Management Programme
ASSIGNMENT
SECOND SEMESTER
2015
MS-11: Strategic Management
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS-11
ASSIGNMENT
Course Code : MS - 11
Course Title : Strategic Management
Assignment Code : MS-11/TMA/SEM - II/2015
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31
st
October, 2015 to
the coordinator of your study centre.
1. Chose an organization of your choice from the manufacturing sector. Perform a SWOT
analysis on the organization. Based on the SWOT analysis performed, list out the
challenges the organization is facing, which can be converted into opportunities.
2. How does Focus strategy create competitive advantage for an organization? Illustrate
your answer with the help of an example.
3. List and explain various strategic issues arising when an organization follows
diversification as a part of its growth strategy.
4. Describe different leadership styles of Top Management with the help of real world
examples.
Management Programme
ASSIGNMENT
SECOND SEMESTER
2015
MS - 10: Organisational Design, Development and Change
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS-10
ASSIGNMENT
Course Code : MS - 10
Course Title : Organisational Design, Development and Change
Assignment Code : MS-10/TMA/SEM-II/2015
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31
st
October,
2015 to the coordinator of your study center.
1. Describe the factors that affect organisational design and explain different
approaches in assessing organisational effectiveness with the help of examples.
2. Discuss the concept of ‘process-based change’. Cite organizational examples
where process based change has taken place successfully.
3. Describe and discuss the trends in the present day work organisations and the role
of management in ‘quality of work life’.
4. Explain the concept of organizational diagnosis. Describe any two methods of
diagnosis and its benefits and limitations with the help of examples.
5. What are the different sources of resistance to change? Describe the process of
overcoming resistance to change. Discuss with examples.
Management Programme
ASSIGNMENT
SECOND SEMESTER
2015
MS-09: Managerial Economics
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS-09
ASSIGNMENT
Course Code : MS-9
Course Title : Managerial Economics
Assignment Code : MS-9/TMA/SEM-II/2015
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31
st
October, 2015 to
the coordinator of your study centre.
1. “The traditional objective of the firm has been profit maximization. It is still regarded as
the most common and theoretically the most plausible objective of business firms.”
Discuss.
2. With reference to the marketing approach of demand measurement explain any two
important sources of data used in demand forecasting.
3. Given the total cost function: C=16q
2
+ 10q+36 (where q is the output)
Find: (i) values of q for which ATC is falling, and
(ii) values of q for which ATC is rising.
4.“A Tata Sky Direct - to - Home (DTH) service provider charges a base fee for booking into
its system and then charges extra for base packs, add-on packs, active packs and special
packs.” Explain this statement in terms of the Two- Part Tariffs used as pricing strategy
by the company.
5. Explain the profit maximizing output for a perfectly competitive firm in the long run.
6. Write short notes on the following:
(a) Breakeven output level
(b) Marginal rate of technical substitution
(c) Average variable cost
Management Programme
ASSIGNMENT
SECOND SEMESTER
2015
MS-08: Quantitative Analysis for Managerial Applications
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS-08
ASSIGNMENT
Course Code : MS - 8
Course Title : Quantitative Analysis for Managerial Applications
Assignment Code : MS-8/ TMA /SEM - II /2015
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31
st
October, 2015 to
the coordinator of your study centre.
1. The frequency distribution of total annual emoluments of a sample of 100 executives
working in multinational companies is given below:
Total Emoluments
(in Rs Lac)
02–06 06 –10 10-14 14 -18 18-22 22-26 26-30
Number of Executives 10 15 30 18 12 09 06
Find a) median emoluments, b) mode emoluments, c) 3
rd
quartile, and d) 9
th
decile.
2. A population consisting of a certain proportion of defective items has mean ยต = 2. If a
sample of 4 items is examined and repeated 200 times, obtain a) probability of an item
being defective, b) probability of getting 2 defective items in the sample, c) expected
frequency of getting 2 defective items, and d) expected frequency of getting at the most 2
defective items. Is the resultant distribution skewed?
3. A research organization claims that the monthly wages of industrial workers in district X
exceeds that of those in district Y by more than Rs 150. Two different samples drawn
independently from the two districts yielded the following results:
District X:
District Y:
Verify at 0.05 level of significance whether the sample results support the claim of the
organization.
4. The following data relate to marketing expenditure in Rs lac and the corresponding sales
of a product in Rs crores. Estimate the marketing expenditure to attain a sales target of Rs
40 crores.
Marketing expenditure 10 12 15 20 23
Product sales 14 17 23 21 25
5. Write short notes on:
i) Adjoint of a matrix
ii) Skewness and its measures
iii) Business forecasting
Management Programme
ASSIGNMENT
SECOND SEMESTER
2015
MS-07: Information Systems for Managers
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS-07
ASSIGNMENT
Course Code : MS - 07
Course Title : Information Systems for Managers
Assignment Code : MS-07/TMA/SEM - II/2015
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31
st
October, 2015 to
the coordinator of your study centre.
1. What is the purpose of a computer aided decision support system? What are the major
components of such a system? How does it help the decision making process?
2. What are the determinants of MIS design according to Zani? Explain the following
statement, “there is a two way relationship between organization and Information
Systems”.
3. Distinguish between data, information and knowledge. Discuss the importance of
information system for business decisions.
4. In which phase of system life cycle the following are performed? Defining the problem,
identifying its causes, specifying the solution, and indentifying the information
requirements.
5. What do you understand by Artificial Intelligence? What are the factors that highlighted
the need of developing AI? What are the goals of AI?
6. Write short notes on the following:
a) Metadata
b) Fuzzy Logic
c) Enterprise Information System
d) Open Source Software
Management Programme
ASSIGNMENT
SECOND SEMESTER
2015
MS-06: Marketing for Managers
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS-06
ASSIGNMENT
Course Code : MS - 06
Course Title : Marketing for Managers
Assignment Code : MS-06/TMA/SEM - II/2015
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31
st
October, 2015 to
the coordinator of your study centre.
1. (a) “Distinguish between Product Marketing Vs. Services Marketing with suitable
illustrations”. Explain why service marketing is considered as more challenging than
product marketing. Elaborate with suitable examples.
(b) Marketing involves much more than selling and adverting” Discuss.
2. (a) What are the major objectives of Sales Promotion initiated by firms? Discuss the role
and responsibilities of a Sales Managers in conceiving and executing such sales
promotion programs of any FMCG, company of your choice.
(b) Discuss the major considerations involved in designing Marketing Organization.
Explain taking one example from the following:
i) a consumer durable company of Pan-India operations .
ii) an FMCG Company with operation in South India.
3. (a) What is Segmentation? Why and when marketers undertake segmentation activity?
Discuss the Segmentation variable you will consider to segment.
i) an FMCG product of your choice
ii) a 650 C.C. motorcycle targeted at Urban India
(b) What do you understand by the term Marketing Research and discuss its scope and
challenges in the Indian business environment.
4. (a) As a distribution logistics manager of an e-tailer /on line marketer what are the various
physical distribution tasks that you would consider and why?
(b) Discuss the 4 PS of Marketing mix with suitable examples. Discuss the role of
packaging as a tool for market development with suitable illustrations.
ASSIGNMENT
SECOND SEMESTER
2015
MS-11: Strategic Management
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS-11
ASSIGNMENT
Course Code : MS - 11
Course Title : Strategic Management
Assignment Code : MS-11/TMA/SEM - II/2015
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31
st
October, 2015 to
the coordinator of your study centre.
1. Chose an organization of your choice from the manufacturing sector. Perform a SWOT
analysis on the organization. Based on the SWOT analysis performed, list out the
challenges the organization is facing, which can be converted into opportunities.
2. How does Focus strategy create competitive advantage for an organization? Illustrate
your answer with the help of an example.
3. List and explain various strategic issues arising when an organization follows
diversification as a part of its growth strategy.
4. Describe different leadership styles of Top Management with the help of real world
examples.
Management Programme
ASSIGNMENT
SECOND SEMESTER
2015
MS - 10: Organisational Design, Development and Change
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS-10
ASSIGNMENT
Course Code : MS - 10
Course Title : Organisational Design, Development and Change
Assignment Code : MS-10/TMA/SEM-II/2015
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31
st
October,
2015 to the coordinator of your study center.
1. Describe the factors that affect organisational design and explain different
approaches in assessing organisational effectiveness with the help of examples.
2. Discuss the concept of ‘process-based change’. Cite organizational examples
where process based change has taken place successfully.
3. Describe and discuss the trends in the present day work organisations and the role
of management in ‘quality of work life’.
4. Explain the concept of organizational diagnosis. Describe any two methods of
diagnosis and its benefits and limitations with the help of examples.
5. What are the different sources of resistance to change? Describe the process of
overcoming resistance to change. Discuss with examples.
Management Programme
ASSIGNMENT
SECOND SEMESTER
2015
MS-09: Managerial Economics
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS-09
ASSIGNMENT
Course Code : MS-9
Course Title : Managerial Economics
Assignment Code : MS-9/TMA/SEM-II/2015
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31
st
October, 2015 to
the coordinator of your study centre.
1. “The traditional objective of the firm has been profit maximization. It is still regarded as
the most common and theoretically the most plausible objective of business firms.”
Discuss.
2. With reference to the marketing approach of demand measurement explain any two
important sources of data used in demand forecasting.
3. Given the total cost function: C=16q
2
+ 10q+36 (where q is the output)
Find: (i) values of q for which ATC is falling, and
(ii) values of q for which ATC is rising.
4.“A Tata Sky Direct - to - Home (DTH) service provider charges a base fee for booking into
its system and then charges extra for base packs, add-on packs, active packs and special
packs.” Explain this statement in terms of the Two- Part Tariffs used as pricing strategy
by the company.
5. Explain the profit maximizing output for a perfectly competitive firm in the long run.
6. Write short notes on the following:
(a) Breakeven output level
(b) Marginal rate of technical substitution
(c) Average variable cost
Management Programme
ASSIGNMENT
SECOND SEMESTER
2015
MS-08: Quantitative Analysis for Managerial Applications
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS-08
ASSIGNMENT
Course Code : MS - 8
Course Title : Quantitative Analysis for Managerial Applications
Assignment Code : MS-8/ TMA /SEM - II /2015
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31
st
October, 2015 to
the coordinator of your study centre.
1. The frequency distribution of total annual emoluments of a sample of 100 executives
working in multinational companies is given below:
Total Emoluments
(in Rs Lac)
02–06 06 –10 10-14 14 -18 18-22 22-26 26-30
Number of Executives 10 15 30 18 12 09 06
Find a) median emoluments, b) mode emoluments, c) 3
rd
quartile, and d) 9
th
decile.
2. A population consisting of a certain proportion of defective items has mean ยต = 2. If a
sample of 4 items is examined and repeated 200 times, obtain a) probability of an item
being defective, b) probability of getting 2 defective items in the sample, c) expected
frequency of getting 2 defective items, and d) expected frequency of getting at the most 2
defective items. Is the resultant distribution skewed?
3. A research organization claims that the monthly wages of industrial workers in district X
exceeds that of those in district Y by more than Rs 150. Two different samples drawn
independently from the two districts yielded the following results:
District X:
District Y:
Verify at 0.05 level of significance whether the sample results support the claim of the
organization.
4. The following data relate to marketing expenditure in Rs lac and the corresponding sales
of a product in Rs crores. Estimate the marketing expenditure to attain a sales target of Rs
40 crores.
Marketing expenditure 10 12 15 20 23
Product sales 14 17 23 21 25
5. Write short notes on:
i) Adjoint of a matrix
ii) Skewness and its measures
iii) Business forecasting
Management Programme
ASSIGNMENT
SECOND SEMESTER
2015
MS-07: Information Systems for Managers
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS-07
ASSIGNMENT
Course Code : MS - 07
Course Title : Information Systems for Managers
Assignment Code : MS-07/TMA/SEM - II/2015
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31
st
October, 2015 to
the coordinator of your study centre.
1. What is the purpose of a computer aided decision support system? What are the major
components of such a system? How does it help the decision making process?
2. What are the determinants of MIS design according to Zani? Explain the following
statement, “there is a two way relationship between organization and Information
Systems”.
3. Distinguish between data, information and knowledge. Discuss the importance of
information system for business decisions.
4. In which phase of system life cycle the following are performed? Defining the problem,
identifying its causes, specifying the solution, and indentifying the information
requirements.
5. What do you understand by Artificial Intelligence? What are the factors that highlighted
the need of developing AI? What are the goals of AI?
6. Write short notes on the following:
a) Metadata
b) Fuzzy Logic
c) Enterprise Information System
d) Open Source Software
Management Programme
ASSIGNMENT
SECOND SEMESTER
2015
MS-06: Marketing for Managers
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
MS-06
ASSIGNMENT
Course Code : MS - 06
Course Title : Marketing for Managers
Assignment Code : MS-06/TMA/SEM - II/2015
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31
st
October, 2015 to
the coordinator of your study centre.
1. (a) “Distinguish between Product Marketing Vs. Services Marketing with suitable
illustrations”. Explain why service marketing is considered as more challenging than
product marketing. Elaborate with suitable examples.
(b) Marketing involves much more than selling and adverting” Discuss.
2. (a) What are the major objectives of Sales Promotion initiated by firms? Discuss the role
and responsibilities of a Sales Managers in conceiving and executing such sales
promotion programs of any FMCG, company of your choice.
(b) Discuss the major considerations involved in designing Marketing Organization.
Explain taking one example from the following:
i) a consumer durable company of Pan-India operations .
ii) an FMCG Company with operation in South India.
3. (a) What is Segmentation? Why and when marketers undertake segmentation activity?
Discuss the Segmentation variable you will consider to segment.
i) an FMCG product of your choice
ii) a 650 C.C. motorcycle targeted at Urban India
(b) What do you understand by the term Marketing Research and discuss its scope and
challenges in the Indian business environment.
4. (a) As a distribution logistics manager of an e-tailer /on line marketer what are the various
physical distribution tasks that you would consider and why?
(b) Discuss the 4 PS of Marketing mix with suitable examples. Discuss the role of
packaging as a tool for market development with suitable illustrations.
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