ASSIGNMENT
DRIVE SUMMER 2016
PROGRAM Master of Business Administration in Healthcare Services Management
– MBA(HCS)
SEMESTER Semester 4
SUBJECT CODE &
NAME
MH0056 – Public Relations & Marketing for Healthcare Organizations
BOOK ID B1320
CREDIT & MARKS 4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 Explain the factors affecting healthcare marketing.
A Listing the factors
Explanation of the factors
2
8
10
2 Explain the types of public relations research.
A Mentioning the types
Explanation
2
8
10
3 Define e-marketing. Explain the various components of an e-marketing activity
plan.
A Definition
Explanation
2
8
10
4 Discuss the current scenario of medical tourism in India.
A Explanation of medical tourism
Explanation of present situation of medical
tourism
Advantages of medical tourism
2
4
4
10
5 Describe the future of healthcare marketing.
A Brief outline of healthcare marketing
Explanation of future of healthcare marketing
1
9 10
6 Discuss brand building on the internet.
A Definition of brand
Purpose
Explanation of various components of brand
building
1
2
7
10
ASSIGNMENT
DRIVE SUMMER 2016
PROGRAM Master of Business Administration in Healthcare Services Management
– MBA(HCS)
SEMESTER Semester 4
SUBJECT CODE &
NAME
MH0057 – Management of Healthcare Human Resources
BOOK ID B1321
CREDIT & MARKS 4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 Explain the dimensions of Human resource management.
A Mentioning the dimensions
Explaining the dimensions of HRM
2
8
10
2 Describe recruitment in healthcare services.
A Meaning and definition
Factors affecting recruitment process
Importance of recruitment
Sources of recruitment
Recruitment process
1
1
2
2
4
10
3 Define manpower planning in healthcare. Explain the steps in manpower
planning.
A Definition
Explanation of all the steps in manpower
planning
2
8 10
4 Define performance appraisal. Explain the components of performance appraisal.
A Definition of performance appraisal
Listing the components of performance
appraisal
Explanation of the components of performance
appraisal
1
2
7
10
5 Describe HR audit process.
A Mentioning the phases of HR audit process
Explanation of various phases
Mentioning the components of HR audit
process
Explanation of the components
1
4
1
4
10
6 Discuss the importance of team work in healthcare services.
A Essentials of team work
Strategies for effective team building and trust
Mc Grehor’s approach to team building
2
4
4
10
ASSIGNMENT
DRIVE SUMMER 2016
PROGRAM Master of Business Administration in Healthcare Services Management
– MBA(HCS)
SEMESTER Semester 4
SUBJECT CODE &
NAME
MH0058 – Legal Aspects in Healthcare Administration
BOOK ID B1322
CREDIT & MARKS 4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 Define negligence. Explain civil, criminal and contributory negligence in detail.
Definition
Explanation of civil, criminal and contributory
negligence
1
9 10
2 Describe Prenatal Diagnostic Technique Act of 1994 in detail.
Describing all the components of Prenatal
Diagnostic Technique Act
10
10
3 Explain the important aspects of Consumer Protection Act
Definition
Consumer rights
Consumer Courts
Salient features
1
2
3
4
10
4 Explain the code of practice and legal aspects of assisted reproductive
techniques.
Code of practice
Legal aspects
5
5
10
5 Explain the regulatory requirements in setting up and running a blood bank.
Explanation of the important regulatory
requirements in setting up and running a blood
bank.
10 10
6 Define euthanasia. Explain euthanasia in Indian scenario.
Definition
Euthanasia in Indian scenario
1
9 10
ASSIGNMENT
DRIVE SUMMER 2016
PROGRAM Master of Business Administration in Healthcare Services Management
– MBA(HCS)
SEMESTER Semester 4
SUBJECT CODE &
NAME
MH0059 – Quality Management in Healthcare Services
BOOK ID B1323
CREDIT & MARKS 4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q.No Criteria Marks Total Marks
1. Explain the business significance of quality in healthcare.
Explanation of business significance of quality
in health care
10
10
2. Explain seven quality tools.
Definition of quality
Listing seven quality tools
Explanation of all the tools
1
2
7 10
3. Define accreditation and certification. List the benefits of accreditation and
certification of hospitals.
Definition of accreditation
Definition of certification
Benefits of accreditation
Benefits of certification
1
1
4
4
10
4. ‘Lean thinking is essential in healthcare organisations’. Justify.
Explanation and justification 10 10
5. Give an account of the advantages and disadvantages of quality control in
healthcare.
Advantages of quality control in healthcare
Disadvantages of quality control in healthcare
5
5 10
6. Explain the implementation of QMS in healthcare organization.
Listing of steps in implementing QMS in
healthcare organization
Explanation of steps
2
8
10
DRIVE SUMMER 2016
PROGRAM Master of Business Administration in Healthcare Services Management
– MBA(HCS)
SEMESTER Semester 4
SUBJECT CODE &
NAME
MH0056 – Public Relations & Marketing for Healthcare Organizations
BOOK ID B1320
CREDIT & MARKS 4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 Explain the factors affecting healthcare marketing.
A Listing the factors
Explanation of the factors
2
8
10
2 Explain the types of public relations research.
A Mentioning the types
Explanation
2
8
10
3 Define e-marketing. Explain the various components of an e-marketing activity
plan.
A Definition
Explanation
2
8
10
4 Discuss the current scenario of medical tourism in India.
A Explanation of medical tourism
Explanation of present situation of medical
tourism
Advantages of medical tourism
2
4
4
10
5 Describe the future of healthcare marketing.
A Brief outline of healthcare marketing
Explanation of future of healthcare marketing
1
9 10
6 Discuss brand building on the internet.
A Definition of brand
Purpose
Explanation of various components of brand
building
1
2
7
10
ASSIGNMENT
DRIVE SUMMER 2016
PROGRAM Master of Business Administration in Healthcare Services Management
– MBA(HCS)
SEMESTER Semester 4
SUBJECT CODE &
NAME
MH0057 – Management of Healthcare Human Resources
BOOK ID B1321
CREDIT & MARKS 4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 Explain the dimensions of Human resource management.
A Mentioning the dimensions
Explaining the dimensions of HRM
2
8
10
2 Describe recruitment in healthcare services.
A Meaning and definition
Factors affecting recruitment process
Importance of recruitment
Sources of recruitment
Recruitment process
1
1
2
2
4
10
3 Define manpower planning in healthcare. Explain the steps in manpower
planning.
A Definition
Explanation of all the steps in manpower
planning
2
8 10
4 Define performance appraisal. Explain the components of performance appraisal.
A Definition of performance appraisal
Listing the components of performance
appraisal
Explanation of the components of performance
appraisal
1
2
7
10
5 Describe HR audit process.
A Mentioning the phases of HR audit process
Explanation of various phases
Mentioning the components of HR audit
process
Explanation of the components
1
4
1
4
10
6 Discuss the importance of team work in healthcare services.
A Essentials of team work
Strategies for effective team building and trust
Mc Grehor’s approach to team building
2
4
4
10
ASSIGNMENT
DRIVE SUMMER 2016
PROGRAM Master of Business Administration in Healthcare Services Management
– MBA(HCS)
SEMESTER Semester 4
SUBJECT CODE &
NAME
MH0058 – Legal Aspects in Healthcare Administration
BOOK ID B1322
CREDIT & MARKS 4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 Define negligence. Explain civil, criminal and contributory negligence in detail.
Definition
Explanation of civil, criminal and contributory
negligence
1
9 10
2 Describe Prenatal Diagnostic Technique Act of 1994 in detail.
Describing all the components of Prenatal
Diagnostic Technique Act
10
10
3 Explain the important aspects of Consumer Protection Act
Definition
Consumer rights
Consumer Courts
Salient features
1
2
3
4
10
4 Explain the code of practice and legal aspects of assisted reproductive
techniques.
Code of practice
Legal aspects
5
5
10
5 Explain the regulatory requirements in setting up and running a blood bank.
Explanation of the important regulatory
requirements in setting up and running a blood
bank.
10 10
6 Define euthanasia. Explain euthanasia in Indian scenario.
Definition
Euthanasia in Indian scenario
1
9 10
ASSIGNMENT
DRIVE SUMMER 2016
PROGRAM Master of Business Administration in Healthcare Services Management
– MBA(HCS)
SEMESTER Semester 4
SUBJECT CODE &
NAME
MH0059 – Quality Management in Healthcare Services
BOOK ID B1323
CREDIT & MARKS 4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q.No Criteria Marks Total Marks
1. Explain the business significance of quality in healthcare.
Explanation of business significance of quality
in health care
10
10
2. Explain seven quality tools.
Definition of quality
Listing seven quality tools
Explanation of all the tools
1
2
7 10
3. Define accreditation and certification. List the benefits of accreditation and
certification of hospitals.
Definition of accreditation
Definition of certification
Benefits of accreditation
Benefits of certification
1
1
4
4
10
4. ‘Lean thinking is essential in healthcare organisations’. Justify.
Explanation and justification 10 10
5. Give an account of the advantages and disadvantages of quality control in
healthcare.
Advantages of quality control in healthcare
Disadvantages of quality control in healthcare
5
5 10
6. Explain the implementation of QMS in healthcare organization.
Listing of steps in implementing QMS in
healthcare organization
Explanation of steps
2
8
10
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