Brand Management
1. Write any ten Indian Brands which have hidden meanings in their logo. Also, explain the hidden meaning in brief.
2. The given below are the elements of Brand, assume that you are the brand manager of a new mobile phone which is targeted at mass class. You been asked to prepare a brand strategy as per the mentioned below points:
a) The mobile Brand name
b) The Logo
c) Tagline
d) Brand Ambassador or Brand Mascot
For the above given points, explain the reason for selection of each choice.
3. Write the personality traits for the given below brands and explain the same with reason.
a) Apple Mobile
b) Harley Davidson Bike
c) Lux Soap
d) Samsung Mobile
e) Micromax Mobile
f) Dove Soap
g) Nirma Detergent
h) Tata Salt
i) Coca Cola Drink
j) Maruti 800 Car
Business Law
Q1: Explain Bailment by quoting an appropriate example and discuss the Essentials/Features of Bailment vis-à-vis the quoted example?
Q2: ‘X’ had visited a leading E-Commerce Website to purchase a Mobile Smartphone for Rs.35, 000/-.
The steps of the transaction were as follows:
i. X visits the E-Commerce Website (“Website”) and searches for a Mobile Smartphone listed on the Website;
ii. X selects the desired Mobile Smartphone and checks the price, which displays at Rs.35, 000/-. The price is an all-inclusive price and includes taxes and other charges.
iii. X then adds the selected product to the E-shopping Cart and fills in the relevant details for registration and purchase. Thereafter, ‘X’ proceeds to do the payment for the selected Mobile Smartphone;
iv. On completing the payment formalities, the Website displayed the message “Product Unavailable at the selected Price”. The Price for the Mobile Smartphone had increased. The Amount for the Mobile Smartphone was not deducted from the account of ‘X’.
a) Is the Contract between ‘X’ and the Website initiated? Can ‘X’ sue the E-Commerce Website for not making available the Mobile Smartphone at the price selected by ‘X’.
If yes, give reasons? If no, give reasons?
b) Assuming if the amount of Rs.35, 000/- was deducted from the account of ‘X’ and the amount was received by the Website, is the Contract between ‘X’ and the Website initiated? Can ‘X’ sue the Website for not making available the Mobile Smartphone at the price selected by ‘X’ even after deducting the amount?
Q3: Describe in detail at least 6 changes (amendments) brought about with the Introduction of the Companies Act, 2013. Please discuss the impact (pros and cons) of each change on today’s Indian businesses?
Customer Relationship Management
Q1: Critically Analyze Customer Relationship Management in various banking operations (Retail banking, Net banking, Key account management) of your choice of bank, suggest problems and how to improve CRM Practices.
Q2: Suppose you are Marketing Head of Telecom Service Provider Company and you are facing challenge of high customer attrition. How will you work on your customer loyalty program of your company
Marketing Strategy
Q1 If you are the Marketing Head of Carrefour and want to venture into Indian Retail Sector then what would be your marketing strategy with respect to the following points:
1. Product
2. Price
3. Place
4. People
5. Process
6. Physical Evidence
7. Segmentation
8. Targeting
9. Positioning
10. Differentiation
Q2. If you are the CEO of Carrefour and you have to evaluate and find your retail partner in India then which Indian company you would prefer to do partnership? Explain the reason for your choice of partnership.
The student can write his retail choice of India ie Big Bazaar, West Side, etc and explain the same with reasons.
Q3. Explain the promotion strategy that you will adopt for promoting Carrefour in India.
Operations Management
Q1 Mr Rajesh Kapadia booked a flight ticket online. During the flight he asked for Non- Veg. lunch and the air hostess could not offer the same due to shortage of Non Veg. lunch. Mr Rajesh was upset and blamed the airline for not giving good service to the passenger. He said that the operation has failed miserably and wanted to meet the captain. The captain met him and asked him politely whether he has specified his food option at the time of booking. Mr Rajesh answered negative. Captain informed the passenger that if options are not selected airline would offer the food which was available in the flight. Captain also explained that they uplift more veg. food and less non veg. food as non veg. cannot be consumed by everyone while veg. food is accepted by all in general. Please analyze this problem and answer the following:
Ø Is airline right in not offering the Non Veg. food to the passenger?
Ø Is passenger right in demanding his option?
Ø What would be the remedial measures that airline can take to avoid such situation?
Q2 Calculate the ordering cost and inventory carrying cost from the following information:
The total number of orders placed by the company is 10,000 and has an average total of Rs.200 lac
1. Purchase dept expenses 400000.00
2. Warehouse rent 280000.00
3. Warehouse staff cost 400000.00
4. Obsolescence 120000.00
5. Receiving cost 70000.00
6. Inspection cost 100000.00
7. Materials handling cost in warehouse 320000.00
8. Collection cost 80000.00
9. Bill payment expenses 150000.00
10. Interest charges 14.5%
11. Insurance charges 2%
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