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Thursday 21 July 2022

NMIMS assignments September 2022: Contact us for unique and customized answers at assignmentssolution@gmail.com

 NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Sales Management

Internal Assignment Applicable for September2022 Examination


Assignment Marks: 30


Instructions:

 All Questions carry equal marks.

 All Questions are compulsory

 All answers to be explained in not more than 1000 words for question 1 and 2 and for

question 3 in not more than 500 words for each subsection. Use relevant examples,

illustrations as far as possible.

 All answers to be written individually. Discussion and group work is not advisable.

 Students are free to refer to any books/reference material/website/internet for attempting

their assignments, but are not allowed to copy the matter as it is from the source of

reference.

 Students should write the assignment in their own words. Copying of assignments from

other students is not allowed.

 Students should follow the following parameter for answering the assignment questions.


1. Design a Sales Process when your organization is intending to enter Kenyan Market

(10 Marks)

2. How would you set up a sales organization (team) for a FMCG company setting up their

operations and having headquartered in Mumbai? (10 Marks)

For Theoretical Answer

Assessment Parameter Weightage

Introduction 20%

Concepts and Application

related to the question

60%

Conclusion 20%

For Numerical Answer

Assessment Parameter Weightage

Understanding and usage

of the formula

20%

Procedure / Steps 50%

Correct Answer &

Interpretation

30%

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Sales Management

Internal Assignment Applicable for September2022 Examination

3. Read the case ‘Levis India offers – Jeans on EMI’ and respond to these questions. While

answering questions you are free to make reasonable assumptions. Please state them

clearly

In September2009, apparel manufacturer, Levis’ Strauss India Pvt Ltd offered to sell its wellknown Levi’s jeans and other Levi’s products on equated monthly installments (EMI)

payable through credit cards. Analysts viewed this as a bid by the company to increase

sales against the backdrop of the economic downturn. The company planned to arrest its

decline in sales through this innovative offer. Analysts felt that the offer was the first such

in the branded apparel industry. On the launch of the scheme, Shumone Chatterjee. MD,

Levi’s said – “it is for the first time that a brand is offering this kind of deal in India. EMI

has proven good for several industries such as housing and white goods; therefore, I feel

it will make a significant difference to the branded apparel industry as well”.

The offer, launched as a pilot program, in Bangalore, was valid only for consumers who

purchased products worth Rs 1500 and above. The consumers had to settle the bill in

three instalments. The EMI’s were zero percent interest. Levi’s had entered a tie-up with

ICICI Bank to offer this scheme. In return, the bank received service charges from Levi’s

for each transaction.

Levi’s is the Indian subsidiary of US based Levi Strauss and Co. It sells denims jeans

under the brand Levi’s, a popular and aspirations brand of jeans in India. As of September

2009, Levi’s operated through 230 stores and 500 points of sales in nearly 200 cities.

By launching the offer, the company planned to make the jeans affordable to consumers

who aspired to own the brand. Chatterjee added, “Many aspire to own a Levi’s but the

price can be a barrier. The EMI scheme makes it easier for the people to build the

wardrobe with a premium brand like ours. The company felt that it could make customers

spend more by easily making payments through installments. “the idea is to not only

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Sales Management

Internal Assignment Applicable for December 2021 Examination

achieve high conversion rate (walk-in’s conversion into spending) but also enable our

consumers to spend more and purchase higher-end denim through an easy mode of

payment. If the EMI scheme works well in Bangalore, then we can unveil this nationally

in a couple of months”.

The company received a good response from customers. “ever since we introduced the

‘buy now, pay later’ scheme with interest of hidden charges in June, our sales have surged

by 10-15 percent” said Mr. M Aaron, franchise manager, Levi’s. From June 2009 to

August 2009, almost half the buyers who had an ICICI card used the EMI facility. “The

average value of their purchase was 50% higher than those who didn’t use the EMI

facility” added Chatterjee.

Encouraged by the response received by the scheme, the company announced its plan to

roll out the offer in eight cities other than Bangalore by mid-September 2009. These cities

were Pune, Delhi, Ahmedabad, Chennai, Hyderabad, Kolkata, Mumbai and Chandigarh.

The success of the program, prompted Levi’s to enter into tie-ups with other private banks

such as HDFC Bank and Axis Bank. He criteria for usage of Axis Bank credit cards was

that the bill amount had to be Rs 5000 and above.

Some analysts felt that it was logical for the Levi’s to offer the scheme through credit

cards since there was tremendous potential to be tapped in the Indian market, but they

noted that the number of credit card holders in India was less than that of developed

countries. According to a report by BankRate.com, only 28% of affluent Indians have

credit cards, a fraction of the average around the world. As of 2006, credit cards

accounted for just 1% of all purchased in India – one of the lowest percentages in the

world

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Sales Management

Internal Assignment Applicable for December 2021 Examination

The offer launched by Levi’s received a mixed response from Industry observers,

customers and analysts. Customers appreciated the scheme offered by Levi’s. According

to Roger, a customer, “it helps the consumers and the companies too. Recession has

affected both the companies and the consumers, so it’s a win-win situation for both of

them,”. However, the company maintained that the promotional technique was not a

strategy to counter the effects of the economic downturn. The company said that it was

aimed to tap the tremendous market potential offered by the organized retail market in

India. As of August 2009, the Indian organized retail market was just 4-5 percent, out of

which 20% accounted for apparel and lifestyle, thus offering scope for growth, according

to Levi’s.

According to Sanjay Lalbhai, CMD of Arvind Mills Ltd, “we have never offered such

schemes and I don’t think it has been tried anywhere in the world, unless you have a very

loyal customer base and are sure of their credit worthiness. It will be interesting to observe

how they are doing it”. On the other hand, some experts felt that though this scheme

might attract the masses to Levi’s initially, in the long run, it might lose some premium

customers since the branded products would be affordable to most other sections of

society.

a. Critically analyze Levi’s offer to sell its Levi’s brand of jeans and other products on EMI

(5 Marks)

b. What was the overall objective of this plan? Do you think the company will succeed?

(5 Marks)

NMIMS assignments September 2022: Contact us for unique and customized answers at assignmentssolution@gmail.com

 NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Corporate Finance

Internal Assignment Applicable for September2022 Examination


Assignment Marks: 30


Instructions:

 All Questions carry equal marks.

 All Questions are compulsory

 All answers to be explained in not more than 1000 words for question 1 and 2 and for

question 3 in not more than 500 words for each subsection. Use relevant examples,

illustrations as far as possible.

 All answers to be written individually. Discussion and group work is not advisable.

 Students are free to refer to any books/reference material/website/internet for attempting

their assignments, but are not allowed to copy the matter as it is from the source of

reference.

 Students should write the assignment in their own words. Copying of assignments from

other students is not allowed.

 Students should follow the following parameter for answering the assignment questions.


1. MCARTECH Pvt. Ltd. is considering two mutually exclusive capital investments. The

project’s expected net cash flows are as follows:

For Theoretical Answer

Assessment Parameter Weightage

Introduction 20%

Concepts and Application

related to the question

60%

Conclusion 20%

For Numerical Answer

Assessment Parameter Weightage

Understanding and usage

of the formula

20%

Procedure / Steps 50%

Correct Answer &

Interpretation

30%

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Corporate Finance

Internal Assignment Applicable for June2022 Examination

Expected Cash Flows

Year Project A Project B

0 -500 -875

1 100 150

2 110 200

3 120 250

4 175 375

5 240 530

6 300 680

a. If you were told that each project’s cost of capital was 12%, which project should be

selected using the NPV criteria?

b. What is the profitability index for each project if the cost of capital is 12%?

c. What is the regular payback period for these two projects?

(10 Marks)

2. Assume that you plan to take a housing loan with a tenor of 20 year. The loan has to be

repaid in equal monthly installments. Considering that the loan amount is Rs. 50 lakhs

and the interest rate on loan is 9% p.a., what would be the equated monthly installment

(EMI)? (10 Marks)

3. LT India Ltd has the following capital structure, which it considers optimal:

Debt 35%

Equity shares 65%

Total 100%

Applicable tax rate for the company is 25%. Risk free rate of return is 6%, average equity

market investment has expected rate of return of 12%. The company’s beta is 1.10. Debt

will bear an interest rate of 9% p.a.

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Corporate Finance

Internal Assignment Applicable for December 2021 Examination

Calculate

a. component cost of debt and equity shares assuming that the company does not issue

any additional equity shares. (5 Marks)

b. Weighted Average Cost of Capital (WACC). (5 Marks)

NMIMS assignments September 2022: Contact us for unique and customized answers at assignmentssolution@gmail.com

 NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Strategic Management

Internal Assignment Applicable for September 2022NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Strategic Management

Internal Assignment Applicable for September 2022 Examination


Assignment Marks: 30


Instructions:

 All Questions carry equal marks.

 All Questions are compulsory

 All answers to be explained in not more than 1000 words for question 1 and 2 and for

question 3 in not more than 500 words for each subsection. Use relevant examples,

illustrations as far as possible.

 All answers to be written individually. Discussion and group work is not advisable.

 Students are free to refer to any books/reference material/website/internet for attempting

their assignments, but are not allowed to copy the matter as it is from the source of

reference.

 Students should write the assignment in their own words. Copying of assignments from

other students is not allowed.

 Students should follow the following parameter for answering the assignment questions.


1. A business enterprise takes major critical decisions like expansion, curtail down

production lines or continue the operations, diversify the activities or look into the current

industry only, mergers, acquisition or strategic alliances. Orientation towards growth is

among one of the influential factor deciding the long term performance of a corporation.

Discuss with reference to corporation’s directional strategy, the three other grand

strategies which needs to be designed and implemented for the overall success of

corporation’s directional strategy. Conclude, by reflecting on the importance of

directional strategy (10 Marks)

2. A business model is an outline of how a company plans to make money with its product

and customer base in a specific market. At its core, a business model explains four

things:

– What product or service a company will sell?

– How it intends to market that product or service.

– What kind of expenses it will face?

– How it expects to turn a profit.

Business models are constantly changing — there is no one-size-fits-all model that can

be applied to every business.(source: https://bit.ly/3remL7l)

Discuss the term business model and mention with the key features of possible business

models that are observed in companies like IBM, HP,Amazon.com, KIA Motors, Walt

Disney, LinkedIn. (Student can specify any four possible business models,) (10 Marks)

3. Businesses has social responsibilities they should try to help ameliorate societal ills—by

providing employment to the long-term unemployed, for instance, or fighting

discrimination or avoiding pollution—in addition to generating profits for their

shareholders.

Maximization of profits is like maximizing food, contended by Byron.

However, Friedman’s propounded all together differently about the responsibilities of

strategic decision makers. “Businessmen who talk this way are unwitting puppets of the

intellectual forces that have been undermining the basis of a free society these past

decades”. (Source-https://bit.ly/3Hha0OU)

In the light of the above two statements, discuss according to you what are the

responsibilities of business strategic decision maker

a. Responsibilities of business according to Carroll. (5 Marks)

b. Friedman’s traditional view. (5 Marks)

Conclude highlighting of the two above mentioned, which one is prevalent now in the

current scenario

NMIMS assignments September 2022: Contact us for unique and customized answers at assignmentssolution@gmail.com

 NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Operations Management

Internal Assignment Applicable for September 2022 Examination

Assignment Marks: 30


Instructions:

 All Questions carry equal marks.

 All Questions are compulsory

 All answers to be explained in not more than 1000 words for question 1 and 2 and for

question 3 in not more than 500 words for each subsection. Use relevant examples,

illustrations as far as possible.

 All answers to be written individually. Discussion and group work is not advisable.

 Students are free to refer to any books/reference material/website/internet for

attempting their assignments, but are not allowed to copy the matter as it is from the

source of reference.

 Students should write the assignment in their own words. Copying of assignments from

other students is not allowed.

 Students should follow the following parameter for answering the assignment questions.


1. What are various decision criteria for deciding a location for a business setup? Explain

these decision criteria with reference to a location decision for setting up a textile

manufacturing plant. (10 Marks)


2. Define and explain the term ‘Operations Management’. Explain the role of an

Operations Managers in their interface with other functions in an organisation. Give

relevant examples from a Retail Store Operation. (10 Marks)


3. Many business organizations have operations in which inventory management is a daily

and constant process. Managing a production setup (say an automobile manufacturing

or service shop) is one such business, wherein the procurement and managing various

inventory is a very strategic process. Explain the following concepts (with atleast one

example) in the Operations of the business, and conclude how relevant is it in the

business?


a. Economic Ordered Quantity (EOQ) (5 Marks)


b. Define Quality and list and discuss in brief the various dimensions of quality in

operations (5 Marks)

NMIMS assignments September 2022: Contact us for unique and customized answers at assignmentssolution@gmail.com

 NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Organizational Behavior

Internal Assignment Applicable for September 2022 Examination


Assignment Marks: 30


Instructions:

 All Questions carry equal marks.

 All Questions are compulsory

 All answers to be explained in not more than 1000 words for question 1 and 2 and for

question 3 in not more than 500 words for each subsection. Use relevant examples,

illustrations as far as possible.

 All answers to be written individually. Discussion and group work is not advisable.

 Students are free to refer to any books/reference material/website/internet for attempting

their assignments, but are not allowed to copy the matter as it is from the source of

reference.

 Students should write the assignment in their own words. Copying of assignments from

other students is not allowed.

 Students should follow the following parameter for answering the assignment questions.


1. Consequences of behaviour leads to Behaviour Modification. This is stated in Operant or

Instrumental Conditioning given by B.F.Skinner. Could you explain this theory using two

practical examples from your organization. ( 10 Marks)


2. Leadership has direct impact on the organisational success. After studying various

classification of leadership identify any two styles you would like to incorporate at your

workplace based on Characteristics of Leader, Characteristics of Subordinates,

Characteristic of Organizational environment. (10 Marks)


3. Burger King (Nebraska, United States) had all of its employees quit. Reasons cited were

understaffing, Air conditioner not working leading overheating of the kitchen etc. The

Management of BK did not pay heed to their request despite repeated requests. This lead

employees to take extreme steps.


a. As a part of Top management how would change the perspective of the employees in this

situation? (5 Marks)


b. Do you think employees of Burger King could have dealt with this situation better?

(5 Marks)

NMIMS assignments September 2022: Contact us for unique and customized answers at assignmentssolution@gmail.com

 NMIMS Global Access


School for Continuing Education (NGA-SCE) Course: Marketing Management


Internal Assignment Applicable September 2022 Examination


Car zero is a car rental service it wants to target consumers who wish to buy a vehicle and suggest renting as an alternative. The company sees an opportunity in this consumer segment. The company has approached you, a marketing consultant for advice on devising a marketing plan. What would you advise? Create a marketing plan using the 4P’s model. (10 Marks)

You are the marketing director of Hockey India Hockey has been a national sport but despite being a reasonably popular sport fan engagement in the sport is much less. How would you generate consumer interest in Hockey and the Hockey India league? Create a marketing plan for using the marketing mix principles. (10 Marks)


You are the marketing director for AMZ movies. Your company owns two theatres in your city. In a post pandemic scenario how do you attract viewers back to the theater?.

Plan a communication plan using the communication mix (5 Marks)

b. Which tool do you think would be more appropriate for retail audience? (5 Marks)

NMIMS assignments September 2022: Contact us for unique and customized answers at assignmentssolution@gmail.com

 NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Management Theory and Practice

Internal Assignment Applicable for September 2022 Examination


Assignment Marks: 30


Instructions:

 All Questions carry equal marks.

 All Questions are compulsory

 All answers to be explained in not more than 1000 words for question 1 and 2 and for

question 3 in not more than 500 words for each subsection. Use relevant examples,

illustrations as far as possible.

 All answers to be written individually. Discussion and group work is not advisable.

 Students are free to refer to any books/reference material/website/internet for attempting

their assignments, but are not allowed to copy the matter as it is from the source of

reference.

 Students should write the assignment in their own words. Copying of assignments from

other students is not allowed.

 Students should follow the following parameter for answering the assignment questions.


1. Here are two situations for you, please read them carefully and enumerate the type of

managerial decision making is considered in each of the situations and elaborate on the

importance of managerial decision-making.


Situation 1. Rosette diamonds is a large company with 5 big units of production. Shamim

is the manager of in one of the production units and is responsible for creating weekly

work schedule for employees in various production units. The unit is a mixture of full

time, part time and contract employees. What type of decision making is this? Elaborate.

Situation 2. During the pandemic situation, Rosette diamonds needed to close down two

of their units temporarily. Now, there is a dilemma in front of the directors. While they

know that the company will bounce back and hence, they do not want to let go their

employees, but currently they do not have enough projects for all of them. What type of

decision making will they need to indulge in? Elaborate. (10 Marks)


2. Jimmy and Charmi are Marketing managers with Bhavi Automobiles. They joined the

company approximately at the same time. Jimmy is looking after luxury cars section and

Charmi is looking after SUV section. Jimmy ends up getting a higher incentive than

Charmi due to the kind of product and sales he has to engage in. Charmi feels let down

sometimes due to this difference. However, on one occasion when Jimmy and Charmi

meet at lunch hours, Jimmy shares with Charmi that he is not happy with the job and has

resigned and will be joining the competition company since they offer better incentives

for the luxury car section. How will you connect the equity theory of motivation in this

case? Please elaborate your answer. (10 Marks)


3. Japan Lights was a unit of Brizz Electricals. Japan Lights employs 120 workers for their

assembly lines. The workers had been doing their job with manual assembling machines

which was to be replaced by Automatic assembly lines. Please answer the following

questions.


a. The decision of replacement was not taken positively by all the workers. Almost 80%

workers approached the management with a threat of a strike against bringing in the

automation. Discuss two types of resistance to change usually observed in such situations.

(5 Marks).


b. What techniques of handling resistance could be employed for this problem? Suggest any

three. (5 Marks)