ASSIGNMENT QUESTION PAPER
DRIVE SUMMER 2015
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE & NAME MK0010- Sales, Distribution and Supply Chain Management
BK ID B1721
CREDIT & MARKS 4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 Define and explain the objectives of sales quota. Also describe the types of sales
quota to judge performance of the sales personnel.
Definition of sales quota 2
Objectives of sales quota 3
Types of sales quota 5 10
2
Explain the various steps involved in the personal selling process.
Definition of personal selling process 2
Steps involved 8 10
3
An organization needs to be extremely cautious in making investments in various
types of inventories. The extent of control required to be maintained on all items is not the
same. Explain some important tools of Inventory management like ABC analysis, Just-InTime & Economic order quantity model.
Definition of Inventory and Inventory
Management
3
ABC analysis, Just-In-Time &Economic Order
Quantity Model
7 10
4
Explain the SCOR model with a diagrammatic representation.
SCOR model 5
Focusing Aspects with diagram 5 10
5
When one member of distribution channel tries to maximize its profits at the
expense of rest of the members, it will create conflicts, resulting in the decline of
profits. To avoid these conflicts, now retail firms have started forming vertical
Marketing systems (VMS). Explain the three types of VMS through which goods
and services are usually distributed to customers.
Definition of VMS 2
Three types of VMS 8 10
6
Define Reverse Logistics with an example of a industry that follow strong reverse
logistics. Explain the four main reverse logistic processes.
Definition of Reverse Logistics 1
Example 1
Four main reverse logistic processes 8 10
ASSIGNMENT
DRIVE SUMMER 2015
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE &
NAME
MK0011-Consumer Behaviour
BK ID B 1722
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 “Selecting the right segmentation variable is critical”. Explain with the help of an
example each for three types of segmentation.
Explanation of three types
Examples
7
3
10
2 Explain the concept of defense mechanism in detail.
Explanation
Forms of frustration
4
6
10
3 Discuss Trait theory and its relevance in consumer Behaviour.
Explanation of trait Theory
Types of personality traits
4
6
10
4 “A number of factors influence individuals that may distort their perceptions”. Is it
true? Comment.
Explanation of factors that distort individual
perception
10 10
5 Explain the different components of learning.
Explanation 10 10
6 Write short notes on:
a) The Adoption Process
b) Post-Purchase Behaviour of a consumer
a) Meaning and Barriers
b) Meaning and example
5
5
10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT QUESTION PAPER
DRIVE SUMMER 2015
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE & NAME MK0012- Retail Marketing
BK ID B1723
CREDIT & MARKS 4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 What do you mean by the term ‘Consumer’? Explain the classification of retail
customers based on shopping.
Definition of Consumers 2 10
classification of retail customers based on
shopping
8
2
Define Integrated Marketing Communication (IMC)? Describe the tools of IMC.
Definition of IMC 2 10
Tools of IMC 8
3
Define retailing and Retailer. Describe the classification of store based retailing
based on ownership and on the basis of variety of merchandise mix.
Definition of retailing and retailer 2
Based on ownership 4
Basis of variety of merchandise mix. 4 10
4
What is E-tailing? Describe the advantages and disadvantages of E-tailing.
Definition of E-tailing 2
Advantages and Disadvantages of E-tailing 8 10
5
Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall
Profitability depends on Pricing. It plays an important role in strategic decision making
process. Explain various pricing strategies are adapted by the retailer according to the
Situation.
Explanation of pricing in Retail 2
Retail Pricing strategies 8 10
6
Describe any three Rural retail strategies in brief.
Definition of Rural retail 2
Any three Rural retail strategies 8 10
ASSIGNMENT
DRIVE SUMMER 2015
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE &
NAME
MK0013-Marketing Research
BK ID B 1711
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Describe the components of research proposal.
Explanation 10
2 There are certain advantages and drawbacks of secondary data. Elaborate.
Explanation of advantages of secondary data
Explanation of drawbacks of secondary data
5
5
10
3 “The questionnaire format changes depending upon the amount of structure and
disguise required during data collection”. Comment
Explanation of questionnaire format
Explanation of question composition
5
5
10
4 Explain non comparative scales and its types
Explanation of the meaning
Explanation of types
5
5
10
5 Explain the process of data preparation in detail.
Explanation 10
6 Write short notes on:
a) Copy testing
b) Sales Analysis
a) Meaning with example
b) Meaning and Benefits
5
5
10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
DRIVE SUMMER 2015
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE & NAME MK0010- Sales, Distribution and Supply Chain Management
BK ID B1721
CREDIT & MARKS 4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 Define and explain the objectives of sales quota. Also describe the types of sales
quota to judge performance of the sales personnel.
Definition of sales quota 2
Objectives of sales quota 3
Types of sales quota 5 10
2
Explain the various steps involved in the personal selling process.
Definition of personal selling process 2
Steps involved 8 10
3
An organization needs to be extremely cautious in making investments in various
types of inventories. The extent of control required to be maintained on all items is not the
same. Explain some important tools of Inventory management like ABC analysis, Just-InTime & Economic order quantity model.
Definition of Inventory and Inventory
Management
3
ABC analysis, Just-In-Time &Economic Order
Quantity Model
7 10
4
Explain the SCOR model with a diagrammatic representation.
SCOR model 5
Focusing Aspects with diagram 5 10
5
When one member of distribution channel tries to maximize its profits at the
expense of rest of the members, it will create conflicts, resulting in the decline of
profits. To avoid these conflicts, now retail firms have started forming vertical
Marketing systems (VMS). Explain the three types of VMS through which goods
and services are usually distributed to customers.
Definition of VMS 2
Three types of VMS 8 10
6
Define Reverse Logistics with an example of a industry that follow strong reverse
logistics. Explain the four main reverse logistic processes.
Definition of Reverse Logistics 1
Example 1
Four main reverse logistic processes 8 10
ASSIGNMENT
DRIVE SUMMER 2015
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE &
NAME
MK0011-Consumer Behaviour
BK ID B 1722
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 “Selecting the right segmentation variable is critical”. Explain with the help of an
example each for three types of segmentation.
Explanation of three types
Examples
7
3
10
2 Explain the concept of defense mechanism in detail.
Explanation
Forms of frustration
4
6
10
3 Discuss Trait theory and its relevance in consumer Behaviour.
Explanation of trait Theory
Types of personality traits
4
6
10
4 “A number of factors influence individuals that may distort their perceptions”. Is it
true? Comment.
Explanation of factors that distort individual
perception
10 10
5 Explain the different components of learning.
Explanation 10 10
6 Write short notes on:
a) The Adoption Process
b) Post-Purchase Behaviour of a consumer
a) Meaning and Barriers
b) Meaning and example
5
5
10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT QUESTION PAPER
DRIVE SUMMER 2015
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE & NAME MK0012- Retail Marketing
BK ID B1723
CREDIT & MARKS 4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 What do you mean by the term ‘Consumer’? Explain the classification of retail
customers based on shopping.
Definition of Consumers 2 10
classification of retail customers based on
shopping
8
2
Define Integrated Marketing Communication (IMC)? Describe the tools of IMC.
Definition of IMC 2 10
Tools of IMC 8
3
Define retailing and Retailer. Describe the classification of store based retailing
based on ownership and on the basis of variety of merchandise mix.
Definition of retailing and retailer 2
Based on ownership 4
Basis of variety of merchandise mix. 4 10
4
What is E-tailing? Describe the advantages and disadvantages of E-tailing.
Definition of E-tailing 2
Advantages and Disadvantages of E-tailing 8 10
5
Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall
Profitability depends on Pricing. It plays an important role in strategic decision making
process. Explain various pricing strategies are adapted by the retailer according to the
Situation.
Explanation of pricing in Retail 2
Retail Pricing strategies 8 10
6
Describe any three Rural retail strategies in brief.
Definition of Rural retail 2
Any three Rural retail strategies 8 10
ASSIGNMENT
DRIVE SUMMER 2015
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE &
NAME
MK0013-Marketing Research
BK ID B 1711
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Describe the components of research proposal.
Explanation 10
2 There are certain advantages and drawbacks of secondary data. Elaborate.
Explanation of advantages of secondary data
Explanation of drawbacks of secondary data
5
5
10
3 “The questionnaire format changes depending upon the amount of structure and
disguise required during data collection”. Comment
Explanation of questionnaire format
Explanation of question composition
5
5
10
4 Explain non comparative scales and its types
Explanation of the meaning
Explanation of types
5
5
10
5 Explain the process of data preparation in detail.
Explanation 10
6 Write short notes on:
a) Copy testing
b) Sales Analysis
a) Meaning with example
b) Meaning and Benefits
5
5
10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
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