MS – 612 Retail Management July – Dec 2012

MS – 612 Retail Management July – Dec 2012

1. a) The retailing sector is perceived as an emerging sector in India. Identify and discuss the growth drivers and their possible contribution to the Indian economy.

b) Discuss the importance of Marketing Research in retailing citing two examples of research application in the recent past.

2. a) What makes Locational Decisions strategic in Retail Business? Discuss with two suitable examples of your choice.

b) What are the various steps involved in the design of an effective Integrated Marketing Communication Strategy with a suitable illustrations.

3. The purpose of Merchandise mix is to ensure customer pull. Discuss what are the factors that merchandise managers, should consider in planning their merchandise mix in the following situations :

a) Premium ready made garments for men

b) Chain of coffee shops

c) Multibrand retail outlet selling Laptops.

4. a) What do you understand by the term Sourcing? Elaborate the issues and challenges involved in sourcing merchandise by a leading grocery retailer.

b) Enumerate and explain the various issues impacting retail business in India with a suitable example of choice.