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Examination Paper: Customer Relationship Management
1
IIBM Institute of Business Management
IIBM Institute of Business Management
Examination Paper MM.100
Customer Relationship Management

Multiple Choices:
1. High congruence means:
a. High probability of success
b. Low probability of success
c. Zero probability of success
d. None of the above
2. Novo Jim’s excellent resource book for Recency, Frequency and Monetary is:
a. Drilling high
b. Digging the top
c. Cutting edges
d. Drilling down
3. What stands for ‘R’ in FURPS?
a. Responsibility
b. Resource
c. Retention
d. Reliability
4. NAICS stands for:
a. National American Industry Coding System
b. North American Industry Cooling System
c. National American Industry Cooling System
d. North American Industry Coding System
……………….
10. If high quality is one of the attribute then:
a. It will be suicidal to ship products with high DOA
b. It will be beneficial to ship products with high DOA
c. It will be suicidal to ship products with low DOA
d. It will be beneficial to ship products with low DOA
Part Two:
1. Why e- CRM is important in present life?
2. Describe the 3 phases of ‘Waterfall Model’.
………………..
5. What are ‘Warehouse data(s)’?

Caselet 1
Project Energized:
Indian Synthetics Limited was established in the year 1987 by Seth Gopichand, who was an NRI based
in Singapore. The company’s main products were blended synthetics, polyester and cotton yarn; which
were suitable for readymade garments. The company had achieved an outstanding success with an
annual turnover of Rs. 1,500 crores and was awarded the ‘Exporter of the Year Award’ since 1988, for
four consecutive years by the Government of India. Encouraged by the profitability of the Jabalpur
plant, the company set up another manufacturing plant at Nasik. The company was a typically family
run business wherein no outsiders were inducted at the top management positions. Even the C
…………………..in for a strike
objecting the appointment. The workers had afterwards shown a positive response though they had
initially shown a stiff resistance to her appointment. In spite of taking these measures, Murthy felt that
there was too much interference from the union and the employees were not enthusiastic about the
changes. And he wondered what else he should do to transform the culture of the organization.
Questions:
1. In what way would multi-skilling help in solving the problems of the plant?
2. Do you think that the company’s policy of entering into term settlement is appropriate? Give
reasons.
Caselet 2
Mitsubishi Motor Sales: Implementing Customer Relationship Management Systems
Until the late 1990s, Mitsubishi Motor Sales of America Inc. was only about cars and its approach to
retail customer service reflected that. There were more than 18 toll-free customer service numbers that
callers had to navigate to find information on topics ranging from financing to sales to repairs, “We
were fragmented in our approach, and we clearly lacked a customer focus,” says Greg O’Neill,
executive vice president and general manager. Mitsubishi decided to change that. As part of a
company-wide shift to an increased focus on customers, executives challenged the call center to
provide “one voice and one set of ears for the customer,” says CIO Tony Romero. That was the
beginning of a continuing drive toward improved customer service through a customer relationship
………………………The workforce management software schedules training time during
lags, and agents who learn multiple skills earn more money. Call center turnover, which has
traditionally been more than 20 percent, was about 7 percent last year. O’Neill says the executive team
members regularly listen in on service calls to get a feel for customer concerns, and they act on what
they hear. “That bubble up of information has driven more early marketing decisions and made us
more effective earlier on than I could have ever thought,” O’Neill says. “That’s been a huge dividend.”
Questions:
1. What are the key application components of Mitsubishi’s CRM system? What is the business
purpose of each of them?
2. Do you approve of Mitsubishi’s approach to acquiring and installing its CRM system? Why or
why not?

1. If all the numbers are large, the project way is too big. Can you identify a logical chunk of the
problem that would make a setup toward improving the situation? What kind of “offer” would
you want to make to your customers as a result of completing the small chunk?
2. Who can you get for the program core team? These must be individuals who are good enough at
their real jobs that the company can’t afford to have them take on anything new. The real test of
serious organizational commitment is that the company can’t afford to put anyone else on the
core team; it has to be the best.
END OF SECTION C

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Examination Paper of Corporate Governance
IIBM Institute of Business Management 1
IIBM Institute of Business Management
Examination Paper MM. 100
Corporate Governance

1. ________A group of persons chosen to govern the affairs of a corporation or other large institution.
a .Memorandum of Association
b. Nomination Committee
c. Board of Directors
d. Shareholders
2. BIFR stands for_______
a. Board of India and Financial Reconstruction
b. Board of Industrial and Financial Reconstruction
c. Board of Industrial and Finance Reconstruction
d. None of the above
3. ________is a review in which an auditor analyzes and verifies various records and processes relating to a
company?s quality program.
a. Cost Audit
b. Quality Audit
c. Internal Audit
d. None of the above
4. Which of the following comes under in Justification?
a. Long Run Viability
b. Better Environment
c. Public Image
d. All of the above
5. USEPA stands for_______
6. The existence of a single producer or seller which is producing or selling a product which has no close
substitutes is called_______
a. Externalities
b. Price control
c. Monopoly
d. None of the above
7. SEBI stands for______
Examination Paper of Corporate Governance
IIBM Institute of Business Management 2
a. Securities and exchange Board of India
b. Stock and exchange Board of India
c. Self-regulatory and exchange Board of India
d. None of the above
8. Which of the following issue is not come under in corporate Governance?
a. Correct Preparation
b. Internal Control
c. oversight and management risk
d. Compensation of CEO and other Directors
9. Shareholder are required to inform the company in writing of any change in their address quoting their
folio number is known as______
a. Change of address
b. Transposition of shares
c. None receipt of Dividend
d. All of the above
10. Which of the following comes under External corporate Governance controls?
a. Competition
b. Managerial labour market
c. Debt Covenants
d. All of the above
Part Two:
1. What are the scopes of corporate governance?
2. Discuss the basic rights of shareholders?
3. List the type of “Auditors”.
4. Write a short note on corporate social responsibility.

Caselet 1
Real Juice Company
The company is in the business of producing and marketing fruit juices. Ritu joshi and Rohit Jain were
looking at the ad copy and turning it over and over again in their mind. The copy read, “The best fitness plan
for you real fruit, honest juice and no sugar. This was the main copy line. The more Ritu joshi repeated this
END OF SECTION A
Examination Paper of Corporate Governance
IIBM Institute of Business Management 3
line in her mind the uneasier she became. Something is wrong in the copy, she said to Rohit jain, the
marketing head. We cannot say best for health when we know for sure that the juice contain preservatives
and food color.
Rohit jain said, I don?t see if anything is wrong in this. With food colors and preservatives added we couldn?t
say it is best. This is what is wrong m replied Ritu.
Rohit said, but this is hyperbole and permitted by law. There is nothing wrong in saying this. Have you not
almost noticed all detergent brands say for best wash or whitest wash? This is simply a way of putting your
.....
money on such claims.
“Yes, Real juice passes the legal test fine, but ethically it won?t be correct,” said Ritu joshi. “Please
understand. Here you are not making a claim,” said Amit soni.
Amit soni said,” comparative advertising is healthy but the advertiser must be clear about ...
there are people whose opinion consumer?s view as being correct. Otherwise why use the instructor as
endorser.”
Question:
1. Analyze the issues in the case.
2. Why should advertiser bother about ethics if the ads measure up to legal parameters
Caselet 2
Over the course of Microsoft?s history, the board has developed corporate governance practices to help it
fulfill its responsibilities to shareholders to oversee the work of management and the company?s business
results. The governance practices are memorialized in these guidelines to assure that the board will have the
necessary authority and practices in place to review and evaluate the company?s business operation as
Examination Paper of Corporate Governance
IIBM Institute of Business Management 4
needed and to make decision that are independent of the company?s management. The guidelines are also
intended to align the interests of directors and management with those of Microsoft?s shareholders.
The guidelines are subject to future refinement or changes as the board may find necessary or advisable for
Microsoft in order to achieve these objectives.
Board composition and selection: independent Directors
1. Board Size: The board believes 8 to 10 is an appropriate size based on the company?s present
circumstances. The board periodically evaluates whether a larger or smaller slate of directors would
be preferable
2. Selection of Board members: All members are elected annually by the company?s shareholders,
except as noted below with respect to vacancies.
The board may fill vacancies in existing or new directors? positions.
3) Board membership criteria: The governance and nominating committee works with the board on
........n of the board and CEO, taking into account suggestions from
other members of the board, will set the agenda for each board meeting, and will distribute the
agenda in advance to each director.
10) Advance distribution of material: All information relevant to board?s understanding of matters to
be discussed at an upcoming board meeting should be distributed in writing or electronically to all
members in advance.
11) Access to employees: The board should have access to company employees in order to ensure that
directors can ask all questions and glean all information necessary to fulfill their duties.
12) Executive session of independent directors: The independent directors of the company will meet
regularly o executive session, i.e., with no management directors or management present, at least
three times each fiscal year.
Performance Evaluation: Succession Planning
13) Annual CEO Evaluation: The chair of the governance and nominating committee leads the
independent directors in conducting a review at least annually of the performance of the CEO and
communicates the result of the review to the CEO.
14) Succession Planning: As part of the annual officer evaluation process, the compensation committee
works with the CEO to plan for CEO succession, as well as to develop plan for interim succession
for the CEO in the event of an unexpected occurrences.
15) Board self-evaluation: The governance and nominating committee is responsible for conducting an
annual evaluation of the performance of the full board and reports its conclusion to the board.
Compensation
Examination Paper of Corporate Governance
IIBM Institute of Business Management 5
16) Board compensation review: Company management should report to the board on an annual basis
as to how the company?s director compensation practices compare with those of other large public
corporations.
17) Directors’ stock ownership: The board believes that, in order to align the interests of directors and
shareholders, directors should have a significant financial stake in the company.
Committees
18) Number and types of committees: The board has 5 committees- an Audit committee, a
compensation committee, governance and nominating committee, a finance committee, and an
antitrust compliance committee. The board may add new committees or remove existing committees
as it deems advisable in the fulfillment of its primary responsibilities.
a. Audit committee
b. Compensation committee
c. Governance and Nominating committee
d. Finance committee
19) Composition of committee: Committee chairperson. The audit, compensation, governance and
nominating and antitrust compliance committees consist solely of independent directors.
20) Committee Meetings and Agenda: The chairperson of each committee is responsible for
developing, together with relevant company managers, the committee?s general agenda and
objectives and for setting the specific agenda for committee meeting.
Miscellaneous
21) Review of governance guidelines: The practices memorialized in these guidelines have developed
over a period of years. The board expects to review these guidelines at least every two years as
appropriate.
Questions:
1. List the number and types of committees.
2. Discuss the Performance evaluation planning in brief.
Section C: Applied Theory (30 Marks)

1. Define corporate governance; explain the principles of corporate governance?
2. Distinguish between the Anglo-American Model and the German Model.
S-2-300813
END OF SECTION B
END OF SECTION C

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******************

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: World Class Operations
Internal Assignment Applicable for April 2019 Examination
1. Briefly explain the various types of environmental pollution and their management
to attain world class standards in operations. (10 Marks)
2. What are the different levels of quality system? Explain with a suitable application.
(10 Marks)
Internal Assignment Applicable for April 2019 Examination
3. Mr. Subramaniam has worked with a major Japanese manufacturing firm in Japan
for the last 12 years. During the last two years of his stay in the company he was
responsible for the implementation of SHINGO Model for operational excellence.
He has now been invited by the Quality Council of India to consult for an Indian
auto manufacturer for the implementation of the SHINGO Model.
a. Explain in brief the steps that Mr. Subramaniam would advise the Indian company,
to follow in order to implement the SHINGO Model for operational excellence.
(5 Marks)
b. In the above context briefly state the difference in approach of the FMECA model
from the SHINGO Model for operational excellence, in achieving world class
operational standards. (5 Marks)
***************

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Examination Paper of Corporate Governance 
IIBM Institute of Business Management 1 


Multiple Choices:
1. Corporate Governance is
a) About ethical conduct in business
b) Direct or indirect concern in organization
c) A manufacturing system
d) None of the above

2. The term corporate governance is derived from the-
a) Greek word
b) English word
c) French word
d) Latin word

3. The definition “Corporate Governance is the system by which business directed and controlled” is given by-
a) SEBI committee
b) OECD committee
c) Cadbury committee
d) All of the above

4. Internal control is implemented by the-
a) Board of directors
b) Audit committee
c) Management
d) All of the above

5. OECD stands for__________________

…………………
10. SEBI stands for_________________

Part Two:
1. What are the scopes of corporate governance?

2. Discuss the basic rights of shareholders?
3. List the type of “Auditors”.
4. Write a short note on corporate social responsibility.


Caselet 1
Real Juice Company
The company is in the business of producing and marketing fruit juices. Ritu joshi and Rohit Jain were looking at the ad copy and turning it over and over again in their mind. The copy read, “The best fitness plan for you real fruit, honest juice and no sugar. This was the main copy line. The more Ritu joshi repeated this line in her mind the uneasier she became. Something is Examination Paper of Corporate Governance 
………………….
not true. The aura of the fitness instructor used as endorser creates an impression that the information is coming to consumers from an environment where there are people whose opinion consumer’s view as being correct. Otherwise why use the instructor as endorser.”
Question:
1. Analyze the issues in the case.

2. Why should advertiser bother about ethics if the ads measure up to legal parameters


Examination Paper of Corporate Governance 
IIBM Institute of Business Management 4 

Caselet 2
Over the course of Microsoft’s history, the board has developed corporate governance practices to help it fulfill its responsibilities to shareholders to oversee the work of management and the company’s business results. The governance practices are memorialized in these guidelines to assure that the board will have the necessary authority and practices in place to review and evaluate the company’s business operation as needed and to make decision that are independent of the company’s management. The guidelines are also intended to align the interests of directors and management with those of Microsoft’s shareholders.
The guidelines are subject to future refinement or changes as the board may find necessary or advisable for Microsoft in order to achieve these objectives.
Board composition and selection: independent Directors
1. Board Size: The board believes 8 to 10 is an appropriate size based on the company’s present ………………..responsible for developing, together with relevant company managers, the committee’s general agenda and objectives and for setting the specific agenda for committee meeting.

Miscellaneous
21) Review of governance guidelines: The practices memorialized in these guidelines have developed over a period of years. The board expects to review these guidelines at least every two years as appropriate.

Questions:
1. List the number and types of committees.
2. Discuss the Performance evaluation planning in brief.



1. Define corporate governance; explain the principles of corporate governance?

2. Distinguish between the Anglo-American Model and the German Model.

END OF SECTION C 

S-2-301012 

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IIBM Institute of Business Management
Examination Paper MM.100
Database Management Systems

1. The normal language of database is:
a. PHP
b. SQL
c. C++
d. Java
2. DDL, a database system language:
a. Creates table
b. Manipulates table
c. Cannot work with table
d. None
3. Symbol for one to one relationship is………………………………………………………
4. HDBMS stands for:
a. Hello DBMS
b. Hierarchical DBMS
c. Hyper DBMS
d. High DBMS
5. In Anti joining of R?S means ……………………………………………………………
Part Two:
1. What are “Foreign Keys”?
2. Differentiate between ‘DBMS’ and ‘RDBMS’.
3. Write the syntax to insert charts into a table from another table.
4. What are ‘Armstrong’s Axioms’?
Examination Paper: Information Technology
7
IIBM Institute of Business Management
5. Write short ‘Boyce-Codd Normal Form (BCNF)’.

1. Elaborate the testing of Serializability techniques with example.
2. Explain the working of lock manager.
3. What is deadlock? How is a deadlock detected? Enumerate the method for recovery from the
deadlock.
4. Explain why a transaction execution should be atomic. Explain ACID properties, considering the
following transaction.
Ti: read (A);
A : = A- 50;
Write (A);
Read (B);
B : = B + 50;
Write (B)

Section C: Applied Theory (30 marks)
•?This section consists of Applied Theory Questions.
•?Answer all the questions.
•?Each question carries 15 marks.
•?Detailed information should form the part of your answer (Word limit 200 to 250 words).
1. The HR manager has decided to raise the salary for all the employees in department number 30
by 0.25. Whenever any such raise is given to the EMPLOYEES, a record for the same is
maintained in the EMP-RAISE table. It includes the employee number, the date when the raise
was given and the actual raise. Write a PL/SQL block to update the salary of each employee and
insert a record in the EMP-RAISE table.
2. Retrieve the salesman name in ‘New Delhi’ whose efforts have resulted into atleast one sales
transaction.
Table Name : SALES-MAST
Salesman-no Name City
B0001
B0002
B0003
B0004
B0005
B0006
B0007
Puneet Kumar
Pravin Kumar
Radha Krishna
Brijesh Kumar
Tushar Kumar
Nitin Kumar
Mahesh Kumar
Varanasi
Varanasi
New Delhi
New Delhi
Allahabad
Allahabad
Gr. Noida
Table Name : SALES-ORDER
Order-no Order-date Salesman-no
S0001
S0002
S0003
S0004
S0005
S0006
10-Apr-07
28-Apr-07
05-May-07
12-June-07
15-July-07
18-Aug-07
B0001
B0002
B0003
B0004
B0005
B0006
END OF SECTION C
S-2-210311

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Logistics & Supply Chain Management
Internal Assignment Applicable for April 2019 Examination
Context : Assume that you are appointed as a Logistics & Supply Chain Head of a firm “ ABC
International” based out of Delhi. This firm is in Import -Export with its clients spread across
Mumbai, Delhi and Riyadh, Saudi Arabia This firm is required to do the following activities:
Internal Assignment Applicable for April 2019 Examination
1) For its client based in Delhi, “Corn fresh Ltd” it is required to import consignment of 22
tons of packed Sweet Corn, which has a requirement of being stored in (-) 4 degree,
supplied in 50 kg export worthy double layer polybags, on pallets of 20 bags each,
imported from USA, with a lead time of 35 days by sea at Nhava Sheva for a full
container load @ USD 1300/container, 38 days at Chennai port @ USD 1100/container,
Cost ICD Delhi being 1500 USD/Container with a lead time of 42 days. 3 days by air at
Delhi @ USD 5/k. Local transit time being 7 days Mumbai- Delhi, 9 days being ChennaiDelhi.
2) As a Commission agent, Import and supply Provide 1000 Lenovo Laptops to “India
Infotech” a company based in Kolkatta from Ingram, Hongkong; with a 5% commission.
Quote of Dell being as follows: For an FCL with a loading capacity of 1100 pcs, price on
FOB Hongkong sea port is: USD 1000/number for 500 number, USD 800 upto 800
Numbers, USD 700 if order is between 801-1000 numbers, Manufacturing Base :
Hongkong,, Port of Loading: Hongkong. Lead time 60 days from the date of receipt of
Original Letter of credit, Payment terms LC at Sight. Warranty : Repair – 3 years from
the date of manufacturing, Service SLA for response: 48 Business hours, Serivce SLA for
resolution : 7 days from the date of inspection. Freight/container Hongkong to Nhava
Sheva = 500 USD.. Insurance cost : 1% of consignment FOB cost. USD = 65 Rs,
.Customs duty = 10% of Assessable value. Assessable Value = 101% of CIF cost. Local
Transport from Nhava – Sheva to Jaipur = Rs 20000/truck. Each truck carries upto 300
laptops.
3) ABC International also has an E-Commerce site on internet. ABC offers Sale of Fresh
Exotic flowers, which it imports from Italy and supplies in the Indian market to its online
direct consumers.
Question 1. Defining Different types of Transportation Modes and types that can be availed by
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Logistics & Supply Chain Management
Internal Assignment Applicable for April 2019 Examination
an Logistics and Supply Chain person and then suggest the most appropriate Transportation
mode comparing with available options for each of the above 3 scenarios, i.e import in Delhi for
Corn fresh, Import of Laptops for Raj Infotech and Import of fresh flowers for E commerce
business and also delivering to online customers, and justify the reason/benefits of your choice
versus other modes of transportation available. (10 Marks)
Question 2. Define various Commercial & Import Documents that are required for Imports.
Using the information available on Lenovo Laptops for India Infotech from Ingram Hongkong,
elaborate your understanding on the following terms used in this case. Finally derive the Total
Landed cost to India Infotech at site in Indian Rupees :
1. Commision agent:
2. Import:
3. FCL
4. FOB
5. Port of Loading:
6. Lead time
7. Letter of credit,
8. Customs duty
9. Assessable value.
10. CIF (10 marks)
Question 3a. Referring Scenario 3 of an Online Shopping Site of ABC, detail out the importance
of E Commerce in Supply Chain in today’s scenario and its advantages over the Traditional trade
as well as Modern Trade (Hyper markets). (5 marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Logistics & Supply Chain Management
Internal Assignment Applicable for April 2019 Examination
Question 3b . Cornfresh consignment came in normal container and when landed in Delhi was
found to have developed odour, damaged and non-usable. Further, ABC did not even get
insurance claim despite taking Transit Insurance. What could have be the possible reasons that
the odour and damages to bag would have happened and in what conditions the Insurance
company would not honour the claim. (5 Marks)

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Examination Paper
IIBM Institute of Business Management 1
IIBM Institute of Business Management
Examination Paper MM.50
Corporate Governance

1. In the second version of McKinsey’s model called “the Central model” governance chain is
represented by
a. Well-developed equity market & dispersed ownership
b. Underdeveloped equity market & concentrated ownership
c. Well-developed equity market & concentrated ownership
d. Underdeveloped equity market & dispersed ownership
2. Corporate governance refers to a combination of law, rules, regulations and
a. Value
b. Wealth
c. Voluntary practices
d. Customer Satisfaction
3. ____________, is one of the major tools. Corporations use to direct persuasive communication to
target buyers & the public.
a. Advertising
b. Media
c. Press
d. None
4. Policy adopted by the monetary authority with respect to the supply of money is called
a. Monetary Policy
b. Fiscal Policy
c. Budgetary Policy
d. Economic Policy
5. Cash reserve requirements refer to the
a. Purchase & Sale of government securities & other approved securities by the Central bank.
b. Changes in bank rate by the Central Bank
c. That portion of bank’s total cash reserves which they are statutorily required to hold with the
RBI.
……………………………………
12. This type of auditors are usually referred to as a CPA (Certified Public Accountants) firms
Examination Paper
IIBM Institute of Business Management 3
a. Internal auditors
b. Independent auditors
c. Government auditors
d. None
13. To introduce corporate governance practices in the banking sector the recommendations of the
working group of directors of financial Institutions known as the
a. Ganguly Group
b. Policy Implication
c. Government Control
d. Withdrawal effects
14. It is a manipulative method where one buy the power or the influence of others persons in order
to satisfy his selfish need.
a. Coercion
b. Tax Evasion
c. Bribery
d. Insider Trading
15. This model supports the idea of multiple interests of stakeholders rather than shareholders interest
alone
a. The Social Entity Theory
b. Trusteeship Model
c. The Pluralistic Model
d. Social Responsibility
16. This policy was released in August by the Ministry of Environment & Forests (MOEF) for
Public discussion
a. The National Environment Policy, 2004
b. Draft Policy
c. Biodiversity Conservation
d. Forest & wildlife Conservation
17. Out of the following which Committee appointed to examine all current Capital market
regulations & to suggest amendments to them
a. SEBI
b. Dhanuka Committee
c. Primary Market Reforms
d. None
18. Out of the following which one sentence is the true
a. It lays down the framework for creating long-term trust between companies & the external
provides of capital
b. It rationalizes the management and monitoring of risks a firm faces globally
Examination Paper
IIBM Institute of Business Management 4
c. It does not limits the liability of the top management 7 directors by carefully articulating the
decision making process
d. It never ensures the integrity of financial reports.
19. Out of the following which is the responsibility of an Auditor
a. Whether loans & advances made by the company on the basis of security have been properly
secured.
b. Whether loans & advances made by the company have been shown as deposits.
c. Whether personal expenses have been charged to revenue account
d. He has to ensure that his work involves exercise of judgment.
20. This theory assumes that managers are basically trustworthy and attach significant value to their
own personal reputation
a. Agency Theory
b. Stewardship Theory
c. Stakeholder Approaches
d. Sociological Theory

1. What is clause 49?
2. Explain Board of Directors & Corporate Governance?
SECTION C: APPLIED THEORY (20 marks)

1. Banks are also using concept of Corporate Governance. Explain why Corporate Governance is
widely used in Banks. Also state few sound Corporate Governance Practices.
2. What is ethics & state why ethics is necessary in Business and also state the importance and need
of business ethics?
-----------------------------------------------------------***----------------------------------------------------------------
END OF SECTION C

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Decision Analysis & Modeling
Internal Assignment Applicable for April 2019 Examination

1. What is Linear Programing Problem? Explain with a suitable example
(10 Marks)

2. How can you detect multicollinearity in regression? Briefly explain with a suitable
example. (10 Marks)
3. Queuing Theory relates to the Management of waiting lines. Suppose, recently you
visited a multiplex cinema hall where there was only one service window and a long
queue. When asked to give feedback about your experience, you wrote the
Management back about the implementation of an optimal Queuing system.
a. Share with us your feedback to the Management regarding the Queuing system that
you have suggested. (5 Marks)
b. With reference to the above situation, you found out that the mean arrival rate of
viewers was 7 per 15 minutes whereas the mean service rate of issuing tickets for the
cinema was 5 per 15 minutes. What was the efficiency rate? Comment on the result.
(5 Marks)
***************

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Examination Paper of Corporate Governance Professional 
1 IIBM Institute of Business Management 

IIBM Institute of Business Management
Subject Code-C103 Examination Paper MM.100
Corporate Governance Professional

1. Corporate Governance is-

a) About ethical conduct in business
b) Direct or indirect concerns in the organization
c) A manufacturing system
d) None of the above

2. The term corporate governance is derived from the-

a) Greek word
b) English word
c) French word
d) Latin word

3. The definition “Corporate Governance is the system by which business directed and controlled” is given by-

a) SEBI committee
b) OECD committee
c) Cadbury committee
d) All of the above

4. Internal control is implemented by the-

a) Board of directors
b) Audit committee
c) Management
d) All of the above

5. OECD stands for__________________

………………
a) CEO
b) Manager
c) Top management
d) Board of directors

10. SEBI stands for_________________

11. The role of corporate governance is-

a) To ensure the efficient use of resources
b) It increases the shareholders value
c) Reduce the procurement and inventory cost
d) All of the above


d) None of these
15. The key element of good corporate governance principle include-

……………………….
21. Which of the following come under the five principles of ethical power for organization?

a) Purpose
b) Pride
c) Patience
d) All of the above

22. Which of the following are the theories of corporate governance?

a) Shareholders theory vs. stakeholders theory
b) Stewardship theory
c) Property right theory
d) All of the above


Examination Paper of Corporate Governance Professional 
4 IIBM Institute of Business Management 

23. The stewardship theory is-

a) Control oriented
b) Involvement oriented
c) Both a&b
d) None of these

24. ____________________ include government nominees and representatives of financial institutions

a) Board of directors
b) Creditors, suppliers
c) Nominee directors
d) Chief executive officer

25. The ____________________ oversees internal control and disclosure controls and procedures for financial reporting.

a) Nominating committee
b) Audit committee
c) Board committee
d) Higgs committee

………………………34. Which of the following is use to ensure that the takeover bids are serious?

a) Disclosure
b) Trigger
c) Escrow
d) Creeping acquisition

35. Which of the following are the natures of complaints by shareholders?

a) Non receipt of dividend
b) Change of address
c) Transmission of shares
d) All of the above

36. The word “transmission” means-

a) Transfer by operation of law
b) Transfer by operation
c) Both a&b
d) None of the above

37. Competition, debt covenants, takeover and media pressure are the-

a) Internal corporate governance controls
b) External corporate governance control
c) Both a&b
d) None

38. Simple directors who attends board meeting of a company and participate of a company and participate in the matters before the board is-


Examination Paper of Corporate Governance Professional 
6 IIBM Institute of Business Management 

a) Ordinary directors
b) Managing directors
c) Executive directors
d) Shadow directors

39. The director who perform a specific role in a company under a service contract which requires a regular, possibly daily, involvement in management is known as-

a) Non-executive director
b) Additional director
c) Executive director
d) Ordinary director

……………………………
a) Property audit
b) Efficiency audit
c) Both a&b
d) Government audit

51. SICA stands for_______________

52. BIFR stands for_______________

53. Basic principles of audit are_______________

a) Integrity, objectivity & independence


Examination Paper of Corporate Governance Professional 
8 IIBM Institute of Business Management 

b) Confidentiality
c) Documentation
d) All of the above

54. As per the SEBI guidelines, the audit committee shall meet at least-

a) Twice a year
b) Thrice a year
c) Once a year
d) None

55. _________________ opined that the chairman of the audit committee should be an independent director.
a) Cadbury committee
b) Board committee
c) KM Birla committee
d) Audit committee

56. An audit committee should aware of technological changes, which is_________________ risk/condition.

a) Internal
b) External
c) Both a&b
d) None

57. The committees of the board involve_________________

a) Supervisory committee
b) Risk management committee
c) Shareholders’ redressal committee
d) All of these

…………………………
67. It is the responsibility of the firm towards its________________ to avoid any type of cartel formation that a attempts to reap monopoly profits.

a) Shareholders
b) Customers
c) Employees
d) Management

68. Four important group that business are shareholders, employees, customers and_________________

a) Management
b) Board of director
c) Society
d) Stakeholder


Examination Paper of Corporate Governance Professional 
10 IIBM Institute of Business Management 

69. NGO stands for_________________

70. Employees should get_________________ wages

a) Clear
b) Minimum
c) Maximum
d) Fair

…………………………….
79. IRDA stands for_________________

80. It is said to be exist where there is a large number of procedures (firms) producing a same kind of product.

a) Monopoly competition
b) Monopolistic competition
c) Perfect competition
d) None

81. Which of the following aspects of economic activity is not control by MRTP?

a) Restrictive on buying/selling
b) Unfair trade practices
c) Concentration of economic power
d) Restrictive trade practices

82. Price control is the restriction on maximum prices that is established and maintained by the government.

a) True
b) False

83. Public policy is an attempt by the government to address a private issue.

a) True
b) False

84. The SEBI was established on________________

a) March 12, 1992
b) September 14, 1992
c) April 12, 1992
d) June 15, 1993

85. The seller of the security is-.

a) Bear
b) Bull


Examination Paper of Corporate Governance Professional 
12 IIBM Institute of Business Management 

c) Both a&b
d) none

86. Insider trading can be defined as the sale or purchase of securities by persons who possess price sensitive information about the company.

a) True
b) False

87. _______________ makes a commitment to get the underwritten issue subscribed either by other or by ………………………………
95. Government often uses quotas to restrict export.

a) True
b) False

96. Private companies can enjoy the right to transfer shares.

a) True
b) False

97. India has 22 stock exchanges.

a) True
b) False

98. Foreign companies are those, which have been incorporated outside India and conduct business in India.

a) True
b) False

99. Clause 49 has been prepared by the Reserve Bank of India.

a) True
b) False

100. Corporate Governance ensures easy access to capital.
a) True
b) False

S-2-011212 

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Ethics, Governance & Risk
Internal Assignment Applicable for April 2019 Examination
1. As department manager, you are tasked with hosting an informal celebration in the
office. The food budget is Rs. 20,000. Your next-door neighbor, Rhea Sharma, has just
started her own catering business and asks to supply the food for your company’s
celebration. Since she is just starting out, she'll do it at cost and provide extra items at

no charge. Is there a conflict of interest here? What points might you want / need to
consider while preparing to discuss her proposal with the department head?
(10 Marks)
2. You have studied Business Ethics as a structured subject for the first time. Has it
influenced your perception and understanding of the process of doing business, how?
List 3 ways in which you see it helping you in your day-to-day business decisionmaking process, irrespective of your function and designation.
(10 Marks)
3A. It has become quite common to market/target products and services to children in
certain advertising campaigns, be it consumer durables or food or FMCG products.
Is it ethical to market to children? Justify your answer giving valid reasons.
(5 Marks)
3B. Pick a current popular advertisement from a national TV channel and critically analyze
as to what negative social / ethical messages it is conveying/re-enforcing and what
can be changed in the advertisement to convey a positive social/ethical value of the
product /service being marketed. (5 marks)

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Examination Paper: Construction Management 
1 IIBM Institute of Business Management 

IIBM Institute of Business Management
Examination Paper MM.100
Construction Technology

1. Excavation carried out for construction of individual foundation and trenches is- :
a. Sloped excavation
b. Bulk excavation
c. Confined excavation
d. Excavation in rocks

2. Which of the following is not the temporary exclusion of controlling ground water?
a. Sump pumping
b. Cofferdams
c. caissons
d. Well point system

3. Strength, water-tightness, abrasion resistance are the properties of-:
a. Plastic concrete
b. Hardened concrete
c. Both a & b
d. None of these

4. The welding which is not suited for fabrication work known as-
a. Fusion welding
b. Friction welding
c. Flame welding
d. Metal arc welding

5. The most common heat sources used in industrial welding works are-
a. Electric welding
b. Resistance heating at an interface
c. Flame welding
d. All of the above


…………………………
9. RCC stands for _______________________________.

10. WMM stands for __________________________________.

Part Two:
1. What are the causes of accident at construction sites?

2. List the document required for actual project implementation.

3. What are the activities involved in plastering?

4. List the guidelines for storage of civil engineering construction material.


Caselet 1
The president rise in commodity prices across the board, s posing major threat to those working on construction projects, in general and real estate projects, in particular. The prices of raw material are it cement, steel, aluminum, plastics, etc., are seeing an upward rally. This can hamper the growth of the sector adversely in case the demand for these projects, worth crores of rupees, falls. The impact of this fall would be severe on country’s infrastructure development as well as the growth of the manufacturing sector. This lurking risk is not restricted only to domestic sector but is gaining global attention. Globally too project managers are concerned as commodity prices shoot through the roof. In addition to the problem of cost overrun, KPMG’s Global Construction Survey conducted in the year 2007 unraveled three major aspects of the construction sector; Current business trends, management of building process and the future. The findings revealed that the shortage of qualified contractors to bid for and execute ………………….
intervention by IT sector can also help the construction sector in reducing the man-managed deficiencies that contribute to cost and time overruns, if not eliminating it in entirely.
Questions:
1. The cost-effective construction technologies would emerge as the most acceptable case of sustainable technologies in India. Comment

2. Explain what lessons are required to be learned from International experiences and its own past experiences in construction project.

Caselet 2
The Euro Tunnel formerly known as Channel Tunnel project was conceived for over two centuries. However, it was in April 2, 1985, a formal invitation to complete the fixed link of it was floated by the British and the French. Thereafter, in January, 1986, the train/shuttle tunnel developed by the consortium channel Tunnel Group Limited-France-Manche S.A. (CTGFM) was ultimately given the contract. In the development of it, design engineering was the prime challenge. The challenge was overcome through construction of three concrete lined parallel tunnels of approximately 50 kilometers long running mostly 

…………………………..water pressure were used. Lining of the tunnels were done with pre-cast concrete segmented rings and ductile iron as per soil conditions so as to ensure a 120 year life. The concrete used in the tunnel construction are of high strength and density so as to give optimum corrosion protection to the steel reinforcement. Besides, secondary protection against corrosion was ensured through surface coating.
Questions:
1. Explain the construction of the ‘Euro Tunnel’.

2. State the benefits of the construction of the ‘Euro Tunnel’.


1. Define “Glazing”, Explain different kind of glasses used for glazing purpose?

2. What is meant by mechanical handling? List the important safety guidelines for mechanical handling.

END OF SECTION C 


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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Advanced Supply Chain Management
Internal Assignment Applicable for April 2019 Examination
Assignment Marks: 30
1. As Head of Supply Chain you are given the task of distribution network design. Explain
the process of Distribution Network Design you will follow and the influencing factors
you need to consider. Give examples wherever possible.
(10 Marks)
2. As a business strategy, your organization has chosen to outsource some work so that
they can continue to focus on the core business processes. Small tasks which can be
easily passed on to outsourcing companies are identified. Explain the supplier selection
and procurement process that needs to be followed for successful implementation.
(10 Marks)
3. A wholesaler buys shoes from NaviCo a shoe manufacturing company at Rs.500 per
pair. The wholesaler carries an average inventory of Rs 60,00000. The purchase
department expenses are Rs 408000 per annum and during this period around 3400
orders are released for procuring the shoes. It is also estimated (as % of inventory
value) the ware-housing costs (building rent, depreciation, operating cost) to be 6%,
Material handling costs (equipment, lease or depreciation, power) 3%, Labor cost 3% ,
Investment costs (borrowing costs, taxes, and insurance on inventory) 11%, Pilferage,
scrap, and obsolescence 3%. The annual demand for NaviCo shoes are 50,000 pairs.
a. What should be the ordering quantity the wholesaler should place to keep his total
inventory costs minimum? (5 Marks)
b. Explain the types of inventories maintained by an organization? (5 Marks)

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1.                                                                                                             Marks: 40
What do you understand by “investment appraisal”? Explain the following methods of project appraisal. What do you understand by “cash flow forecasting”?. What neat sketches, explain the uses of S – curve.
   
(i) Return – on capital employed
(ii) Pay back method
(iii) Discount cash flow method

2.                                                                                                          
A company is engaged in producing a spare part which is sold at an uniform price of Rs. 100 each. The variable cost of producing the spare part amounts to Rs. 60 per unit while the fixed costs amount to Rs. 250000. How many spare parts must be produced and sold so that company breaks even? How much sales would be made at this level of activity, if the firm desires a profit of Rs. 150000.

3.                                                                                                            
Define TQM. Explain its various elements. Discuss the application of TQM in the construction industry.

4.                                                                                                   Marks: 20
What do you understand by “break even analysis” and explain its salient features and limitations.

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Course : Strategic Management                                                   

1. China’s largest commercial vehicle firm Beiqi Foton wishes to enter India’s Automotive market. Conduct a PESTLE analysis for Beiqi in India & suggest whether Beiqi should enter India or otherwise. (10 Marks)

2. You have been appointed as a Strategy Consultant to Dolce & Gabbana Italian brand wanting to enter India. Which one of Porter’s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target? (10 Marks)

3. You are the Chairman of Nissan Motors in Japan. Your Indian subsidiary Nissan India has managed to gain only 1.9% of the market share so far & Competitor brands such as Maruti & Hyundai account for 50% & 17% of the market shares respectively.

a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company? (5 Marks)

b. In your opinion, would it be considered appropriate to pursue a Combination Strategy? State your response with appropriate justifications & reasons. (5 Marks)

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Examination Paper: Construction Management
1
IIBM Institute of Business Management
IIBM Institute of Business Management
Examination Paper MM.100
Construction Industry

1. This effect is the result of a combination of a variety of factors that can be traced back to the
building’s design building materials, and the cumulative effects of low order characteristics on
human health:
a. Sick building syndrome
b. Ionizing radiation
c. Non-ionizing radiation
d. Pollutants
2. ____________ represents all aural sensations experienced by the user due to noise at all
frequencies, levels, and dynamics:
a. Hydrothermal discomfort
b. Acoustic inconvenience
c. Visual discomfort
d. Olfactory discomfort
3. This is the influence of the production of toxic compounds by the construction and operation on
the site itself & neighboring surface:
a. Air pollution
b. Soil pollution
c. Acid rain
d. Smog & other air pollution
4. ________ opens up new markets and news competition from the construction sector in the new
member states.
a. PU Enlargement
b. CU Enlargement
c. DU Enlargement
d. EU Enlargement
5. Installing energy efficient appliances & fixtures & changing irrigation practices & behavior can
reduce water consumption by 30 percent
a. Water conservative
b. Recycled content materials
……………………….
9. ECCREDI stands for _______________________________.
10. LEED stands for __________________________________.
Part Two:
1. What is ‘Mobile Document Management System’?
2. Briefly explain the Lean Production.
3. Define Green Building.
4. What is slowing down Penetration of Green Construction?
Caselet 1
The president rise in commodity prices across the board, s posing major threat to those working on
construction projects, in general and real estate projects, in particular. The prices of raw material are it
cement, steel, aluminum, plastics, etc., are seeing an upward rally. This can hamper the growth of the
sector adversely in case the demand for these projects, worth crores of rupees, falls. The impact of this
fall would be severe on country’s infrastructure development as well as the growth of the manufacturing
sector. This lurking risk is not restricted only to domestic sector but is gaining global attention. Globally
too project managers are concerned as commodity prices shoot through the roof. In addition to the
......
addressed as demand for construction services shall increase over the next five years.
Considering India’s embarkment towards major construction projects related to highways, ports, airways,
…………………………..by IT sector can also help the
construction sector in reducing the man-managed deficiencies that contribute to cost and time overruns, if
not eliminating it in entirely.
Questions:
1. The cost-effective construction technologies would emerge as the most acceptable case of
sustainable technologies in India. Comment
2. Explain what lessons are required to be learned from International experiences and its own past
experiences in Construction Project.
Examination Paper: Construction Management
4
IIBM Institute of Business Management
Caselet 2
The Euro Tunnel formerly known as Channel Tunnel project was conceived for over two centuries.
However, it was in April 2, 1985, a formal invitation to complete the fixed link of it was floated by the
British and the French. Thereafter, in January, 1986, the train/shuttle tunnel developed by the consortium
channel Tunnel Group Limited-France-Manche S.A. (CTGFM) was ultimately given the contract. In the
development of it, design engineering was the prime challenge. The challenge was overcome through
construction of three concrete lined parallel tunnels of approximately 50 kilometers long running mostly
undersea (about 38 Km) from the English and French ends. Of these, the two outside tunnels which are
used as rail tunnels had a diameter (internal) of 7.6 meters for train movement. These rail tunnels were
dug at an average distance of 30 meters. The other one, the central tunnel has an internal diameter of 4.8
meters for catering to servicing activities. For effectuating it, the service tunnel is linked with the rail
tunnels through cross-passages along the entire stretch, at equal intervals of 375 meters. Besides, the rail
tunnels were also connected with ducts of piston relief at intervals of 250 meters for maintenance of air
……………………………………..optimum corrosion protection to the steel reinforcement. Besides, secondary protection against corrosion
was ensured through surface coating.
Questions:
1. Explain the construction of the Euro Tunnel.
2. State the benefits of the construction of the Euro Tunnel.

1. Explain the Government Role in BOT Projects. Give the Recommendations for Encouraging the
Private Sector Involvements in BOT Projects.
2. Explain the Role of Construction Industry in Climate Change.
3. What are the areas of design that are to be and shall be addressed in order to achieve sustainable
built environment?
END OF SECTION C