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Monday 15 April 2013

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Subject : Operations Management
Product Design at Ford

Ford Motor Company is ranked second on the Fortune 500 list of the largest US industrial corporations, based on sales. Ford currently sells over 60 different models of cars. Product design is a major activity critical to the creation of the Innovative products that ensure the ongoing success of the firm.  Ford has developed the Ford Product Development System (FPDS) that is used to organize the activities required to develop and deliver a new car. The firm has great experience in developing new cars, but the
pressure to develop them quicker presents an ongoing challenge. The automobile market is fast changing, with the desire of consumers quickly shifting. Ford’s current process requires nearly four years to develop a totally new car, one that involves a new body style and power train combination.  In this case, …..
long duration of the 

Projects associated with developing the new models, it is easy to see that coordinating all of the tasks associated with future models can be complex. Answer the following questions by analyzing the Thunderbird model development projects using the critical path methods discussed in the chapter. It is important to recognize that in a particular year multiple projects will be going on at the same time. 

QUESTIONS :-

1.Using the project planning data from the FPDS, develop a plan that shows what car projects will be happening during the first week of January each year. Assume that the launch date for new models is the first week of August (week 33) each year. Also, assume that the division operates only 50 weeks each year (the division is idle during Christmas and New Year’s each year). 
2 How are these data useful to the Thunderbird team? 
3 What additional data would be useful to the team? How would these data be used? 
4 Given the very dynamic nature of the luxury automobile market, and the complex engineering and design issues associated with building new cars, what would you consider the most important features of a product development system for the Thunderbird product planning group? 

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