Assignment Scenario/case study
Deliveroo is one of the fastest growing start-up companies in the world. It is
revolutionising the way people eat with its innovative business model and has
recently secured a financial injection of £200 million to aid further expansion.
Deliveroo has been growing at a rate of approximately 400% per year and
management endeavour to maintain such stratospheric growth rates.
You have just been appointed to the role of senior consultant within the area of
Business Development for Deliveroo.
Senior management and their financial backers are very keen to seek a return on
their investment and are very keen to further internationalise their business. Currently
Deliveroo operates in twelve countries but management are keen to expand to high
growth emerging markets with large, growing urban populations of a scale that
should ensure a fast return on investment.
The senior business development manager has asked you to prepare a business
report focusing on two cities within emerging and fast growth economies.
Page 3 of 7
These two cities can be from any continent of the world but they should not be in the
same single country.
You must analyse the company’s general and competitive environments and put
forward a SWOT analysis for this organisation.
Assignment Tasks:
1. Organisational Structure. As Deliveroo expands it will require a structure that
allows it to operate at the optimum level. Analyse two types of organisational
structure available to Deliveroo and evaluate which of these is the most effective
structure. Justify your answers with reference to management theory.
(15 marks)
2. General External Environment
Conduct a PEST analysis on two cities of your choice. Compare and contrast
both cities analysing how these PEST factors may affect Deliveroo if they chose
to enter this market. Conclude by evaluating the most attractive option, providing
clear justification for your selection.
(40 marks)
3. Competitive Environment
After having selected the most attractive city, analyse the competitive
environment within that market facing Deliveroo. Utilise the five forces of
competition analysis as outlined by Michael Porter in this regard.
(20 marks)
4. Conclusions
In conclusion, conduct a SWOT analysis, outlining the key internal and external
environmental factors that relate to Deliveroo.
(15 marks)
Presentation and referencing
(10 marks)
Deliveroo is one of the fastest growing start-up companies in the world. It is
revolutionising the way people eat with its innovative business model and has
recently secured a financial injection of £200 million to aid further expansion.
Deliveroo has been growing at a rate of approximately 400% per year and
management endeavour to maintain such stratospheric growth rates.
You have just been appointed to the role of senior consultant within the area of
Business Development for Deliveroo.
Senior management and their financial backers are very keen to seek a return on
their investment and are very keen to further internationalise their business. Currently
Deliveroo operates in twelve countries but management are keen to expand to high
growth emerging markets with large, growing urban populations of a scale that
should ensure a fast return on investment.
The senior business development manager has asked you to prepare a business
report focusing on two cities within emerging and fast growth economies.
Page 3 of 7
These two cities can be from any continent of the world but they should not be in the
same single country.
You must analyse the company’s general and competitive environments and put
forward a SWOT analysis for this organisation.
Assignment Tasks:
1. Organisational Structure. As Deliveroo expands it will require a structure that
allows it to operate at the optimum level. Analyse two types of organisational
structure available to Deliveroo and evaluate which of these is the most effective
structure. Justify your answers with reference to management theory.
(15 marks)
2. General External Environment
Conduct a PEST analysis on two cities of your choice. Compare and contrast
both cities analysing how these PEST factors may affect Deliveroo if they chose
to enter this market. Conclude by evaluating the most attractive option, providing
clear justification for your selection.
(40 marks)
3. Competitive Environment
After having selected the most attractive city, analyse the competitive
environment within that market facing Deliveroo. Utilise the five forces of
competition analysis as outlined by Michael Porter in this regard.
(20 marks)
4. Conclusions
In conclusion, conduct a SWOT analysis, outlining the key internal and external
environmental factors that relate to Deliveroo.
(15 marks)
Presentation and referencing
(10 marks)
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