NMIMS
Global Access
School for Continuing Education (NGA-SCE)
Course: Consumer Behaviour
Internal Assignment Applicable for April 2022 Examination
1. You
are into selling of home furnitures. Discuss how will you implement various
marketing management philosophies with relevant examples (10 Marks)
2. You
are a HUL brand manager for Sunsilk shampoos. Explain how will you use the
ELM (Elaboration likelihood model) to understand the consumer choices and
preference for the said product category (10 Marks)
3. You
are into marketing of credit cards. Explain how will you use classical
conditioning,
for increasing the effect of conditioning on consumers.
a. with
stimulus repetition (5 Marks)
b. with
stimulus generalization (5 Marks)
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