GLOBAL BUSINESS MARKETING
A
Task Description
This challenging assessment/task will provide you a real world experience
through an
applied and innovative task based on team effort.
Organise yourself into teams of 2 or 3 people through signing up for groups
allocated in
Moodle. (See information in Moodle for further guidance.)
Products: Select one of the two products listed below:
Mercedes Smart Fortwo: https://www.youtube.com/watch?v=BLTZiN1B3e8 and
http://www.smartaustralia.com.au/au/en/index.html
OR
Choose 1 of the Top 5 Best Latest Future Gadgets Things Coming in 2016:
https://www.youtube.com/watch?v=grO8piDfP54
In your group undertake the following activities:
Choose an appropriate business or individuals as a target market in a host
country of your
choice for exporting your chosen product from the country of origin or
manufacture.
In your team you are to discuss:
1. The potential for this product to be acceptable and usable by your
chosen target market
in your chosen host country and how it meets their needs,
2. Conduct a strategic analysis of the:
· Economic,
· Political and
· Social/Cultural environments of your chosen target market in your host
country.
3. Develop a brief competition analysis for your products’ key competition
within the host
country (include at least 3 key competitors in your discussion).4. Provide
recommendations for the following key strategies:
· Pricing strategy (what price should your company set and why?)
· Distribution (what is the key distribution strategy for your product?)
· Promotion (provide an overview of the principle promotional strategy and
communication
vehicle to be used).
You are expected to read widely to support your analysis and justify your
recommendations.
You must include at least 10 references to support your ideas. I suggest
you use the
CQUniversity library database and Google Scholar to find journal articles.
Remember to
reference them in-text as you use them and add them immediately to your
reference list.
You must use APA Referencing and if using Endnote, you need to download and
use the
latest version.
A
Task Description
This challenging assessment/task will provide you a real world experience
through an
applied and innovative task based on team effort.
Organise yourself into teams of 2 or 3 people through signing up for groups
allocated in
Moodle. (See information in Moodle for further guidance.)
Products: Select one of the two products listed below:
Mercedes Smart Fortwo: https://www.youtube.com/watch?v=BLTZiN1B3e8 and
http://www.smartaustralia.com.au/au/en/index.html
OR
Choose 1 of the Top 5 Best Latest Future Gadgets Things Coming in 2016:
https://www.youtube.com/watch?v=grO8piDfP54
In your group undertake the following activities:
Choose an appropriate business or individuals as a target market in a host
country of your
choice for exporting your chosen product from the country of origin or
manufacture.
In your team you are to discuss:
1. The potential for this product to be acceptable and usable by your
chosen target market
in your chosen host country and how it meets their needs,
2. Conduct a strategic analysis of the:
· Economic,
· Political and
· Social/Cultural environments of your chosen target market in your host
country.
3. Develop a brief competition analysis for your products’ key competition
within the host
country (include at least 3 key competitors in your discussion).4. Provide
recommendations for the following key strategies:
· Pricing strategy (what price should your company set and why?)
· Distribution (what is the key distribution strategy for your product?)
· Promotion (provide an overview of the principle promotional strategy and
communication
vehicle to be used).
You are expected to read widely to support your analysis and justify your
recommendations.
You must include at least 10 references to support your ideas. I suggest
you use the
CQUniversity library database and Google Scholar to find journal articles.
Remember to
reference them in-text as you use them and add them immediately to your
reference list.
You must use APA Referencing and if using Endnote, you need to download and
use the
latest version.
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