Management Programme
ASSIGNMENT
SECOND SEMESTER
2015
MS-68: Management of Marketing Communication and Advertising
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS - 68
ASSIGNMENT
Course Code : MS - 68
Course Title : Management of Marketing Communication and Advertising
Assignment Code : MS-68/TMA/SEM - II/2015
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31
st
October, 2015 to
the coordinator of your study centre.
1. (a) What are the major objectives of Marketing Communication? Discuss with two suitable
examples the role and its implication in the promotion of a firms Product or Service
offering.
(b) What do you understand by Creative Association? Explain the various kinds of creative
associations in the following situation
i) Home Appliance targeted at working women.
ii) Automatic variant of small car targeted at young urban professional.
2. (a) What are the various techniques to allocate promotions budget? Which technique would
you suggest to the following and why?
i) An established consumer durable company re launching an improved food processor
in the market.
ii) An FMCG firm adding a new fragrance to the existing range of premium soaps for
women.
(b) Explain the various steps involved in media planning. Discuss how media planning would
differ in the following product categories.
i) A toothpaste brand
ii) Washing machine
iii) 150 CC motorcycle brand of your choice
3. (a) What do you understand by the term timing pattern in advertising. What are its benefits
and limitations? Suggest and justify timing pattern with reference to.
i) Woolen garments
ii) Lemonade (Lime Juice)
iii) Launch of new smart phone
(b) What are the major reasons for the growth of internet marketing across major cities in India?
Elaborate the major advantages and limitation of Internet Marketing.
4. (a) Being considered as a spokesperson of an enterprise bring out the role and responsibilities
of a Public Relation Manager of a firm you are associated or familiar with in the
promotion and positioning a firm’s image both internal and external to the enterprise.
(b) What is pre-testing and post testing in advertising. Discuss any two methods of your choice.
Management Programme
ASSIGNMENT
SECOND SEMESTER
2015
MS-66: Marketing Research
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS - 66
ASSIGNMENT
Course Code : MS - 66
Course Title : Marketing Research
Assignment Code : MS-66/TMA/SEM - II/2015
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31
st
October, 2015 to
the coordinator of your study centre.
1. a) What is Marketing Research? When and why firms undertake marketing research.
Illustrate with suitable example.
b) Explain the basis of classification of various types of research design available to the
marketer.
2. a) Distinguish Data firm Information. What are the different types of data needed in
conducting Marketing Research Project? Briefly discuss their merits and limitations.
b) Explain the importance of Questionnaire in a Marketing Research project. Describe in
detail the format and steps involved in designing a questionnaire for a leading private
sector bank to ascertain the customer perception of the services being offered by the
bank.
3. a) What are the various types of scales used in Marketing Research to measure the attitude
of different respondent towards a product / service explain them briefly.
b) Distinguish between qualitative research from quantitative research and highlight the
major differences with suitable examples.
4. a) What is the significance of Data Processing in an Marketing Research Project? Discuss the
various components or elements which are involved in data processing task and highlight
their importance in the final analysis.
b) What is cluster analysis? Discuss the possible application areas by taking any two
examples of your choice.
Management Programme
ASSIGNMENT
SECOND SEMESTER
2015
MS-58: Management of R&D and Innovation
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS-58
ASSIGNMENT
Course Code : MS-58
Course Title : Management of R&D and Innovation
Assignment Code : MS-58/TMA/SEM-II/2015
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31
st
October, 2015 to
the coordinator of your study centre.
1. Creativity in an organization, to a large extent, depends upon the environment that
prevails. Examine the statement and bring out the factors that can create an environment
of creativity in the organization.
2. How do partnerships in innovation and R & D activity come into being? Do partnerships
happen by accident or by conscious planning? Give some examples of agencies in
different countries which facilitate partnering in innovation and R & D.
3. How would you distinguish Theory X from X from Theory Y of McGregor? Do you
agree with these theories? If so, Why?
4. Discuss the rationale of co-operation between industry, institution and Government.
Make an assessment of the kind of co-operation that is exited in India in the light of the
co-operation that exists in some other countries like Japan and U.S.A. for promotion of R
& D and technology development.
5. Should a consultant be associated with an R & D project from its inception to completion
or a consultant should be approached only when his advice is required at some stage or
for a specific problem only? Justify your views.
6. Write short notes on the following:
a) Technology Package
b) Benchmarking
c) R & D Budgeting
d) Innovative Capability
Management Programme
ASSIGNMENT
SECOND SEMESTER
2015
MS-57: Maintenance Management
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS-57
ASSIGNMENT
Course Code : MS-57
Course Title : Maintenance Management
Assignment Code : MS-57/TMA/SEM-II/2015
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31
st
October, 2015 to
the coordinator of your study centre.
1. What are the life cycle cost components for any plant? Which are the factors affecting
life cycle profits of any industrial plant?
2. Explain what is meant by cost absorption and cost apportionment? Illustrate each with
two examples from maintenance department. Discuss the methods of cost absorption and
state which method do you consider to be the best and why?
3. The liberalized economy is forcing Indian companies to establish Total Quality
Management Systems. It is a struggle, which has just begun and Indian companies will
continue to do so just to be in the race – lest they perish. Quality will be just a qualifier,
not a competitive advantage anymore. Do you agree? Why?
4. What are the various techniques, which can be used for scheduling and monitoring of
projects? Why is network analysis preferred? What is the basic difference between CPM
and PERT?
5. Are the jobs in maintenance department popular with the young engineering graduates?
What would you suggest to make the maintenance function more attractive?
6. Write the short notes on the following
a) Lube Oil Monitoring
b) Opportunistic Maintenance
c) Zero Based Budgeting
d) Maintainability
Management Programme
ASSIGNMENT
SECOND SEMESTER
2015
MS-56: Materials Management
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS-56
ASSIGNMENT
Course Code : MS - 56
Course Title : Materials Management
Assignment Code : MS-56/ TMA/SEM - II /2015
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31
st
October, 2015 to
the coordinator of your study centre.
1. “Materials management contains an integrated process of materials flow, in, through and
out of an organization”. Comment and talk about the reasons behind it!
2. Comment:
a. Sound ethical principles contribute toward better buyer-seller relationships.
b. Management of supplier network has become a contemporary and critical issue?
3. “Certain elements of JIT, like JIT purchasing, can be incorporated in a batch production
environment using MRP II, and MRP with JIT may be quite useful and effective in
bringing down inventory levels, particularly WIP inventory”. State the reasons behind
this.
4. State the role of backlog list in a CONWIP system. Also compare the Kanban and
CONWIP systems for controlling WIP inventories?
5. What are the objectives of a good warehouse layout? Is it always not possible to
implement a good warehouse layout? Comment on the management strategy keeping cost
and time factors in mind.
6. Write short notes on:
a. BIN Cards
b. Closed/Open stores system
c. Preservation of materials
Management Programme
ASSIGNMENT
SECOND SEMESTER
2015
MS-55: Logistics and Supply Chain Management
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS-55
ASSIGNMENT
Course Code : MS - 55
Course Title : Logistics and Supply Chain Management
Assignment Code : MS-55/ TMA/SEM - II /2015
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31
st
October, 2015 to
the coordinator of your study centre.
1. “Logistics is the function that is responsible for the flow of materials into, through and out of
an organisation”. Elaborate! Take the case of a Book Publisher and describe the input and
output of materials from the Logistics point of view.
2. Explain
(i) Global sourcing and its advantages and disadvantages
(ii) World-class management model with respect to SCM.
3. Write a brief note on the following:
a. Electronic commerce
b. Electronic Data Interchange
c. Bar Coding and Scanning
d. Data Warehouse
4. “The most common method for evaluating non-economic factors in a facility location study
is to use a scoring model” Why? Give justifications.
5. Explain how a company can select a third party logistics (3PL) firm on the basis of customer
orientation, level of specialization, asset ownership status and price of the service.
ASSIGNMENT
SECOND SEMESTER
2015
MS-68: Management of Marketing Communication and Advertising
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS - 68
ASSIGNMENT
Course Code : MS - 68
Course Title : Management of Marketing Communication and Advertising
Assignment Code : MS-68/TMA/SEM - II/2015
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31
st
October, 2015 to
the coordinator of your study centre.
1. (a) What are the major objectives of Marketing Communication? Discuss with two suitable
examples the role and its implication in the promotion of a firms Product or Service
offering.
(b) What do you understand by Creative Association? Explain the various kinds of creative
associations in the following situation
i) Home Appliance targeted at working women.
ii) Automatic variant of small car targeted at young urban professional.
2. (a) What are the various techniques to allocate promotions budget? Which technique would
you suggest to the following and why?
i) An established consumer durable company re launching an improved food processor
in the market.
ii) An FMCG firm adding a new fragrance to the existing range of premium soaps for
women.
(b) Explain the various steps involved in media planning. Discuss how media planning would
differ in the following product categories.
i) A toothpaste brand
ii) Washing machine
iii) 150 CC motorcycle brand of your choice
3. (a) What do you understand by the term timing pattern in advertising. What are its benefits
and limitations? Suggest and justify timing pattern with reference to.
i) Woolen garments
ii) Lemonade (Lime Juice)
iii) Launch of new smart phone
(b) What are the major reasons for the growth of internet marketing across major cities in India?
Elaborate the major advantages and limitation of Internet Marketing.
4. (a) Being considered as a spokesperson of an enterprise bring out the role and responsibilities
of a Public Relation Manager of a firm you are associated or familiar with in the
promotion and positioning a firm’s image both internal and external to the enterprise.
(b) What is pre-testing and post testing in advertising. Discuss any two methods of your choice.
Management Programme
ASSIGNMENT
SECOND SEMESTER
2015
MS-66: Marketing Research
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS - 66
ASSIGNMENT
Course Code : MS - 66
Course Title : Marketing Research
Assignment Code : MS-66/TMA/SEM - II/2015
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31
st
October, 2015 to
the coordinator of your study centre.
1. a) What is Marketing Research? When and why firms undertake marketing research.
Illustrate with suitable example.
b) Explain the basis of classification of various types of research design available to the
marketer.
2. a) Distinguish Data firm Information. What are the different types of data needed in
conducting Marketing Research Project? Briefly discuss their merits and limitations.
b) Explain the importance of Questionnaire in a Marketing Research project. Describe in
detail the format and steps involved in designing a questionnaire for a leading private
sector bank to ascertain the customer perception of the services being offered by the
bank.
3. a) What are the various types of scales used in Marketing Research to measure the attitude
of different respondent towards a product / service explain them briefly.
b) Distinguish between qualitative research from quantitative research and highlight the
major differences with suitable examples.
4. a) What is the significance of Data Processing in an Marketing Research Project? Discuss the
various components or elements which are involved in data processing task and highlight
their importance in the final analysis.
b) What is cluster analysis? Discuss the possible application areas by taking any two
examples of your choice.
Management Programme
ASSIGNMENT
SECOND SEMESTER
2015
MS-58: Management of R&D and Innovation
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS-58
ASSIGNMENT
Course Code : MS-58
Course Title : Management of R&D and Innovation
Assignment Code : MS-58/TMA/SEM-II/2015
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31
st
October, 2015 to
the coordinator of your study centre.
1. Creativity in an organization, to a large extent, depends upon the environment that
prevails. Examine the statement and bring out the factors that can create an environment
of creativity in the organization.
2. How do partnerships in innovation and R & D activity come into being? Do partnerships
happen by accident or by conscious planning? Give some examples of agencies in
different countries which facilitate partnering in innovation and R & D.
3. How would you distinguish Theory X from X from Theory Y of McGregor? Do you
agree with these theories? If so, Why?
4. Discuss the rationale of co-operation between industry, institution and Government.
Make an assessment of the kind of co-operation that is exited in India in the light of the
co-operation that exists in some other countries like Japan and U.S.A. for promotion of R
& D and technology development.
5. Should a consultant be associated with an R & D project from its inception to completion
or a consultant should be approached only when his advice is required at some stage or
for a specific problem only? Justify your views.
6. Write short notes on the following:
a) Technology Package
b) Benchmarking
c) R & D Budgeting
d) Innovative Capability
Management Programme
ASSIGNMENT
SECOND SEMESTER
2015
MS-57: Maintenance Management
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS-57
ASSIGNMENT
Course Code : MS-57
Course Title : Maintenance Management
Assignment Code : MS-57/TMA/SEM-II/2015
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31
st
October, 2015 to
the coordinator of your study centre.
1. What are the life cycle cost components for any plant? Which are the factors affecting
life cycle profits of any industrial plant?
2. Explain what is meant by cost absorption and cost apportionment? Illustrate each with
two examples from maintenance department. Discuss the methods of cost absorption and
state which method do you consider to be the best and why?
3. The liberalized economy is forcing Indian companies to establish Total Quality
Management Systems. It is a struggle, which has just begun and Indian companies will
continue to do so just to be in the race – lest they perish. Quality will be just a qualifier,
not a competitive advantage anymore. Do you agree? Why?
4. What are the various techniques, which can be used for scheduling and monitoring of
projects? Why is network analysis preferred? What is the basic difference between CPM
and PERT?
5. Are the jobs in maintenance department popular with the young engineering graduates?
What would you suggest to make the maintenance function more attractive?
6. Write the short notes on the following
a) Lube Oil Monitoring
b) Opportunistic Maintenance
c) Zero Based Budgeting
d) Maintainability
Management Programme
ASSIGNMENT
SECOND SEMESTER
2015
MS-56: Materials Management
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS-56
ASSIGNMENT
Course Code : MS - 56
Course Title : Materials Management
Assignment Code : MS-56/ TMA/SEM - II /2015
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31
st
October, 2015 to
the coordinator of your study centre.
1. “Materials management contains an integrated process of materials flow, in, through and
out of an organization”. Comment and talk about the reasons behind it!
2. Comment:
a. Sound ethical principles contribute toward better buyer-seller relationships.
b. Management of supplier network has become a contemporary and critical issue?
3. “Certain elements of JIT, like JIT purchasing, can be incorporated in a batch production
environment using MRP II, and MRP with JIT may be quite useful and effective in
bringing down inventory levels, particularly WIP inventory”. State the reasons behind
this.
4. State the role of backlog list in a CONWIP system. Also compare the Kanban and
CONWIP systems for controlling WIP inventories?
5. What are the objectives of a good warehouse layout? Is it always not possible to
implement a good warehouse layout? Comment on the management strategy keeping cost
and time factors in mind.
6. Write short notes on:
a. BIN Cards
b. Closed/Open stores system
c. Preservation of materials
Management Programme
ASSIGNMENT
SECOND SEMESTER
2015
MS-55: Logistics and Supply Chain Management
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS-55
ASSIGNMENT
Course Code : MS - 55
Course Title : Logistics and Supply Chain Management
Assignment Code : MS-55/ TMA/SEM - II /2015
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31
st
October, 2015 to
the coordinator of your study centre.
1. “Logistics is the function that is responsible for the flow of materials into, through and out of
an organisation”. Elaborate! Take the case of a Book Publisher and describe the input and
output of materials from the Logistics point of view.
2. Explain
(i) Global sourcing and its advantages and disadvantages
(ii) World-class management model with respect to SCM.
3. Write a brief note on the following:
a. Electronic commerce
b. Electronic Data Interchange
c. Bar Coding and Scanning
d. Data Warehouse
4. “The most common method for evaluating non-economic factors in a facility location study
is to use a scoring model” Why? Give justifications.
5. Explain how a company can select a third party logistics (3PL) firm on the basis of customer
orientation, level of specialization, asset ownership status and price of the service.
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