Case – 2
In the mid 1990s piracy was endemic. So the game industry responded with “budget games” which were
priced at £1.99, making them hardly worth copying. However, this resulted in very thin operating margin
to the publishers.
Bruce Everises was in charge of marketing at a new publisher called Codemasters. The created a
brand with ……..
It appears that Game pricing is based on what the market will bear and probably prices are not
optimized for profitability.
1. Do you think games in this case present an exception to law of demand or not? Give logic in
support of your answer.
2. On basis of the case can it be concluded that demand for games was not elastic to price, rather
some other variables were important? If yes then identify the other variables.
3. The case presents an interesting dimension to consumes’ behaviour. Discuss.
The automotive sector is one of the core industries of the Indian economy, whose prospect is reflective of
the economic resilience of the country. The automobile industry witnessed a growth of 19.35 percent in
April-July 2006 when compared to April-July 2005. As per Davos Report 2006, Indian is largest three
wheeler market in the world; 2nd
largest two wheeler market; 4th
largest tractor market; 5th
commercial vehicle market and 11th
largest passenger car market in the world and expected to the
seventh largest by 2016. India is among …….
transmission assemblies for four wheeled vehicles. The project is being
implemented in the existing Joint Venture Company viz. Suzuki Metal India Limited (renamed Suzuki
Power train India Limited).
1. Identify the most important factors of production in case of automobile industry. Also attempt to
explain the relative significance of each of these factors.
2. What more information would you like to obtain in order to draw a production function for Maruti
Udyog? Explain with logic.
3. Automobile industry is a good example of capital augmenting technical progress. Discuss.