IS05
Fundamentals of E-Commerce
(For CNM Cases)
Assignment - I
Assignment Code: 2016IS05A1 Last Date of Submission: 30th April 2016
Maximum Marks: 100
Attempt all the questions. All the questions are compulsory and carry equal marks.
Section-A
1. Create a business plan for an on-line company. It can be for a start-up company or an existing business. It should be a fictitious firm of some small business that has a bricks-and-mortar presence too. It should be a business plan for an electronic commerce initiative within a company.
2. How is e-business different from any other business?
3. Explain in brief the steps involved in payment through credit cards.
4. a) Discuss the architectural framework of E-Commerce.
b) Explain the difference between E-Commerce and E-Business with the help of examples.
Section-B
Case study
CRAZ Automobiles has an excellent web site that provides detailed information about all its models. It has all the relevant information like technical specifications, prices in various states and cities, dealer location and contacts, and maintenance guide. Every day hundreds of users visit the web site. This includes prospective customers and also existing customers.
Company keeps track of number of visitors and also encourages them to register on the web site. Registration is free but less than 1% of the visitors actually register. Since car purchase is generally not done online, Company has no way to find if a visitor to its web site actually visits its dealership also. Thus company has no data if their web site is attracting additional revenue for them.
Questions:
a) What can the company do to provide more value to its registered users?
b) What additional features can be added to the web site to ensure it results in more dealership visits?
c) What role do web metrics play in achieving maximum value from a web site?
Fundamentals of E-Commerce
(For CNM Cases)
Assignment - I
Assignment Code: 2016IS05A1 Last Date of Submission: 30th April 2016
Maximum Marks: 100
Attempt all the questions. All the questions are compulsory and carry equal marks.
Section-A
1. Create a business plan for an on-line company. It can be for a start-up company or an existing business. It should be a fictitious firm of some small business that has a bricks-and-mortar presence too. It should be a business plan for an electronic commerce initiative within a company.
2. How is e-business different from any other business?
3. Explain in brief the steps involved in payment through credit cards.
4. a) Discuss the architectural framework of E-Commerce.
b) Explain the difference between E-Commerce and E-Business with the help of examples.
Section-B
Case study
CRAZ Automobiles has an excellent web site that provides detailed information about all its models. It has all the relevant information like technical specifications, prices in various states and cities, dealer location and contacts, and maintenance guide. Every day hundreds of users visit the web site. This includes prospective customers and also existing customers.
Company keeps track of number of visitors and also encourages them to register on the web site. Registration is free but less than 1% of the visitors actually register. Since car purchase is generally not done online, Company has no way to find if a visitor to its web site actually visits its dealership also. Thus company has no data if their web site is attracting additional revenue for them.
Questions:
a) What can the company do to provide more value to its registered users?
b) What additional features can be added to the web site to ensure it results in more dealership visits?
c) What role do web metrics play in achieving maximum value from a web site?
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