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Wednesday 31 October 2018

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Finance
Internal Assignment Applicable for December 2018 Examination
Assignment Marks: 30
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1. ABC Co. sells 10,000 units at a price of Rs. 10 per unit. ABC’s total fixed cost is
Rs. 20,000, Interest expense 10,000, and variable cost is Rs. 6 per unit. Find ABC’s
degree of operating leverage, degree of financial leverage and find degree of total
leverage.
ABC’s parent company has Rs. 2.5 million is assets that are currently financed by
100% equity. Its EBIT is Rs.600,000 and its tax rate is 30%. If ABC’s parent
changes its capital structure to include 40% debt, what is its ROE before and after
the change? Assume interest rate on debt is 10%. Comment why the ROE increases
after adding debt.
Assuming all other things remain same, how will the ROE change if interest on
debt is suddenly increased to 20% ? Elaborate on the same
(10 Marks)
2. Kuber Company has a target capital structure of 50% debt and 50% equity, with an
after tax cost of debt of 8%. Cost of retained earnings is 14%. Its profit after tax is
Rs, 250,000.
Kuber is considering the following projects to invest in
Project Size of project IRR of project
Project A 100,000 12.0%
Project B 120,000 11.5%
Project C 120,000 11.0%
Project D 120,000 10.5%
Project E 100,000 10.0%
Find the company’s weighted average cost of capital.
If the company accepts all the projects that it could invest in just from its profit after tax
and considering their IRRs, which projects should it take up? Give reason. What will be its
total investment in these projects?
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Management continues to be referred to as a social process involving responsibility for economical and efficient planning & regulating operation of the enterprise within the fulfillment of given purposes. It's a dynamic process composed of numerous elements and activities. These activities aren't the same as operative functions like marketing, finance, purchase etc. Rather these activities are typical to every one manger regardless of his level or status.

Different experts have classified functions of management. Based on George & Jerry, “There are four fundamental functions of management i.e. planning, organizing, actuating and controlling”. Based on Henry Fayol, “To manage would be to forecast and plan, to arrange, to command, & to control”. Whereas Luther Gullick has provided a keyword ’POSDCORB’ where P means Planning, O for Organizing, S for Staffing, D for steering, Co for Co-ordination, R for reporting & B for Budgeting. However the most broadly recognized are functions of management provided by KOONTZ and O’DONNEL i.e. Planning, Organizing, Staffing, Directing and Controlling.

For theoretical purposes, it might be easy to separate the part of management but practically these characteristics are overlapping anyway i.e. they're highly inseparable. Each function blends in to the other & each affects the performance of others.

1.Planning

It's the fundamental purpose of management. It handles chalking out the next plan of action & deciding ahead of time the best span of actions for fulfillment of pre-determined goals. Based on KOONTZ, “Planning is deciding ahead of time - how to proceed, when you should do & how you can do. It bridges the space where we're & where you want to be”. An agenda is really a future span of actions. It's an exercise in problem-solving & making decisions. Planning is resolution of considerations to attain preferred goals. Thus, planning is really a systematic considering ways & method for accomplishment of pre-determined goals. Planning is essential to make sure proper usage of human & non-human sources. It's all pervasive, it's an intellectual activity and in addition it works well for staying away from confusion, uncertainties, risks, wastages etc.

2.Organizing

It's the procedure for getting together physical, financial and human sources and developing productive relationship among them for fulfillment of business goals. Based on Henry Fayol, “To organize a company would be to provide it with everything else helpful or its functioning i.e. raw material, tools, capital and personnel’s”. To arrange a company involves figuring out & supplying human and non-human sources towards the business structure. Organizing like a process involves:

• Identification of activities.

• Classification of grouping of activities.

• Assignment of responsibilities.

• Delegation of authority and development of responsibility.

• Coordinating authority and responsibility relationships.

3.Staffing

It's the purpose of manning the business structure and ensure that is stays manned. Staffing has assumed greater importance within the the past few years because of growth of technology, rise in size business, complexity of human behavior etc. The primary purpose o staffing would be to correct man on right job i.e. square pegs in square holes and round pegs in round holes. Based on Kootz & O’Donell, “Managerial purpose of staffing involves manning the business structure through proper and efficient selection, evaluation & growth and development of personnel to fill the roles designed united nations the structure”. Staffing involves:

• Manpower Planning (estimating man power when it comes to searching, pick the person and providing the best place).

• Recruitment, selection & placement.

• Training & development.

• Remuneration.

• Performance evaluation.

• Promotions & transfer.

4.Directing

It's that a part of managing function which actuates the business techniques to work efficiently for fulfillment of business purposes. It's considered existence-spark from the enterprise which sets it moving the act of people because planning, organizing and staffing would be the mere formulations for carrying it out. Direction is the fact that inert-personnel facet of management which deals directly with influencing, guiding, supervising, motivating sub-ordinate for that achievement of business goals. Direction has following elements:

• Supervision

• Motivation

• Leadership

• Communication

Supervision- implies overseeing the job of subordinates by their superiors. It's the act of watching & directing work & workers.

Motivation- means inspiring, stimulating or encouraging the sub-ordinates with enthusiasm to operate. Positive, negative, financial, non-financial incentives can be utilized for this function.

Leadership- might be understood to be a procedure through which manager guides and influences the job of subordinates in preferred direction.

Communications- is the procedure of passing information, experience, opinion etc in one person to a different. It's a bridge of understanding.

5.Controlling

It indicates measurement of accomplishment from the standards and correction of deviation or no to make sure achievement of business goals. The objective of controlling is to make sure that everything happens in conformities using the standards. A competent system of control helps you to predict deviations before they really occur. Based on Theo Haimann, “Controlling is the procedure of checking whether proper progress has been made for the goals and objectives and acting if required, to fix any deviation”. Based on Koontz & O’Donell “Controlling may be the measurement & correction of performance activities of subordinates to be able to make certain the enterprise objectives and plans preferred to acquire them to be accomplished”. Therefore controlling has following steps:

a.Establishment of normal performance.

b.Measurement of actual performance.

c.Comparison of actual performance using the standards and discovering deviation or no.

d.Corrective action.

Tuesday 30 October 2018

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Consumer Behavior
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Internal Assignment Applicable for December 2018 Examination
Assignment Marks: 30
1. BMW, the luxury German car maker, stands for performance and luxury. The company
has grown its product line by targeting specific market segments. BMW’s full range of
cars includes 1 series, 3 series, 5 series, 6 series, 7 series, X3 SUV, X5 SUV, X6 SUV,
Z4 and M. The 7 series was targeted to a group of consumers who were traditional and
wealthy. They liked to be showy with flamboyant cars. They didn’t like sporty cars but
preferred comfort and luxury, so BMW added electronic features like window controls,
airflow, night vision, etc. The X5 was created to target a group of customers who
weren’t born in wealthy families but had achieved success recently. They had taken up
activities like biking and golf. These customers needed a bigger car for their active
lifestyles and big families. Discuss on what dimensions (geographic, psychographic,
demographic, behavioral) has BMW segmented and targeted customers for the 7 series
and X5 models. (10 Marks)
2. You are the advertising manager for a health food brand. Develop two different ad
themes to appeal the consumer on two different levels in the Maslow’s hierarchy for
the ad campaign. (10 Marks)
3. Enumerate the decision-making process you would go through in the following 2
purchase scenarios. Classify each of the scenarios into Nominal/Limited/Extended
Decision Making.
a. Buying your first car with the savings you have accumulated over the last year.
(5 Marks)
b. Buying a new pair of running shoes. (5 Marks)
***************
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Use of information technology in HR management
In view of the fact that HRM centres on an organisation’s unique human and “inimitable” component, whereas technology is more standard and replicable, incorporating technology into HRM introduces some interesting and relevant concerns for practitioners. For example, to what extent is it productive to invest in technology relative to investments in employee development, mentoring, or career management? Or can technology actually support or accelerate management? Or can technology actually support or accelerate positive outcomes in these areas? Does success depend less on how firms manage their technology than on how they manage their human assets?
In short, the contrast between “content” concerns and “process” concerns confronting HRM are intriguing issues to explore, as these contribute uniquely to the way organisations manage and develop their members.
Increase in productivity
The use of technology in performance management has the potential to increase productivity and enhance competitiveness. We believe that appraisal satisfaction is a key concept that is central to any discussion of technology and performance management. Clearly, gains technology makes are Pyrrhic victories if appraisal satisfaction does not improve as well. Contemporary attention to psychological variables such as appraisal satisfaction that underlie the appraisal process and user reaction to the performance management system have supplanted previous preoccupations with appraisal instrument format and rater accuracy (Cardy & Dobbins, 1994; Judge & Ferris, 1993; Waldman, 1997). In view of the uniqueness and competitive advantage that human resources provide, it is appropriate that organisations pay greater attention to questions of employee satisfaction and with how firms evaluate their performance.
We believe that appraisal satisfaction will remain a relevant concern, even when technology is a primary mechanism for the feedback process. Beyond this, appraisal satisfaction is also a critical concern when technology actually becomes the appraisal process. This is because an important link exists between satisfaction with appraisal processes and technology’s potential as an effective force for change and improved performance.
Performance feedback
Given that high-quality performance feedback should be one factor that helps organisations retain, motivate, and develop their employees, these outcomes are more likely to occur if employees are satisfied with the performance appraisal process, feel they are treated fairly, and support the system. Conversely, if ratees are dissatisfied or perceive a system as unfair, they have diminished motivation to use evaluation information to improve their performance (Ilgen, Fisher, & Taylor, 1979). In the extreme, dissatisfaction with appraisal procedures may be responsible for feelings of inequity, decreased motivation, and increased employee turnover.
Furthermore, from a reward standpoint, linking performance to compensation is difficult when employees are dissatisfied with the appraisal process. Noting this difficulty, Lawler (1967) suggested that employee opinions of an appraisal system might actually be as important as the system’s psychometric validity and reliability. The question of appraisal satisfaction is a relevant concern in discussions of how technology interacts with performance management systems since absent user satisfaction and support, technological enhancements are likely to be unsuccessful.
Technology as content
Technology may contribute to performance management and thus to appraisal satisfaction in two primary ways. First, technology may facilitate measuring an individual’s performance via computer monitoring activities. This frequently occurs as an unobtrusive and rote mechanical process that relies on minimal input from individuals beyond their task performance. Jobs that incorporate this type of appraisal technology are frequently scripted or repetitious and involve little personal judgment or discretion. Working in a call centre or performing data entry are examples. In this instance, the very act of performing a job simultaneously becomes the measure of how well a jobholder accomplishes it. Keystrokes, time on task, or numbers of calls made are recorded and at once become both job content and appraisal content.
A second approach to technology and performance management changes the emphasis so that technology becomes a tool to facilitate the process of writing reviews or generating performance feedback. Exa-mples here include multi-rater appraisals that supervisors or team members generate online, as well as off-the-shelf appraisal software packages that actually construct an evaluation for a manager. This particular technological approach occurs more often in the context of jobs that involve personal judgement, high discretion, and open-ended tasks for which real-time performance monitoring is not an option.
Use of IT in financial management
General Ledger
The main use of a management information System (MIS) in finance is that it automatically updates all the transactions in the General Ledger. The General Ledger is the core component of all financial information systems. Financial transactions are simultaneously posted on the various accounts that comprise the organization's "Chart of Accounts". Simultaneous updating of accounts such as sales, inventory and accounts receivable, reduces errors. It also provides an accurate and permanent record of all historical transactions.
Cash Management
Cash flow management is an important use of MIS in Finance. Cash Management refers to the control, monitoring and forecasting of cash for financing needs. Use of MIS in Finance helps companies track the flow of cash through accounts receivable and accounts payable accurately. Accurate records also help in monitoring cost of goods sold. This can help pin point areas that eat up cash flow such as inventory costs, high raw material costs or unreliable sales.
Budget Planning
Financial budget planning uses proforma or projected financial statements that serve as as formal documents of management's expectations regarding sales, expenses and other financial transactions. Thus financial budgets are tools used both for planning as well as control. MIS in finance helps organizations evaluate "what if" scenarios. By modifying the financial ratios, management can foresee the effects of various scenarios on the financial statements. MIS thus serves as a decision making tool, helping in choosing appropriate financial goals.
Financial Reporting
The use of MIS systems in Finance enables companies to generate multiple financial reports accurately and consistently. Generation of financial statements both for internal reports as well as for shareholder information takes less effort because of the automatic updating of the General Ledger. Compliance with Government regulations as well as auditing requirements is also easier because the records are accurate and provide a permanent historical map of transactions that can be verified.
Financial Modeling
A financial model is a system that incorporates mathematics, logic and data in the form of a large database. The model is used to manipulate the financial variables that affect earnings thus enabling planners to view the implications of their planning decisions. MIS in Finance enables organizations to store a large amount of data. This helps managers develop accurate models of the external environment and thus incorporate realistic "what if" scenarios into their long-range planning goals.

Monday 29 October 2018

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Course: Strategic Management
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1. One of IKEA s key competitors ASDA wants to enter into India into the furniture product category. Conduct a PESTLE analysis for ASDA in India & suggest whether ASDA should enter India or otherwise.
2. You have been appointed as a Strategy Consultant to the Burj Al Arab brand wanting to enter India. Which one of Porter s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target?
3. You are the Chairman of General Motors in the US. Your Indian subsidiary GM India has been fast losing market share to Competitor brands which now account for over 90% of the market share.
a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company?
b. In your opinion, would it be considered appropriate to pursue a Combination Strategy? State your response with appropriate justifications & reasons.
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