NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable for December 2015 Examination
Assignment Marks: 30
Instructions:
1. All Questions carry equal marks.
2. All Questions are compulsory
3. Answers to each assignment question to be explained in approximately 1500 words. Use
relevant examples, illustrations as far as possible.
4. All answers to be written individually. Discussion and group work is not permissible.
5. Students are free to refer to any books/reference material/website/internet for attempting their
assignments, but are not allowed to copy the matter as it is from the source of reference.
6. Students should write the assignment in their own words. Copying of assignments from other
students is not allowed.
1. You plan to launch an online company “www.bookreaders.com” which will deal into selling of
books and stationary products. The company currently has presence only in Mumbai and Delhi.
Prepare in detail the marketing strategy that you will adopt to promote the online company.
(10 Marks)
2. Explain the pricing and distribution strategy that you will adopt for www.bookreaders.com.
(10 Marks)
3. Explain in detail the segmentation, targeting and positioning for book readers. The
segmentation should specifically cover geographic, demographic, Psychographic and
Behavioral segmentation.
(10 Marks)
**************
School for Continuing Education (NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable for December 2015 Examination
Assignment Marks: 30
Instructions:
1. All Questions carry equal marks.
2. All Questions are compulsory
3. Answers to each assignment question to be explained in approximately 1500 words. Use
relevant examples, illustrations as far as possible.
4. All answers to be written individually. Discussion and group work is not permissible.
5. Students are free to refer to any books/reference material/website/internet for attempting their
assignments, but are not allowed to copy the matter as it is from the source of reference.
6. Students should write the assignment in their own words. Copying of assignments from other
students is not allowed.
1. You plan to launch an online company “www.bookreaders.com” which will deal into selling of
books and stationary products. The company currently has presence only in Mumbai and Delhi.
Prepare in detail the marketing strategy that you will adopt to promote the online company.
(10 Marks)
2. Explain the pricing and distribution strategy that you will adopt for www.bookreaders.com.
(10 Marks)
3. Explain in detail the segmentation, targeting and positioning for book readers. The
segmentation should specifically cover geographic, demographic, Psychographic and
Behavioral segmentation.
(10 Marks)
**************
No comments:
Post a Comment