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Thursday 5 July 2012

Spring 2012 Master of Business Administration - Semester 4: for answers contact us at assignmentssolution@gmail.com

Spring 2012
Master of Business Administration - Semester 4 ML0015 – Services Marketing and Customer Relationship Management 4 Credits Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q1. What do you understand by customer defined service standards? Explain its relevance in services marketing. Q2. Explain the concept of service design and service delivery in services marketing. Q3. Mention the different types of services with few examples and briefly give a note on service sector. Q4. Construct a service gap for an imaginary service based company assuming that there are several gaps found in its functioning. Q5. Examine the recent issues in services marketing. Q6. ABC Components Ltd. wants to use technology in its CRM system. Kindly help the company with suitable suggestions.

Spring 2012
Master of Business Administration - Semester 4 ML0015 – Services Marketing and Customer Relationship Management 4 Credits Assignment Set- 2 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q1. What is services marketing? Explain its importance. Q2. (a) What do you mean by CRM? Is it important in services marketing? (b) Give a note on integrated service marketing mix. Q3. Mention the 5 engines of e-CRM and explain the process involved. Q4. Explain the concepts of customer retention and Customer life time value with its applicable strategies. Q5. Mentor Institute provides educational support services to different colleges and universities. Now, they want to start consulting services for distance education programmes and career counseling. Suggest some steps on how to market their consulting services once it gets initiated. Q6. According to you, what are the customer expectations and customer responses if they don’t receive the desired service quality? If you were the service provider, how would you address customer complaints and conflicts?
Spring 2012
Master of Business Administration - Semester 4 ML0016 – Advertising Management and Sales Promotion 4 Credits Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q1. Define the term “advertisement”. How does advertising persuade buyers? Q2. Explain the advertising theories and its relevance. Q3. Explain the factors that have an effect on Indian advertising. Q4. Is it important to have communication objectives in advertising? Why or why not? Q5. Examine the role of visual strategies in ad copy design. Give suitable examples. Q6. What is sales promotion? Explain in detail.
Spring 2012
Master of Business Administration - Semester 4 ML0016 – Advertising Management and Sales Promotion 4 Credits Assignment Set- 2 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q1. Outline those elements that are considered important in advertising execution. Give examples. Q2. Do demographic factors influence advertising strategies? Explain. Q3. Which are the evolving consumer segments in the market? How do they affect advertising? Q4. Discuss media planning in detail. Q5. How is ad-spend on a particular ad campaign decided? Explain. Q6. Supreme Ad agency is thinking about setting up two separate specialized agencies under it. If they do so, how do you think the working of departments and integration of services will be? Will it be beneficial to the clients?
Spring 2012
Master of Business Administration - Semester 4 ML0017 – Mall Management - 4 Credits Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q1. Explain the importance of mall location and mall theme. Q2. What are the merits and demerits of malls? Q3. Identify the essential services required in malls. Why is it important to provide essential services? Q4. According to you, what type of facilities and facility team is considered significant in malls? Substantiate your answer with suitable examples. Q5. Is estimating traffic necessary in the malls? Why or why not? How is competition scanning done? Q6. Present a brief report on Indian consumption patterns. Do you think malls have an influence on the consumption patterns? Support your answer with examples.
Spring 2012
Master of Business Administration - Semester 4 ML0017 – Mall Management - 4 Credits Assignment Set- 2 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q1. Examine the roles and responsibilities of mall marketing director and PR director. Q2. Why external mall environment plays a major role in generating traffic? Validate your answer with examples. Q3. You are a retailer and you also own a mall. How will you carry out customer profiling? Mention all the related points. Q4. Explain the terms – Build to sell, Build to rent and Tenant mix. Q5. What factors constitute the internal mall environment? Explain. Q6. (a) In retail context, what is permit and license? (b) Give a note on any one of the business models in mall management.
Spring 2012
Master of Business Administration - Semester 4 ML0018 – Project Management in Retail 4 Credits Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q1. What is meant by retail project management? Explain its importance. Q2. What is the role of project manager in retail? Q3. What is project screening in retail and project decision matrix? Q4. Mention the types of retail projects and also give an overview of retail project life cycle. Q5. Analyse the role played by IT in retail project management. Q6. Outline the emerging trends in retail sector. What is the scope for expansion of retail business in India?
Spring 2012
Master of Business Administration - Semester 4 ML0018 – Project Management in Retail 4 Credits Assignment Set- 2 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q1. Explain the stages in retail project life cycle. Q2. Give a detail note on retail services management. Q3. What are the parameters affecting retail management and the factors that influence retail pricing? Q4. Explain the terms project scheduling and project designing. Q5. Explain the 4 steps in site selection methodology. Q6. Write a brief report on changing retail scenario in the Indian context.

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