Subject
international business
THE
SAGA CONTINUES
It was the talk of the town in Bangalore during the late
1970s and early 1980s. The plant was coming up on the Bangalore Yelahanka Road, about 20 km
from the city. Everything the people over there did became folklore. The
buildings were huge with wonderful architecture, beautifully built with wide
roads and huge spaces. Should a situation demand, the entire plant could be
dismantled, bundled up, loaded into trucks and ferried to other places?
Lighting inside the building had to be seen to be believed. Interiors
had to be seen to be believed. Washrooms,
stores …
ming and L&T forayed into six countries
in the Gulf with joint ventures. “The idea was to develop a mini L&T in the
region,” observes a senior company executive. The company also set up
manufacturing facilities in China
to leverage the cost structure. Exports in 2007 constituted 18% of net
sales. With soaring revenues and operating
margins, L&T started benchmarking itself with the best in the world.
.
Questions;-
1. Having a strong presence in India, what
drives L&T to think of emerging a strong MNC?
2. What challenges lie ahead of L&T? How
is it prepared to cope with them?
3. Will the L&T saga continue?
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