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Tuesday 16 April 2013

IIBM Case studies: contact us for answers at assignmentssolution@gmail.com

Note:

Solve BOTH case studies.

Case I
DABBAWALLAHS OF MUMBAI (A)

Dabba was a generic, colloquial term used explicitly in Mumbai to describe any cylindrical box. In the context of meal delivery service, a dabba was an aluminum box carried by its handle like a tin of paint. Each dabba housed three to four interlocking steel containers and was held together by a collapsible metallic wire handle. Each of these containers accommodated an individual food item found in a typical midday lunch.
Wallah was a label for a tradesperson in a particular profession. For example, a paperwallah was an individual who delivered newspapers. Taken together, a …..
I0 referred to the Nariman Point area, the destination; 19/N15 referred to the 19th building; A was the dabbawallah who delivered it; and 15 was the floor of the building where the customer's workplace was located.

Questions:
1. Comment on how following issues may be affecting the dabbawallah system:
•    Competition and resulting shrink in customer base
•    Lifestyle Changes
•    Workforce Management
2. How do the dabbawallahs find recruits?
3. How can an incentive system based on "equal pay for all" work?
4. Do the dabbawallahs know their clients?
5. How does the dabbawallah system ensure that the individual links in the delivery network do not break down?
6. How is the Trust dealing with the issue of growth?
7. How is the Trust coping with dabbawallah competitors?
8. The world around you is changing but the dabbawallahs have not changed; why not?
9. Is there a future for Dabbawallahs?
10. Following are the foundations for the success of the dabbawallah service
•    Low-Cost Delivery
•    Delivery Reliability
•    Decentralization
•    Suburban Railway Network
•    Perceived Equality.
Justify.

CASE II
LOGISTICS OUTSOURCING

Company Profile
Indian Steels Limited (ISL) is a Rs. 6000 crore company established in the year 1986. The company envisaged being a continuously growing top class company to deliver superior quality and cost effective products for infrastructure development. With major customers being from Public Sector Undertakings, the company has established itself well and is said to be considering its expansion plan and proposed merger with another steel making giant in the country.

In 1996, owing to the cut throat competition in the emerging dynamic global markets, ISL emphasized on both effectiveness and efficiency. The company strongly believed in focusing on its core competency (i.e. manufacturing of steel) and outsourcing the rest to its reliable partners. Outsourcing of its outbound logistics was one such move in this direction. ISL out sourced its stockyards and other warehousing services to a third party called Consignment Agent, who was selected on an annual basis through a process of competitive bidding. The CA was responsible for the entire distribution of the products within the geographical limits of the allotted market segment and was paid by the company …
out very well for the company. The practices, which were started in the year 1996 have sustained major changes in the environment and are being practiced even in 2006. It has enhanced the supply chain competency of the company by enabling it leverage more on its core competency, which leads to increased productivity.

1.    Analyze the case in view of the logistics outsourcing practices of the ISL.
2.    Discuss the importance of logistics outsourcing with reference to supply chain management.
3.    Suggest strategies for further strengthening the supply chain of ISL.
4.    The participants/students are expected to have a clear understanding of Supply Chain and Logistics Management concepts.
5.    The issues involved in the case are Sales Forecasting, Strategic Sourcing, Selection of Warehousing Service Provider, Transportation Mode and other nuances in Logistics Management.

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