SMU Assignments: Spring 2013: contact us for answers at assignmentssolution@gmail.com

Master of Business Administration- MBA Semester 3
MK0010 – Sales, Distribution and Supply Chain Management - 4 Credits
(Book ID: B 1721)
Assignment Set - 1 (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1. Explain the SCOR model with a diagrammatic representation. 10 marks
(350-400 words)
Q2. Describe the supply chain Benchmarking Procedure. 10 marks
(350-400 words)
Q3. Write a short notes on:
A. Key deliverables of sales manager
B. Spin Selling
5+5 = 10 marks
(200-250 words
each)
Q4. Briefly discuss about the nature and responsibilities of a Sales manager. 10 marks
(350-400 words)
Q5. Write a short notes on:
A. Relationship marketing
B. Reasons for Popularity of E-commerce
10 marks
(350-400 words)
Q6. Explain the various stages involved in the personal selling process 10 marks
(350-400 words)
Master of Business Administration- MBA Semester 3
MK0011 – Consumer Behaviour - 4 Credits
(Book ID: B 1722)
Assignment Set -1 (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1. What are the Popular positioning approaches that companies use? Give
examples.
10 marks
(350-400 words)
Q2. Briefly discuss the decision-making models. 10 marks
(350-400 words)
Q3. Write a short notes on the following:
A. Involvement and types of consumer behaviour
B. Dimensions of Involvement.
10 marks
(350-400 words)
Q4. Discuss different types of message appeals that are commonly used. Give
examples.
10 marks
(350-400 words)
Q5. Discuss the three component model of attitudes. What is the relevance of
this model to advertising objectives.
10 marks
(350-400 words)
Q6. Write a short notes on the following:
A. Defence mechanisms
B. Motive arousal
5 + 5 = 10 Marks
(200 - 250 words
each)
Master of Business Administration- MBA Semester 3
MK0012 – Retail Marketing - 4 Credits
(Book ID: B 1723)
Assignment Set -1 (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1. Explain the Retail Merchandising Management(RMM) in brief. 10 marks
(350-400 words)
Q2. Define Private Branding. Explain the growth drivers of private label in detail. 10 marks
(350-400 words)
Q3. Explain the classification of retail formats in detail with Indian examples. 10 marks
(350-400 words)
Q4. Describe any three Rural retail strategies in brief. 10 marks
(350-400 words)
Q5. Discuss the various elements of Macro Environment. 10 marks
(350-400 words)
Q6. Describe the Retail Buying Process in brief. 10 marks
(350-400 words)
Master of Business Administration- MBA Semester 3
MK0013 –Marketing Research - 4 Credits
(Book ID: B 1711)
Assignment Set -1 (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1. Discuss the Various techniques of Probability sampling techniques in detail
with examples.
10 marks
(350-400 words)
Q2. Write a short notes on the following:
a. Range
b. ANOVA
c. Chi-Square
10 marks
(350-400 words)
Q3. Discuss the types of Research Design in brief. 10 marks
(350-400 words)
Q4. Discuss the various Techniques of Sales Analysis and forecasting in
estimating the current market demand.
10 marks
(350-400 words)
Q5. Write a short notes on the following;
A. Responsibilities of a Market Research Report writer
B. Style and layout of the report
5 + 5 = 10 Marks
(200 - 250 words
each)
Q6. Discuss the various Types of Research. 10 marks
(350-400 words)