SMU Spring 2016 Assignments: Contact us for answers at assignmentssolution@gmail.com

ASSIGNMENT
DRIVE  SPRING 2016
PROGRAM  Master of Business Administration
SEMESTER  4
SUBJECT CODE &
NAME
MH0056 – Public Relations & Marketing for Healthcare
Organizations
BOOK ID  B1320
CREDIT &  MARKS  4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No  Questions  Marks  Total Marks
1.  Explain the concept of service and marketing. Discuss the steps involved in
healthcare marketing process.
Explanation of concept of service
Explanation of concept of marketing
Explanation of all the steps involved in
healthcare marketing process
2
2
6
10
2.  Discuss the various steps involved in marketing research.
Explanation of all the steps involved in
marketing research
10
10
3.  Discuss the types of public relations research.
Explanation of primary research
Explanation of secondary research
5
5
10
4.  Discuss the current scenario of medical tourism in India.
Explanation of medical tourism
Explanation of present situation of medical
tourism
Advantages of medical tourism
2
4
4
10
5.  Discuss the future of healthcare marketing.
Brief outline of healthcare marketing
Explanation of future of healthcare marketing
1
9 10
6.  Explain the standard metrics to evaluate public relations in healthcare.
Key factors of PR measurement and evaluation
Explanation of various PR evaluation
components
3
7
10

ASSIGNMENT
DRIVE  SPRING 2016
PROGRAM  Master of Business Administration
SEMESTER  4
SUBJECT CODE &
NAME
MH0057 – Management of Healthcare Human Resources
BOOK ID  B1321
CREDIT &  MARKS  4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No  Questions  Marks  Total Marks
1.  Explain the strategic role of HRM in healthcare.
Explaining the strategic role of HRM in
healthcare 10
10
2.  Explain the evolution and broad perspectives of HRM in healthcare in India.
Evolution of HRM in India
Broad perspectives of HRM
6
4
10
3.  Discuss management development in healthcare organisations.
Explanation  of  various  concepts  of
management  development  in   healthcare
organisations
10
10
4.  Define performance appraisal. Explain the components of performance appraisal.
Definition of performance appraisal
Listing the components of performance
appraisal
Explanation of the components of performance
appraisal
1
2
7
10
5.  Describe HR audit process.
Mentioning the phases of HR audit process
Explanation of various phases
Mentioning the components of HR audit
process
Explanation of the components
1
4
1
4
10
6.  Discuss the importance of team work in healthcare services.
Essentials of team work  2  10
Strategies for effective team building and trust
Mc Grehor’s approach to team building
4
4
ASSIGNMENT
DRIVE  SPRING 2016
PROGRAM  Master of Business Administration
SEMESTER  4
SUBJECT CODE &
NAME
MH0058 – Legal Aspects in Healthcare Administration
BOOK ID  B1322
CREDIT &  MARKS  4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No  Questions  Marks  Total Marks
1.  Define  medical  ethics.  List  the  principles  of  medical  ethics  and  outline  the
important guidelines and documents in medical ethics.
Definition
Listing the principles
Important guidelines and documents in medical
ethics
1
2
7
10
2.  Describe accountability in healthcare. Add a note on vicarious liability.
Accountability in healthcare
Vicarious liability
6
4
10
3.  Explain the important aspects of Consumer Protection Act.
Explaining the important aspects of Consumer
Protection Act
10
10
4.  Define abortion. Explain medical termination of pregnancy act in detail.
Definition of abortion
Explanation of MTP act
1
9
10
5.  Explain the regulatory requirements in setting up and running a blood bank.
Explanation of the important regulatory
requirements in setting up and running a blood
bank. 
10    10
6.  Define and classify euthanasia. Add a note on living wills.
Definition
Classification
Living wills
1
2
7
10

ASSIGNMENT
DRIVE  SPRING 2016
PROGRAM  Master of Business Administration
SEMESTER  4
SUBJECT CODE &
NAME
MH0059 – Quality Management in Healthcare Services
BOOK ID  B1323
CREDIT &  MARKS  4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No  Questions  Marks  Total Marks
1.  Discuss the dimensions of quality management in healthcare.
Discussing all the dimensions of quality
management in healthcare
10
10
2.  Explain the tools used for quality improvement in healthcare services.
Explaining the various tools used for quality
improvement in healthcare services
10
10
3.  Describe the various phases in implementation of Six Sigma.
Describing various phases in implementation of
Six Sigma
10
10
4.  Discuss the steps followed in implementation of QMS in healthcare organization.
Explanation of steps followed in implementation
of QMS in healthcare organization
10
10
5.  Define total quality management. Explain the importance of TQM in healthcare.
Definition of total quality management
Explanation of importance of TQM in
healthcare
2
8
10
6.  Explain team processes in healthcare.
Definition of team processes in healthcare
Explanation  of various factors of team process
Explanation of team process techniques
1
4
5
10