
e. Predict sales of a 95 degree day.
3. According to one of the recent study

published in an International report, the

cost of medical malpractice in the United

States is USD 55.6 billion a year, which

is approximately 2.4 percent of US annual

health-care spending. An earlier research

report published in 2011, in the New

England Journal of Medicine revealed

that, during the period 1991 to 2005, 7.4

percent of all physicians licensed in the

US had a malpractice claim. These

staggering numbers not only contribute to

the high cost of health care, but the

size of successful malpractice claims

also contributes to high premiums for

medical malpractice insurance. The table

below contains a sample of data set of

claim payments made in a year’s time and

other information about the claimant.
Amount (in USD) Age Marital Status

Insurance type Gender
2 45 Single Private Male
5 34 Married Medicare Male
3.5 29 Married Private Female
160 46 Single Workers compensation Male
4 56 Married Private Female
155 45 Single Private Female
45 44 Married Medicare Male
3 56 Single No insurance Male
20 43 Single Private Male

a. Using descriptive statistics explore

claim payment amounts, and identify

factors that appear to influence the

amount of the payment.
b. Do a correlation analysis between

‘Amount’ and ‘Age’ and interpreted the

coefficient of correlation.


Essentials of HRM
Question 1: Ajay has not been performing

well in accounts department due to the

new system on GST has been implemented in

the organisation. He is lagging behind in

the concepts of GST as well as his

communication skills are not as expected.

The accounts head of the organisation

believes in the institution of training

and wants to send Ajay for the same.

Introduce the concept of training by

commenting on the above proclamations.

Also, discuss the factors influencing the

effectiveness of training. Conclude your

answer in a brief way by focusing on the

importance of training for any

organization.
Question 2: In reference to the above

case explain various kinds of On the Job

and Off the Job training methods that can

be provided to Mr. Ajay? Also, give

concluding remarks by choosing the best

method suited in the above scenario?
Question 3: Over the years Ajay attended

many trainings as well as development

programs and really honed his skills.

Evaluating his performance over the past

few years the department has really been

proud of his achievements and he has been

identified as key successor in his

department.
a) Write down the objectives of

succession planning which Ajay’s

organisation wants to achieve?
b) Though succession planning has many

positive aspects but there are some flip

sides to it, explain what could be the

demerits of it (succession planning).

Conclude by sharing few lines on the

failure of succession planning of any

organisation.

Financial Accounting & Analysis
1. Mr. Berrybell wants to assess the

ability of an enterprise named Anyway, so

as to confirm whether the enterprise is

capable to generate sufficient cash flows

or not. Anyway submits the following

information for the year ended 31

March2017.
Particulars (Rs. In lacs)
Shares issued during the year 5
Capital assets purchased 1.5
Proceed from sale of an asset 2
Dividend declared and paid 1
Increase in debtors 1.5
Loss on sale of asset 0.2
Net income before taxes 8.8
Depreciation & Amortisation 3.8

Discuss the relevance of preparing the

cash flow statement. Indicate and comment

on the following
• Cash from operation
• Cash from investing activities
• Cash from financing activities
• Closing balance
2. You are being appointed as the

accounts executive of Jayesh Motiwala &

Company. The principal business of the

company is dealing in pearl ornaments at

its retail outlet in Jaipur. The

management is unaware about the relevance

of accounting standard applicable while

accounting for the business. Your

responsibility is to convince them to

comply with the Accounting Standards, by

giving a brief presentation on the

objectives behind complying with the

accounting standard and the benefits to

the enterprise by following the same.
3. The following is the Balance Sheet of

Caterpillar Ltd as on 31st March 2017
Equity share capital 500000 Fixed assets

695800
Preference share capital 300000 Stock

135000
Reserves & Surplus 255000 Debtors 145000
Creditors 45500 Cash & Bank 150600
Outstanding liablilites 25900
1126400 1126400
Ascertain -
a) Current ratio and liquid ratio. What

if the industry average for the same is 2

and 1 respectively.
b) Capital gearing ratio and interpret

the same.

Marketing Management
Q1. Assume that you are going to start a

restaurant targeting young customers.

What will be the various elements of

Marketing Mix with respect to the

restaurant? Elucidate.
Q2. Suppose that you are planning to buy

a new mobile phone for yourself. What

factors are likely to influence your

buying behavior while buying a mobile

phone? Explain.
Q3. In recent past, teenagers girls in

India have become highly beauty

conscious. XYZ
Limited is planning to introduce a first

of its kind beauty cream ‘Soft & Sweet’

targeting teenager girl of affluent

class. The cream would be available in

different variants as per the skin type

such as neutral skin, oily skin, rough

skin etc. The product would be sold only

from the premium cosmetic stores and

through company website across the

country. Assume that you are responsible

for designing the marketing strategies

for ‘Soft & Sweet’.
a) Design a segmentation plan for ‘Soft &

Sweet’.
b) Design the appropriate market entry

strategies for ‘Soft & Sweet’.

Strategic Management
Q.1) You are the head of a strategic

business unit under ABC Business Group.

The Unit is engaged into manufacturing of

telecommunication handsets. You are

planning to change the strategy at

business level and you have chosen

‘product differentiation’ as your

strategy. You want the board of directors

to approve your decision for which you

will have to make a strong case for

choosing this strategy. Explain how you

will convince the board of directors.
Q.2) You are the strategy consultant to

fortune 500 companies and you are asked

to conduct a training session for

executives of a leading automobile

company which is planning to expand its

business in international market. This

company is based in India. Explain how

you will convince the trainees that the

global environment is highly complex.
Q.3) You are a CEO of a XYZ Pvt Ltd, a

leading FMCG company headquartered in

Germany. Your company is planning its

expansion in Asia and you are now

involved in rigorous analysis of

competition in FMCG sector in Asia. In

this background, answer the following

questions.
a) Use Michael Porter’s Framework for

analyzing competitors.
b) How would you analyze competitor’s

assumptions?

IIBM Exam papers/Case studies: Contact us for answers at assignmentssolution@gmail.com

Examination Paper: Quality Management
IIBM Institute of Business Management 1
IIBM Institute of Business Management
Examination Paper MM.100
Total Quality Management

1. If the amount of energy available for the intended function be ‘a’ and the amount of energy
wasted be ‘b’ then Signal to noise ratio will be:
a. a/b
b. (a-b)/b
c. b/a
d. (a+b)/b
2. The number of orthogonal arrays added by Taguchi to the original work of Sir R A Fischer, was:
a. 3
b. 2
c. 1
d. 4
3. If the a for each t test be 0.2 then for 4 ‘t’ tests the probability of a correct decision will be:
a. 0.0008
b. 0.0016
c. 0.0002
d. None of the above
4. This is not a rapid prototype technique.
a. Stereo lithography
b. Solid ground curing
c. Solid ground searching
d. None of the above
5. The multiplication of importance of customer, scale up facture and sales point is called:
a. Relative weight
b. Absolute weight
c. Weight of scale
d. Weight of sales
..............
9. The basic plan-do-study-act (PDSA) cycle was first developed by:
a. Deming
b. Shewhart
c. Juran
d. Fleming.
10. One of the best approach having three components, can be used for process improvement, is:
a. Loran trilogy
b. Turan trilogy
c. Sudan triology
d. Juran triology
Part Two:
1. Write a note on ‘Kano model’ of customer requirement.
2. Define Herzberg’s two factor theory.
3. Write a note on Pareto analysis.
4. What do understand by Benchmarking?
5. Define “Degree of freedom”.

Caselet 1
Philips India Ltd. previously called Pieco Electronics Ltd., a MNC has Dutch parents and its major
plant in Calcutta. The company is having a very sound corporate image in India for its electronic
products, namely TVs, Radios, transistors, battery cells, electric bulbs, electric tubes, two-in-ones,
etc. Indians love to have Phillips products, which are more costly than various Indian electronics
products brands, as they maintain a better quality. Philips operates through forward integration with
its own authorized dealer’s network in India. The company has maintained its ...................
Executive of the company. “Philips India Ltd. has become a benchmark for various competitors in
India and abroad”, the CEO of the company adds further.
Questions:
1. Discuss the various labour troubles which compelled the company management and its Dutch
parents to decide to wind up the Calcutta plant. What were the problems?
2. How would you apply the Phillips India policy to help other electronics companies in India to
implement TQM?
Caselet 2
Siemens is a short and simple word. But Siemens is at the top. Top covers a vast gambit. The patent
for a miniaturized hearing aid is TOP. Futuristic business and technology roadmaps are Top.
Shareholder returns are also top. In Germany, a new performance-linked management ranking
system is Top. In Turkey, process time optimization is Top. In India, Taguchi methods for quality
monitoring are Top. Value chains are Top. Top means different things in different countries,
companies, business and even divisions. But today, what began as an acronym for time-optimized
processes has become a term applicable to any management initiative-in R&D, human resources,
shop floor management, communication, organizational restructuring. The movement, as it has
become today, spans the Siemens, worldwide network though it is at various stages of
implementation and development in different countries, and is not implemented uniformly across
divisions. The Top movement started about three years ago by Siemens AG as .................
east Asia. A competence centre has been define as a Siemens arm with special competencies in
specific businesses in a particular country, that in term can serve Siemens concerns in other
countries.“We have to innovate many solutions that we provide, such as in automation. Existing
global technologies often do not fit in local customer need.” Says Chindarkar. With Siemens AG
having re-affirmed its commitment to the Asia-Pacific region, Siemens Ltd is today looking at
networking itself into the global scene, through innovations and unique products. Naturally, the Top
initiative will be crucial in this effort. What perhaps makes the Top program so easy to adopt and
implement is its flexibility. What could otherwise become disjointed management concept or
practices are united in Top’s common temple model at Siemens.
Questions:
1. What is the Top initiative in Siemens AG? Discuss it various aspects.
2. What are the Top eight initiatives for innovation in Siemens AG? Evaluate their impact on
quality and TQM.

1. Mechanical products such as cars do break down. Cars often are serviced by the car dealer.
How can a car dealer use the service department to enhance future car sales?
2. Using trade journals, professional society magazines, periodicals, and your networking
ability, identify two examples of quality by design success stories and explain their results.

Wednesday 29 November 2017

NMIMS MBA Dec 2017 Assignments: Contact us for answers at assignmentssolution@gmail.com

Business Communication & Etiquette
1. How has communication transformed with

the use of technology? Share any 2

technological tools you use for efficient

communication and how they have helped

you contribute more effectively in your

organization.
2. Communications audit is a snapshot of

an organization’s communication

strategies, activities and programs.

Provide your opinion on the statement by

elaborating on its process and outcome.
3. You have been invited as the Joint

Secretary of the Parents Teachers

Association to celebrate Teachers Day at

your child’s school. Since you are a

counsellor, you also have to give the key

note address for the event. Your child

studies at a reputed school which has a

legacy of 25 years. Most of the teachers

are very senior with vast experience. The

school is modern in its outlook towards

extra-curricular activities but

conventional as well when it concerns

academics At the lunch, you would have

the chance to interact with the

management, trustees and teachers. You

wish to make a great first impression

that lasts and also seem confident while

addressing such an elite audience.
a. Apart from preparing the speech, you

believe your appearance will make or

break the deal. What will you keep in

mind while choosing your dress,

accessories and make up for the event?
b. While meeting and greeting all the

dignitaries, how will you conduct

yourself when you are introducing

yourself with an objective to build

rapport with them?

Business Economics
1. Calculate the following:
Quantity Total Fixed Cost Total Variable

Cost Total Cost Average Cost Marginal

Cost
25 10 18 ? ? ?
26 10 10 ? ? ?
27 10 21 ? ? ?

Analyse the changes in the calculated

costs as quantity produced increases.
2. Assume that a consumer consumes two

commodities X and Y and makes five

combinations for the two commodities:
Combination Units of X Units of Y
A 25 3
B 20 5
C 16 10
D 13 18
E 11 28

Calculate Marginal rate of Substitution

and explain the answer.
3. a) Suppose the monthly income of an

individual increases from Rs 20,000 to Rs

35,000 which increases his demand for

clothes from 40 units to 50 units.

Calculate the income elasticity of demand

and interpret the result.
b) Quantity demanded for tea has

increased from 300 to 450 units with an

increase in the price of the coffee

powder from Rs 25 to Rs 30. Calculate the

cross elasticity of demand between tea

and coffee and explain the relationship

between the goods.

Corporate Social Responsibility
Caselet:
Roughly 20 pieces of clothing per person

are manufactured each year. Growth of the

multi-trillion-dollar apparel industry

has been fed by “fast fashion,” which

makes clothing cheaply and quickly with a

low price-tag. Fast-changing trends and

low prices have allowed people to consume

more. The average consumer is now

purchasing 60 percent more items of

clothing compared to 2000 Cotton is the

most common natural fibre used to make

clothing, accounting for about 33 percent

of all fibres found in textiles. Cotton

is also a very thirsty crop, requiring

2,700 liters of water—what one person

drinks in two-and-a-half years—to make

one cotton shirt. In areas already facing

water stress, cotton production can be

particularly damaging. In Central Asia,

for instance, the Aral Sea has nearly

disappeared because cotton farmers draw

excessively from the Amu Darya and Syr

Darya rivers. Cotton farming is also

responsible for 24 percent of

insecticides and 11 percent of pesticides

despite using about 3 percent of the

world’s arable land.
The carbon footprint of a garment largely

depends on the material. While synthetic

fibres like polyester have less impact on

water and land than grown materials like

cotton, they emit more greenhouse gasses

per kilogram.* (Source, National

Geographic & WRI)
M/s Fine Fabrics Ltd, a listed company,

manufactures cotton fabric and its

multiple blended variants as per

customer/client demands.

Customers/clients include fashion houses,

designers and large clothing

manufacturers across Asia & Europe. You

are the Head of CSR with the company.
Q1. As Head of CSR you have been asked to

come up with a detailed plan to sensitize

your employees on water as a critical

resource and also initiate setting up of

an innovation driven cell/campaign for

saving water. Design and develop a

strategic plan/roadmap involving

sensitization of 100+ employees as well

as setting up of the Water innovation

cell/campaign with SMART goals/outcomes

for M/s Fine Fabrics Ltd. Please be very

specific and relevant to the company.
Q2. Your company is committed to protect,

respect and remedy Framework of UN

Principles on Business and Human Rights.

The Head of manufacturing at M/s Fine

fabrics Ltd wants to partner with the

supply chain in generating similar Human

Rights commitments across their

businesses, which are mostly midsized. He

wants your guidance on how to convince

these vendors to buy in into this

voluntarily. Develop a business case and

a broad plan that your Head Manufacturing

can use to convince the vendor businesses

to come on board and adopt UN Principles

for Businesses & Human Rights.
Q3A. Carbon Offset is one mechanism used

to reduce the carbon footprints of a

business. Suggest to your CEO at Fine

Fabrics Ltd two concrete ways in which

Fine Fabrics can reduce its carbon

footprints, develop a convincing business

benefit argument around each of the

suggestion.
Q3B. An NGO has approached the CEO of M/s

Fine Fabrics Ltd requesting funding for a

project on cotton fabric based

Traditional Crafts making workshop for

girls & women from weaker socio economic

background. Your company falls under the

criteria of 2% spend on CSR as per

Companies Act 2013. Your CEO thinks this

project can be funded but wants you to do

the due diligence of the NGO. Prepare a

questionnaire with at least 5/five

questions that you think your company

should ask and receive answers to before

agreeing to fund the project/ partner in

the project.
Information Systems for Managers
1. PantMax Retail, through its

subsidiaries, operates approximately 1000

departmental stores pan India. These

stores hold a variety of merchandise

including adult and children apparel,

cosmetics, accessories, home furnishing

etc. The management feels in order to

increase their sales, PantMax needs to

tailor its merchandise more to the local

tastes, colors, sizes, brands which

should be according to the sales pattern

in each of the PantMax stores. For

example, the stores in Mumbai might stock

clothing in smaller sizes and brighter

colors than those in Chennai, or the

stores in Delhi may stock more makeup

shades to attract trendier shoppers. How

will information systems help PantMax

implement this new strategy? Is this a

suitable choice for the management to

implement?
2. The goal of service companies is to

develop services that attract, keep

customers satisfied, loyal and speak well

of them. They use information and

communication technology to get closer to

the customer, create long-term

relationships, and gain more knowledge

from and about the customers to serve

them better. As a major element of

business strategy, firms are embracing

CRM, because technological applications

permit precise segmentation, profiling

and targeting of customers. To deal with

competitive pressures a customer-centric

culture is required. The airline industry

is no exception to this. Give an example

of how an airline company has

successfully implemented CRM to increase

their profits and keep customers happy.
3. In June 2017, a new cyber virus spread

from Ukraine to wreak havoc around the

globe, crippling thousands of computers.

FedEx Corp, package delivery company,

said its fiscal 2018 results would be

hurt due to disruption of operations

following a cyber-attack last month. It

is still experiencing widespread service

delays following the attack. It was

unable to estimate when services at the

unit would be fully restored. It

experienced loss of revenue due to

decreased volumes, incremental costs from

contingency plans and remediation of

affected systems. Share prices of FedEx

dropped after this incident.
a) What are the different forms of system

attacks? What steps should FedEx follow

to handle a virus attack of such

magnitude?
b) What is a Business Continuity Plan

(BCP)? Should cyber security be a part of

the BCP? What lessons should FedEx learn

from this incident?

Organisational Behaviour
Question 1: Leadership is said to be a

vital quality which is becoming very rare

in the organisations. It would not be

wrong if we say that it is a progression

where an individual solicits the backing

of other entities for the completion of

mutual objectives. The leaders are the

visionaries and also act as a catalyst in

terms of influencing and inspiring

others. Based on the above statements

discuss the significance of leadership in

any organisation. Conclude by answering

that how the organisation would fare if

leadership is not right?
Question 2: Politics is said to be an

inevitable evil at any workplace, no

matter how much one tries to be away from

it, would always find to be embroiled in

it. It is a proven fact that politics

cannot be avoided at any cost but has to

be coped. It becomes imperative to be

well aware of the elements contributing

to politics at workplace. Keeping in view

the above statements introduce the

concept of workplace politics. Also, list

factors contributing to workplace

politics. Give concluding remarks on the

importance of workplace politics.
Question 3: Sanjay and Sam are co-

workers. They both are working in the

same project but their work values are

quite contrast to each other. Sanjay

belongs to GenX (The X Generation) and

relies a lot on the team-work as well as

its (team’s) upliftment, whereas Sam is

from GenY (The Y Generation) or the

Millennial and for him self-reliance is

more important. Though they share a great

personal rapport but they always find

dissonance at work.
a) Explain the reason for their

dissonance? It is natural to have such

dissonance, give concluding remarks for

the same.
b) Introduce the value system of your

generation. Discuss the rest of the

generations and their values?
Business Law
1. ‘A’ orders a phone online as Cash on

Delivery mode, but denies to accept the

product at the time of delivery. In such

a situation, discuss the eligibility

points of becoming an Unpaid Seller?

Discuss the privilegon es of unpaid

seller when the property in goods is

transferred to the buyer.
2. A booked a flat in Sunpark Apartment

at Mumbai. ‘A’ is ready to shift with his

family in the flat which he has

purchased. However, B has the possession

of that flat where he specifies that he

has purchased this flat. To avoid the

dispute and conflicts, ‘A’ files an RTI

to seek proper information. Explain the

objective as well as structures involved

in Right to information.
3. A) ‘X’ contracts with ‘Y’ to purchase

30 chairs of a particular brand called

make and type. ‘Y’ delivers 15 chairs of

that quality and 15 chairs of some other

make and quality brand. In what way we

can advice ‘X’.
3. B) ‘P’ delivers to ‘Q’, a carrier,

some explosives without informing the

same to ‘Q’. no additional care is taken

by ‘Q’ for handling such goods. In the

absence of the disclosure, the explosives

explode and cause damage to the other

goods and also injure a person. Whether

‘P’ is liable?

Business Statistics
1. The sample data from a research survey

conducted in various countries on the

amount of time 3-5 year-old children

spent alone with their fathers each day

is as follows:

Country Time with Dad (minutes)
Bangladesh 30
Bhutan 46
China 54
Nepal 50
Pakistan 46
Nigeria 42
Korea 46
Russia 42
India 50

For the above sample, determine the

following measures:
a. The mean
b. The standard deviation
c. The mode
d. The 75th percentile
Based on your calculations comment on the

father-children relationship.
2. ‘Prince’ a chaiwala at Mumbai Central

station believes that the sales of tea at

his tea shop depends upon the weather. He

has taken a sample of a week’s data.

Below you are given the results of the

sample.
Cups Sold Temperature
350 50
200 60
210 70
100 80
80 90
70 100
50 110


a. Which variable is the dependent

variable?
b. Compute the least squares estimated

line.
c. Is there a significant relationship

between the sales of coffee and

temperature?
e. Predict sales of a 95 degree day.
3. According to one of the recent study

published in an International report, the

cost of medical malpractice in the United

States is USD 55.6 billion a year, which

is approximately 2.4 percent of US annual

health-care spending. An earlier research

report published in 2011, in the New

England Journal of Medicine revealed

that, during the period 1991 to 2005, 7.4

percent of all physicians licensed in the

US had a malpractice claim. These

staggering numbers not only contribute to

the high cost of health care, but the

size of successful malpractice claims

also contributes to high premiums for

medical malpractice insurance. The table

below contains a sample of data set of

claim payments made in a year’s time and

other information about the claimant.
Amount (in USD) Age Marital Status

Insurance type Gender
2 45 Single Private Male
5 34 Married Medicare Male
3.5 29 Married Private Female
160 46 Single Workers compensation Male
4 56 Married Private Female
155 45 Single Private Female
45 44 Married Medicare Male
3 56 Single No insurance Male
20 43 Single Private Male

a. Using descriptive statistics explore

claim payment amounts, and identify

factors that appear to influence the

amount of the payment.
b. Do a correlation analysis between

‘Amount’ and ‘Age’ and interpreted the

coefficient of correlation.


Essentials of HRM
Question 1: Ajay has not been performing

well in accounts department due to the

new system on GST has been implemented in

the organisation. He is lagging behind in

the concepts of GST as well as his

communication skills are not as expected.

The accounts head of the organisation

believes in the institution of training

and wants to send Ajay for the same.

Introduce the concept of training by

commenting on the above proclamations.

Also, discuss the factors influencing the

effectiveness of training. Conclude your

answer in a brief way by focusing on the

importance of training for any

organization.
Question 2: In reference to the above

case explain various kinds of On the Job

and Off the Job training methods that can

be provided to Mr. Ajay? Also, give

concluding remarks by choosing the best

method suited in the above scenario?
Question 3: Over the years Ajay attended

many trainings as well as development

programs and really honed his skills.

Evaluating his performance over the past

few years the department has really been

proud of his achievements and he has been

identified as key successor in his

department.
a) Write down the objectives of

succession planning which Ajay’s

organisation wants to achieve?
b) Though succession planning has many

positive aspects but there are some flip

sides to it, explain what could be the

demerits of it (succession planning).

Conclude by sharing few lines on the

failure of succession planning of any

organisation.

Financial Accounting & Analysis
1. Mr. Berrybell wants to assess the

ability of an enterprise named Anyway, so

as to confirm whether the enterprise is

capable to generate sufficient cash flows

or not. Anyway submits the following

information for the year ended 31

March2017.
Particulars (Rs. In lacs)
Shares issued during the year 5
Capital assets purchased 1.5
Proceed from sale of an asset 2
Dividend declared and paid 1
Increase in debtors 1.5
Loss on sale of asset 0.2
Net income before taxes 8.8
Depreciation & Amortisation 3.8

Discuss the relevance of preparing the

cash flow statement. Indicate and comment

on the following
• Cash from operation
• Cash from investing activities
• Cash from financing activities
• Closing balance
2. You are being appointed as the

accounts executive of Jayesh Motiwala &

Company. The principal business of the

company is dealing in pearl ornaments at

its retail outlet in Jaipur. The

management is unaware about the relevance

of accounting standard applicable while

accounting for the business. Your

responsibility is to convince them to

comply with the Accounting Standards, by

giving a brief presentation on the

objectives behind complying with the

accounting standard and the benefits to

the enterprise by following the same.
3. The following is the Balance Sheet of

Caterpillar Ltd as on 31st March 2017
Equity share capital 500000 Fixed assets

695800
Preference share capital 300000 Stock

135000
Reserves & Surplus 255000 Debtors 145000
Creditors 45500 Cash & Bank 150600
Outstanding liablilites 25900
1126400 1126400
Ascertain -
a) Current ratio and liquid ratio. What

if the industry average for the same is 2

and 1 respectively.
b) Capital gearing ratio and interpret

the same.

Marketing Management
Q1. Assume that you are going to start a

restaurant targeting young customers.

What will be the various elements of

Marketing Mix with respect to the

restaurant? Elucidate.
Q2. Suppose that you are planning to buy

a new mobile phone for yourself. What

factors are likely to influence your

buying behavior while buying a mobile

phone? Explain.
Q3. In recent past, teenagers girls in

India have become highly beauty

conscious. XYZ
Limited is planning to introduce a first

of its kind beauty cream ‘Soft & Sweet’

targeting teenager girl of affluent

class. The cream would be available in

different variants as per the skin type

such as neutral skin, oily skin, rough

skin etc. The product would be sold only

from the premium cosmetic stores and

through company website across the

country. Assume that you are responsible

for designing the marketing strategies

for ‘Soft & Sweet’.
a) Design a segmentation plan for ‘Soft &

Sweet’.
b) Design the appropriate market entry

strategies for ‘Soft & Sweet’.

Strategic Management
Q.1) You are the head of a strategic

business unit under ABC Business Group.

The Unit is engaged into manufacturing of

telecommunication handsets. You are

planning to change the strategy at

business level and you have chosen

‘product differentiation’ as your

strategy. You want the board of directors

to approve your decision for which you

will have to make a strong case for

choosing this strategy. Explain how you

will convince the board of directors.
Q.2) You are the strategy consultant to

fortune 500 companies and you are asked

to conduct a training session for

executives of a leading automobile

company which is planning to expand its

business in international market. This

company is based in India. Explain how

you will convince the trainees that the

global environment is highly complex.
Q.3) You are a CEO of a XYZ Pvt Ltd, a

leading FMCG company headquartered in

Germany. Your company is planning its

expansion in Asia and you are now

involved in rigorous analysis of

competition in FMCG sector in Asia. In

this background, answer the following

questions.
a) Use Michael Porter’s Framework for

analyzing competitors.
b) How would you analyze competitor’s

assumptions?

IIBM Exam papers/Case studies: Contact us for answers at assignmentssolution@gmail.com

Examination paper: Telecom Management
IIBM Institute of Business Management 1
IIBM Institute of Business Management
Examination Paper MM.100
Telecommunications Essentials

1. This band transmits uplink around the 6GHz range & downlink around the 4GHz range.
a. C-Band
b. Ku-Band
c. Ka-Band
d. L-Band
2. On these trunks, traffic flows in both the incoming & outgoing directions.
a. DOD trunks
b. DID trunks
c. Two-way local exchange trunks
d. None of the above
3. As networks become more digitized, fewer conversions take place, and voice can be carried at a
higher quality over fewer flower bits per second.
a. PCM
b. ADPCM
c. DCSs
d. DLCs
..................
8. It is a new concept in multimedia mobile broadcasting service, converging broadcasting and
telecommunications.
a. DMB
b. OFDM
c. VF
d. None of the above
9. It is a Niche broadband wireless technology that at first appears to complete for market share with
mobile WiMax & Mobile-Fi.
a. HiperAccess
b. HiperMan
c. iBursrt
d. ETSI BRAN
10. In-FUSIO’s (www. Infusion.com) __________ is best known for its business model, which
supports a variety of revenue models, including pay-per-level and SMS high scores.
a. JavaME
b. BREW
c. EXEn
d. Mophun
Part Two:
1. State the protocols & implementations which are associated with Mesh Network.
2. Write a short note on HFC Architecture and draw the topology of an HFC network.
3. What is the IP multimedia system?
4. What is Symmetric Encryptions?
5. Briefly explain the major layers of IPT network taxonomy.
......................
“DoCoMo (meaning ‘anywhere’ in Japanese) is a NTT subsidiary and Japan’s biggest mobile service
provider, with over 31 million subscriber as of June 2000. In February 1999, NTT DoCoMo launched its
i-mode service. Within one year, it had over four million subscribers, and within another six months it
went up to eight million and had overtaken other Japanese Internet service providers (ISPs) that provide
service to the desktop. DoCoMo’s i-mode is the only network in the world that now allows subscribers
continuous access to the Internet via mobile telephone. The service lets uses send and receive e-mail,
exchange photographs, do online shopping and banking, obtain financial information, d.................
NTT DoCoMo has looked at ways to penetrate the U.S. market. Some observers are skeptical about
whether i-mode would succeed elsewhere. They note that Japan may be a unique market, with unique
characteristics that, may not exist elsewhere, such as a huge audience interested I using the Internet,
culturally specific content, and a huge commuting population. According to one analyst, successful
mobile applications are highly specific to cultures and national demographics. What flies in Japan won’t
necessarily fly in the States or Europe.
Questions:
1. How does this case demonstrate the importance of data transmission rates in business? Does it
imply that people in Japan are willing to accept lower data rates than people in the U.S.?
2. Some people say that the Internet fosters globalization by providing world wide access to the
Web. Discuss arguments for and against this statement.
Examination paper: Telecom Management
IIBM Institute of Business Management 4
Caselet 2
Transmeta Corporation was founded in 1995 to build a new type of computer chip directed at mobile
applications that rely on battery power to run laptop computers and other portable devices. The company
said nothing about its product until an unveiling on January 19, 200. By October 2000, NEC, Sony, and
Fujitsu had all launched notebook computers based on its Crusoe chip. Sony said it will use the processor
in its new Vaio Picture Book CIVN notebook, and Transmeta claimed that Crusoe should nearly double
the battery life of the new model. Transmeta’s Crusoe product ..........................
notebook computer also consumes a lot of power. He thought the battery life advantage in this market
would be no more than 30% to 40%. After IBM decided not to go ahead with the Crusoe for its new
product, a spokes-woman said, “The IBM 480 notebook has a battery life of 4.5 hours and it was hoped
that Crusoe would extend this to eight hours. However, Crusoe only managed 5.5 hours in IBM’s
benchmarking test.” A Gartner Group consultant said,” The main issue is performance. The chip uses
emulation or ‘code morphing’ and therefore does not give the same performance as you get with
Intel…..the reason IBM moved away from the chip is that either there was not enough power or there was
not enough performance.” There was no guarantee that the Crusoe chip or Transmeta would succeed,
especially since Intel and other companies were developing chips for the same market.
Questions:
1. Why might portable computing and desktop computing call for different types of microprocessors?
2. Review the performance variables. In which areas did the Transmeta chip try to excel?

1. DNS is a distributed database system that operates on the basis of a hierarchy of names. Explain
the statement & also explain how DNS servers work.
2. Explain the workings of GSM, UWC, CdmaOne & PDC technologies of digital cellular.
END OF SECTION C

Tuesday 28 November 2017

NMIMS MBA Dec 2017 Assignments: Contact us for answers at assignmentssolution@gmail.com

Business Communication & Etiquette
1. How has communication transformed with

the use of technology? Share any 2

technological tools you use for efficient

communication and how they have helped

you contribute more effectively in your

organization.
2. Communications audit is a snapshot of

an organization’s communication

strategies, activities and programs.

Provide your opinion on the statement by

elaborating on its process and outcome.
3. You have been invited as the Joint

Secretary of the Parents Teachers

Association to celebrate Teachers Day at

your child’s school. Since you are a

counsellor, you also have to give the key

note address for the event. Your child

studies at a reputed school which has a

legacy of 25 years. Most of the teachers

are very senior with vast experience. The

school is modern in its outlook towards

extra-curricular activities but

conventional as well when it concerns

academics At the lunch, you would have

the chance to interact with the

management, trustees and teachers. You

wish to make a great first impression

that lasts and also seem confident while

addressing such an elite audience.
a. Apart from preparing the speech, you

believe your appearance will make or

break the deal. What will you keep in

mind while choosing your dress,

accessories and make up for the event?
b. While meeting and greeting all the

dignitaries, how will you conduct

yourself when you are introducing

yourself with an objective to build

rapport with them?

Business Economics
1. Calculate the following:
Quantity Total Fixed Cost Total Variable

Cost Total Cost Average Cost Marginal

Cost
25 10 18 ? ? ?
26 10 10 ? ? ?
27 10 21 ? ? ?

Analyse the changes in the calculated

costs as quantity produced increases.
2. Assume that a consumer consumes two

commodities X and Y and makes five

combinations for the two commodities:
Combination Units of X Units of Y
A 25 3
B 20 5
C 16 10
D 13 18
E 11 28

Calculate Marginal rate of Substitution

and explain the answer.
3. a) Suppose the monthly income of an

individual increases from Rs 20,000 to Rs

35,000 which increases his demand for

clothes from 40 units to 50 units.

Calculate the income elasticity of demand

and interpret the result.
b) Quantity demanded for tea has

increased from 300 to 450 units with an

increase in the price of the coffee

powder from Rs 25 to Rs 30. Calculate the

cross elasticity of demand between tea

and coffee and explain the relationship

between the goods.

Corporate Social Responsibility
Caselet:
Roughly 20 pieces of clothing per person

are manufactured each year. Growth of the

multi-trillion-dollar apparel industry

has been fed by “fast fashion,” which

makes clothing cheaply and quickly with a

low price-tag. Fast-changing trends and

low prices have allowed people to consume

more. The average consumer is now

purchasing 60 percent more items of

clothing compared to 2000 Cotton is the

most common natural fibre used to make

clothing, accounting for about 33 percent

of all fibres found in textiles. Cotton

is also a very thirsty crop, requiring

2,700 liters of water—what one person

drinks in two-and-a-half years—to make

one cotton shirt. In areas already facing

water stress, cotton production can be

particularly damaging. In Central Asia,

for instance, the Aral Sea has nearly

disappeared because cotton farmers draw

excessively from the Amu Darya and Syr

Darya rivers. Cotton farming is also

responsible for 24 percent of

insecticides and 11 percent of pesticides

despite using about 3 percent of the

world’s arable land.
The carbon footprint of a garment largely

depends on the material. While synthetic

fibres like polyester have less impact on

water and land than grown materials like

cotton, they emit more greenhouse gasses

per kilogram.* (Source, National

Geographic & WRI)
M/s Fine Fabrics Ltd, a listed company,

manufactures cotton fabric and its

multiple blended variants as per

customer/client demands.

Customers/clients include fashion houses,

designers and large clothing

manufacturers across Asia & Europe. You

are the Head of CSR with the company.
Q1. As Head of CSR you have been asked to

come up with a detailed plan to sensitize

your employees on water as a critical

resource and also initiate setting up of

an innovation driven cell/campaign for

saving water. Design and develop a

strategic plan/roadmap involving

sensitization of 100+ employees as well

as setting up of the Water innovation

cell/campaign with SMART goals/outcomes

for M/s Fine Fabrics Ltd. Please be very

specific and relevant to the company.
Q2. Your company is committed to protect,

respect and remedy Framework of UN

Principles on Business and Human Rights.

The Head of manufacturing at M/s Fine

fabrics Ltd wants to partner with the

supply chain in generating similar Human

Rights commitments across their

businesses, which are mostly midsized. He

wants your guidance on how to convince

these vendors to buy in into this

voluntarily. Develop a business case and

a broad plan that your Head Manufacturing

can use to convince the vendor businesses

to come on board and adopt UN Principles

for Businesses & Human Rights.
Q3A. Carbon Offset is one mechanism used

to reduce the carbon footprints of a

business. Suggest to your CEO at Fine

Fabrics Ltd two concrete ways in which

Fine Fabrics can reduce its carbon

footprints, develop a convincing business

benefit argument around each of the

suggestion.
Q3B. An NGO has approached the CEO of M/s

Fine Fabrics Ltd requesting funding for a

project on cotton fabric based

Traditional Crafts making workshop for

girls & women from weaker socio economic

background. Your company falls under the

criteria of 2% spend on CSR as per

Companies Act 2013. Your CEO thinks this

project can be funded but wants you to do

the due diligence of the NGO. Prepare a

questionnaire with at least 5/five

questions that you think your company

should ask and receive answers to before

agreeing to fund the project/ partner in

the project.
Information Systems for Managers
1. PantMax Retail, through its

subsidiaries, operates approximately 1000

departmental stores pan India. These

stores hold a variety of merchandise

including adult and children apparel,

cosmetics, accessories, home furnishing

etc. The management feels in order to

increase their sales, PantMax needs to

tailor its merchandise more to the local

tastes, colors, sizes, brands which

should be according to the sales pattern

in each of the PantMax stores. For

example, the stores in Mumbai might stock

clothing in smaller sizes and brighter

colors than those in Chennai, or the

stores in Delhi may stock more makeup

shades to attract trendier shoppers. How

will information systems help PantMax

implement this new strategy? Is this a

suitable choice for the management to

implement?
2. The goal of service companies is to

develop services that attract, keep

customers satisfied, loyal and speak well

of them. They use information and

communication technology to get closer to

the customer, create long-term

relationships, and gain more knowledge

from and about the customers to serve

them better. As a major element of

business strategy, firms are embracing

CRM, because technological applications

permit precise segmentation, profiling

and targeting of customers. To deal with

competitive pressures a customer-centric

culture is required. The airline industry

is no exception to this. Give an example

of how an airline company has

successfully implemented CRM to increase

their profits and keep customers happy.
3. In June 2017, a new cyber virus spread

from Ukraine to wreak havoc around the

globe, crippling thousands of computers.

FedEx Corp, package delivery company,

said its fiscal 2018 results would be

hurt due to disruption of operations

following a cyber-attack last month. It

is still experiencing widespread service

delays following the attack. It was

unable to estimate when services at the

unit would be fully restored. It

experienced loss of revenue due to

decreased volumes, incremental costs from

contingency plans and remediation of

affected systems. Share prices of FedEx

dropped after this incident.
a) What are the different forms of system

attacks? What steps should FedEx follow

to handle a virus attack of such

magnitude?
b) What is a Business Continuity Plan

(BCP)? Should cyber security be a part of

the BCP? What lessons should FedEx learn

from this incident?

Organisational Behaviour
Question 1: Leadership is said to be a

vital quality which is becoming very rare

in the organisations. It would not be

wrong if we say that it is a progression

where an individual solicits the backing

of other entities for the completion of

mutual objectives. The leaders are the

visionaries and also act as a catalyst in

terms of influencing and inspiring

others. Based on the above statements

discuss the significance of leadership in

any organisation. Conclude by answering

that how the organisation would fare if

leadership is not right?
Question 2: Politics is said to be an

inevitable evil at any workplace, no

matter how much one tries to be away from

it, would always find to be embroiled in

it. It is a proven fact that politics

cannot be avoided at any cost but has to

be coped. It becomes imperative to be

well aware of the elements contributing

to politics at workplace. Keeping in view

the above statements introduce the

concept of workplace politics. Also, list

factors contributing to workplace

politics. Give concluding remarks on the

importance of workplace politics.
Question 3: Sanjay and Sam are co-

workers. They both are working in the

same project but their work values are

quite contrast to each other. Sanjay

belongs to GenX (The X Generation) and

relies a lot on the team-work as well as

its (team’s) upliftment, whereas Sam is

from GenY (The Y Generation) or the

Millennial and for him self-reliance is

more important. Though they share a great

personal rapport but they always find

dissonance at work.
a) Explain the reason for their

dissonance? It is natural to have such

dissonance, give concluding remarks for

the same.
b) Introduce the value system of your

generation. Discuss the rest of the

generations and their values?
Business Law
1. ‘A’ orders a phone online as Cash on

Delivery mode, but denies to accept the

product at the time of delivery. In such

a situation, discuss the eligibility

points of becoming an Unpaid Seller?

Discuss the privilegon es of unpaid

seller when the property in goods is

transferred to the buyer.
2. A booked a flat in Sunpark Apartment

at Mumbai. ‘A’ is ready to shift with his

family in the flat which he has

purchased. However, B has the possession

of that flat where he specifies that he

has purchased this flat. To avoid the

dispute and conflicts, ‘A’ files an RTI

to seek proper information. Explain the

objective as well as structures involved

in Right to information.
3. A) ‘X’ contracts with ‘Y’ to purchase

30 chairs of a particular brand called

make and type. ‘Y’ delivers 15 chairs of

that quality and 15 chairs of some other

make and quality brand. In what way we

can advice ‘X’.
3. B) ‘P’ delivers to ‘Q’, a carrier,

some explosives without informing the

same to ‘Q’. no additional care is taken

by ‘Q’ for handling such goods. In the

absence of the disclosure, the explosives

explode and cause damage to the other

goods and also injure a person. Whether

‘P’ is liable?

Business Statistics
1. The sample data from a research survey

conducted in various countries on the

amount of time 3-5 year-old children

spent alone with their fathers each day

is as follows:

Country Time with Dad (minutes)
Bangladesh 30
Bhutan 46
China 54
Nepal 50
Pakistan 46
Nigeria 42
Korea 46
Russia 42
India 50

For the above sample, determine the

following measures:
a. The mean
b. The standard deviation
c. The mode
d. The 75th percentile
Based on your calculations comment on the

father-children relationship.
2. ‘Prince’ a chaiwala at Mumbai Central

station believes that the sales of tea at

his tea shop depends upon the weather. He

has taken a sample of a week’s data.

Below you are given the results of the

sample.
Cups Sold Temperature
350 50
200 60
210 70
100 80
80 90
70 100
50 110


a. Which variable is the dependent

variable?
b. Compute the least squares estimated

line.
c. Is there a significant relationship

between the sales of coffee and

temperature?
e. Predict sales of a 95 degree day.
3. According to one of the recent study

published in an International report, the

cost of medical malpractice in the United

States is USD 55.6 billion a year, which

is approximately 2.4 percent of US annual

health-care spending. An earlier research

report published in 2011, in the New

England Journal of Medicine revealed

that, during the period 1991 to 2005, 7.4

percent of all physicians licensed in the

US had a malpractice claim. These

staggering numbers not only contribute to

the high cost of health care, but the

size of successful malpractice claims

also contributes to high premiums for

medical malpractice insurance. The table

below contains a sample of data set of

claim payments made in a year’s time and

other information about the claimant.
Amount (in USD) Age Marital Status

Insurance type Gender
2 45 Single Private Male
5 34 Married Medicare Male
3.5 29 Married Private Female
160 46 Single Workers compensation Male
4 56 Married Private Female
155 45 Single Private Female
45 44 Married Medicare Male
3 56 Single No insurance Male
20 43 Single Private Male

a. Using descriptive statistics explore

claim payment amounts, and identify

factors that appear to influence the

amount of the payment.
b. Do a correlation analysis between

‘Amount’ and ‘Age’ and interpreted the

coefficient of correlation.


Essentials of HRM
Question 1: Ajay has not been performing

well in accounts department due to the

new system on GST has been implemented in

the organisation. He is lagging behind in

the concepts of GST as well as his

communication skills are not as expected.

The accounts head of the organisation

believes in the institution of training

and wants to send Ajay for the same.

Introduce the concept of training by

commenting on the above proclamations.

Also, discuss the factors influencing the

effectiveness of training. Conclude your

answer in a brief way by focusing on the

importance of training for any

organization.
Question 2: In reference to the above

case explain various kinds of On the Job

and Off the Job training methods that can

be provided to Mr. Ajay? Also, give

concluding remarks by choosing the best

method suited in the above scenario?
Question 3: Over the years Ajay attended

many trainings as well as development

programs and really honed his skills.

Evaluating his performance over the past

few years the department has really been

proud of his achievements and he has been

identified as key successor in his

department.
a) Write down the objectives of

succession planning which Ajay’s

organisation wants to achieve?
b) Though succession planning has many

positive aspects but there are some flip

sides to it, explain what could be the

demerits of it (succession planning).

Conclude by sharing few lines on the

failure of succession planning of any

organisation.

Financial Accounting & Analysis
1. Mr. Berrybell wants to assess the

ability of an enterprise named Anyway, so

as to confirm whether the enterprise is

capable to generate sufficient cash flows

or not. Anyway submits the following

information for the year ended 31

March2017.
Particulars (Rs. In lacs)
Shares issued during the year 5
Capital assets purchased 1.5
Proceed from sale of an asset 2
Dividend declared and paid 1
Increase in debtors 1.5
Loss on sale of asset 0.2
Net income before taxes 8.8
Depreciation & Amortisation 3.8

Discuss the relevance of preparing the

cash flow statement. Indicate and comment

on the following
• Cash from operation
• Cash from investing activities
• Cash from financing activities
• Closing balance
2. You are being appointed as the

accounts executive of Jayesh Motiwala &

Company. The principal business of the

company is dealing in pearl ornaments at

its retail outlet in Jaipur. The

management is unaware about the relevance

of accounting standard applicable while

accounting for the business. Your

responsibility is to convince them to

comply with the Accounting Standards, by

giving a brief presentation on the

objectives behind complying with the

accounting standard and the benefits to

the enterprise by following the same.
3. The following is the Balance Sheet of

Caterpillar Ltd as on 31st March 2017
Equity share capital 500000 Fixed assets

695800
Preference share capital 300000 Stock

135000
Reserves & Surplus 255000 Debtors 145000
Creditors 45500 Cash & Bank 150600
Outstanding liablilites 25900
1126400 1126400
Ascertain -
a) Current ratio and liquid ratio. What

if the industry average for the same is 2

and 1 respectively.
b) Capital gearing ratio and interpret

the same.

Marketing Management
Q1. Assume that you are going to start a

restaurant targeting young customers.

What will be the various elements of

Marketing Mix with respect to the

restaurant? Elucidate.
Q2. Suppose that you are planning to buy

a new mobile phone for yourself. What

factors are likely to influence your

buying behavior while buying a mobile

phone? Explain.
Q3. In recent past, teenagers girls in

India have become highly beauty

conscious. XYZ
Limited is planning to introduce a first

of its kind beauty cream ‘Soft & Sweet’

targeting teenager girl of affluent

class. The cream would be available in

different variants as per the skin type

such as neutral skin, oily skin, rough

skin etc. The product would be sold only

from the premium cosmetic stores and

through company website across the

country. Assume that you are responsible

for designing the marketing strategies

for ‘Soft & Sweet’.
a) Design a segmentation plan for ‘Soft &

Sweet’.
b) Design the appropriate market entry

strategies for ‘Soft & Sweet’.

Strategic Management
Q.1) You are the head of a strategic

business unit under ABC Business Group.

The Unit is engaged into manufacturing of

telecommunication handsets. You are

planning to change the strategy at

business level and you have chosen

‘product differentiation’ as your

strategy. You want the board of directors

to approve your decision for which you

will have to make a strong case for

choosing this strategy. Explain how you

will convince the board of directors.
Q.2) You are the strategy consultant to

fortune 500 companies and you are asked

to conduct a training session for

executives of a leading automobile

company which is planning to expand its

business in international market. This

company is based in India. Explain how

you will convince the trainees that the

global environment is highly complex.
Q.3) You are a CEO of a XYZ Pvt Ltd, a

leading FMCG company headquartered in

Germany. Your company is planning its

expansion in Asia and you are now

involved in rigorous analysis of

competition in FMCG sector in Asia. In

this background, answer the following

questions.
a) Use Michael Porter’s Framework for

analyzing competitors.
b) How would you analyze competitor’s

assumptions?

IIBM Exam papers/Case studies: Contact us for answers at assignmentssolution@gmail.com

Examination paper: Telecom Management
IIBM Institute of Business Management 6
IIBM Institute of Business Management
Examination Paper MM.100
Telecom Technologies

1. Which technology is among the early starter in providing VoWiFi solutions for enterprises with
wireless networks?
a. Symbol Technologies
b. Vocera Technologies
c. Spectra link Technologies
d. None of the above
2. In wireless networks ___________ refers to the measure of the performance for a system
reflecting its transmission quality & service availability.
a. Internet speeds
b. Quality of Service (QOS)
c. Interoperability
d. Line of Sight
3. A single IP-based core network handling the full range of telecom services.
a. Power line Communication (PLC)
b. VOIP
c. OFCOM
d. Next Generation Networks
.................
8. Which management establishes the right architecture to deliver more products, better leveraging
development & deployment expenditures?
a. Product Portfolio Management
b. Partner Management
c. Platform Management
d. None of the above
9. ___________ Frequencies allow multiple service providers to utilize the same section of the
spectrum & compete with each other for customers.
a. Licensed
b. Unlicensed
c. Both
d. None of the above
10. LAS-CDMA stands for ____________________.
Part Two:
1. What is Backhauling solution?
2. What is Broadband?
3. What is WiMAX?
4. What is THIPON?
5. What is a VOWiFi?

Caselet 1
Recently the FCC has adopted new rules governing “broadband wire line Internet access services” that
remove regulatory obligations on the local telephone companies, while imposing regulation on ISPs. The
results could have a significant effect on the market for broadband information services.
In the Broadband ISP Order, the FCC ruled that, following a one –year transition period, local telephone
companies that provide broadband Internet access over their facilities will no longer be required to
comply with the Computer Rules. As a result, ISPs will no longer have a l.....................................
Because the FCC has not adopted a definition of what entities constitute “wire line broadband Internet
access providers,” the FCC could seek to apply these regulatory requirements to any service provider that
offers a suite of IT/information services that includes the ability to access the Internet over a broadband
wire line connection.
Question:
1. Comment on the strategy which is adopted by the FCC “broadband wire line Internet access
services” is fruitful or not?
Examination paper: Telecom Management
IIBM Institute of Business Management 9
Caselet 2
When operators and investors consider starting down the road of network building, they need
considerable information to prove their business plan and persuade their spectrum regulator to provide
sufficient allotment. This was exactly the situation when a consultancy group approached ATDI on behalf
of their overseas client.
The task was to provide the consultants with a GSM/3G network plan for all the primary cities and link
................
•?All the required deliverables were supplied. The cost benefit to the consultants was considerable when
compared to traditional network planning approaches. The final cost of the job was a fraction of the cost
of manual methods.
Questions:
1. Explain the concept of ATDI.
2. What are the measures which are behind the success of the ATDI methodology?
Examination paper: Telecom Management
IIBM Institute of Business Management 10
3. What is GSM/3G technology?
4. Write down the steps which are to be known in auto planning.

1. WiFi/mobile roaming and VoWiFi may play an important role for fixed-mobile convergence.
Explain.
2. Does a ‘light touch’ regulation regime make sense within the NGN environment? What benefits
& risks do you see with a ‘light-touch’?


Monday 27 November 2017

NMIMS MBA Dec 2017 Assignments: Contact us for answers at assignmentssolution@gmail.com

Business Communication & Etiquette
1. How has communication transformed with

the use of technology? Share any 2

technological tools you use for efficient

communication and how they have helped

you contribute more effectively in your

organization.
2. Communications audit is a snapshot of

an organization’s communication

strategies, activities and programs.

Provide your opinion on the statement by

elaborating on its process and outcome.
3. You have been invited as the Joint

Secretary of the Parents Teachers

Association to celebrate Teachers Day at

your child’s school. Since you are a

counsellor, you also have to give the key

note address for the event. Your child

studies at a reputed school which has a

legacy of 25 years. Most of the teachers

are very senior with vast experience. The

school is modern in its outlook towards

extra-curricular activities but

conventional as well when it concerns

academics At the lunch, you would have

the chance to interact with the

management, trustees and teachers. You

wish to make a great first impression

that lasts and also seem confident while

addressing such an elite audience.
a. Apart from preparing the speech, you

believe your appearance will make or

break the deal. What will you keep in

mind while choosing your dress,

accessories and make up for the event?
b. While meeting and greeting all the

dignitaries, how will you conduct

yourself when you are introducing

yourself with an objective to build

rapport with them?

Business Economics
1. Calculate the following:
Quantity Total Fixed Cost Total Variable

Cost Total Cost Average Cost Marginal

Cost
25 10 18 ? ? ?
26 10 10 ? ? ?
27 10 21 ? ? ?

Analyse the changes in the calculated

costs as quantity produced increases.
2. Assume that a consumer consumes two

commodities X and Y and makes five

combinations for the two commodities:
Combination Units of X Units of Y
A 25 3
B 20 5
C 16 10
D 13 18
E 11 28

Calculate Marginal rate of Substitution

and explain the answer.
3. a) Suppose the monthly income of an

individual increases from Rs 20,000 to Rs

35,000 which increases his demand for

clothes from 40 units to 50 units.

Calculate the income elasticity of demand

and interpret the result.
b) Quantity demanded for tea has

increased from 300 to 450 units with an

increase in the price of the coffee

powder from Rs 25 to Rs 30. Calculate the

cross elasticity of demand between tea

and coffee and explain the relationship

between the goods.

Corporate Social Responsibility
Caselet:
Roughly 20 pieces of clothing per person

are manufactured each year. Growth of the

multi-trillion-dollar apparel industry

has been fed by “fast fashion,” which

makes clothing cheaply and quickly with a

low price-tag. Fast-changing trends and

low prices have allowed people to consume

more. The average consumer is now

purchasing 60 percent more items of

clothing compared to 2000 Cotton is the

most common natural fibre used to make

clothing, accounting for about 33 percent

of all fibres found in textiles. Cotton

is also a very thirsty crop, requiring

2,700 liters of water—what one person

drinks in two-and-a-half years—to make

one cotton shirt. In areas already facing

water stress, cotton production can be

particularly damaging. In Central Asia,

for instance, the Aral Sea has nearly

disappeared because cotton farmers draw

excessively from the Amu Darya and Syr

Darya rivers. Cotton farming is also

responsible for 24 percent of

insecticides and 11 percent of pesticides

despite using about 3 percent of the

world’s arable land.
The carbon footprint of a garment largely

depends on the material. While synthetic

fibres like polyester have less impact on

water and land than grown materials like

cotton, they emit more greenhouse gasses

per kilogram.* (Source, National

Geographic & WRI)
M/s Fine Fabrics Ltd, a listed company,

manufactures cotton fabric and its

multiple blended variants as per

customer/client demands.

Customers/clients include fashion houses,

designers and large clothing

manufacturers across Asia & Europe. You

are the Head of CSR with the company.
Q1. As Head of CSR you have been asked to

come up with a detailed plan to sensitize

your employees on water as a critical

resource and also initiate setting up of

an innovation driven cell/campaign for

saving water. Design and develop a

strategic plan/roadmap involving

sensitization of 100+ employees as well

as setting up of the Water innovation

cell/campaign with SMART goals/outcomes

for M/s Fine Fabrics Ltd. Please be very

specific and relevant to the company.
Q2. Your company is committed to protect,

respect and remedy Framework of UN

Principles on Business and Human Rights.

The Head of manufacturing at M/s Fine

fabrics Ltd wants to partner with the

supply chain in generating similar Human

Rights commitments across their

businesses, which are mostly midsized. He

wants your guidance on how to convince

these vendors to buy in into this

voluntarily. Develop a business case and

a broad plan that your Head Manufacturing

can use to convince the vendor businesses

to come on board and adopt UN Principles

for Businesses & Human Rights.
Q3A. Carbon Offset is one mechanism used

to reduce the carbon footprints of a

business. Suggest to your CEO at Fine

Fabrics Ltd two concrete ways in which

Fine Fabrics can reduce its carbon

footprints, develop a convincing business

benefit argument around each of the

suggestion.
Q3B. An NGO has approached the CEO of M/s

Fine Fabrics Ltd requesting funding for a

project on cotton fabric based

Traditional Crafts making workshop for

girls & women from weaker socio economic

background. Your company falls under the

criteria of 2% spend on CSR as per

Companies Act 2013. Your CEO thinks this

project can be funded but wants you to do

the due diligence of the NGO. Prepare a

questionnaire with at least 5/five

questions that you think your company

should ask and receive answers to before

agreeing to fund the project/ partner in

the project.
Information Systems for Managers
1. PantMax Retail, through its

subsidiaries, operates approximately 1000

departmental stores pan India. These

stores hold a variety of merchandise

including adult and children apparel,

cosmetics, accessories, home furnishing

etc. The management feels in order to

increase their sales, PantMax needs to

tailor its merchandise more to the local

tastes, colors, sizes, brands which

should be according to the sales pattern

in each of the PantMax stores. For

example, the stores in Mumbai might stock

clothing in smaller sizes and brighter

colors than those in Chennai, or the

stores in Delhi may stock more makeup

shades to attract trendier shoppers. How

will information systems help PantMax

implement this new strategy? Is this a

suitable choice for the management to

implement?
2. The goal of service companies is to

develop services that attract, keep

customers satisfied, loyal and speak well

of them. They use information and

communication technology to get closer to

the customer, create long-term

relationships, and gain more knowledge

from and about the customers to serve

them better. As a major element of

business strategy, firms are embracing

CRM, because technological applications

permit precise segmentation, profiling

and targeting of customers. To deal with

competitive pressures a customer-centric

culture is required. The airline industry

is no exception to this. Give an example

of how an airline company has

successfully implemented CRM to increase

their profits and keep customers happy.
3. In June 2017, a new cyber virus spread

from Ukraine to wreak havoc around the

globe, crippling thousands of computers.

FedEx Corp, package delivery company,

said its fiscal 2018 results would be

hurt due to disruption of operations

following a cyber-attack last month. It

is still experiencing widespread service

delays following the attack. It was

unable to estimate when services at the

unit would be fully restored. It

experienced loss of revenue due to

decreased volumes, incremental costs from

contingency plans and remediation of

affected systems. Share prices of FedEx

dropped after this incident.
a) What are the different forms of system

attacks? What steps should FedEx follow

to handle a virus attack of such

magnitude?
b) What is a Business Continuity Plan

(BCP)? Should cyber security be a part of

the BCP? What lessons should FedEx learn

from this incident?

Organisational Behaviour
Question 1: Leadership is said to be a

vital quality which is becoming very rare

in the organisations. It would not be

wrong if we say that it is a progression

where an individual solicits the backing

of other entities for the completion of

mutual objectives. The leaders are the

visionaries and also act as a catalyst in

terms of influencing and inspiring

others. Based on the above statements

discuss the significance of leadership in

any organisation. Conclude by answering

that how the organisation would fare if

leadership is not right?
Question 2: Politics is said to be an

inevitable evil at any workplace, no

matter how much one tries to be away from

it, would always find to be embroiled in

it. It is a proven fact that politics

cannot be avoided at any cost but has to

be coped. It becomes imperative to be

well aware of the elements contributing

to politics at workplace. Keeping in view

the above statements introduce the

concept of workplace politics. Also, list

factors contributing to workplace

politics. Give concluding remarks on the

importance of workplace politics.
Question 3: Sanjay and Sam are co-

workers. They both are working in the

same project but their work values are

quite contrast to each other. Sanjay

belongs to GenX (The X Generation) and

relies a lot on the team-work as well as

its (team’s) upliftment, whereas Sam is

from GenY (The Y Generation) or the

Millennial and for him self-reliance is

more important. Though they share a great

personal rapport but they always find

dissonance at work.
a) Explain the reason for their

dissonance? It is natural to have such

dissonance, give concluding remarks for

the same.
b) Introduce the value system of your

generation. Discuss the rest of the

generations and their values?
Business Law
1. ‘A’ orders a phone online as Cash on

Delivery mode, but denies to accept the

product at the time of delivery. In such

a situation, discuss the eligibility

points of becoming an Unpaid Seller?

Discuss the privilegon es of unpaid

seller when the property in goods is

transferred to the buyer.
2. A booked a flat in Sunpark Apartment

at Mumbai. ‘A’ is ready to shift with his

family in the flat which he has

purchased. However, B has the possession

of that flat where he specifies that he

has purchased this flat. To avoid the

dispute and conflicts, ‘A’ files an RTI

to seek proper information. Explain the

objective as well as structures involved

in Right to information.
3. A) ‘X’ contracts with ‘Y’ to purchase

30 chairs of a particular brand called

make and type. ‘Y’ delivers 15 chairs of

that quality and 15 chairs of some other

make and quality brand. In what way we

can advice ‘X’.
3. B) ‘P’ delivers to ‘Q’, a carrier,

some explosives without informing the

same to ‘Q’. no additional care is taken

by ‘Q’ for handling such goods. In the

absence of the disclosure, the explosives

explode and cause damage to the other

goods and also injure a person. Whether

‘P’ is liable?

Business Statistics
1. The sample data from a research survey

conducted in various countries on the

amount of time 3-5 year-old children

spent alone with their fathers each day

is as follows:

Country Time with Dad (minutes)
Bangladesh 30
Bhutan 46
China 54
Nepal 50
Pakistan 46
Nigeria 42
Korea 46
Russia 42
India 50

For the above sample, determine the

following measures:
a. The mean
b. The standard deviation
c. The mode
d. The 75th percentile
Based on your calculations comment on the

father-children relationship.
2. ‘Prince’ a chaiwala at Mumbai Central

station believes that the sales of tea at

his tea shop depends upon the weather. He

has taken a sample of a week’s data.

Below you are given the results of the

sample.
Cups Sold Temperature
350 50
200 60
210 70
100 80
80 90
70 100
50 110


a. Which variable is the dependent

variable?
b. Compute the least squares estimated

line.
c. Is there a significant relationship

between the sales of coffee and

temperature?
e. Predict sales of a 95 degree day.
3. According to one of the recent study

published in an International report, the

cost of medical malpractice in the United

States is USD 55.6 billion a year, which

is approximately 2.4 percent of US annual

health-care spending. An earlier research

report published in 2011, in the New

England Journal of Medicine revealed

that, during the period 1991 to 2005, 7.4

percent of all physicians licensed in the

US had a malpractice claim. These

staggering numbers not only contribute to

the high cost of health care, but the

size of successful malpractice claims

also contributes to high premiums for

medical malpractice insurance. The table

below contains a sample of data set of

claim payments made in a year’s time and

other information about the claimant.
Amount (in USD) Age Marital Status

Insurance type Gender
2 45 Single Private Male
5 34 Married Medicare Male
3.5 29 Married Private Female
160 46 Single Workers compensation Male
4 56 Married Private Female
155 45 Single Private Female
45 44 Married Medicare Male
3 56 Single No insurance Male
20 43 Single Private Male

a. Using descriptive statistics explore

claim payment amounts, and identify

factors that appear to influence the

amount of the payment.
b. Do a correlation analysis between

‘Amount’ and ‘Age’ and interpreted the

coefficient of correlation.


Essentials of HRM
Question 1: Ajay has not been performing

well in accounts department due to the

new system on GST has been implemented in

the organisation. He is lagging behind in

the concepts of GST as well as his

communication skills are not as expected.

The accounts head of the organisation

believes in the institution of training

and wants to send Ajay for the same.

Introduce the concept of training by

commenting on the above proclamations.

Also, discuss the factors influencing the

effectiveness of training. Conclude your

answer in a brief way by focusing on the

importance of training for any

organization.
Question 2: In reference to the above

case explain various kinds of On the Job

and Off the Job training methods that can

be provided to Mr. Ajay? Also, give

concluding remarks by choosing the best

method suited in the above scenario?
Question 3: Over the years Ajay attended

many trainings as well as development

programs and really honed his skills.

Evaluating his performance over the past

few years the department has really been

proud of his achievements and he has been

identified as key successor in his

department.
a) Write down the objectives of

succession planning which Ajay’s

organisation wants to achieve?
b) Though succession planning has many

positive aspects but there are some flip

sides to it, explain what could be the

demerits of it (succession planning).

Conclude by sharing few lines on the

failure of succession planning of any

organisation.

Financial Accounting & Analysis
1. Mr. Berrybell wants to assess the

ability of an enterprise named Anyway, so

as to confirm whether the enterprise is

capable to generate sufficient cash flows

or not. Anyway submits the following

information for the year ended 31

March2017.
Particulars (Rs. In lacs)
Shares issued during the year 5
Capital assets purchased 1.5
Proceed from sale of an asset 2
Dividend declared and paid 1
Increase in debtors 1.5
Loss on sale of asset 0.2
Net income before taxes 8.8
Depreciation & Amortisation 3.8

Discuss the relevance of preparing the

cash flow statement. Indicate and comment

on the following
• Cash from operation
• Cash from investing activities
• Cash from financing activities
• Closing balance
2. You are being appointed as the

accounts executive of Jayesh Motiwala &

Company. The principal business of the

company is dealing in pearl ornaments at

its retail outlet in Jaipur. The

management is unaware about the relevance

of accounting standard applicable while

accounting for the business. Your

responsibility is to convince them to

comply with the Accounting Standards, by

giving a brief presentation on the

objectives behind complying with the

accounting standard and the benefits to

the enterprise by following the same.
3. The following is the Balance Sheet of

Caterpillar Ltd as on 31st March 2017
Equity share capital 500000 Fixed assets

695800
Preference share capital 300000 Stock

135000
Reserves & Surplus 255000 Debtors 145000
Creditors 45500 Cash & Bank 150600
Outstanding liablilites 25900
1126400 1126400
Ascertain -
a) Current ratio and liquid ratio. What

if the industry average for the same is 2

and 1 respectively.
b) Capital gearing ratio and interpret

the same.

Marketing Management
Q1. Assume that you are going to start a

restaurant targeting young customers.

What will be the various elements of

Marketing Mix with respect to the

restaurant? Elucidate.
Q2. Suppose that you are planning to buy

a new mobile phone for yourself. What

factors are likely to influence your

buying behavior while buying a mobile

phone? Explain.
Q3. In recent past, teenagers girls in

India have become highly beauty

conscious. XYZ
Limited is planning to introduce a first

of its kind beauty cream ‘Soft & Sweet’

targeting teenager girl of affluent

class. The cream would be available in

different variants as per the skin type

such as neutral skin, oily skin, rough

skin etc. The product would be sold only

from the premium cosmetic stores and

through company website across the

country. Assume that you are responsible

for designing the marketing strategies

for ‘Soft & Sweet’.
a) Design a segmentation plan for ‘Soft &

Sweet’.
b) Design the appropriate market entry

strategies for ‘Soft & Sweet’.

Strategic Management
Q.1) You are the head of a strategic

business unit under ABC Business Group.

The Unit is engaged into manufacturing of

telecommunication handsets. You are

planning to change the strategy at

business level and you have chosen

‘product differentiation’ as your

strategy. You want the board of directors

to approve your decision for which you

will have to make a strong case for

choosing this strategy. Explain how you

will convince the board of directors.
Q.2) You are the strategy consultant to

fortune 500 companies and you are asked

to conduct a training session for

executives of a leading automobile

company which is planning to expand its

business in international market. This

company is based in India. Explain how

you will convince the trainees that the

global environment is highly complex.
Q.3) You are a CEO of a XYZ Pvt Ltd, a

leading FMCG company headquartered in

Germany. Your company is planning its

expansion in Asia and you are now

involved in rigorous analysis of

competition in FMCG sector in Asia. In

this background, answer the following

questions.
a) Use Michael Porter’s Framework for

analyzing competitors.
b) How would you analyze competitor’s

assumptions?