MS – 611Rural Marketing July – Dec 2012
1. Briefly discuss the rural
economic and technological environment. How do these environmental factors
affect the marketing decisions and opportunities in case of banking services?
2. You are the marketing head of the
company manufacturing electrical appliances for the urban markets. Now your
company has decided to tap the rural customers. Taking any product of your
choice, explain what modifications in the product and pricing strategies would
you suggest to the company to tap the rural markets.
3. Explain the concept of reference
group influence in context of rural markets. How does it differ from urban
markets? Explain giving suitable examples.
4. Having identified the rural
market potential, your company is planning to promote its economic range of
hair care products such as shampoos, conditioners, hair colors and hair oil
etc. in the rural markets. What media mix would you suggest to the company and
why?
5. You have been asked to assess the
market acceptance for the data cards used for internet surfing in the villages
of your region. What sources of secondary and primary data will you use for
your market research? Explain.
6. Suppose you are the marketer of
perishable products such as bread, egg, biscuits etc. What distribution
channels do you think would be appropriate for such products in case of rural
markets? Justify your choice.
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