ITM336
E-Retailing
Assignment No.I
Assignment Code: 2013ITM336B1 Last Date of Submission: 15th October 2013
Maximum Marks:100
Attempt all the questions. All the questions are compulsory and carry equal marks.
Section-A
Ques. 1 What factors an organization must consider for designing an e-retail plan?
Ques. 2 “Customers’ privacy or trust is broken through security problems such as credit cards
being stolen or addresses sold to other companies.” Do you agree with the
statement? Justify your answer.
Ques. 3 If catalogues and website pages look the same, i.e. are two-dimensional images, yet
the web page can include other features including music and changing graphics, why
do many catalogue customers resist buying online.
Ques. 4 What is e-retail modal and compare its strength and weakness with brick and mortar
retail?
Section-B
Case Study
Blackstar was founded in February 1998 and operates form Belfast in Northern Ireland. It began by selling a comprehensive library of 50,000 video titles. With widespread consumer support for the new DVD format that has built up over the past two years, Blackstar logically moved into the DVD movies market and now also gets games console titles as well.
Blackstar has enjoyed newsworthy successes in its short history. It has managed to attract and retain customers through its commendable level of customer service. Typical high street video/DVD shops typically stock up to 3,000 titles, but Blackstar offers a much wider range with many otherwise-rare titles. This service has proved to be very popular and a key factor in the company’s success. However, Blackstar, like most other e-retailers, has yet to achieve profitability. Blackstar was awarded Retail Online success of the year at the BVA Awards 2000.
Case Questions:
5. a. According to you what was the secret of Blackstar e-retail success.
b. Why Blackstar is still not able to achieve profitability? What strategy you will suggest to improve profitably?
ITM336
E-Retailing
Assignment No.II
Assignment Code: 2013ITM336B2 Last Date of Submission: 15th November 2013
Maximum Marks:100
Attempt all the questions. All the questions are compulsory and carry equal marks.
Section-A
Ques. 1 Explain following terms:
a).RFID
b).EPOS
c).PDCU
d).Smart cards
Ques. 2 Explain Meta Description Tag
Ques. 3 Search Engine Optimization (SEO) is an important strategy used by professional
online brand managers.” Comment.
Ques. 4 What do you understand by Search Engines Optimization? Some search engines or
directories have been called “reputation aggregators.” Describe what is meant by this
term. List 2 real-world examples.
Section-B
Case Study
When searching Google for ‘Christmas lights sets’, the second-ranked link to appear was Aubuchon Hardware, a family-run New England chain of 10 New England hardware stores. As a result, Aubuchon now sells more light sets in California than in Massachusetts, its home state.’ Search engines are great because we have so many different products’, said William E.Aubuchon IV, who runs the website. Aubuchon uses two strategies to have its name appear for any of the 40,000 products. With the help of iprospect, a firm that helps companies improve visibility in search engines, it has tweaked the working on its web pages to make them closer to the top of search engine results. It also buys text advertisements, typically called sponsored listings, which appear above and to the side of the actual search results. Now over 50 percent of Aubuchon’s online business comes from search engines.
“We are not just distribution site , like Home Depot [the U.S. leading hardware company], but search engines help people find us when they are looking for a specific product such as Christmas lights sets’, said Mr. Aubuchon. ‘Instead of us chasing customers around, on search engines the customers chase us around.’ According to Aubuchon , search engine marketing double its online sales this year.
Case Questions:
5. a. Explain the concept of Meta Description Tag. How they are used in search engines.
b. Explain various strategies used by Aubuchon to get visibility through search engine.
E-Retailing
Assignment No.I
Assignment Code: 2013ITM336B1 Last Date of Submission: 15th October 2013
Maximum Marks:100
Attempt all the questions. All the questions are compulsory and carry equal marks.
Section-A
Ques. 1 What factors an organization must consider for designing an e-retail plan?
Ques. 2 “Customers’ privacy or trust is broken through security problems such as credit cards
being stolen or addresses sold to other companies.” Do you agree with the
statement? Justify your answer.
Ques. 3 If catalogues and website pages look the same, i.e. are two-dimensional images, yet
the web page can include other features including music and changing graphics, why
do many catalogue customers resist buying online.
Ques. 4 What is e-retail modal and compare its strength and weakness with brick and mortar
retail?
Section-B
Case Study
Blackstar was founded in February 1998 and operates form Belfast in Northern Ireland. It began by selling a comprehensive library of 50,000 video titles. With widespread consumer support for the new DVD format that has built up over the past two years, Blackstar logically moved into the DVD movies market and now also gets games console titles as well.
Blackstar has enjoyed newsworthy successes in its short history. It has managed to attract and retain customers through its commendable level of customer service. Typical high street video/DVD shops typically stock up to 3,000 titles, but Blackstar offers a much wider range with many otherwise-rare titles. This service has proved to be very popular and a key factor in the company’s success. However, Blackstar, like most other e-retailers, has yet to achieve profitability. Blackstar was awarded Retail Online success of the year at the BVA Awards 2000.
Case Questions:
5. a. According to you what was the secret of Blackstar e-retail success.
b. Why Blackstar is still not able to achieve profitability? What strategy you will suggest to improve profitably?
ITM336
E-Retailing
Assignment No.II
Assignment Code: 2013ITM336B2 Last Date of Submission: 15th November 2013
Maximum Marks:100
Attempt all the questions. All the questions are compulsory and carry equal marks.
Section-A
Ques. 1 Explain following terms:
a).RFID
b).EPOS
c).PDCU
d).Smart cards
Ques. 2 Explain Meta Description Tag
Ques. 3 Search Engine Optimization (SEO) is an important strategy used by professional
online brand managers.” Comment.
Ques. 4 What do you understand by Search Engines Optimization? Some search engines or
directories have been called “reputation aggregators.” Describe what is meant by this
term. List 2 real-world examples.
Section-B
Case Study
When searching Google for ‘Christmas lights sets’, the second-ranked link to appear was Aubuchon Hardware, a family-run New England chain of 10 New England hardware stores. As a result, Aubuchon now sells more light sets in California than in Massachusetts, its home state.’ Search engines are great because we have so many different products’, said William E.Aubuchon IV, who runs the website. Aubuchon uses two strategies to have its name appear for any of the 40,000 products. With the help of iprospect, a firm that helps companies improve visibility in search engines, it has tweaked the working on its web pages to make them closer to the top of search engine results. It also buys text advertisements, typically called sponsored listings, which appear above and to the side of the actual search results. Now over 50 percent of Aubuchon’s online business comes from search engines.
“We are not just distribution site , like Home Depot [the U.S. leading hardware company], but search engines help people find us when they are looking for a specific product such as Christmas lights sets’, said Mr. Aubuchon. ‘Instead of us chasing customers around, on search engines the customers chase us around.’ According to Aubuchon , search engine marketing double its online sales this year.
Case Questions:
5. a. Explain the concept of Meta Description Tag. How they are used in search engines.
b. Explain various strategies used by Aubuchon to get visibility through search engine.
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