Ques. 1 What are the advantages of written communication vis-a-vis oral communication under what circumstances would you prefer written communication?

Answer:  Written communication is the form if communicating using written text, graphs, bars, pictures, letters, etc. Written communication is used when management wants permanence in their instructions. Instructions that are lengthy and cannot be read by all members within an organization due to large distances are also distributed in written form. It is important for written instructions to have the following characteristics: clarity, completeness, accurate, and intelligibility. It should be noted that written and oral communication must be used to complement each other. Either on cannot be used and will not serve the purpose alone.

Advantages of written communication:

1. Written communication can be stored for future reference and referred back to during legal cases. Documents such as company policies, terms and conditions, confidential orders, and instructions are stored and transmitted in written form.

2. Written communication can be exchanged when the sender and receiver are separated by vast distances and time zones.

3. Written communication can be used when the message is long and is expected to reach a lot of recipients.

4. Written communication provides more time to receiver in order to make decisions about the information.