OM01
Operations
Management
(For
CNM Cases)
Assignment - I
Assignment
Code: 2016OM01A1 Last Date of Submission: 30th April 2016
Maximum Marks: 100
Attempt all the questions. All the questions are compulsory and
carry equal marks.
Section-A
1. a. Discuss
the value driven approach to Operations Management.
b. What
are the main decision-making roles of Operations Manager? Explain giving examples.
2. a. Compare Goods and Services in relation to Operations Management
b. Explain
the following:
i) Concurrent Engineering ii) DFM
and DFX
3. a. Explain Different types of processes
with examples.
b. What
are the factors to be kept in mind while locating a steel plant in India?
4. a. Compare Different types of layouts
giving examples.
b. What are the advantages and
disadvantages of incremental capacity changes and
large capacity changes?
Section-B
Case Study
Biltmore manufacturing has developed a
promising new product. The firm’s management faces three choices: it can sell
the idea for the new product to a company for $20,000, it can hire a consultant
to study the market and then make a decision, or it can arrange financing for
building a factory and then manufacture and market the product.
The study will cost Biltmore $10,000,
and its management believes that there is about a 50-50 chance that favorable
market will be found. If the study is unfavorable, management figures that it
can still sell the idea for $12,000. If the study is favorable, it figures that
it can sell the idea for $40,000. But even if a favorable market is found, the
chance of an ultimately successful product is about 2 out of 5. A successful
product will return $500,000. Even with an unfavorable study, a successful
product can be expected about once in every ten new-product introductions. If
Biltmore’s management decides to manufacture the product without a study, it
figures there is only a 1-in-4 chance of its being successful. A product
failure costs $ 100,000. What should Biltmore do?
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