NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Communication & Etiquette
Internal Assignment Applicable for December 2016 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Masbet Corporation has been a family owned company. While they are celebrating
their 50
th
Anniversary the new generation of management wants to make some
changes in the way communication flows. Hence the current downward
communication dominance needs to be changed to more lateral communication.
What disadvantages of downward communication the organization must have faced
and what advantages of lateral communication may be offered due to the change?
(10 Marks)
2. In the annual function of ‘speed cycle’ three employees would be presenting
information – Ankit will be presenting the annual report of three different
departments, Rajan will be conducting an interactive session with audience in
between various programs and Sharan will be making a stand up show of
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Communication & Etiquette
Internal Assignment Applicable for December 2016 Examination
Story telling. What different types of public speaking modes each one of them will
be using and how can they make it effective? (10 Marks)
3. Read the case study carefully and answer the questions
Bobble baby has been a market leader for infant and toddler health products for
nearly 45 years. They are planning to introduce a face cream for teenagers. However,
they need to understand the market for the same. They will be employing data
collection methods. The marketing department needs to decide on the right methods.
a. What benefits would interview technique offer them? (5 Marks)
b. What limitations of focus group method should they keep in mind should they
decide to use it. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Economics
Internal Assignment Applicable for December 2016 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source
of
reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
1. Long –run average cost curve is “U” shaped. Discuss the factors influencing the
shape of long run average cost curve. Do you agree with the statement that LAC
curve is often found to have a nearly flat bottom and to be L-shaped rather than Ushaped?
Substantiate your answer. (10 Marks)
2. Oligopoly is a “competition among few”. Explain the features and pricing strategy
among the oligopolistic firms. Also apply the concept of Cartel in case of De Beers
and OPEC. (10 Marks)
3. Read the caselet and answer the questions given below.
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Economics
Internal Assignment Applicable for December 2016 Examination
The annual Report of National Food Survey Committee has estimated the price
elasticity of demand for different food items in the UK.
Commodity Elasticity
Cheese 1.20
Bread 0.09
Meat 1.37
Potatoes 0.21
Frozen Peas 1.12
a. From the price elasticity values, which of the above commodities are essential for
the people in UK? Explain in detail why? And from price elasticity values, which
of the above commodities are non-essential for the people in UK? Why? Explain
in detail. (5 Marks)
b. As a result of a change in the price of product X from Rs. 40 per unit to Rs. 45 per
unit, total supply of product has changed from 1,000 units to 1,200 units. Calculate
elasticity of supply and comment on your answer. (5 Marks)
*******************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Social Responsibility
Internal Assignment Applicable for December 2016 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and for question
3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far
as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of reference.
Students should write the assignment in their own words. Copying of assignments from other
students is not allowed.
Case Study
M/s Runners is a public limited company, manufacturing and distributing tyres across India.
The company is now having a reputation with all the stakeholders for its quality product and
timely service. The company’s profit has improved in the last few years. M/s Runners now
establishes a new foundation KarmaChakra where they intend to help the members of the
society. The company has hired you for conducting its CSR activities. You have suggested
the management to support the “Swachh Bharat Abhiyaan” of the current government of
India. The management has liked the concept and has asked you to prepare the following:
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Social Responsibility
Internal Assignment Applicable for December 2016 Examination
1. Prepare a detailed implementation strategy for the selected CSR activity. (10 Marks)
2. How will you monitor, measure and report the selected CSR activity? (10 Marks)
3 a) Explain Carroll’s CSR Pyramid with reference to an example of any one company of
your choice. (5 Marks)
3 b) “It is government’s responsibility to do CSR and corporate should focus on profit”
Explain your view on the same. (5 Marks)
********************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Social Responsibility
Internal Assignment Applicable for December 2016 Examination
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Information System for Managers
Internal Assignment Applicable for December 2016 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source
of
reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. A public sector bank is currently striving to differentiate itself from the private
sector
banks’ which are its immediate competition. The customers at the bank complain about the
employees who are not informed about each customer's account information, needs,
preferences, and interaction history. The bank has been unable to cultivate more profitable
relationships with the customers which has impacted its growth. The bank’s inability to
proactively identify non-performing assets, has attributed to further losses.
On the other hand, the private sector banks strive to gain insights in to the
customer
preferences which enable them to serve their customers better. As a manager of the public
sector bank, elaborate on how you would use touch points such as mobile, web and social
networking sites, to acquire, retain and create lasting relationships with the customers?
(10 marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Information System for Managers
Internal Assignment Applicable for December 2016 Examination
2. ABC is India’s first and largest food technology business which was established in 2011.
The company’s forte lies in speedy and seamless delivery of quality food, high in taste.
ABC technologically operates on all the three important aspects of a ‘Food on Demand’
business, viz. Ordering (the most convenient ordering app in the country), Distribution
(availability of food across different cities) and Fulfilment (Delivery through the
company’s own logistics or delivery boys). With the current funding from diverse sources,
ABC plans to expand significantly to make its presence felt pan-India. With its wide
assortment of sumptuous meals from breakfast to dinner, delivered to customers at any
time of the day; ABC aims to become the best-in-class ‘Food on Demand’ business in the
country. With rapid and exponential growth, ABC is striving to embrace new technologies
to manage its growing business seamlessly and offer better customer service. ABC was
using legacy Point of Sale (POS) system for store sales and inventory management,
whereas for finance and accounting, the fast food chain was exclusively dependent on the
custom-built accounting software. Challenges faced with the custom-built accounting
software were Low or substandard data security; No provision of modifying journal,
vouchers; Lack of web-based functionality. Challenges faced with the POS were poor data
flow between host and store systems hindering real-time data access; Rising maintenance
costs ; Integration issues with new hardware or applications; Connectivity problems;
Extensive training; Complex set-up of network connections, software and hardware to
name a few. Swiftly growing operations and the need to manage surplus transactions
occurring at multiple locations called for a comprehensive and faster ERP system. As the
Chief Technology Officer (CTO), what are the factors that you will keep in mind to ensure
a successful ERP implementation for your organization? (10 marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Information System for Managers
Internal Assignment Applicable for December 2016 Examination
3. a) As a software developer you have been delegated with the assignment of developing a
software “Library Management System” for an educational institute to manage their books.
Elaborate the different tasks you will undertake at each step of the software development
lifecycle to develop an efficient software. (5 Marks)
3. b) Purchasing products online has never been easier. Individuals set out to buy a specific
product on a particular website and are inundated with multiple other options by the
vendors, in the form of suggestions or recommendations. With the help of this method,
websites have ensured tremendous increase in sales. Customers are now equipped with
more information and make additional purchases or feel more confident about the purchase
made, as the same is being recommended by the vendor. What do you think vendors
employ in order to understand more about their customer purchases and make
recommendations to them? Give another example to support your answer. (5 Marks)
******************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Management Theory & Practice
Internal Assignment Applicable for December 2016 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. In the month of May 2016, Flipkart’s valuation was downgraded to appx $9
Billion. The company also could not raise funds for the next round of expansion
and for the peak discount season. Subsequently they underwent an organization
restructuring and the latest news was that they have sacked 700 to 1000 “Nonperforming
Employees. Discuss this in the context of Change with specific
reference to Culture & Leadership. (10 Marks)
2. With the advent of BI Tools that has the capability churning large amount of
Business Data and Data mining services like Big Data, Business information and
Decision making has been revolutionized. Discuss at least 2 industry cases where
such a revolution has brought in path breaking impact on Business. (10 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Management Theory & Practice
Internal Assignment Applicable for December 2016 Examination
3a) It is often believed that in a franchisee business model employee loyalty is very
less. Discuss this with reference to organization Structure and Theory (5 Marks)
3 b) Does changes in leadership impacts Culture? Discuss (5 Marks)
*****************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Organisation Behaviour
Internal Assignment Applicable for December 2016 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Amar works for an IT company as a project coordinator. His boss, Ajay is very
adamant and wants the work to be done according to his way without even considering
anyone’s perspective. If Amar commits any minor mistake also he is reprimanded in
front of the entire team. Ajay wants Amar to stay late beyond office hours, even when
his work is complete. Consider the given situation and explain the pitfalls in leadership
shown by Ajay. (10 Marks)
2. Sameer works as a team leader in a multinational company. Whenever his team
member performs well, goes out of his way to serve the client he awards them. The
award can be a gift voucher or an appreciation mail. Sameer also encourages good
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Organisation Behaviour
Internal Assignment Applicable for December 2016 Examination
behaviour by removing or handling well the situation which may lead to undesirable
behaviour. Because of this practice it was the best performing team in the office. Analyse the
situation and explain the elements of reinforcement used by Sameer. (10 Marks)
3. Case Study:
Renita Parker was a trainer for a Tasty Tummy multinational company, in FMCG
business. She worked brilliantly with the executives on their writing and helped them
to feel more confident about it. Renita worked with top executives as well as the shop
floor level. She realized that teaching the shop floor employees was her call and she
wanted to work more with them. Renita was paid quite high as majorly she was dealing
with the top executives.
Renita met Mark, her supervisor and explained to him that she wanted to be associated
in teaching and training the shop floor employees because many of them could not
write anything other their names. She also agreed to work on reduced salary and started
offering English classes as an added benefit to them. Although the classes took some
man hours of the employees but their productivity increased and even some of them
began to apply for supervisory positions
Case Questions
a. What content theories would explain why Renita was unhappy despite her high
income? (5 Marks)
b. Renita seems to have drifted into being a teacher. Given her needs and
motivations, do you think teaching is an appropriate profession for her?
(5 Marks)
*******************
School for Continuing Education (NGA-SCE)
Course: Business Communication & Etiquette
Internal Assignment Applicable for December 2016 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Masbet Corporation has been a family owned company. While they are celebrating
their 50
th
Anniversary the new generation of management wants to make some
changes in the way communication flows. Hence the current downward
communication dominance needs to be changed to more lateral communication.
What disadvantages of downward communication the organization must have faced
and what advantages of lateral communication may be offered due to the change?
(10 Marks)
2. In the annual function of ‘speed cycle’ three employees would be presenting
information – Ankit will be presenting the annual report of three different
departments, Rajan will be conducting an interactive session with audience in
between various programs and Sharan will be making a stand up show of
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Communication & Etiquette
Internal Assignment Applicable for December 2016 Examination
Story telling. What different types of public speaking modes each one of them will
be using and how can they make it effective? (10 Marks)
3. Read the case study carefully and answer the questions
Bobble baby has been a market leader for infant and toddler health products for
nearly 45 years. They are planning to introduce a face cream for teenagers. However,
they need to understand the market for the same. They will be employing data
collection methods. The marketing department needs to decide on the right methods.
a. What benefits would interview technique offer them? (5 Marks)
b. What limitations of focus group method should they keep in mind should they
decide to use it. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Economics
Internal Assignment Applicable for December 2016 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source
of
reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
1. Long –run average cost curve is “U” shaped. Discuss the factors influencing the
shape of long run average cost curve. Do you agree with the statement that LAC
curve is often found to have a nearly flat bottom and to be L-shaped rather than Ushaped?
Substantiate your answer. (10 Marks)
2. Oligopoly is a “competition among few”. Explain the features and pricing strategy
among the oligopolistic firms. Also apply the concept of Cartel in case of De Beers
and OPEC. (10 Marks)
3. Read the caselet and answer the questions given below.
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Economics
Internal Assignment Applicable for December 2016 Examination
The annual Report of National Food Survey Committee has estimated the price
elasticity of demand for different food items in the UK.
Commodity Elasticity
Cheese 1.20
Bread 0.09
Meat 1.37
Potatoes 0.21
Frozen Peas 1.12
a. From the price elasticity values, which of the above commodities are essential for
the people in UK? Explain in detail why? And from price elasticity values, which
of the above commodities are non-essential for the people in UK? Why? Explain
in detail. (5 Marks)
b. As a result of a change in the price of product X from Rs. 40 per unit to Rs. 45 per
unit, total supply of product has changed from 1,000 units to 1,200 units. Calculate
elasticity of supply and comment on your answer. (5 Marks)
*******************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Social Responsibility
Internal Assignment Applicable for December 2016 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and for question
3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far
as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of reference.
Students should write the assignment in their own words. Copying of assignments from other
students is not allowed.
Case Study
M/s Runners is a public limited company, manufacturing and distributing tyres across India.
The company is now having a reputation with all the stakeholders for its quality product and
timely service. The company’s profit has improved in the last few years. M/s Runners now
establishes a new foundation KarmaChakra where they intend to help the members of the
society. The company has hired you for conducting its CSR activities. You have suggested
the management to support the “Swachh Bharat Abhiyaan” of the current government of
India. The management has liked the concept and has asked you to prepare the following:
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Social Responsibility
Internal Assignment Applicable for December 2016 Examination
1. Prepare a detailed implementation strategy for the selected CSR activity. (10 Marks)
2. How will you monitor, measure and report the selected CSR activity? (10 Marks)
3 a) Explain Carroll’s CSR Pyramid with reference to an example of any one company of
your choice. (5 Marks)
3 b) “It is government’s responsibility to do CSR and corporate should focus on profit”
Explain your view on the same. (5 Marks)
********************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Social Responsibility
Internal Assignment Applicable for December 2016 Examination
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Information System for Managers
Internal Assignment Applicable for December 2016 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source
of
reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. A public sector bank is currently striving to differentiate itself from the private
sector
banks’ which are its immediate competition. The customers at the bank complain about the
employees who are not informed about each customer's account information, needs,
preferences, and interaction history. The bank has been unable to cultivate more profitable
relationships with the customers which has impacted its growth. The bank’s inability to
proactively identify non-performing assets, has attributed to further losses.
On the other hand, the private sector banks strive to gain insights in to the
customer
preferences which enable them to serve their customers better. As a manager of the public
sector bank, elaborate on how you would use touch points such as mobile, web and social
networking sites, to acquire, retain and create lasting relationships with the customers?
(10 marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Information System for Managers
Internal Assignment Applicable for December 2016 Examination
2. ABC is India’s first and largest food technology business which was established in 2011.
The company’s forte lies in speedy and seamless delivery of quality food, high in taste.
ABC technologically operates on all the three important aspects of a ‘Food on Demand’
business, viz. Ordering (the most convenient ordering app in the country), Distribution
(availability of food across different cities) and Fulfilment (Delivery through the
company’s own logistics or delivery boys). With the current funding from diverse sources,
ABC plans to expand significantly to make its presence felt pan-India. With its wide
assortment of sumptuous meals from breakfast to dinner, delivered to customers at any
time of the day; ABC aims to become the best-in-class ‘Food on Demand’ business in the
country. With rapid and exponential growth, ABC is striving to embrace new technologies
to manage its growing business seamlessly and offer better customer service. ABC was
using legacy Point of Sale (POS) system for store sales and inventory management,
whereas for finance and accounting, the fast food chain was exclusively dependent on the
custom-built accounting software. Challenges faced with the custom-built accounting
software were Low or substandard data security; No provision of modifying journal,
vouchers; Lack of web-based functionality. Challenges faced with the POS were poor data
flow between host and store systems hindering real-time data access; Rising maintenance
costs ; Integration issues with new hardware or applications; Connectivity problems;
Extensive training; Complex set-up of network connections, software and hardware to
name a few. Swiftly growing operations and the need to manage surplus transactions
occurring at multiple locations called for a comprehensive and faster ERP system. As the
Chief Technology Officer (CTO), what are the factors that you will keep in mind to ensure
a successful ERP implementation for your organization? (10 marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Information System for Managers
Internal Assignment Applicable for December 2016 Examination
3. a) As a software developer you have been delegated with the assignment of developing a
software “Library Management System” for an educational institute to manage their books.
Elaborate the different tasks you will undertake at each step of the software development
lifecycle to develop an efficient software. (5 Marks)
3. b) Purchasing products online has never been easier. Individuals set out to buy a specific
product on a particular website and are inundated with multiple other options by the
vendors, in the form of suggestions or recommendations. With the help of this method,
websites have ensured tremendous increase in sales. Customers are now equipped with
more information and make additional purchases or feel more confident about the purchase
made, as the same is being recommended by the vendor. What do you think vendors
employ in order to understand more about their customer purchases and make
recommendations to them? Give another example to support your answer. (5 Marks)
******************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Management Theory & Practice
Internal Assignment Applicable for December 2016 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. In the month of May 2016, Flipkart’s valuation was downgraded to appx $9
Billion. The company also could not raise funds for the next round of expansion
and for the peak discount season. Subsequently they underwent an organization
restructuring and the latest news was that they have sacked 700 to 1000 “Nonperforming
Employees. Discuss this in the context of Change with specific
reference to Culture & Leadership. (10 Marks)
2. With the advent of BI Tools that has the capability churning large amount of
Business Data and Data mining services like Big Data, Business information and
Decision making has been revolutionized. Discuss at least 2 industry cases where
such a revolution has brought in path breaking impact on Business. (10 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Management Theory & Practice
Internal Assignment Applicable for December 2016 Examination
3a) It is often believed that in a franchisee business model employee loyalty is very
less. Discuss this with reference to organization Structure and Theory (5 Marks)
3 b) Does changes in leadership impacts Culture? Discuss (5 Marks)
*****************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Organisation Behaviour
Internal Assignment Applicable for December 2016 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Amar works for an IT company as a project coordinator. His boss, Ajay is very
adamant and wants the work to be done according to his way without even considering
anyone’s perspective. If Amar commits any minor mistake also he is reprimanded in
front of the entire team. Ajay wants Amar to stay late beyond office hours, even when
his work is complete. Consider the given situation and explain the pitfalls in leadership
shown by Ajay. (10 Marks)
2. Sameer works as a team leader in a multinational company. Whenever his team
member performs well, goes out of his way to serve the client he awards them. The
award can be a gift voucher or an appreciation mail. Sameer also encourages good
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Organisation Behaviour
Internal Assignment Applicable for December 2016 Examination
behaviour by removing or handling well the situation which may lead to undesirable
behaviour. Because of this practice it was the best performing team in the office. Analyse the
situation and explain the elements of reinforcement used by Sameer. (10 Marks)
3. Case Study:
Renita Parker was a trainer for a Tasty Tummy multinational company, in FMCG
business. She worked brilliantly with the executives on their writing and helped them
to feel more confident about it. Renita worked with top executives as well as the shop
floor level. She realized that teaching the shop floor employees was her call and she
wanted to work more with them. Renita was paid quite high as majorly she was dealing
with the top executives.
Renita met Mark, her supervisor and explained to him that she wanted to be associated
in teaching and training the shop floor employees because many of them could not
write anything other their names. She also agreed to work on reduced salary and started
offering English classes as an added benefit to them. Although the classes took some
man hours of the employees but their productivity increased and even some of them
began to apply for supervisory positions
Case Questions
a. What content theories would explain why Renita was unhappy despite her high
income? (5 Marks)
b. Renita seems to have drifted into being a teacher. Given her needs and
motivations, do you think teaching is an appropriate profession for her?
(5 Marks)
*******************
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