IS09
Management of Information Technology
(For CNM Cases)
Assignment I
Assignment
Code: 2016IS09A1 Last Date of Submission: 30th April 2016
Maximum Marks: 100
Attempt all the questions. All the questions are compulsory and
carry equal marks.
Section-A
1 People are usually not comfortable adapting to new
technologies and systems. In light of this statement,
what would be your recommendation to ease and quicken adoption of a new computerized IS in an organization
whose executives have never worked on a computer earlier? Support your
recommendations with an explanation of the benefits each of them is expected to
provide.
2 a) What are the steps involved in design
and development of an information system? Explain each step
in detail.
b) What are
the pros and cons of developing an information system in-house as compared to customizing
a similar system procured from the market?
3 What
do you understand by an information system? How many types of information
systems are used at various
levels of an organization? Describe in detail.
4 How
can information technology support a company’s business operations &
decision making, and give them competitive advantage? Elaborate with suitable examples.
Section-B
Case Study
Microsoft, whose fortune has been built around a
computer operating system, is gaining influence on how things get down in
hospital operating rooms by hiring doctors, nurses, and other health care
professionals in an effort to establish internal expertise about the medical
industry’s IT needs. Microsoft has customized sales & support teams for
industry segment in the past. Now Microsoft is expanding the number of
industries it targets, injecting industry-specific codes directly into its core
software platforms & hiring business technology professionals steeped in
the sector at which it’s aiming. CEO describes a two-pronged of selling
customizable applications directly to small & medium-sized companies via
Microsoft’s business solution division, while serving larger companies through
partnership with other technology companies.
Microsoft engineers are creating soft-ware add-ons,
called accelerators, aimed at business processes common to companies in a given
industry. And Microsoft Business Solutions has begun inserting what it calls
“Industry-enabling layers”-software that serves the needs of broad base
companies in a particular sector-into its enterprise application. Microsoft has
a major edge in extending its strategy: Call it Microsoft Foot in the Door
advantage. Cooper Tier & Rubber Co., a 90 years-old maker of aftermarket
tires, for designing & building new products, it assessed software from PLM
specialist, custom software and Microsoft. Cooper Tire choose a Microsoft
approach, using the company’s Share Point portal software, Project
project-management application & Visio diagramming program
Another industry in which Microsoft has
well-established customers is retail-it estimates 70% of the computing
infrastructure in stores runs on Microsoft software.
Microsoft is moving quickly, expanding
industry-specific sales & support teams, developing application
accelerators & industry-enabling layers, & seeking more partnership
with vendors that have deep industry roots. The big question for Microsoft is whether
customer’s familiarity breeds comfort-or contempt.
Questions:
a) How successful will Microsoft be in competing with
software vendors who specialize in vertical market?
b) Do you agree with Microsoft strategy to develop
industry-specific partners to capitalize on opportunities in both large &
small business sectors? Is there an advantage or a disadvantage to being one of
Microsoft’s partners in this type of relationship? Explain.
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