NMIMS
Global Access
School for Continuing Education (NGA-SCE)
Course: Design Thinking
Internal Assignment Applicable for April 2022 Examination
1. Assume that you are reimagining the grocery shopping
experience of disabled citizens
for a large retail store called “goMart”. What is the process and steps
involved in coming
up with an innovative, inclusive experience? (10 Marks)
2. The Chief Marketing Officer of a retail coffee company,
Coffee Meets, wants to better
understand their customers in order to come up with a new product called
“Flavour of the
month”. What will be the research plan you will create for this purpose? (10
Marks)
3. The sales of a large grocery store chain, “ShopNext”, have
been falling since the past 3
months. They have on-the-ground stores across major metros in India but no
ecommerce
presence. They now face competition, both from neighbourhood stores as well as
growing
number of ecommerce stores. Their target customer base (20-30 years, technology
savvy)
enjoy variety, choice and value for money. They are hence finding it difficult
to retain
customers and build loyalty.
The CEO has kicked off a project and appointed you as a consultant to improve
current
on-the-ground experience and launch a new online experience that will enable
ecommerce sales.
a. You have been asked to help them better empathize and
understand their customers. What
are the deliverables you will produce to document this understanding? Describe
the
content and purpose of these deliverables with short examples. (5 Marks)
b. Once you have developed a thorough customer understanding,
you are expected to
present insights and come up with a problem statement for the CEO to approve.
Provide
the problem statement with supporting insights. (5 Marks)
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