IMT-72: Rural Marketing-2014
IMT-72: Rural Marketing-2014
SECTION – A
Question 1: Define Rural Marketing, explain the various transformations the Rural markets are witnessing in the changing marketing scenario.
Question 2: The Indian government is looking at growth of the rural markets and in order to boost the rural economy, has implemented various policies and schemes, explain a few of them and their implications.
Question 3: What is the concept of the new retail outlets coming up in rural areas, what in your view is the large industrial groups thinking in setting up retail chains in rural areas.
Question 4: Explain the importance of MIS in rural markets, what are the various indicators considered for rural marketing index.
Question 5: Evaluate the hierarchy of markets for rural consumers.
SECTION – B
Question 1: Explain the various problems faced by marketers in rural marketing. How do they overcome it?
Question 2: Is positioning of consumable goods a good marketing strategy? Comment.
Question 3: Explain the factors that are responsible for fertilizer consumption, Classify the agrochemicals markets.
Question 4: What are the factors to be considered for marketing machinery in rural areas?
Question 5: Explain the various strategies used by marketing companies in marketing consumables in rural areas.
SECTION – C
Question 1: Explain the term regulated markets, how does it help in farmers realizing a better price in the markets.
Question 2: Do the farmers need loans? Explain the main functions of NABARD.
Question 3: Explain the product strategy adopted by marketers in rural markets.
Question 4: How can a marketer make communication effective?
Question 5: Explain the significance of pricing in rural markets.
CASE STUDY - 1
Agricultural extension is a national priority and support from the industry and other organizations are sought by the government in this Endeavour. With the advancement of agricultural technology and liberal market scenario, the service aspect needs reiteration and further strengthening. A group of specialized people in agriculture, particularly those who intend to take up export oriented agri-business, will heavily depend on professionalized extension services for which they will be willing to pay. Some of the growers, through their associations like Seed Growers Association, Grapes Growers Association, have organized themselves for obtaining tailor made extension support. The large majority of small and marginal farmers will, however, look forward to the government system and mass media for access to information on latest technological advancements. Consultancy services in agriculture sector are popping up but buyers are mostly large organizations or affluent farmers.
Mr. Sharma has a large grape growing vineyard in the Sholapur district Maharashtra, the crop is generally exported and little is sold in the local markets in the past few years the crops exported are being rejected in the Middle East Countries and Mr. Sharma is facing a strong financial crisis. He is looking at some expert advice on the cultivation methods, to regain his lost markets and future growth, the advice from the some of the experts has not yielded the desired results.
Questions
1. What is the role of the service providers in the agriculture markets.
2. What in your opinion should be the course of action for Mr. Sharma to regain the lost markets.
3. Do you feel the Agriculture services have a future in agriculture markets?
CASE STUDY - 2
Mr Verma of Master Detergent was a worried person; another competitor had launched a special pack of a Detergent with a very competitive price and very aggressive advertisement and Sales promotion schemes. The flagship brand of the company MAST was taking a beating in the market and sales were going down.
The company Master is a old company existing for more than 60 years and has a strong brand equity in the Rural market. The products of the company are well known and command a premium and have a niche place in the rural market, there are also other products as Soaps Shampoos and other consumer goods the company offers.
The New Company does not have the long Range of products Master has but is strong on Raw materials buying and thus offers very low prices to attract customers this according to Mr Verma is a big strength.
Mr Verma is sitting in his office trying to find a new marketing strategy to regain the lost market share.
Questions:
Q1 Pl help Mr Verma in his endeavor to regain the lost share and increase brand equity.
Q2 Should Mr Verma create a separate marketing strategy for the rural markets?
MT-86: International financial management-2014
IMT-86: International financial management-2014
SECTION – A
Q1: What kind of finances are available from foreign sources? Explain in detail the role of various institutions providing foreign finance?
Q2: Exchange rate Type Period Conversion rate
a. CAN $ to USD SPOT Today 1.0401
b. CAN $ to USD FORWARD 3 months 1.0329
c. Six months interest rate
d. USD 9% P.A,
e. CAN$ 6% P.A.
Q3: Discuss about the following in detail with example.
a. Forward contract
b. Future contract
Q4: Explain how an Indian company can make investments abroad on fast track.
Q5: What are the ‘Rule’ requirements for a company to get listed on NASDAQ?
SECTION - B
Q1: Give the status of forex market in the present era.
Q2: A US MNC has its subsidiary in India. 10% preference shares of the face value of Rs. 50 have been issued by the subsidiary, to be redeemed at year end 8. Flotation costs are expected to be 4%. These costs can be amortized for tax purpose during the 8 years at a uniform rate. The corporate tax rate is 35%. Determine the cost of preference shares from the perspective of the subsidiary.
Q3: Why was the fixed rate system was replaced by the floating exchange rate system?
Q4: Assessing and managing risk is a complex and critical task for international projects. Risks in terms of international projects can be categorized into the following. Discuss.
Q5: What is the difficulty in extending the domestic CAPM to world environment?
SECTION - C
Q1: Briefly outline the measure to avoid double taxation.
Q2: What is country risk? Discuss its elements.
Q3: Should international firms require higher rates of return on foreign projects than identical projects at home? Comment.
Q4: What is a foreign exchange market? Explain the functions of a foreign exchange market.
Q5: One French franc could be purchased in the foreign exchange market for 21 US cents today. If the Franc appreciated 10% tomorrow against the dollar, how many Francs would a dollar buy tomorrow?
CASE STUDY - 1
1. The current value of the S & P 500 index is $ 1000. The value of portfolio is $5 million. Beta of portfolio is 1.5. One futures contract is for delivery of $ 250 times the index.
a) What position in futures contracts on the S & P 500 is necessary to hedge the portfolio?
b) Use the data for the value of the index and the future price of in the index, both 3 months aheads, to assess the performance of the stock index hedge by recording the gain on the futures position, the return on the market, the expected return on the portfolio, the expected portfolio value in 3 months( including dividends) and the total expected value of the position in 3 months .
Scenario Value of index futures Price of index
1 900 902
2 950 952
3 1000 1003
4 1050 1053
5 1100 1103
get this solution from aidlo
The current futures price is $ 1010. The dividends rate on the index is 1% per annum. The risk-free rate is 4% per annum.
CASE STUDY - 2
Suppose a subsidiary of America currently has an annual sale of $ 50,00,000 with 45 days credit terms. The sales of the subsidiary can be increased by 6% or $ 3,00,000 if the company relaxes its credit period to 120 days. With this extension in sales, the cost of goods sold is $ 1,00,000. Monthly credit expenses of the subsidiary are 1% in financing charges. The dollar is expected to decrease in value on an average of 0.5% every 30 days. If the currency change is not considered then calculate the total financing cost .
IMT-72: Rural Marketing-2014
SECTION – A
Question 1: Define Rural Marketing, explain the various transformations the Rural markets are witnessing in the changing marketing scenario.
Question 2: The Indian government is looking at growth of the rural markets and in order to boost the rural economy, has implemented various policies and schemes, explain a few of them and their implications.
Question 3: What is the concept of the new retail outlets coming up in rural areas, what in your view is the large industrial groups thinking in setting up retail chains in rural areas.
Question 4: Explain the importance of MIS in rural markets, what are the various indicators considered for rural marketing index.
Question 5: Evaluate the hierarchy of markets for rural consumers.
SECTION – B
Question 1: Explain the various problems faced by marketers in rural marketing. How do they overcome it?
Question 2: Is positioning of consumable goods a good marketing strategy? Comment.
Question 3: Explain the factors that are responsible for fertilizer consumption, Classify the agrochemicals markets.
Question 4: What are the factors to be considered for marketing machinery in rural areas?
Question 5: Explain the various strategies used by marketing companies in marketing consumables in rural areas.
SECTION – C
Question 1: Explain the term regulated markets, how does it help in farmers realizing a better price in the markets.
Question 2: Do the farmers need loans? Explain the main functions of NABARD.
Question 3: Explain the product strategy adopted by marketers in rural markets.
Question 4: How can a marketer make communication effective?
Question 5: Explain the significance of pricing in rural markets.
CASE STUDY - 1
Agricultural extension is a national priority and support from the industry and other organizations are sought by the government in this Endeavour. With the advancement of agricultural technology and liberal market scenario, the service aspect needs reiteration and further strengthening. A group of specialized people in agriculture, particularly those who intend to take up export oriented agri-business, will heavily depend on professionalized extension services for which they will be willing to pay. Some of the growers, through their associations like Seed Growers Association, Grapes Growers Association, have organized themselves for obtaining tailor made extension support. The large majority of small and marginal farmers will, however, look forward to the government system and mass media for access to information on latest technological advancements. Consultancy services in agriculture sector are popping up but buyers are mostly large organizations or affluent farmers.
Mr. Sharma has a large grape growing vineyard in the Sholapur district Maharashtra, the crop is generally exported and little is sold in the local markets in the past few years the crops exported are being rejected in the Middle East Countries and Mr. Sharma is facing a strong financial crisis. He is looking at some expert advice on the cultivation methods, to regain his lost markets and future growth, the advice from the some of the experts has not yielded the desired results.
Questions
1. What is the role of the service providers in the agriculture markets.
2. What in your opinion should be the course of action for Mr. Sharma to regain the lost markets.
3. Do you feel the Agriculture services have a future in agriculture markets?
CASE STUDY - 2
Mr Verma of Master Detergent was a worried person; another competitor had launched a special pack of a Detergent with a very competitive price and very aggressive advertisement and Sales promotion schemes. The flagship brand of the company MAST was taking a beating in the market and sales were going down.
The company Master is a old company existing for more than 60 years and has a strong brand equity in the Rural market. The products of the company are well known and command a premium and have a niche place in the rural market, there are also other products as Soaps Shampoos and other consumer goods the company offers.
The New Company does not have the long Range of products Master has but is strong on Raw materials buying and thus offers very low prices to attract customers this according to Mr Verma is a big strength.
Mr Verma is sitting in his office trying to find a new marketing strategy to regain the lost market share.
Questions:
Q1 Pl help Mr Verma in his endeavor to regain the lost share and increase brand equity.
Q2 Should Mr Verma create a separate marketing strategy for the rural markets?
MT-86: International financial management-2014
IMT-86: International financial management-2014
SECTION – A
Q1: What kind of finances are available from foreign sources? Explain in detail the role of various institutions providing foreign finance?
Q2: Exchange rate Type Period Conversion rate
a. CAN $ to USD SPOT Today 1.0401
b. CAN $ to USD FORWARD 3 months 1.0329
c. Six months interest rate
d. USD 9% P.A,
e. CAN$ 6% P.A.
Q3: Discuss about the following in detail with example.
a. Forward contract
b. Future contract
Q4: Explain how an Indian company can make investments abroad on fast track.
Q5: What are the ‘Rule’ requirements for a company to get listed on NASDAQ?
SECTION - B
Q1: Give the status of forex market in the present era.
Q2: A US MNC has its subsidiary in India. 10% preference shares of the face value of Rs. 50 have been issued by the subsidiary, to be redeemed at year end 8. Flotation costs are expected to be 4%. These costs can be amortized for tax purpose during the 8 years at a uniform rate. The corporate tax rate is 35%. Determine the cost of preference shares from the perspective of the subsidiary.
Q3: Why was the fixed rate system was replaced by the floating exchange rate system?
Q4: Assessing and managing risk is a complex and critical task for international projects. Risks in terms of international projects can be categorized into the following. Discuss.
Q5: What is the difficulty in extending the domestic CAPM to world environment?
SECTION - C
Q1: Briefly outline the measure to avoid double taxation.
Q2: What is country risk? Discuss its elements.
Q3: Should international firms require higher rates of return on foreign projects than identical projects at home? Comment.
Q4: What is a foreign exchange market? Explain the functions of a foreign exchange market.
Q5: One French franc could be purchased in the foreign exchange market for 21 US cents today. If the Franc appreciated 10% tomorrow against the dollar, how many Francs would a dollar buy tomorrow?
CASE STUDY - 1
1. The current value of the S & P 500 index is $ 1000. The value of portfolio is $5 million. Beta of portfolio is 1.5. One futures contract is for delivery of $ 250 times the index.
a) What position in futures contracts on the S & P 500 is necessary to hedge the portfolio?
b) Use the data for the value of the index and the future price of in the index, both 3 months aheads, to assess the performance of the stock index hedge by recording the gain on the futures position, the return on the market, the expected return on the portfolio, the expected portfolio value in 3 months( including dividends) and the total expected value of the position in 3 months .
Scenario Value of index futures Price of index
1 900 902
2 950 952
3 1000 1003
4 1050 1053
5 1100 1103
get this solution from aidlo
The current futures price is $ 1010. The dividends rate on the index is 1% per annum. The risk-free rate is 4% per annum.
CASE STUDY - 2
Suppose a subsidiary of America currently has an annual sale of $ 50,00,000 with 45 days credit terms. The sales of the subsidiary can be increased by 6% or $ 3,00,000 if the company relaxes its credit period to 120 days. With this extension in sales, the cost of goods sold is $ 1,00,000. Monthly credit expenses of the subsidiary are 1% in financing charges. The dollar is expected to decrease in value on an average of 0.5% every 30 days. If the currency change is not considered then calculate the total financing cost .
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