Selecting any three of the following five themes:
1. Employee Health, safety and Well-Being (30 Marks)
2. Corporate Governance and Managing Ethically (30 Marks)
3. Environmentally Friendly Products and Services (30 Marks)
4. Information and Communications Technology (ICT) (30 Marks)
5. Supplier Relationships
ASSIGNMENT INSTRUCTIONS
Midterm/Final: Final
Assessment Code: 011
Academic Year: 2016/2017
Semester: 1
Module Title: Business Environment
Module Code: MOD003353
Level: 4
Module Leader: Kevin O’Hara
Weighting: 50%
Word Limit: 3,000 words
Submission Date: This assignment must be received by no later than 14:00 on
5 January 2017.
WRITING YOUR ASSIGNMENT:
? This assignment must be completed individually.
? The Harvard Referencing System must be used.
? Your work must indicate the number of words you have used. Do not exceed the
maximum number of words specified above; all assignments which do so will be
penalised. The penalty will be the deduction of marks at the Marker’s judgement.
? Assignment submissions are to be made anonymously. Do not write your name
anywhere on your work. Write your student ID number at the top of every page.
? Where the assignment comprises more than one task, all tasks must be submitted in a
single document
? You must number all pages.
SUBMITTING YOUR ASSIGNMENT:
? You must submit your assignment using Turnitin software and obtain a receipt.
? Requests for short-term extensions will only be considered in the case of illness or other
cause considered valid by the Student Adviser (studentadvice@lca.anglia.ac.uk). These
must normally be received and agreed by the Student Adviser in writing at least
TWENTY-FOUR (24) hours prior to the deadline.
? Mitigation claims must be submitted by the student or in exceptional circumstances (e.g.
when a student has been hospitalised) by a Director of Studies, Programme Leader or
Student Adviser on behalf of the student no later than five working days after the
deadline.
? Work submitted up to 5 working days after the deadline will be marked. The penalty for
missing the deadline will be the capping of the mark for the assessment at 40%.
? Work cannot be uploaded to Turnitin after the 5 working day period following the
deadline. A mark of 0% will be recorded unless an extension has been approved in
advance of the deadline.
Please refer to the Academic Regulations or your Student Handbook for full details.
Page 2 of 6
Assignment Scenario/case study
Prepare a management report of 3,000 words* on one organization within one of the
following industry-sectors:
? Oil and Gas
? Aerospace
? Sports apparel and footwear
? Fast moving consumer goods (FMCG)
? Computer chip manufacturing
? Tobacco
This report should assess the impact of external business environmental factors on
the organisation and evaluate the organisation’s position and responses. In the
case of a large, diversified organisation it is permissible to confine your report
to part of the organisation. An organisation’s activities may range beyond the
designated industrial sector in which case the focus of your report must be on
the organisation’s activities within the designated sector.
Note: The word limit is 3,000 words but this does not include the executive
summary, tables, diagrams, appendices or references. (Include a word count
on your title page.)
ASSESSMENT TASKS
Selecting any three of the following five themes:
1. Employee Health, safety and Well-Being (30 Marks)
2. Corporate Governance and Managing Ethically (30 Marks)
3. Environmentally Friendly Products and Services (30 Marks)
4. Information and Communications Technology (ICT) (30 Marks)
5. Supplier Relationships (30 Marks)
In relation to any three of the above themes complete the following tasks:
Page 3 of 6
a) Explain each theme in detail and analyse its impact on your
chosen industry sector.
b) In relation to your chosen organisation, analyse the impact the
theme has had on the functions of this business (e.g Operations,
Human Resources, Design, Management, etc). One function per
theme will suffice in this regard.
c) Evaluate the effectiveness of the organisation’s response to this
theme and where possible, demonstrate some areas for
improvement in the response of the organisation to these external
challenges.
Presentation and Referencing (10 Marks)
Total Marks 100
Assessment Criteria
This assignment requires you to demonstrate your knowledge and understanding of:
Primary external influences to which the organisation is subject to, and the particular
importance of each to the organization:
? Employee Health and Well-Being
? Corporate Governance
? Environmentally Friendly Products and Services`
? Information and Communications Technology (ICT)
? Supplier Relationships
Where you are asked to: analyse, evaluate and recommend in a task it is important
that your answers are not descriptive in nature but should provide clear evidence of a
deeper understanding of the issues surrounding the task under consideration. Your
answers to these tasks must be supported by evidence of wider academic reading,
business and industry reports etc.
Page 4 of 6
The assignment also requires you to demonstrate various skills such as
Intellectual, Practical and Transferable skills. These skills include aspects such as
intellectual originality, imagination, presentation and communication. Please see the
Grading Criteria sheet below for more detail about what skills are expected at each
grade.
Your paper must comply with the business report format and the Harvard referencing
guidelines.
There is no correct number of academic references to be utilised as the student must
draw on as many references as required to provide a high quality answer. However,
a minimum of 8 academic sources is expected, and the majority of these should be
current, internationally peer reviewed articles/journals or accredited textbook
references. Sources such as Wikipedia are not accepted.
You must be mindful that marks will be allocated based on the level of information
and understanding and on your ability to define, explain, apply, analyse and evaluate
the key concepts.
Specific Module Guidance
To achieve a pass level mark. A typical answer would include a :
A limited, incomplete explanation of the theme s in question with some analysis of
the impact of these on the industry as a whole. There would be a basic analysis of
the impact of these trends on the chosen organisation with some reference as to
how these impact key business functions. In terms of evaluatio n on the
organisation’s response, this would be of a basic standard with a small number of
improvements put forward.
Basic use of secondary research evident.
To achieve a mark typical of a good quality academic degree (60+) In addition to the
requirements to achieve a pass mark, a typical answer would include:
A good explanation of the impact of the themes in question with a good analysis of
the impact on the industry as a whole. Insightful at times. There would be a good
analysis of the impact of these trends on the chosen organisation with sufficient
reference as to how these impact key business functions. In terms of evaluation on
the organisation’s response, this would be of a good standard with a number of
distinct, relevant improvements put forward. Good use of secondary sources
evident.
Page 5 of 6
To achieve a mark typical of a top quality academic degree (70+) explanation,
analysis and evaluation would be of a very detailed, highly relevant nature. There
would be an excellent information base and very high level of understanding of the
various topics. Work would be professionally presented, demonstrating excellent
intellectual originality. Excellent use of secondary sources evident.
To attain marks available for referencing and effective communication, your work will
need to be referenced according to the Harvard Referencing System and produced
in essay format. In addition, your ideas will need to be expressed clearly and fluently
using a style of writing appropriate to the subject area. Sentences and paragraphs
will need to be relevant, well-structured and incorporate the correct terminology.
Ideally, there should be no errors of spelling, punctuation or grammar.
Grading Criteria
Knowledge and understanding Intellectual, Practical, Affective and
transferable skills
90-100 Exceptional level of information and
understanding evident. Utilised a very wide
range of theoretical concepts to explore the
topic at length.
Exceptional management of learning
resources. Exceptional communication skills
evident, work was highly professional
demonstrating outstanding intellectual
originality.
80-89% Outstanding level of information and
understanding evident. Utilised a very wide
range of theoretical concepts to explore the
topic at length.
Outstanding management of learning
resources. Outstanding communication skills
evident, Work was highly professional,
demonstrating exceptional intellectual
originality.
70-79% Excellent level of information and
understanding evident. Utilised all necessary
theoretical concepts to explore the topic in
detail.
Excellent management of learning resources.
Excellent communication skills evident,
work was professionally presented,
demonstrating excellent intellectual originality.
60-69% Good level of information and understanding
relevant to the topic. Utilised a range of
theoretical concepts to explore the topic
relatively well.
Good management of learning resources.
Good communication skills evident,
work was well presented, demonstrating
intellectual originality.
50-59% Satisfactory level of information and
understanding relevant to the topic. Utilised a
number of theoretical concepts, with a degree
of exploration of the topic.
Satisfactory management of learning
resources. Satisfactory communication skills
evident, work was presented overall relatively
well, notwithstanding some errors. Some
elements of intellectual originality was evident.
40-49% Basic level of information and some
understanding relevant to the topic.
Nothwithstanding some notable omissions
evident, Utilised certain relevant theoretical
concepts, however largely imitative with a light
degree of exploration of the topic.
Basic management of learning resources.
Basic communication skills evident,
Some difficulty with presentation of work was
evident. A low level of intellectual originality
was evident.
30-39% Limited level of information and Limited management of learning resources.
Page 6 of 6
understanding relevant to the topic. Some
significant omissions evident. Utilised few
relevant theoretical concepts, a superficial
degree of exploration of the topic.
Limited communication skills evident,
Significant difficulty with presentation of work
was evident. Limited intellectual originality was
evident.
20-29% Largely inadequate level of information and
understanding relevant to the topic. Major
omissions evident. Utilised few relevant
theoretical concepts, a very superficial degree
of exploration of the topic.
Largely inadequate management of learning
resources. Largely inadequate communication
skills evident,
Major difficulty with presentation of work was
evident. Little evidence of intellectual originality.
10-19% Inadequate level of information and
understanding relevant to the topic. Major
omissions evident. Utilised few if any relevant
theoretical concepts, topic was not explored
at all.
Inadequate management of learning
resources. Inadequate communication skills
evident, Substantial difficulty with presentation
of work was evident. Little or no evidence of
intellectual originality.
0-9% Completely inadequate level of information
and understanding relevant to the topic.
Utilised few if any relevant theoretical
concepts, no exploration of the topic evident.
Completely Inadequate management of
learning resources. Completely Inadequate
communication skills evident,
Difficulty with presentation of work was evident
throughout. No evidence of intellectual
originality.
0% Awarded for non-submission or where the
student fails to address the assignment brief
Further Details:
? This assignment must be completed individually
? Assignment submissions will be made via Turnitin. Please ensure you have
your user login and password well before the submission date.
? If you share your work or, parts of your work, with another student this is an
academic offence (collusion) and will result in a fail grade.
? You must use Harvard Referencing (Citations in-text) to acknowledge your
sources of information and provide a reference list (and bibliography where
appropriate). Failure to do this is an academic offence and will result in a fail
grade.
? Any bibliography provided must be included as an appendix.
? Marks will be awarded for the professionalism of the report.
Task A
Imagine you are going to apply for the internship at Leveret Freight shown below.
Write a suitable C.V. that could be used when applying for the internship.
Your C.V. will be assessed on whether the employer would consider you as a
candidate for interview based on the content of the C.V. This means that:
? Your C.V. must not be over 2 sides of A4 in length
? You must not make any grammar, spelling or punctuation errors
? The C.V. must be formatted correctly
? All relevant information must be included
? You are advised to use one of the templates from the VLE
Just as in the real business world, if your C.V. does not meet all of these criteria then
it would not be considered by the employer and this will affect the mark awarded.
Task B
When applying for a job you will also need to write a covering letter.
Using the job description for the internship at Leveret Freight given above, write a
covering letter that you can use to apply.
Your covering letter will be assessed on whether the employer would consider you
as a candidate for interview based on the content of the covering letter. This means
that:
? Your letter must not be over 1 side of A4 in length
? You must not make any grammar, spelling or punctuation errors
? The letter must be laid out correctly as a formal business correspondence
? The letter must ‘sell’ you as a great potential intern
Just as in the real business world, if your letter does not meet all of these criteria
then it would not be considered by the employer and this will affect the mark
awarded.
Task C
It is essential that you write using a formal, academic style. This style is also used by
professionals in documents and formal correspondence.
Scenario:
You work as a public relations advisor for a pizza restaurant chain called Expressio
Pizza, but recently a number of complaints have appeared on the review website
‘Trip Adviser’ in relation to the Lewisham branch.
You need to present the complaints in the feedback to the chain’s senior
management. Firstly you will need to identify what the customers are upset about,
and then write the issues up in a professional, academic style. Write 500-700 words
that explains customer issues for the company owner.
? You must write in formal, academic style.
? You must not use any direct quotations from the customers.
? You do not need to write an introduction, only present the information so that
it can be inserted into another document.
? References are not required for Task C
? You must use the customer feedback below to explain to the owner what you
perceive the problem to be caused by.
? You may make up to three suggestions about how these issues could be
resolved.
Task D
This task is intended to assess your ability to incorporate researched material
and provide in-text citations in your work. Note that failure to incorporate intext citations will result in a mark of zero.
Use only the texts specified below.
I. Go onto the online library and locate the following text:
Hindle, T,. 2002, Guide to Management Ideas. London: Bloomberg
Using the specified text, explain what is meant by the term ‘Culture.’ Ensure
that you provide at least one direct reference.
? Paraphrase and use brief quotations (maximum 10 words for any one
quotation) to convey the information.
(Approximately 150 words)
II. Go onto the online library and locate the following text:
Browaeys, M, and Price, R,. 2011. Understanding cross-cultural management.
Harlow:Financial Times
Read Chapter 1.1, pp.9-12
Using the specified text, explain what ‘Norms and Values’ refer to, and ensure
that you provide at least one indirect reference.
? Paraphrase and use brief quotations (maximum 10 words for any one
quotation) to convey the information.
(Approximately 150 words)
III. Paraphrase, use quotations and give appropriate references (and a bibliography!) to
answer the following question using the two named texts:
Describe the organisational culture of a business that you have worked at,
using ideas and terminology found in the texts by Hindle and Browaeys &
Price.
BUSINESS SKILLS
(Module Code: MOD003325)
Interim Assignment
SEPTEMBER 2016 COHORT
Interim/Final: Interim
Assessment code: 010
Academic Year: 2016/17
Semester: 1
Module Title: Business Skills
Module Code: MOD003325
Level: 4
Module Leader: Ed McDonald
Weighting: PASS/FAIL
Word Limit: N/A see below
Submission Date: This assignment must be received by no later than 14:00 on
Monday, 05 December 2016
WRITING YOUR ASSIGNMENT:
? This assignment must be completed individually
? Assignment submissions are to be made anonymously. Do not write your name
anywhere on your work. Write your student ID number in a header at the top of every
page.
? All tasks must be submitted as part of a single document file.
? See below for word and page limits.
SUBMITTING YOUR ASSIGNMENT:
? You must submit your assignment using Turnitin software and obtain a receipt. Work
cannot be uploaded on Turnitin after the stated date and time, and will receive a mark of
0% unless an extension has been approved in advance of the deadline.
? Requests for short-term extensions will only be considered in the case of illness or other
cause considered valid by the Student Adviser (studentadvice@lca.anglia.ac.uk).
These must normally be received and agreed by the Student Adviser in writing at least
TWENTY-FOUR (24) hours prior to the deadline.
Please refer to the Academic Regulations or your Student Handbook for full details.
IMPORTANT: PLEASE READ CAREFULLY
? This assignment is assessed as ‘Pass’ or ‘Fail’ only.
? In order to Pass the assignment, you must produce work of a Pass standard in all
four tasks. Therefore, failing any of the four individual elements will result in
failing the whole task.
? It is not possible to pass the module without passing this assignment.
WORD & PAGE LIMITS:
The following limits must be adhered to.
Task Maximum Length
A 2 sides of A4
B 1 side of A4
C 500-700 words
D 500-700 words
You must not exceed the word or page limit for these tasks. Any task that exceeds
these strict limits will fail. Please be very careful that tasks A and B do not
exceed these limits.
INTERIM ASSIGNMENT FORMAT:
This coursework consists of 4 separate tasks that combine together to form a written project.
Task Task description Length
A Write a C.V. that would be appropriate for a specific job. 2 pages
maximum
B Write a covering letter that would allow you to apply for
a specific job.
1 page maximum
C Read the customer feedback for Expressio Pizza and
write it into a formal explanation
500-700 words
D Using the Online Library, answer the questions to
demonstrate your ability to incorporate references into
your work.
500-700 words
Task A
Imagine you are going to apply for the internship at Leveret Freight shown below.
Write a suitable C.V. that could be used when applying for the internship.
Your C.V. will be assessed on whether the employer would consider you as a
candidate for interview based on the content of the C.V. This means that:
? Your C.V. must not be over 2 sides of A4 in length
? You must not make any grammar, spelling or punctuation errors
? The C.V. must be formatted correctly
? All relevant information must be included
? You are advised to use one of the templates from the VLE
Just as in the real business world, if your C.V. does not meet all of these criteria then
it would not be considered by the employer and this will affect the mark awarded.
INTERNSHIP AT LEVERET FREIGHT
The Management Internship is an accelerated 9-week program during
the summer for students who are currently enrolled in an accredited
university and are working towards a degree. During the 9-weeks,
students will gain useful knowledge of the Industry, and an
understanding of Leveret Freight's policies, procedures, and
philosophies. Interns also contribute to the success of the Service Centre
by learning and understanding each position's operations and functions.
Individuals who successfully complete this program will be considered for
the Management Trainee Program upon completion of a degree.
The ideal candidate will have excellent communication skills, show
strong attention to detail and be enthused about working for a national
freight company.
Required Qualifications:
Currently enrolled in an accredited university.
Apply to:
Sandy Destreza – sdestreza@leveret.co.uk
Task B
When applying for a job you will also need to write a covering letter.
Using the job description for the internship at Leveret Freight given above, write a
covering letter that you can use to apply.
Your covering letter will be assessed on whether the employer would consider you
as a candidate for interview based on the content of the covering letter. This means
that:
? Your letter must not be over 1 side of A4 in length
? You must not make any grammar, spelling or punctuation errors
? The letter must be laid out correctly as a formal business correspondence
? The letter must ‘sell’ you as a great potential intern
Just as in the real business world, if your letter does not meet all of these criteria
then it would not be considered by the employer and this will affect the mark
awarded.
Task C
It is essential that you write using a formal, academic style. This style is also used by
professionals in documents and formal correspondence.
Scenario:
You work as a public relations advisor for a pizza restaurant chain called Expressio
Pizza, but recently a number of complaints have appeared on the review website
‘Trip Adviser’ in relation to the Lewisham branch.
You need to present the complaints in the feedback to the chain’s senior
management. Firstly you will need to identify what the customers are upset about,
and then write the issues up in a professional, academic style. Write 500-700 words
that explains customer issues for the company owner.
? You must write in formal, academic style.
? You must not use any direct quotations from the customers.
? You do not need to write an introduction, only present the information so that
it can be inserted into another document.
? References are not required for Task C
? You must use the customer feedback below to explain to the owner what you
perceive the problem to be caused by.
? You may make up to three suggestions about how these issues could be
resolved.
Customer Feedback:
These are the negative reviews for Pizza Expressio that were left on Trip Advisor.
Eki:
Even saying it was ‘terrible’ is too big an honour for them. The staff talk only Brazilian (you
never know - maybe they swear you). The manager is never on the floor. Now they have
stopped but before they were doing thin base pizza. More expensive (same amount of
dough) and we had been deliberately misled by Italian manager. (He said IT IS WHAT IT IS).
I found out he had been told by head office to go Extra mile. if you think this is going extra
mile for BONUS i think you haven't got any ethic and self-respect.
I believe that everybody must read this and must understand that RIPPING OFF not
solution.
Debbie:
So you get 25% off voucher and when you pay they say it's not valid on event nights.
Considering most nights are event nights this is daylight robbery. Will not return. Waiter and
manager extremely rude saying everyone bringing in vouchers.
Justin:
Disliked - did not take vouchers despite calling ahead of the visit to be told this was no
problem Loud - very loud music playing throughout restaurant Service - starters didn't arrive
together, staff too busy laughing and joking with each other. Chipped cups
Kevin:
WOW. 16 hours later and I still have the rancid taste of last night's pizza in my mouth. I don't
know if the dough was off but the base was soft like a flannel and tasted like it had been
fried; it was greasy, flat and utterly revolting.
This was not a one-off because the manager agreed the first attempt was inedible and gave
a 2nd (for free) of which all but one bite was binned.The manager assured me the 2nd pizza
was good enough for PE's chief executive. I defy that person to eat what was served up
without gagging.
I've eaten in Expressio Pizza for over 30 years but last night was a war crime against pizza.
Is this the new Expressio Pizza standard?
Christine:
One of our party found hair in her pizza OMG SO GROSS spoke with the manager and his
response was that it happens all the time. So check your food when eating at this Restaurant
or any other of their branches.
Claire:
Very busy we were seated downstairs then waited more than 15 mins before I had to ask for
our order to be taken. People seated after us were served first. No apology for the delay we
ate 40 mins after we were seated.
No one asked of the pizzas were ok. They were nice but at £10.40 for quite a small pizza
nothing special.
We had to find someone for the bill then it was wrong as we had been charged for 3 meals
and a gratuity charge of £4.
Again no apology. The funny thing was my friend was a secret shopper and they had no
idea. Service was dreadful.
Task D
This task is intended to assess your ability to incorporate researched material
and provide in-text citations in your work. Note that failure to incorporate intext citations will result in a mark of zero.
Use only the texts specified below.
I. Go onto the online library and locate the following text:
Hindle, T,. 2002, Guide to Management Ideas. London: Bloomberg
Using the specified text, explain what is meant by the term ‘Culture.’ Ensure
that you provide at least one direct reference.
? Paraphrase and use brief quotations (maximum 10 words for any one
quotation) to convey the information.
(Approximately 150 words)
II. Go onto the online library and locate the following text:
Browaeys, M, and Price, R,. 2011. Understanding cross-cultural management.
Harlow:Financial Times
Read Chapter 1.1, pp.9-12
Using the specified text, explain what ‘Norms and Values’ refer to, and ensure
that you provide at least one indirect reference.
? Paraphrase and use brief quotations (maximum 10 words for any one
quotation) to convey the information.
(Approximately 150 words)
III. Paraphrase, use quotations and give appropriate references (and a bibliography!) to
answer the following question using the two named texts:
Describe the organisational culture of a business that you have worked at,
using ideas and terminology found in the texts by Hindle and Browaeys &
Price.
(Approximately 300 words)
Assignment Scenario/case study
Deliveroo is one of the fastest growing start-up companies in the world. It is
revolutionising the way people eat with its innovative business model and has
recently secured a financial injection of £200 million to aid further expansion.
Deliveroo has been growing at a rate of approximately 400% per year and
management endeavour to maintain such stratospheric growth rates.
You have just been appointed to the role of senior consultant within the area of
Business Development for Deliveroo.
Senior management and their financial backers are very keen to seek a return on
their investment and are very keen to further internationalise their business. Currently
Deliveroo operates in twelve countries but management are keen to expand to high
growth emerging markets with large, growing urban populations of a scale that
should ensure a fast return on investment.
The senior business development manager has asked you to prepare a business
report focusing on two cities within emerging and fast growth economies
These two cities can be from any continent of the world but they should not be in the
same single country.
You must analyse the company’s general and competitive environments and put
forward a SWOT analysis for this organisation.
Assignment Tasks:
1. Organisational Structure. As Deliveroo expands it will require a structure that
allows it to operate at the optimum level. Analyse two types of organisational
structure available to Deliveroo and evaluate which of these is the most effective
structure. Justify your answers with reference to management theory.
(15 marks)
2. General External Environment
Conduct a PEST analysis on two cities of your choice. Compare and contrast
both cities analysing how these PEST factors may affect Deliveroo if they chose
to enter this market. Conclude by evaluating the most attractive option, providing
clear justification for your selection.
(40 marks)
3. Competitive Environment
After having selected the most attractive city, analyse the competitive
environment within that market facing Deliveroo. Utilise the five forces of
competition analysis as outlined by Michael Porter in this regard.
(20 marks)
4. Conclusions
In conclusion, conduct a SWOT analysis, outlining the key internal and external
environmental factors that relate to Deliveroo.
(15 marks)
Presentation and referencing
(10 marks)
Case Study Scenario:
Summit Corporation Limited is formerly known as Summit Industrial and Mercantile Corporation (Pvt.) Ltd. & summit holdings limited are the sister concern of Summit group. In the area of excellence, innovativeness, creativity and productivity Summit has set high standards. As a private they have build first tank first tank terminal, container terminal and the first independent power plant in Bangladesh.
Summit Communications Limited (“SCL”) provides infrastructure support as a subsidiary company of summit holdings limited. Summit Communications Limited (SCL) is among the largest International Internet Gateway provider in Bangladesh. It has Nationwide Telecommunication Transmission Network and Gateway Licenses and is one of the best end to end infrastructure support provider. SCL is determined to remove multiple operators by combining existing infrastructure of different operators and spreading its own network into remote areas. SCL uses optical fiber network to provide high capacity transmission services and state of the art network with other latest technologies. As of yet, over 30,000 km network is accessible by SCL and future plans include 100% country wide connection by 2017. SCL is in bandwidth partnership with Tata Communications and Bharti Airtel through to India and guarantees 100% uptime for all global bandwidth needs for any communication whether voice, data and video. The main factor of SCL’s success is their company management team which consists of members from its mother company, Summit Industrial Mercantile Corporation (Pvt.) Ltd.
VISION:
“To connect every household in Bangladesh with world class multi-media services with the objective to help develop a Digital Bangladesh.”
MISSION:
“To implement and operate telecommunication transmission network for the country’s ICT and Telecom sector.
To innovate and implement modern up to date transmission technology with durable, reliable and affordable service quality.
To explore and work toward future potentiality of different multimedia services on multi operator model.”
Your Assignment
There is a brief description about Summit Communications Limited (“SCL”) and how it has developed a distinctive model of International Purchasing and Supply-Chain Management over the years. But their approach has not been always successful and without problems.
Critically evaluate the Summit Communications Limited (SCL)’s approach to purchasing and supply-chain management, against models and concepts that have been looked into this module and from your wider reading. Critical evaluation requires you considering all arguments, opinions or aspects fairly and equally of what is good in SCL and also what does not work so well and could be improved.
Write an essay of 1500 words that addresses the following question:
Explain three potential causes of the 2008 financial crisis and assess which of them is most likely to have been the major cause.
F
1. Employee Health, safety and Well-Being (30 Marks)
2. Corporate Governance and Managing Ethically (30 Marks)
3. Environmentally Friendly Products and Services (30 Marks)
4. Information and Communications Technology (ICT) (30 Marks)
5. Supplier Relationships
ASSIGNMENT INSTRUCTIONS
Midterm/Final: Final
Assessment Code: 011
Academic Year: 2016/2017
Semester: 1
Module Title: Business Environment
Module Code: MOD003353
Level: 4
Module Leader: Kevin O’Hara
Weighting: 50%
Word Limit: 3,000 words
Submission Date: This assignment must be received by no later than 14:00 on
5 January 2017.
WRITING YOUR ASSIGNMENT:
? This assignment must be completed individually.
? The Harvard Referencing System must be used.
? Your work must indicate the number of words you have used. Do not exceed the
maximum number of words specified above; all assignments which do so will be
penalised. The penalty will be the deduction of marks at the Marker’s judgement.
? Assignment submissions are to be made anonymously. Do not write your name
anywhere on your work. Write your student ID number at the top of every page.
? Where the assignment comprises more than one task, all tasks must be submitted in a
single document
? You must number all pages.
SUBMITTING YOUR ASSIGNMENT:
? You must submit your assignment using Turnitin software and obtain a receipt.
? Requests for short-term extensions will only be considered in the case of illness or other
cause considered valid by the Student Adviser (studentadvice@lca.anglia.ac.uk). These
must normally be received and agreed by the Student Adviser in writing at least
TWENTY-FOUR (24) hours prior to the deadline.
? Mitigation claims must be submitted by the student or in exceptional circumstances (e.g.
when a student has been hospitalised) by a Director of Studies, Programme Leader or
Student Adviser on behalf of the student no later than five working days after the
deadline.
? Work submitted up to 5 working days after the deadline will be marked. The penalty for
missing the deadline will be the capping of the mark for the assessment at 40%.
? Work cannot be uploaded to Turnitin after the 5 working day period following the
deadline. A mark of 0% will be recorded unless an extension has been approved in
advance of the deadline.
Please refer to the Academic Regulations or your Student Handbook for full details.
Page 2 of 6
Assignment Scenario/case study
Prepare a management report of 3,000 words* on one organization within one of the
following industry-sectors:
? Oil and Gas
? Aerospace
? Sports apparel and footwear
? Fast moving consumer goods (FMCG)
? Computer chip manufacturing
? Tobacco
This report should assess the impact of external business environmental factors on
the organisation and evaluate the organisation’s position and responses. In the
case of a large, diversified organisation it is permissible to confine your report
to part of the organisation. An organisation’s activities may range beyond the
designated industrial sector in which case the focus of your report must be on
the organisation’s activities within the designated sector.
Note: The word limit is 3,000 words but this does not include the executive
summary, tables, diagrams, appendices or references. (Include a word count
on your title page.)
ASSESSMENT TASKS
Selecting any three of the following five themes:
1. Employee Health, safety and Well-Being (30 Marks)
2. Corporate Governance and Managing Ethically (30 Marks)
3. Environmentally Friendly Products and Services (30 Marks)
4. Information and Communications Technology (ICT) (30 Marks)
5. Supplier Relationships (30 Marks)
In relation to any three of the above themes complete the following tasks:
Page 3 of 6
a) Explain each theme in detail and analyse its impact on your
chosen industry sector.
b) In relation to your chosen organisation, analyse the impact the
theme has had on the functions of this business (e.g Operations,
Human Resources, Design, Management, etc). One function per
theme will suffice in this regard.
c) Evaluate the effectiveness of the organisation’s response to this
theme and where possible, demonstrate some areas for
improvement in the response of the organisation to these external
challenges.
Presentation and Referencing (10 Marks)
Total Marks 100
Assessment Criteria
This assignment requires you to demonstrate your knowledge and understanding of:
Primary external influences to which the organisation is subject to, and the particular
importance of each to the organization:
? Employee Health and Well-Being
? Corporate Governance
? Environmentally Friendly Products and Services`
? Information and Communications Technology (ICT)
? Supplier Relationships
Where you are asked to: analyse, evaluate and recommend in a task it is important
that your answers are not descriptive in nature but should provide clear evidence of a
deeper understanding of the issues surrounding the task under consideration. Your
answers to these tasks must be supported by evidence of wider academic reading,
business and industry reports etc.
Page 4 of 6
The assignment also requires you to demonstrate various skills such as
Intellectual, Practical and Transferable skills. These skills include aspects such as
intellectual originality, imagination, presentation and communication. Please see the
Grading Criteria sheet below for more detail about what skills are expected at each
grade.
Your paper must comply with the business report format and the Harvard referencing
guidelines.
There is no correct number of academic references to be utilised as the student must
draw on as many references as required to provide a high quality answer. However,
a minimum of 8 academic sources is expected, and the majority of these should be
current, internationally peer reviewed articles/journals or accredited textbook
references. Sources such as Wikipedia are not accepted.
You must be mindful that marks will be allocated based on the level of information
and understanding and on your ability to define, explain, apply, analyse and evaluate
the key concepts.
Specific Module Guidance
To achieve a pass level mark. A typical answer would include a :
A limited, incomplete explanation of the theme s in question with some analysis of
the impact of these on the industry as a whole. There would be a basic analysis of
the impact of these trends on the chosen organisation with some reference as to
how these impact key business functions. In terms of evaluatio n on the
organisation’s response, this would be of a basic standard with a small number of
improvements put forward.
Basic use of secondary research evident.
To achieve a mark typical of a good quality academic degree (60+) In addition to the
requirements to achieve a pass mark, a typical answer would include:
A good explanation of the impact of the themes in question with a good analysis of
the impact on the industry as a whole. Insightful at times. There would be a good
analysis of the impact of these trends on the chosen organisation with sufficient
reference as to how these impact key business functions. In terms of evaluation on
the organisation’s response, this would be of a good standard with a number of
distinct, relevant improvements put forward. Good use of secondary sources
evident.
Page 5 of 6
To achieve a mark typical of a top quality academic degree (70+) explanation,
analysis and evaluation would be of a very detailed, highly relevant nature. There
would be an excellent information base and very high level of understanding of the
various topics. Work would be professionally presented, demonstrating excellent
intellectual originality. Excellent use of secondary sources evident.
To attain marks available for referencing and effective communication, your work will
need to be referenced according to the Harvard Referencing System and produced
in essay format. In addition, your ideas will need to be expressed clearly and fluently
using a style of writing appropriate to the subject area. Sentences and paragraphs
will need to be relevant, well-structured and incorporate the correct terminology.
Ideally, there should be no errors of spelling, punctuation or grammar.
Grading Criteria
Knowledge and understanding Intellectual, Practical, Affective and
transferable skills
90-100 Exceptional level of information and
understanding evident. Utilised a very wide
range of theoretical concepts to explore the
topic at length.
Exceptional management of learning
resources. Exceptional communication skills
evident, work was highly professional
demonstrating outstanding intellectual
originality.
80-89% Outstanding level of information and
understanding evident. Utilised a very wide
range of theoretical concepts to explore the
topic at length.
Outstanding management of learning
resources. Outstanding communication skills
evident, Work was highly professional,
demonstrating exceptional intellectual
originality.
70-79% Excellent level of information and
understanding evident. Utilised all necessary
theoretical concepts to explore the topic in
detail.
Excellent management of learning resources.
Excellent communication skills evident,
work was professionally presented,
demonstrating excellent intellectual originality.
60-69% Good level of information and understanding
relevant to the topic. Utilised a range of
theoretical concepts to explore the topic
relatively well.
Good management of learning resources.
Good communication skills evident,
work was well presented, demonstrating
intellectual originality.
50-59% Satisfactory level of information and
understanding relevant to the topic. Utilised a
number of theoretical concepts, with a degree
of exploration of the topic.
Satisfactory management of learning
resources. Satisfactory communication skills
evident, work was presented overall relatively
well, notwithstanding some errors. Some
elements of intellectual originality was evident.
40-49% Basic level of information and some
understanding relevant to the topic.
Nothwithstanding some notable omissions
evident, Utilised certain relevant theoretical
concepts, however largely imitative with a light
degree of exploration of the topic.
Basic management of learning resources.
Basic communication skills evident,
Some difficulty with presentation of work was
evident. A low level of intellectual originality
was evident.
30-39% Limited level of information and Limited management of learning resources.
Page 6 of 6
understanding relevant to the topic. Some
significant omissions evident. Utilised few
relevant theoretical concepts, a superficial
degree of exploration of the topic.
Limited communication skills evident,
Significant difficulty with presentation of work
was evident. Limited intellectual originality was
evident.
20-29% Largely inadequate level of information and
understanding relevant to the topic. Major
omissions evident. Utilised few relevant
theoretical concepts, a very superficial degree
of exploration of the topic.
Largely inadequate management of learning
resources. Largely inadequate communication
skills evident,
Major difficulty with presentation of work was
evident. Little evidence of intellectual originality.
10-19% Inadequate level of information and
understanding relevant to the topic. Major
omissions evident. Utilised few if any relevant
theoretical concepts, topic was not explored
at all.
Inadequate management of learning
resources. Inadequate communication skills
evident, Substantial difficulty with presentation
of work was evident. Little or no evidence of
intellectual originality.
0-9% Completely inadequate level of information
and understanding relevant to the topic.
Utilised few if any relevant theoretical
concepts, no exploration of the topic evident.
Completely Inadequate management of
learning resources. Completely Inadequate
communication skills evident,
Difficulty with presentation of work was evident
throughout. No evidence of intellectual
originality.
0% Awarded for non-submission or where the
student fails to address the assignment brief
Further Details:
? This assignment must be completed individually
? Assignment submissions will be made via Turnitin. Please ensure you have
your user login and password well before the submission date.
? If you share your work or, parts of your work, with another student this is an
academic offence (collusion) and will result in a fail grade.
? You must use Harvard Referencing (Citations in-text) to acknowledge your
sources of information and provide a reference list (and bibliography where
appropriate). Failure to do this is an academic offence and will result in a fail
grade.
? Any bibliography provided must be included as an appendix.
? Marks will be awarded for the professionalism of the report.
Task A
Imagine you are going to apply for the internship at Leveret Freight shown below.
Write a suitable C.V. that could be used when applying for the internship.
Your C.V. will be assessed on whether the employer would consider you as a
candidate for interview based on the content of the C.V. This means that:
? Your C.V. must not be over 2 sides of A4 in length
? You must not make any grammar, spelling or punctuation errors
? The C.V. must be formatted correctly
? All relevant information must be included
? You are advised to use one of the templates from the VLE
Just as in the real business world, if your C.V. does not meet all of these criteria then
it would not be considered by the employer and this will affect the mark awarded.
Task B
When applying for a job you will also need to write a covering letter.
Using the job description for the internship at Leveret Freight given above, write a
covering letter that you can use to apply.
Your covering letter will be assessed on whether the employer would consider you
as a candidate for interview based on the content of the covering letter. This means
that:
? Your letter must not be over 1 side of A4 in length
? You must not make any grammar, spelling or punctuation errors
? The letter must be laid out correctly as a formal business correspondence
? The letter must ‘sell’ you as a great potential intern
Just as in the real business world, if your letter does not meet all of these criteria
then it would not be considered by the employer and this will affect the mark
awarded.
Task C
It is essential that you write using a formal, academic style. This style is also used by
professionals in documents and formal correspondence.
Scenario:
You work as a public relations advisor for a pizza restaurant chain called Expressio
Pizza, but recently a number of complaints have appeared on the review website
‘Trip Adviser’ in relation to the Lewisham branch.
You need to present the complaints in the feedback to the chain’s senior
management. Firstly you will need to identify what the customers are upset about,
and then write the issues up in a professional, academic style. Write 500-700 words
that explains customer issues for the company owner.
? You must write in formal, academic style.
? You must not use any direct quotations from the customers.
? You do not need to write an introduction, only present the information so that
it can be inserted into another document.
? References are not required for Task C
? You must use the customer feedback below to explain to the owner what you
perceive the problem to be caused by.
? You may make up to three suggestions about how these issues could be
resolved.
Task D
This task is intended to assess your ability to incorporate researched material
and provide in-text citations in your work. Note that failure to incorporate intext citations will result in a mark of zero.
Use only the texts specified below.
I. Go onto the online library and locate the following text:
Hindle, T,. 2002, Guide to Management Ideas. London: Bloomberg
Using the specified text, explain what is meant by the term ‘Culture.’ Ensure
that you provide at least one direct reference.
? Paraphrase and use brief quotations (maximum 10 words for any one
quotation) to convey the information.
(Approximately 150 words)
II. Go onto the online library and locate the following text:
Browaeys, M, and Price, R,. 2011. Understanding cross-cultural management.
Harlow:Financial Times
Read Chapter 1.1, pp.9-12
Using the specified text, explain what ‘Norms and Values’ refer to, and ensure
that you provide at least one indirect reference.
? Paraphrase and use brief quotations (maximum 10 words for any one
quotation) to convey the information.
(Approximately 150 words)
III. Paraphrase, use quotations and give appropriate references (and a bibliography!) to
answer the following question using the two named texts:
Describe the organisational culture of a business that you have worked at,
using ideas and terminology found in the texts by Hindle and Browaeys &
Price.
BUSINESS SKILLS
(Module Code: MOD003325)
Interim Assignment
SEPTEMBER 2016 COHORT
Interim/Final: Interim
Assessment code: 010
Academic Year: 2016/17
Semester: 1
Module Title: Business Skills
Module Code: MOD003325
Level: 4
Module Leader: Ed McDonald
Weighting: PASS/FAIL
Word Limit: N/A see below
Submission Date: This assignment must be received by no later than 14:00 on
Monday, 05 December 2016
WRITING YOUR ASSIGNMENT:
? This assignment must be completed individually
? Assignment submissions are to be made anonymously. Do not write your name
anywhere on your work. Write your student ID number in a header at the top of every
page.
? All tasks must be submitted as part of a single document file.
? See below for word and page limits.
SUBMITTING YOUR ASSIGNMENT:
? You must submit your assignment using Turnitin software and obtain a receipt. Work
cannot be uploaded on Turnitin after the stated date and time, and will receive a mark of
0% unless an extension has been approved in advance of the deadline.
? Requests for short-term extensions will only be considered in the case of illness or other
cause considered valid by the Student Adviser (studentadvice@lca.anglia.ac.uk).
These must normally be received and agreed by the Student Adviser in writing at least
TWENTY-FOUR (24) hours prior to the deadline.
Please refer to the Academic Regulations or your Student Handbook for full details.
IMPORTANT: PLEASE READ CAREFULLY
? This assignment is assessed as ‘Pass’ or ‘Fail’ only.
? In order to Pass the assignment, you must produce work of a Pass standard in all
four tasks. Therefore, failing any of the four individual elements will result in
failing the whole task.
? It is not possible to pass the module without passing this assignment.
WORD & PAGE LIMITS:
The following limits must be adhered to.
Task Maximum Length
A 2 sides of A4
B 1 side of A4
C 500-700 words
D 500-700 words
You must not exceed the word or page limit for these tasks. Any task that exceeds
these strict limits will fail. Please be very careful that tasks A and B do not
exceed these limits.
INTERIM ASSIGNMENT FORMAT:
This coursework consists of 4 separate tasks that combine together to form a written project.
Task Task description Length
A Write a C.V. that would be appropriate for a specific job. 2 pages
maximum
B Write a covering letter that would allow you to apply for
a specific job.
1 page maximum
C Read the customer feedback for Expressio Pizza and
write it into a formal explanation
500-700 words
D Using the Online Library, answer the questions to
demonstrate your ability to incorporate references into
your work.
500-700 words
Task A
Imagine you are going to apply for the internship at Leveret Freight shown below.
Write a suitable C.V. that could be used when applying for the internship.
Your C.V. will be assessed on whether the employer would consider you as a
candidate for interview based on the content of the C.V. This means that:
? Your C.V. must not be over 2 sides of A4 in length
? You must not make any grammar, spelling or punctuation errors
? The C.V. must be formatted correctly
? All relevant information must be included
? You are advised to use one of the templates from the VLE
Just as in the real business world, if your C.V. does not meet all of these criteria then
it would not be considered by the employer and this will affect the mark awarded.
INTERNSHIP AT LEVERET FREIGHT
The Management Internship is an accelerated 9-week program during
the summer for students who are currently enrolled in an accredited
university and are working towards a degree. During the 9-weeks,
students will gain useful knowledge of the Industry, and an
understanding of Leveret Freight's policies, procedures, and
philosophies. Interns also contribute to the success of the Service Centre
by learning and understanding each position's operations and functions.
Individuals who successfully complete this program will be considered for
the Management Trainee Program upon completion of a degree.
The ideal candidate will have excellent communication skills, show
strong attention to detail and be enthused about working for a national
freight company.
Required Qualifications:
Currently enrolled in an accredited university.
Apply to:
Sandy Destreza – sdestreza@leveret.co.uk
Task B
When applying for a job you will also need to write a covering letter.
Using the job description for the internship at Leveret Freight given above, write a
covering letter that you can use to apply.
Your covering letter will be assessed on whether the employer would consider you
as a candidate for interview based on the content of the covering letter. This means
that:
? Your letter must not be over 1 side of A4 in length
? You must not make any grammar, spelling or punctuation errors
? The letter must be laid out correctly as a formal business correspondence
? The letter must ‘sell’ you as a great potential intern
Just as in the real business world, if your letter does not meet all of these criteria
then it would not be considered by the employer and this will affect the mark
awarded.
Task C
It is essential that you write using a formal, academic style. This style is also used by
professionals in documents and formal correspondence.
Scenario:
You work as a public relations advisor for a pizza restaurant chain called Expressio
Pizza, but recently a number of complaints have appeared on the review website
‘Trip Adviser’ in relation to the Lewisham branch.
You need to present the complaints in the feedback to the chain’s senior
management. Firstly you will need to identify what the customers are upset about,
and then write the issues up in a professional, academic style. Write 500-700 words
that explains customer issues for the company owner.
? You must write in formal, academic style.
? You must not use any direct quotations from the customers.
? You do not need to write an introduction, only present the information so that
it can be inserted into another document.
? References are not required for Task C
? You must use the customer feedback below to explain to the owner what you
perceive the problem to be caused by.
? You may make up to three suggestions about how these issues could be
resolved.
Customer Feedback:
These are the negative reviews for Pizza Expressio that were left on Trip Advisor.
Eki:
Even saying it was ‘terrible’ is too big an honour for them. The staff talk only Brazilian (you
never know - maybe they swear you). The manager is never on the floor. Now they have
stopped but before they were doing thin base pizza. More expensive (same amount of
dough) and we had been deliberately misled by Italian manager. (He said IT IS WHAT IT IS).
I found out he had been told by head office to go Extra mile. if you think this is going extra
mile for BONUS i think you haven't got any ethic and self-respect.
I believe that everybody must read this and must understand that RIPPING OFF not
solution.
Debbie:
So you get 25% off voucher and when you pay they say it's not valid on event nights.
Considering most nights are event nights this is daylight robbery. Will not return. Waiter and
manager extremely rude saying everyone bringing in vouchers.
Justin:
Disliked - did not take vouchers despite calling ahead of the visit to be told this was no
problem Loud - very loud music playing throughout restaurant Service - starters didn't arrive
together, staff too busy laughing and joking with each other. Chipped cups
Kevin:
WOW. 16 hours later and I still have the rancid taste of last night's pizza in my mouth. I don't
know if the dough was off but the base was soft like a flannel and tasted like it had been
fried; it was greasy, flat and utterly revolting.
This was not a one-off because the manager agreed the first attempt was inedible and gave
a 2nd (for free) of which all but one bite was binned.The manager assured me the 2nd pizza
was good enough for PE's chief executive. I defy that person to eat what was served up
without gagging.
I've eaten in Expressio Pizza for over 30 years but last night was a war crime against pizza.
Is this the new Expressio Pizza standard?
Christine:
One of our party found hair in her pizza OMG SO GROSS spoke with the manager and his
response was that it happens all the time. So check your food when eating at this Restaurant
or any other of their branches.
Claire:
Very busy we were seated downstairs then waited more than 15 mins before I had to ask for
our order to be taken. People seated after us were served first. No apology for the delay we
ate 40 mins after we were seated.
No one asked of the pizzas were ok. They were nice but at £10.40 for quite a small pizza
nothing special.
We had to find someone for the bill then it was wrong as we had been charged for 3 meals
and a gratuity charge of £4.
Again no apology. The funny thing was my friend was a secret shopper and they had no
idea. Service was dreadful.
Task D
This task is intended to assess your ability to incorporate researched material
and provide in-text citations in your work. Note that failure to incorporate intext citations will result in a mark of zero.
Use only the texts specified below.
I. Go onto the online library and locate the following text:
Hindle, T,. 2002, Guide to Management Ideas. London: Bloomberg
Using the specified text, explain what is meant by the term ‘Culture.’ Ensure
that you provide at least one direct reference.
? Paraphrase and use brief quotations (maximum 10 words for any one
quotation) to convey the information.
(Approximately 150 words)
II. Go onto the online library and locate the following text:
Browaeys, M, and Price, R,. 2011. Understanding cross-cultural management.
Harlow:Financial Times
Read Chapter 1.1, pp.9-12
Using the specified text, explain what ‘Norms and Values’ refer to, and ensure
that you provide at least one indirect reference.
? Paraphrase and use brief quotations (maximum 10 words for any one
quotation) to convey the information.
(Approximately 150 words)
III. Paraphrase, use quotations and give appropriate references (and a bibliography!) to
answer the following question using the two named texts:
Describe the organisational culture of a business that you have worked at,
using ideas and terminology found in the texts by Hindle and Browaeys &
Price.
(Approximately 300 words)
Assignment Scenario/case study
Deliveroo is one of the fastest growing start-up companies in the world. It is
revolutionising the way people eat with its innovative business model and has
recently secured a financial injection of £200 million to aid further expansion.
Deliveroo has been growing at a rate of approximately 400% per year and
management endeavour to maintain such stratospheric growth rates.
You have just been appointed to the role of senior consultant within the area of
Business Development for Deliveroo.
Senior management and their financial backers are very keen to seek a return on
their investment and are very keen to further internationalise their business. Currently
Deliveroo operates in twelve countries but management are keen to expand to high
growth emerging markets with large, growing urban populations of a scale that
should ensure a fast return on investment.
The senior business development manager has asked you to prepare a business
report focusing on two cities within emerging and fast growth economies
These two cities can be from any continent of the world but they should not be in the
same single country.
You must analyse the company’s general and competitive environments and put
forward a SWOT analysis for this organisation.
Assignment Tasks:
1. Organisational Structure. As Deliveroo expands it will require a structure that
allows it to operate at the optimum level. Analyse two types of organisational
structure available to Deliveroo and evaluate which of these is the most effective
structure. Justify your answers with reference to management theory.
(15 marks)
2. General External Environment
Conduct a PEST analysis on two cities of your choice. Compare and contrast
both cities analysing how these PEST factors may affect Deliveroo if they chose
to enter this market. Conclude by evaluating the most attractive option, providing
clear justification for your selection.
(40 marks)
3. Competitive Environment
After having selected the most attractive city, analyse the competitive
environment within that market facing Deliveroo. Utilise the five forces of
competition analysis as outlined by Michael Porter in this regard.
(20 marks)
4. Conclusions
In conclusion, conduct a SWOT analysis, outlining the key internal and external
environmental factors that relate to Deliveroo.
(15 marks)
Presentation and referencing
(10 marks)
Case Study Scenario:
Summit Corporation Limited is formerly known as Summit Industrial and Mercantile Corporation (Pvt.) Ltd. & summit holdings limited are the sister concern of Summit group. In the area of excellence, innovativeness, creativity and productivity Summit has set high standards. As a private they have build first tank first tank terminal, container terminal and the first independent power plant in Bangladesh.
Summit Communications Limited (“SCL”) provides infrastructure support as a subsidiary company of summit holdings limited. Summit Communications Limited (SCL) is among the largest International Internet Gateway provider in Bangladesh. It has Nationwide Telecommunication Transmission Network and Gateway Licenses and is one of the best end to end infrastructure support provider. SCL is determined to remove multiple operators by combining existing infrastructure of different operators and spreading its own network into remote areas. SCL uses optical fiber network to provide high capacity transmission services and state of the art network with other latest technologies. As of yet, over 30,000 km network is accessible by SCL and future plans include 100% country wide connection by 2017. SCL is in bandwidth partnership with Tata Communications and Bharti Airtel through to India and guarantees 100% uptime for all global bandwidth needs for any communication whether voice, data and video. The main factor of SCL’s success is their company management team which consists of members from its mother company, Summit Industrial Mercantile Corporation (Pvt.) Ltd.
VISION:
“To connect every household in Bangladesh with world class multi-media services with the objective to help develop a Digital Bangladesh.”
MISSION:
“To implement and operate telecommunication transmission network for the country’s ICT and Telecom sector.
To innovate and implement modern up to date transmission technology with durable, reliable and affordable service quality.
To explore and work toward future potentiality of different multimedia services on multi operator model.”
Your Assignment
There is a brief description about Summit Communications Limited (“SCL”) and how it has developed a distinctive model of International Purchasing and Supply-Chain Management over the years. But their approach has not been always successful and without problems.
Critically evaluate the Summit Communications Limited (SCL)’s approach to purchasing and supply-chain management, against models and concepts that have been looked into this module and from your wider reading. Critical evaluation requires you considering all arguments, opinions or aspects fairly and equally of what is good in SCL and also what does not work so well and could be improved.
Write an essay of 1500 words that addresses the following question:
Explain three potential causes of the 2008 financial crisis and assess which of them is most likely to have been the major cause.
F
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