NMIMS Assignments June 2020: Contact us for answers at assignmentssolution@gmail.com

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Information Systems for Managers
Internal Assignment Applicable for June 2020 Examination
Assignment Marks: 30

1. Customers today are using different channels to engage constantly with their preferred
brands. These customers are responsible for spreading electronic word-of mouth thereby
influencing others. You have recently started your venture of an online grocery store. As
an organization that has traditionally been dealing with customer’s offline, you realize
the need to turn to using customer relationship management software to

engage with your customers. What are the pros and cons of using this as a means to
engage with customers effectively? Justify your standpoint.
(10 Marks)
2. Green IT (green information technology) is the practice of environmentally sustainable
computing. Green IT aims to minimize the negative impact of IT operations on the
environment by designing, manufacturing, operating and disposing of computers and
computer-related products in an environmentally-friendly manner. As a digital consultant
to a mid-size organization what approaches to Green computing will you recommend to
this organization? What are the benefits an organization can reap by implementing green
practices?
(10 Marks)
3. The Indian mobile market has grown significantly over the past couple of years. The
gaming industry is undergoing a massive evolution because of the mobile revolution.
Investments from big players such as Alibaba, Tencent, Nazara and Youzu has led to a
rapid growth of gaming in India. The market value of the gaming industry in India was
around 62 billion Indian rupees in 2019 and was estimated to go up to over 250 billion
rupees by 2024. As the country with the largest youth population in the world, India is
embracing the new generation's interests in digital sports and entertainment.
Approximately 55 percent of casual gamers and 66 percent of the heavy gamers across
India were seen to be below 24 years old in 2016. Of these, the heavy gamers
simply preferred to use their mobile phones as gaming devices instead of the traditional
desktops or even laptops.
Mobile gaming in the country is growing at a rapid rate due to development and
affordability of smartphones. The market value of mobile gaming in India was
estimated to reach about 405 million U.S. dollars by 2022. The number of mobile phone
gamers was anticipated to be around 628 million by 2020 according to the forecast.
Computer and console gaming has played a huge part in shaping up the gaming industry
across the country in the last two decades.
(Source: https://www.statista.com/topics/4639/online-gaming-in-india/)
a. What are the different cyber-crimes that can be caused by playing online games? Give
examples. (5 Marks)
b. How would you educate your customers to prevent them from being a victim to
cybercrime while playing online games? (5 Marks)
**********

NMIMS June 2020 assignments: Contact us for answers at assignmentssolution@gmail.com

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable for June 2020 Examination
Assignment Marks: 30

Mr. Amish has written a self-help book “Happy Happy” which can be read by people from
all walks of life. The book revolves around a core idea of being happy in all stages of life.
The publisher doesn’t have any distribution network of its own.
Mr. Amish delivers session in many management schools on the topic “Happiness”. He is
very popular among students and corporate. He also delivers session as a key note speaker
in many management conclaves and seminars.
Mr. Amish has no online and social media presence. He doesn’t write blogs or articles.
Mr. Amish is a good author but has no idea about marketing and distribution of books. He
hires you as a Marketing consultant for overall marketing and distribution of books.
1. What are the distribution channels that you will use to distribute the product across Indian
market? Explain the same with reason. (10 Marks)
2. Suggest the Geographic, Demographic and behavioural segmentation for the book “Happy
Happy” (10 Marks)
3. a. Explain five online social media platform through which you will promote the book.
(5 Marks)
3. b. Explain the buyer decision making process for purchasing a self-help book.
(5 Marks)
**********

NMIMS June 2020 assignments: Contact us for answers at assignmentssolution@gmail.com

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Economics
Internal Assignment Applicable for June 2020 Examination
Assignment Marks: 30

1. The concept of elasticity for demand is importance for determining the prices of various
factors of production. Discuss the various factors that influences the price elasticity of
demand (10 Marks)

2. Complete the hypothetical table below and explain in brief, the behaviour of each type
of cost. (10 Marks)

Quantity	Total Fixed Cost	Total Variable Cost	Total Cost	Average Fixed Cost	Average Variable Cost	Average Total Costa	Marginal Cost
0	0
1	25
2	40
3	50
4	60
5	100	80
6	110
7	150
8	300
9	500
10	900

3. Demand forecasting in an organisations plays a vital role in business organisations
It provides reasonable data for the organization's capital investment and expansion
decision.
a. Keeping the above statement in consideration. Discuss the various steps involved in
demand forecasting (5 Marks)
b. Discuss the various needs for demand forecasting in business organisations? (5 Marks)
**********

NMIMS Assignments June 2020: Contact us for answers at assignmentssolution@gmail.com

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services MarketingInternal Assignment Applicable for June 2020 ExaminationAssignment Marks: 30Instructions: All Questions carry equal marks. All Questions are compulsory All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible. All answers to be written individually. Discussion and group work is not advisable. Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference. Students should write the assignment in their own words. Copying of assignments from
other students is not allowed. Students should follow the following parameter for answering the assignment questions.1. The recent epidemic of Coronavirus has really affected the world very badly. One of the
sectors worst affected are Travel & Tourism. SOTC India has seen a severe fall in
business in the last few months and does not see light at the end of the tunnel anytime
soon. If the situation continues this way, it may lead to them shutting down many of their
branches and laying of many employees. The sluggish Indian economy is not helping

For Theoretical Answer
Assessment Parameter	Weightage
Introduction	20%
Concepts and Application related to the question	60%
Conclusion	20%

For Numerical Answer
Assessment Parameter	Weightage
Understanding and usage of the formula	20%
Procedure / Steps	50%
Correct Answer & Interpretation	30%

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services MarketingInternal Assignment Applicable for June 2020 Examinationtheir case too. You are hired as a consultant by them to suggest possible solutions and
strategies in order to combat this problem? Keep in mind IIHS and the service marketing
mix. (10 Marks)2. The recent judgement by the Supreme Court with regards to AGR has forced Vodafone
Idea to pay a huge amount as fine before the deadline. This hurts the already bleeding
company even more. Post the entry of Jio, the telecom market has gone through a
complete turmoil with the low rates and growing taxation burden. The situation has
turned so bad that Vodafone wants to quit the Indian Market. The recent price increase
has not helped improve the situation a lot. Can you as a student of Service Marketing
analyze the problem at hand and provide possible solutions and revenue streams or
methods to contain losses? Use the SERVQUAL Model to analyze the same? Also use
the concept of Customer Loyalty to your advantage? (10 Marks)3. The recent decision by the Indian Government to divide the State of Jammu & Kashmir
into Union Territories and open it for investors of the world has been met with a lot of
cheer by the Industry. Kashmir sure has a lot to offer but it also brings with it, its shares
of problems. Use the Service Branding Model, Service Communication Model and
Moment of Truth to your advantage?
a. You are a part of the planning team organizing a summit to invite investors from the
service sector to tap Kashmir’s potential. Can you suggest strategies in order to woo the
investors? (5 Marks)b. Can you also enlist the hurdles that will come by and suggest possible solutions for the
same? (5 Marks)**********

NMIMS Assignments June 2020: Contact us for answers at assignmentssolution@gmail.com

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project ManagementInternal Assignment Applicable for June 2020 ExaminationAssignment Marks: 30Instructions: All Questions carry equal marks. All Questions are compulsory All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible. All answers to be written individually. Discussion and group work is not advisable. Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference. Students should write the assignment in their own words. Copying of assignments from
other students is not allowed Students should follow the following parameter for answering the assignment questions.1. Your organization is looking for procuring project management software. You are asked
to prepare a file note describing how this software will help your organization. You are
required to list at least three project management software tools with details such as
salient features, cost, etc. You are also asked to recommend a specific software

For Theoretical Answer
Assessment Parameter	Weightage
Introduction	20%
Concepts and Application related to the question	60%
Conclusion	20%

For Numerical Answer
Assessment Parameter	Weightage
Understanding and usage of the formula	20%
Procedure / Steps	50%
Correct Answer & Interpretation	30%

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project ManagementInternal Assignment Applicable for June 2020 Examinationtool with proper justification. Please introduce your organization before sharing your file
note. (10 Marks)2. You are celebrating the successful completion of a project. During the party, the Vice
President of Projects in your organization pulled you aside and asked you the secret of
the success of the project. You shared few points, which seemed to have impressed her.
Next day, you got an email from her to submit a brief report describing the key factors
that led to successful completion of your project. The report is also expected to provide
top two recommendations to other project managers. Please introduce your organization
before sharing your brief report. (10 Marks)3. “No! I have worked on this concept for so long and I don’t want some bean counters
coming and telling me to stop working on it” Natasha was very upset since the Head of
Accounting & Finance department have told her boss to immediately stop the work as his
department didn’t find the proposed project financially viable.
“Don’t get emotional!” Jaywant started talking to Natasha. Being a good friend, Jaywant
wanted to help her. “First of all, tell me how the NPV and IRR figures looked for your
proposed project.” “I am not sure,” Natasha was candid. “I didn’t do those calculations
since I was busy with other parts of the project proposal.”
“That’s a great mistake, I must say. You must do these calculations and then get them
verified by our Accounting & Finance department. I can help but I would suggest you
take help of Manish. He is not only expert is this type of analysis but he also respects
your engineering abilities and will surely like to find the way out to save your proposed
project” Jaywant’s words helped Natasha to get out of her chair as she moved to her
phone for calling Manish.
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project ManagementInternal Assignment Applicable for June 2020 Examinationa. How will Manish explain the concept of NPV to Natasha? (5 Marks)b. How will Manish explain the concept of IRR to Natasha? (5 Marks)**********

NMIMS Assignments June 2020: Contact us for answers at assignmentssolution@gmail.com

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing ResearchInternal Assignment Applicable for June 2020 ExaminationAssignment Marks: 30Instructions: All Questions carry equal marks. All Questions are compulsory All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible. All answers to be written individually. Discussion and group work is not advisable. Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference. Students should write the assignment in their own words. Copying of assignments from
other students is not allowed. Students should follow the following parameter for answering the assignment questions.1. As a researcher, you need to study how many kirana stores in Mumbai sell Lizol brand
and range of products (Surface cleaner, Bathroom power cleaner & Kitchen power
cleaner.) Which non-probabilistic sampling method would you use to complete your
research? Also state the reasons behind choosing that method. Also explain as to how

For Theoretical Answer
Assessment Parameter	Weightage
Introduction	20%
Concepts and Application related to the question	60%
Conclusion	20%

For Numerical Answer
Assessment Parameter	Weightage
Understanding and usage of the formula	20%
Procedure / Steps	50%
Correct Answer & Interpretation	30%

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing ResearchInternal Assignment Applicable for June 2020 Examinationyou will proceed ahead with choosing the areas / localities in Mumbai to conduct your
research along with timelines. (10 Marks)2. You are the Head of a Market Research Organisation. Your client has recently introduced
“iD Traditional Filter Coffee Decoction”. Your client wants to understand how customers
are reacting to their recently launched Filter Coffee Decoction. Draft a Questionnaire
containing not more than 20 questions that would succinctly address the query posed by
the client. (10 Marks)3. You have been recently appointed as a “New Product Development” Head for Kellogg’s
Corn Flakes which operates across pan India. You have been asked to develop 2 new
innovative products as part of their Menu.
a. Explain the process in detail to arrive at the creation of your 2 new products(5 Marks)b. Is there a need to conduct Test Marketing post creation of the 2 innovative products? If
Yes or No, please state your reasons to support your answer. (5 Marks)**********