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Saturday, 22 August 2015

SMU Assignments 2015: Oct/Nov 2015 Examination: Contact us for answers at assignmentssolution@gmail.com

ASSIGNMENT
DRIVE  SUMMER 2015
PROGRAM  MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SEMESTER  II
SUBJECT CODE & NAME  MB 0044 - PRODUCTION AND OPERATION
MANAGEMENT
BK ID  B1627
CREDIT & MARKS  4 CREDITS, 60 MARKS
Note –Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme
Q.No  Criteria  Marks  Total Marks
1.  Explain the elements or components of operations strategy.
A  List the six elements of operations strategy
Describe the six elements of operations
strategy
1
9(1.5 marks for each
element)
10
2  Answer the following questions:
a.  What is location decision sequence?
b.  Which general factors influence the plant location decision?
A  a.  Give  the  brief  explanation  of  location
decision sequence
b.  List the eight general factors influence
the plant location decision
Briefly  explain  each  factor  that
influences the plant location decision
1
1
8
10
3
Write short notes on:
  Pareto analysis
  Acceptance sampling
  Juran’s quality trilogy
  Taguchi’s quality loss function
A
  Pareto analysis
  Acceptance sampling
  Juran’s quality trilogy
  Taguchi’s quality loss function
To answer short notes on the topics given
above:
i.  Outline the main points of the topic
ii.  Analyse the topic
iii.  Conclude with your opinion
10 (2.5 marks for
each)
Break up of 2.5
marks for each
topic/short note
1
1
0.5
10
4  Answer the following questions:
a.  Define project management.
b.  What are the major characteristics of a project mindset?
c.  What are the advantages of Gantt chart?
A  a.  Explain  the  term  “project
management”
b.  List  and  describe  the  major
characteristics of a project mindset
c.  List the advantages of Gantt chart
2
5
3
10
5  Answer the following questions:
a.  What are the steps involved in developing an aggregate plan?
b.  Explain the various types of pure strategies used in aggregate planning.
A  a.  List  the  steps  involved  in  developing
an aggregate plan
b.  List and describe the various types of
pure  strategies  used  in  aggregate
planning
4(1 mark for each
step)
6 (2 marks for each
strategy)
10
6  Answer the following questions:
a.  Explain the classification of scheduling strategies.
b.  List  the  distinctive  differences  between  the  scheduling  followed  for
manufacturing and services
A  a.  List  and  explain  the  classification  of
scheduling strategies.
b.  Write  the  differences  between  the
scheduling followed for manufacturing
and services
6(1.5 marks for
each
classification)
4
10
*A-Answer
***********
ASSIGNMENT
ASSIGNMENT
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q.No  Questions  Marks  Total
Marks
1  Critically analyze the four broad areas of strategic financing decision.
Four broad areas of strategic financing decision  10 10
2  What is FVIFA ? Is it different from Sinking fund factor ?
A  finance  company  offers  to  pay  Rs.  44,650  after  five  years  to  investors  who  deposit
annually Rs. 6,000 for five years. Calculate the rate of interest implicit in this offer.
What is FVIFA ? Differentiate FVIFA and Sinking Fund factor
Solve the case
5
5
10
DRIVE   SUMMER 2015
PROGRAM  MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SEMESTER  II
SUBJECT CODE &
NAME
MB0045
FINANCIAL MANAGEMENT
BK ID  B1628
CREDITS   4
MARKS  60
3  A firm owns a machine furnishes the following information :
Rs.
Book value of the machine  1,10,000
Current market value  80,000
Expected  salvage  value  after  the  end  of  five  years  of
remaining useful life
NIL
Annual cash operating costs  36,000
The firm’s cost of capital  15 %
Corporate tax rate  35 %
The  firm  follows  straight  line  method  of  depreciation  (permitted  by  the  Income-tax
authorities).
The management of the company is now considering selling of the machine. If it does
so,  the  total  operating  costs  to  perform  the  work,  now  done  by  the  machine,  will
increase by Rs. 40,000 p.a.
Advise the management.
Solve the case.  10  10
4
How will you compute the cost of equity capital using CAPM ?
The Xavier Corporation, a dynamic growth firm which pays no dividends, anticipates a
long-run  level  of  future  earnings  of  Rs.  7  per  share.  The  current  market  price  of
Xavier’s  share  is  Rs.  55.45.  Floatation  costs  for  the  sale  of  new  equity  shares  would
average about 10 % of the price of the shares. What is the cost of new equity capital to
Xavier Corporation ?
How will you compute the cost of equity capital using CAPM ?
Solve the case
5
5
10
5  Jharkhand  Mining  ltd.  has  to  select  one  of  the  two  alternative  projects  whose
particulars are furnished below :
Project E  Project F
Rajrappa,
Hazaribagh
Tatisilwai,
Ranchi
Rs.    Rs.
Initial Outlay  11,87,200  10,06,700
Net Cash Inflow :  
End of year 1  10,00,000  1,00,000
2  2,00,000  1,00,000
3  1,00,000  2,00,000
4  1,00,000  10,00,000
The company can arrange necessary funds @ 8 %. Compute the NPV and IRR of each
project and comment on the results.
Is  there  any  contradiction  in  the  results  ?  If  so,  state  the  reason  for  such
contradictions. How would you propose to resolve the contradictions ?
Solve the case  10  10
6
Premier Steel Ltd. has a present annual sales turnover of Rs. 40,00,000. The unit sale
price  is  Rs.  20.  The  variable  costs  are  Rs.  12  per  unit  and  fixed  costs  amount  to  Rs.
5,00,000 per annum. The present credit period of 1 month is proposed to be extended to
either  2  or  3  months  whichever  is  profitable.  The  following  additional  information  is
available :
Credit period  1 month  2 months  3 months
Increase in sales by  --  10 %  30 %
Bad debts on sales  1 %  2 %  5 %
Fixed  costs  will  increase  by  Rs.  75,000  when  sales  increase  by  30  %.  The  company
requires a pre-tax return on investment of 20 %.
Evaluate the profitability of the proposals and recommend the best credit period for the
company.
Solve the case  10  10
ASSIGNMENT QUESTION PAPER
DRIVE  SUMMER  2015
PROGRAM  MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SEMESTER  2
SUBJECT CODE & NAME  MB0046- Marketing Management
BK ID  B1629
CREDIT &  MARKS  4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No  Questions  Marks  Total Marks
1
Do you think the argument of some theorists that the traditional Ps are not enough
for services marketing? Give suitable examples to prove your point.
Define Service Marketing  2
Explanation of 4p’s  4
Explanation of Additional 3 p’s  4  10
2
What is sales promotion? Explain any eight tools of sales promotion directed at
consumers.
Definition of sales promotion  2
eight tools of sales promotion directed at
consumers
8  10
3
Define Environmental scanning. Explain Delphi technique and Scenario Building
technique of Environmental Scanning.
Definition of Environmental scanning   2
Delphi technique  4
Scenario Building technique  4  10
4
Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an
individual salesman or a sales team establishing and building a profitable
relationship with customers over a period of time through a series of steps. What is
personal selling? Explain the steps in the personal selling process which helps in
successful sales.
Definition of Personal Selling  2
Explanation of steps in the Personal selling
process
8  10
5
What is Buying centre? Explain the seven roles of Buying centre and also specify
the role of functional departments in the purchase process.
Definition of Buying centre  2
Seven roles if Buying centre.  5
Role of functional departments  3  10
6  Describe some of the strategies for effective marketing and advertising in rural
market. Also explain the innovative use of media in rural market.
Nature of the rural market  2
Strategies   3
Innovative use of media  5  10
ASSIGNMENT
DRIVE  SUMMER 2015
PROGRAM  MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SEMESTER  II
SUBJECT CODE &
NAME
MB0047 – MANAGEMENT INFORMATION SYSTEMS
BK ID  B1968
CREDITS  4
MARKS  60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.
No
Questions  Marks  Total Marks
1  In  today’s  life,  Individuals  rely  on  information  systems,  generally  Internet-based,  for
conducting  much  of  their  personal  lives:  for  socializing,  study,  shopping,  banking,  and
entertainment. Information technology refers to anything related to computing technology,
such  as  networking,  hardware,  software,  the  Internet,  or  the  people  that  work  with  these
technologies.  How  do  you  differentiate  between  information  system  and  information
technology? Explain using an example.
A  Differentiation between information system and
information technology  7 10
Explaining with an example  3
2  Explain decision making with MIS using Travelling salesman problem
A  Meaning of decision making with MIS  4
10    Travelling Salesman problem  6
3  How to use information system to support competitive strategy? Explain with an example for
each strategy
A  5 strategy and its use of information system  7
10    Examples for each of the strategy  3
4  Decision making is a daily activity for any human being. In the decision making process, we
choose one course of action from a few possible alternatives. In the process of decision
making, we may use many tools, techniques and perceptions. Describe Herbert Simon model
on Decision making.
A  Herbert Simon model on decision making  10  10
5  Write short notes on
a.  Data administration
b.  Managing concurrency
c.  Reduced data redundancy
d.  Recovery from crashes
e.  Data access
A  a.  Explaining data administration  2
10 b.  Explaining managing concurrency  2
c.  Describing reduced data redundancy  2
d.  Explaining recovery from crashes  2
e.  Describing data access  2
6  Write short notes on
a.  Role of workplace monitoring
b.  Power over users
A  a.  Describing role of workplace monitoring  5  10
b.  Explaining power over users   5
ASSIGNMENT
DRIVE  SUMMER 2015
PROGRAM  MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SEMESTER  II
SUBJECT CODE &
NAME
MB0048
OPERATIONS RESEARCH
BK ID  B1631
CREDITS  4
MARKS  60
.
Q.
No
Questions  Marks  Total
Marks
1  What are the features of operations research? What are the limitations of operations
research?
A  List and explain any five features of operations research
List and explain the five limitations of operations research
5
5
10
2  a. Explain the graphical method of solving Linear Programming Problem.
b.  A  furniture  manufacturing  company  plans  to  make  two  products:  chairs  and  tablesfrom its available resources, which consists of 400 board feet of mahogany timber and 450
man-hours of labour. It knows that to make a chair requires 5 board feet and 10 manhours and yields a profit of Rs.45 while each table uses 20 board feet and 15 man-hours
and has a profit of Rs.80.
Formulate the LPP to maximise the profit.
Source:  Srivastava,  U.  K.,  Shenoy,  G.V.,  &  Sharma,  S.  C.  (2007).  Quantitative
Techniques for Mangerial Decisions. Delhi: New Age International (P) Limited .
A  Meaning of Linear programming problem
Explanation of graphical method of solving Linear Programming
2
4
10
Problem
Formulation of LPP (Objective function & Constraints) 4
3  a.  List the steps of the Vogel’s Approximation Method(VAM) to find the initial
feasible solution.
b.  The XYZ manufacturing company has a current transportation schedule which is
being questioned by the top management as to whether or not it is optimal. The firm
has 3 factories and 5 warehouses. The unit transportation costs (in Rs.), factory
capacities, and ware house requirements are given below. Find the initial feasible
solution using Vogel’s Approximation Method (VAM).
Warehouse
Factories
Warehouse requirements
A  B  C
1.    50  40  80  400
2.    80  70  40  400
3.    60  70  60  500
4.    60  60  60  400
5.    30  50  40  800
Factory availability  800  600  1100  2500
Source:  Srivastava,  U.  K.,  Shenoy,  G.V.,  &  Sharma,  S.  C.  (2007).  Quantitative
Techniques for Mangerial Decisions. Delhi: New Age International (P) Limited .
A  a.  Write the steps of the Vogel’s Approximation Method (VAM) to
find the initial feasible solution.
b.  Calculation/solution to the problem
3
7
10
4  a.  What is Integer Programming Problem (IPP) ?
b.  Explain Gomory’s all integer algorithm of an IPP.
A  Define Integer Programming Problem(IPP)
List the types of Integer Programming Problem(IPP)
1
1
10
List and briefly explain the steps of Gomory’s all integer algorithm of
an IPP
8
5  a. Explain Monte Carlo Simulation.
b. A Company produces 150 cars. But the production rate varies with the distribution.
Production Rate  147  148  149  150  151  152  153
Probability  0.05  0.10  0.15  0.20  0.30  0.15  0.05
At  present  the  track  will  hold  150  cars.  Using  the  following  random  numbers
determine  the  average  number  of  cars  waiting  for  shipment  in  the  company  and
average number of empty space in the truck. Random Numbers 82, 54, 50, 96, 85, 34,
30, 02, 64, 47.
A  Explanation of Monte Carlo Simulation
Calculation/ Solution to the problem
5
5
10
6  a. Explain the dominance principle in game theory.
b. Describe the Constituents of a Queuing System.
c. Differentiate between PERT and CPM
A  Dominance principle in game theory
Constituents of a Queuing System
Differences between PERT and CPM
4
3
3
10
*A-Answer
Note –Please provide keywords, short answer, specific terms, specific examples and marks
break - up (wherever necessary)
Note –Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme
ASSIGNMENT
DRIVE  SUMMER 2015
PROGRAM  MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SEMESTER  II
SUBJECT CODE & NAME  MB 0049 - PROJECT MANAGEMENT
BK ID  B1632
CREDIT AND MARKS  4 CREDITS , 60 MARKS
Q.No  Criteria  Marks  Total Marks
1  Explain the various phases of the project management life cycle.
A  List and describe the various phases of the
project management life cycle.
10 (2 marks for each
phase)
10
2   List the steps involved in each process of project planning.
A    List the processes of project planning
  Write the steps involved in each process
of project planning
1
9( 3 marks for steps
under each process)
10
3
Write short notes on the following cost estimating tools and techniques:
a.  Analogous estimating
b.  Bottom-up estimating
c.  Parametric estimating
d.  Reserve analysis
A
a.  Analogous estimating
b.  Bottom-up estimating
c.  Parametric estimating
d.  Reserve analysis
To answer short notes on the topics given above:
i.  Outline the main points of the topic
10 (2.5 marks for
each)
Break up of 2.5
marks for each
topic/short note
1
10
ii.  Analyse the topic
iii.  Conclude with your opinion
1
0.5
4  Summarize quality control for project quality management.
A     Define quality control
   List the steps in quality control
   Explain  the  inputs,  tools  and
techniques  and  outcomes   of  quality
control
   Write  the  implications  of  quality
control  for  project  quality
management
1
3
4
2
10
5
What is purchase cycle? Explain the key steps involved in the purchase cycle of a
project.
A  1.  Define purchase cycle
2.  List  and  describe  the  key  steps  involved
in the purchase cycle of a project
1.25
8.75(1.25 marks for
each step)
10
6
Explain the various elements of project control.
A  List and describe the various elements of project
control.
10(2.5 marks for
each element)
10
*A-Answer
Note –Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme
***********

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