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Thursday 5 July 2012

Spring 2012 (February 2012) Master of Business Administration - MBA Semester 4 : for answers contact us at assignmentssolution@gmail.com

Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4 MK0015 – Service Marketing And Customer Relationship Management (4 credits) (Book ID: B1328) ASSIGNMENT- Set 1 Marks 60 Note: Each Question carries 10 marks. Answer all the questions. 1. Explain briefly the differences between services and tangible products 2. List the unique characteristics of services. 3. Describe the challenges during the transition of economics in the services growth sector. 4. Briefly explain the 7P’s of marketing mix.
5. List are the advantages of Rater model of service quality 6. Describe the various positioning strategies for services
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4 MK0015 – Service Marketing And Customer Relationship Management (4 credits) (Book ID: B1328) ASSIGNMENT- Set 2 Marks 60 Note: Each Question carries 10 marks 1. List the importance of advertising and sales promotion. 2. What are the various levels of customer satisfaction? 3. Describe the importantance of a plan or methodology to initiate customer responses? 4. Briefly explain the five factors that influence the level of adequate service 5. Describe the various service quality dimensions with the help of relevant examples. 6. List the differences between flexible services and standard services.
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4 MK0016 – Advertising Management And Sales Promotion (4 credits) (Book ID: B1329) ASSIGNMENT- Set 1 Marks 60 Note: Each Question carries 10 marks. Answer all the questions. 1. List the importance of advertising. How does advertising change the perception and decision of the target? 2. List the factors that affect advertising and marketing .Describe the methods to calculate poverty line and disposable income 3. Describe the ways to catch the reader or viewer attention List the different theories of advertising. 4. List the differences between public service advertising and financial advertising .Write notes on corporate copy and Advertorial copy 5. List the various components of attitude? Explain how advertising decides at which level to intervene to change attitude. 6. Explain the elements of advertising execution .Describe the various aspects of media objectives and execution
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4 MK0016 – Advertising Management And Sales Promotion (4 credits) (Book ID: B1329) ASSIGNMENT- Set 2 Marks 60 Note: Each Question carries 10 marks 1. Describe the benefits of Direct Marketing. List all the methods and media used for it. 2. Discuss media options .List the differences between above-the-line below-the-line media. 3. Describe the objectives of media. Discuss the factors which are changing the media choices. 4. Define the term “Market Segmentation”? List the advantages of Market Segmentation 5. Describe the Types and Nature of Markets. Explain the four broad bases for segmentation in e-marketing 6. Define the term “Search Engine Optimisation (SEO)” How does SEO work and what are the objectives of SEO?
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4 MK0017 – e Marketing (4 credits) (Book ID: B1330) ASSIGNMENT- Set 1 Marks 60 Note: Each Question carries 10 marks. Answer all the questions. 1. Define the term “e- marketing”. Explain the features of e-marketing. 2. Describe the principles in e – marketing. .Explain e-Business Models 3. Describe 4 P’s in e-Marketing Mix. Discuss the Product Mix Strategies adopted by the companies 4. List the stages involved in implementing an e- marketing plan and Strategy. What do you understand by Marketing Performance Measurement and Management (MPM)? 5. Discuss the various types of Data used in e-Marketing. Explain the different classes of tasks that are included in data mining 6. Define the term “e-Mail marketing”? List the features of e-Mail Marketing.
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4 MK0017 – e Marketing (4 credits) (Book ID: B1330) ASSIGNMENT- Set 2 Marks 60 Note: Each Question carries 10 marks 1. Discuss the scope of e-marketing in B2B markets, its benefits and drawbacks. List the differences between B2B and B2C markets. 2. Write a note on General Characteristics of Customers in e-Marketing. 3. Explain the most important and frequently used methods of obtaining customer response. 4. Briefly discuss about Market Segmentation. List the advantages of Market Segmentation 5. Describe the Types and Nature of Markets. Explain the four broad bases for segmentation in e-marketing 6. What do you understand by Search Engine Optimisation (SEO)? How does SEO work and what are the objectives of SEO?
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4 MK0018 – International Marketing (4 credits) (Book ID: B1199) ASSIGNMENT- Set 1 Marks 60 Note: Each Question carries 10 marks. Answer all the questions. 1 List the differences between International Marketing and Domestic Marketing.Discuss the principles of international Marketing 2 Explain the important elements of culture. Differentiate between market allocation system and command allocation system. 3 Define the term Trade Barrier. List the important differences between Tariff barrier and protective barrier . 4 Discuss the various entry options available to a business .Explain the basic strategic decisions that a firm will adopt for foreign expansion. 5 Define the process of international market segmentation. Discuss some widely used bases of segmentation. 6 Explain the significance of price factors in determining international market prices. Briefly describe the non price factors
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 4 MK0018 – International Marketing (4 credits) (Book ID: B1199) ASSIGNMENT- Set 2 Marks 60 Note: Each Question carries 10 marks 1 Describe the process of communication. 2 Explain the differences between export pricing and export costing. Write a note on major issues related to exports 3 Mention the significance of export Documentation. List the documents required for processing the shipping bill 4 Discuss the importance of Special Economic Zones (SEZS). List the benefits they provide to international traders and marketers. 5 List the differences between futures and forwards Markets. Explain the problems in forecasting Foreign Exchange Rates. 6 Discuss the ethical issues involved in international marketing. Briefly explain the basic types of arbitration.



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