IS05
Fundamentals of E-Commerce
(For CNM Cases)
Assignment - I
Assignment
Code: 2016IS05A1 Last Date of Submission: 30th April 2016
Maximum Marks: 100
Attempt all the questions. All the questions are compulsory and carry
equal marks.
Section-A
1. Create a business plan for an on-line company. It can be for
a start-up company or an existing business. It
should be a fictitious firm of some small business that has a bricks-and-mortar
presence too. It should be a business
plan for an electronic commerce initiative
within a company.
2. How
is e-business different from any other business?
3. Explain
in brief the steps involved in payment through credit cards.
4. a) Discuss
the architectural framework of E-Commerce.
b) Explain the difference between E-Commerce and E-Business
with the help of examples.
Section-B
Case study
CRAZ Automobiles has an excellent web
site that provides detailed information about all its models. It has all the
relevant information like technical specifications, prices in various states
and cities, dealer location and contacts, and maintenance guide. Every day
hundreds of users visit the web site. This includes prospective customers and
also existing customers.
Company keeps track of number of visitors
and also encourages them to register on the web site. Registration is free but
less than 1% of the visitors actually register. Since car purchase is generally
not done online, Company has no way to find if a visitor to its web site
actually visits its dealership also. Thus company has no data if their web site
is attracting additional revenue for them.
Questions:
a) What can the company do to provide more value to
its registered users?
b) What additional features can be added to the web
site to ensure it results in more dealership visits?
c) What role do web metrics play in achieving maximum
value from a web site?
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