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Tuesday 3 July 2012

SMU Summer Drive 2012 : for answers contact us at assignmentssolution@gmail.com

May 2012
Master of Business Administration - Semester 3
IB0011: “International Marketing”
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Explain how Letter of Credit acts as an appropriate mode of payment for both exporter and
importer.
2. How is international marketing segmentation helpful in making strategies? What are the
bases of the segmentation?
3. Discuss the EPRG orientations and give the differences between international and
domestic marketing.
4. What are the factors that affect the pricing strategy of an international firm? What different
pricing strategies can the firms adopt?
5. “International distribution decisions are critical decisions”. Substantiate.
6. What are star export houses? Mention the various special strategic packages for status
holders.

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