ASSIGNMENT
DRIVE SPRING 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 4
SUBJECT CODE &
NAME
MK0015 –Services Marketing and Customer Relationship
Management
BK ID B1808
CREDITS &
MARKS
4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 Discuss the issues that need to be addressed by a firm before it sets out targeting goals.
Targeting goals 10 10
2 List & classify the 7P’s of marketing.
7P’s of marketing 10 10
3 Describe the Howard Sheth model of customer Behaviour.
Howard Sheth model 10 10
4 What are the uses of IT in the Education & Banking sector?
Uses of IT in the Education sector
Uses of IT in the Banking sector
5
5
10
5 Describe the nature of service marketing.
nature of service marketing 10 10
6 Write short notes on:
a) e-CRM
b) Customer Life Cycle
a) e-CRM
b) Customer Life Cycle
5
5
10
ASSIGNMENT QUESTION PAPER
DRIVE Spring 2016
PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM
4)
SUBJECT CODE & NAME MK0016/ML0016- Advertising Management and Sales
Promotion
BK ID B 1809
CREDIT & MARKS 4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1
List some of the factors that affect advertising in India.
Explanation of the concepts 10 10
2 Write a short notes on:
A. Media Planners
B. Media Buyers
A. Media Planners 5
B. Media Bu yer s 5 10
3 Describe the AIDA model of consumer response hierarchy.
Explanation of the concepts 10 10
4 What is “above the line” and “below the line” activities with respect to marketing
communications? Explain the concept in detail.
Define media 2
Explanation of the concepts 8 10
5 What are the various media that may be used for direct marketing? What are their pros and
cons?
Explanation of concepts 5
Pros and Cons 5 10
6 Describe the Consumer Protection Act and its strengths and weaknesses.
Explanation of the concepts 5
Strengths and Weakness 5 10
ASSIGNMENT
DRIVE SPRING 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 4
SUBJECT CODE &
NAME
MK0017 –E-Marketing
BK ID B1810
CREDITS &
MARKS
4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 Explain the collaborative Click-and-Brick model.
collaborative Click-and-Brick model 10 10
2 Explain the factors that influence e-consumer’s buying behavior.
Factors that influence e-consumer’s buying
behavior
10 10
3 Explain the advertising media commonly used by businesses to implement their emarketing plans.
Advertising media 10 10
4 What is affiliate marketing?
Affiliate marketing 10 10
5 Briefly explain copyright & trademark.
Copyright
trademark
5
5
10
6 Write short notes on:
a) Blogs
b) Classified advertising
a) Blogs
b) Classified advertising
5
5
10
ASSIGNMENT
DRIVE SPRING 2016
PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM
4)
PGDMMN (SEM 2) SUBJECT CODE &
NAME
MK0018– International Marketing
BK ID B 1811
CREDIT & MARKS 4 CREDITS, 60 MARKS
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 Differentiate between GATT and WTO
GATT
WTO
5
5
10
2 Write short notes on the following:
A. International franchising
B. International contract manufacturing
A. International franchising
B. International contract manufacturing
5
5
10
3 What are the stages in which international markets are screened and analysed?
4 Stages 2.5*4 10
4 What is counter-trade? Describe the various types of counter-trade.
Explanation of the concepts
Types
5
5
10
5 Discuss the role of sales promotion and personal selling in international marketing.
Sales promotion
Personal Selling
5
5
10
6 Write short notes on the following:
a. Bill of Exchange
b. Packing list
c. Air way bill
d. Certificate of origin
e. Consular invoice
a. Bill of Exchange
b. Packing list
c. Air way bill
d. Certificate of origin
e. Consular invoice
2
2
2
2
2
10
DRIVE SPRING 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 4
SUBJECT CODE &
NAME
MK0015 –Services Marketing and Customer Relationship
Management
BK ID B1808
CREDITS &
MARKS
4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 Discuss the issues that need to be addressed by a firm before it sets out targeting goals.
Targeting goals 10 10
2 List & classify the 7P’s of marketing.
7P’s of marketing 10 10
3 Describe the Howard Sheth model of customer Behaviour.
Howard Sheth model 10 10
4 What are the uses of IT in the Education & Banking sector?
Uses of IT in the Education sector
Uses of IT in the Banking sector
5
5
10
5 Describe the nature of service marketing.
nature of service marketing 10 10
6 Write short notes on:
a) e-CRM
b) Customer Life Cycle
a) e-CRM
b) Customer Life Cycle
5
5
10
ASSIGNMENT QUESTION PAPER
DRIVE Spring 2016
PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM
4)
SUBJECT CODE & NAME MK0016/ML0016- Advertising Management and Sales
Promotion
BK ID B 1809
CREDIT & MARKS 4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1
List some of the factors that affect advertising in India.
Explanation of the concepts 10 10
2 Write a short notes on:
A. Media Planners
B. Media Buyers
A. Media Planners 5
B. Media Bu yer s 5 10
3 Describe the AIDA model of consumer response hierarchy.
Explanation of the concepts 10 10
4 What is “above the line” and “below the line” activities with respect to marketing
communications? Explain the concept in detail.
Define media 2
Explanation of the concepts 8 10
5 What are the various media that may be used for direct marketing? What are their pros and
cons?
Explanation of concepts 5
Pros and Cons 5 10
6 Describe the Consumer Protection Act and its strengths and weaknesses.
Explanation of the concepts 5
Strengths and Weakness 5 10
ASSIGNMENT
DRIVE SPRING 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 4
SUBJECT CODE &
NAME
MK0017 –E-Marketing
BK ID B1810
CREDITS &
MARKS
4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 Explain the collaborative Click-and-Brick model.
collaborative Click-and-Brick model 10 10
2 Explain the factors that influence e-consumer’s buying behavior.
Factors that influence e-consumer’s buying
behavior
10 10
3 Explain the advertising media commonly used by businesses to implement their emarketing plans.
Advertising media 10 10
4 What is affiliate marketing?
Affiliate marketing 10 10
5 Briefly explain copyright & trademark.
Copyright
trademark
5
5
10
6 Write short notes on:
a) Blogs
b) Classified advertising
a) Blogs
b) Classified advertising
5
5
10
ASSIGNMENT
DRIVE SPRING 2016
PROGRAM MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM
4)
PGDMMN (SEM 2) SUBJECT CODE &
NAME
MK0018– International Marketing
BK ID B 1811
CREDIT & MARKS 4 CREDITS, 60 MARKS
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 Differentiate between GATT and WTO
GATT
WTO
5
5
10
2 Write short notes on the following:
A. International franchising
B. International contract manufacturing
A. International franchising
B. International contract manufacturing
5
5
10
3 What are the stages in which international markets are screened and analysed?
4 Stages 2.5*4 10
4 What is counter-trade? Describe the various types of counter-trade.
Explanation of the concepts
Types
5
5
10
5 Discuss the role of sales promotion and personal selling in international marketing.
Sales promotion
Personal Selling
5
5
10
6 Write short notes on the following:
a. Bill of Exchange
b. Packing list
c. Air way bill
d. Certificate of origin
e. Consular invoice
a. Bill of Exchange
b. Packing list
c. Air way bill
d. Certificate of origin
e. Consular invoice
2
2
2
2
2
10
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