As of July 04, 2016 ABN 49 003 577 302 CRICOS Code: 00161E National Code: 90458
TEQSA Provider Number: PRV12051
Assessment – 1
Course Bachelor of Business / Bachelor of Accounting
Unit Business Strategy
Unit Code BSRE301
Type of Assessment Assessment 1 – Individual Report
Length / duration 2000 words – around 5 pages - not including the title page, executive summary,
table of contents and references list.
Learning outcomes
addressed
a. Explain the key concepts of business strategy
b. Identify and critically evaluate strategy options
c. Select and apply strategic models to analyse an industry
d. Evaluate and select options to grow a business
e. Appraise international growth options
Submission Date Friday, 5pm, Week 9.
Assessment Brief You are to conduct an environmental analysis of Woolworths, a large Australian
retailing conglomerate, through the strategy lens.
Total Mark 100 marks
Weighting 30%
Students are advised that any submissions past the due date incur a 5% penalty per day, calculated
from the total mark e.g. a task marked out of 40 will incur a 2 mark penalty per day.
More information, please refer to View Doc >> Student Policies and Forms by visiting the following link
https://kent.rtomanager.com.au/As of July 04, 2016 ABN 49 003 577 302 CRICOS Code: 00161E National Code: 90458
TEQSA Provider Number: PRV12051
Assessment Description:
You are to conduct an environmental analysis of Woolworths, a large Australian retailing conglomerate.
The report will analyse the internal business and its external operating environment and will make a
conclusion about the performance and outlook of the company.
The key sections to be included in the report are: Title page; Executive summary; Contents, Introduction;
Internal Analysis (Management talent; Resources & Capabilities); External Analysis (Macro and Micro);
Conclusion; Bibliography and Appendix.
Appropriate facts and figures on the market and competitors must be included, as well as appropriate and
relevant data on consumer preferences and market trends. It is essential to avoid general, unsupported
statements.
It is essential to reference all material used – both in-text and at the end of the report.
References must follow the Harvard referencing style. Refer to the Academic Learning Skills handout on Report
writing. Please see Academic Learning skills staff for assistance with this, or any assignment.
RESEARCH: Appropriate facts and figures on the company and industry must be included – a minimum of six
separate sources, including the text. It is essential to avoid general, unsupported statements & unreferenced
material.
Assessment Submission:
Marks will be deducted for late submission - 5% deduction per calendar day late, of the total mark is applicable.
However, consideration may be offered only under medical ground or other extenuating circumstances. You
must provide appropriate supporting documentation for consideration.
Please be aware that any assessments submitted in formats other than Microsoft Word will be considered
LATE and will lose marks until it is presented in Word format.
No paper based or hardcopy submission will be accepted.
Our Academic Learning Support (ALS) team are there to help you with understanding the task and all other
assessment-related matters. For assistance and to book a one-on-one meeting please email one of our ALS
coordinators (Sydney ALS_SYD@kent.edu.au; Melbourne ALS_MELB@kent.edu.au ). For online help and
support please click the following link and navigate Academic Learning Support in Moodle.
http://online.kent.edu.au/cms/course/view.php?id=437As of July 04, 2016 ABN 49 003 577 302 CRICOS Code: 00161E National Code: 90458
TEQSA Provider Number: PRV12051
Marking guide: Individual ReportAs of July 04, 2016 ABN 49 003 577 302 CRICOS Code: 00161E National Code: 90458
TEQSA Provider Number: PRV12051
Business Strategy Marking Rubric
Total /100
To gain an overall pass grades at least five peer reviewed academic sources need to be cited together with in-text referencing of sources.
Marking Criteria. Fail (0-9.9) Pass (10-12.5) Credit (13-14.5) Distinction (15-16.5) High Distinction (17-20)
Research
/20
Little evidence of research.
Sources are missing,
inappropriate, poorly
integrated or lacking
credibility. Lacks clear link of
sources to arguments.
Basic and sound research.
Basic use of sources to
support ideas, generally well
integrated, most sources are
credible. May be weaknesses
with paraphrasing or
integration/application.
Research is generally thorough.
Good use of
sources to support ideas,
mostly well integrated, sources
are credible. May be
weaknesses with paraphrasing
or integration/ application.
Thorough research is indicated.
Very good use of sources to
support ideas, well integrated,
sources are credible. May be
minor weaknesses with
paraphrasing or
integration/application.
Thorough research is indicated.
Professional use of sources to
support ideas, well integrated,
sources are credible. Very minor,
if any, weaknesses with
paraphrasing or
integration/application.
Information /
Content
/25
Lacks coherence; topic is
poorly addressed; little
analysis.
Is generally coherent; topic is
addressed; analyses in
reasonable depth with
some description. There are
some inconsistencies and
weaknesses with flow.
Is coherent and flows well;
topic is addressed quite
thoroughly; analyses in
considerable depth. There may
be some inconsistencies and
weaknesses with flow.
Is very coherent and flows well;
topic is addressed thoroughly;
analyses in
depth. There may be minor
inconsistencies and weakness
with flow.
Professional work. Argument is very
coherent and flows well; topic is
addressed thoroughly;
analyses in great depth. Very minor,
if any, inconsistencies and
weaknesses with flow.
Critical analysis
/25
Material is descriptive and
generally poorly
sequenced.
Concepts are generally
applied appropriately to the
case material and is logically
sequenced; some
weaknesses.
Concepts and are mostly clearly
applied to the case and are
supported with evidence from
the case and relevant external
research. Material is logically
and clearly sequenced; few or
minor weaknesses.
Concepts and are appropriately
applied to the case and are
supported with evidence from
the case and relevant external
research. Arguments are clear
and persuasive.
Arguments and supporting
evidence and research is of an
outstanding quality.
Language/
Presentation
/15
Poor standard of writing.
Word limit may not be
adhered to.
Basic and sound standard of
writing; some errors in
punctuation, grammar and
spelling
Good standard of writing; few
errors in punctuation,
grammar and spelling.
Very good standard of writing;
very few or minor errors in
punctuation, grammar and
spelling.
Professional standard of writing; no
errors in
punctuation, grammar and spelling.
Referencing
/15
No referencing is evident or,
if done, is inconsistent and
technically incorrect. No or
minimal reference list,
mixed styles.
Basic and sound attempt to
reference sources; may be
some inconsistencies and
technical errors in style.
Reference list is generally
complete with 1 or 2
references missing.
Good attempt to reference
sources; inconsistencies and
technical errors in style. Few
inaccuracies in reference list
and all references listed.
Very good attempt to reference
sources; very minor
inconsistencies and technical
errors in style. Thorough and
consistent reference list and all
references listed.
Professional level of referencing
and acknowledgment; no errors of
style evident.Thorough and
consistent reference list and all
references listed.ABN 49 003 577 302 CRICOS Code: 00161E National Code: 90458
TEQSA Provider Number: PRV12051
General notes for assignments
Assignments should usually incorporate a formal introduction, main points and conclusion, and will be fully
referenced including a reference list.
The work must be fully referenced with in-text citations and a reference list at the end. We strongly
recommend you to refer to the Academic Learning Skills materials available in the Moodle. For details please
click the link http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5 and download the file “Harvard
Referencing Workbook”. Appropriate academic writing and referencing are inevitable academic skills that you
must develop and demonstrate.
We recommend a minimum of FIVE references, unless instructed differently by your lecturer. Unless
specifically instructed otherwise by your lecturer, any paper with less than FIVE references may be failed. Work
that includes sources that are not properly referenced according to the “Harvard Referencing Workbook” will
be penalised.
Marks will be deducted for failure to adhere to the word count – as a general rule you may go over or under
by 10% than the stated length.ABN 49 003 577 302 CRICOS Code: 00161E National Code: 90458
TEQSA Provider Number: PRV12051
General Notes for Referencing
High quality work must be fully referenced with in-text citations and a reference list at the end. We
recommend you work with your Academic Learning Skills site
(http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5) available in Moodle to ensure that you
reference correctly.
References are assessed for their quality. You should draw on quality academic sources, such as books,
chapters from edited books, journals etc. Your textbook can be used as a reference, but not the lecturer notes.
We want to see evidence that you are capable of conducting your own research. Also, in order to help markers
determine students’ understanding of the work they cite, all in-text references (not just direct quotes) must
include the specific page number/s if shown in the original. Before preparing your assignment or own
contribution, please review this YouTube video by clicking on the following link:
Plagiarism: How to avoid it
You can search for peer-reviewed journal articles, which you can find in the online journal databases and which
can be accessed from the library homepage. Wikipedia, online dictionaries and online encyclopedias are
acceptable as a starting point to gain knowledge about a topic, but should not be overused – these should
constitute no more than 10% of your total list of references/sources. Additional information and literature can
be used where these are produced by legitimate sources, such as government departments, research
institutes such as the NHMRC, or international organisations such as the World Health Organisation (WHO).
Legitimate organisations and government departments produce peer reviewed reports and articles and are
therefore very useful and mostly very current. The content of the following link explains why it is not
acceptable to use non-peer reviewed websites: Why can't I just Google? (thanks to La Trobe University for
this video).
TEQSA Provider Number: PRV12051
Assessment – 1
Course Bachelor of Business / Bachelor of Accounting
Unit Business Strategy
Unit Code BSRE301
Type of Assessment Assessment 1 – Individual Report
Length / duration 2000 words – around 5 pages - not including the title page, executive summary,
table of contents and references list.
Learning outcomes
addressed
a. Explain the key concepts of business strategy
b. Identify and critically evaluate strategy options
c. Select and apply strategic models to analyse an industry
d. Evaluate and select options to grow a business
e. Appraise international growth options
Submission Date Friday, 5pm, Week 9.
Assessment Brief You are to conduct an environmental analysis of Woolworths, a large Australian
retailing conglomerate, through the strategy lens.
Total Mark 100 marks
Weighting 30%
Students are advised that any submissions past the due date incur a 5% penalty per day, calculated
from the total mark e.g. a task marked out of 40 will incur a 2 mark penalty per day.
More information, please refer to View Doc >> Student Policies and Forms by visiting the following link
https://kent.rtomanager.com.au/As of July 04, 2016 ABN 49 003 577 302 CRICOS Code: 00161E National Code: 90458
TEQSA Provider Number: PRV12051
Assessment Description:
You are to conduct an environmental analysis of Woolworths, a large Australian retailing conglomerate.
The report will analyse the internal business and its external operating environment and will make a
conclusion about the performance and outlook of the company.
The key sections to be included in the report are: Title page; Executive summary; Contents, Introduction;
Internal Analysis (Management talent; Resources & Capabilities); External Analysis (Macro and Micro);
Conclusion; Bibliography and Appendix.
Appropriate facts and figures on the market and competitors must be included, as well as appropriate and
relevant data on consumer preferences and market trends. It is essential to avoid general, unsupported
statements.
It is essential to reference all material used – both in-text and at the end of the report.
References must follow the Harvard referencing style. Refer to the Academic Learning Skills handout on Report
writing. Please see Academic Learning skills staff for assistance with this, or any assignment.
RESEARCH: Appropriate facts and figures on the company and industry must be included – a minimum of six
separate sources, including the text. It is essential to avoid general, unsupported statements & unreferenced
material.
Assessment Submission:
Marks will be deducted for late submission - 5% deduction per calendar day late, of the total mark is applicable.
However, consideration may be offered only under medical ground or other extenuating circumstances. You
must provide appropriate supporting documentation for consideration.
Please be aware that any assessments submitted in formats other than Microsoft Word will be considered
LATE and will lose marks until it is presented in Word format.
No paper based or hardcopy submission will be accepted.
Our Academic Learning Support (ALS) team are there to help you with understanding the task and all other
assessment-related matters. For assistance and to book a one-on-one meeting please email one of our ALS
coordinators (Sydney ALS_SYD@kent.edu.au; Melbourne ALS_MELB@kent.edu.au ). For online help and
support please click the following link and navigate Academic Learning Support in Moodle.
http://online.kent.edu.au/cms/course/view.php?id=437As of July 04, 2016 ABN 49 003 577 302 CRICOS Code: 00161E National Code: 90458
TEQSA Provider Number: PRV12051
Marking guide: Individual ReportAs of July 04, 2016 ABN 49 003 577 302 CRICOS Code: 00161E National Code: 90458
TEQSA Provider Number: PRV12051
Business Strategy Marking Rubric
Total /100
To gain an overall pass grades at least five peer reviewed academic sources need to be cited together with in-text referencing of sources.
Marking Criteria. Fail (0-9.9) Pass (10-12.5) Credit (13-14.5) Distinction (15-16.5) High Distinction (17-20)
Research
/20
Little evidence of research.
Sources are missing,
inappropriate, poorly
integrated or lacking
credibility. Lacks clear link of
sources to arguments.
Basic and sound research.
Basic use of sources to
support ideas, generally well
integrated, most sources are
credible. May be weaknesses
with paraphrasing or
integration/application.
Research is generally thorough.
Good use of
sources to support ideas,
mostly well integrated, sources
are credible. May be
weaknesses with paraphrasing
or integration/ application.
Thorough research is indicated.
Very good use of sources to
support ideas, well integrated,
sources are credible. May be
minor weaknesses with
paraphrasing or
integration/application.
Thorough research is indicated.
Professional use of sources to
support ideas, well integrated,
sources are credible. Very minor,
if any, weaknesses with
paraphrasing or
integration/application.
Information /
Content
/25
Lacks coherence; topic is
poorly addressed; little
analysis.
Is generally coherent; topic is
addressed; analyses in
reasonable depth with
some description. There are
some inconsistencies and
weaknesses with flow.
Is coherent and flows well;
topic is addressed quite
thoroughly; analyses in
considerable depth. There may
be some inconsistencies and
weaknesses with flow.
Is very coherent and flows well;
topic is addressed thoroughly;
analyses in
depth. There may be minor
inconsistencies and weakness
with flow.
Professional work. Argument is very
coherent and flows well; topic is
addressed thoroughly;
analyses in great depth. Very minor,
if any, inconsistencies and
weaknesses with flow.
Critical analysis
/25
Material is descriptive and
generally poorly
sequenced.
Concepts are generally
applied appropriately to the
case material and is logically
sequenced; some
weaknesses.
Concepts and are mostly clearly
applied to the case and are
supported with evidence from
the case and relevant external
research. Material is logically
and clearly sequenced; few or
minor weaknesses.
Concepts and are appropriately
applied to the case and are
supported with evidence from
the case and relevant external
research. Arguments are clear
and persuasive.
Arguments and supporting
evidence and research is of an
outstanding quality.
Language/
Presentation
/15
Poor standard of writing.
Word limit may not be
adhered to.
Basic and sound standard of
writing; some errors in
punctuation, grammar and
spelling
Good standard of writing; few
errors in punctuation,
grammar and spelling.
Very good standard of writing;
very few or minor errors in
punctuation, grammar and
spelling.
Professional standard of writing; no
errors in
punctuation, grammar and spelling.
Referencing
/15
No referencing is evident or,
if done, is inconsistent and
technically incorrect. No or
minimal reference list,
mixed styles.
Basic and sound attempt to
reference sources; may be
some inconsistencies and
technical errors in style.
Reference list is generally
complete with 1 or 2
references missing.
Good attempt to reference
sources; inconsistencies and
technical errors in style. Few
inaccuracies in reference list
and all references listed.
Very good attempt to reference
sources; very minor
inconsistencies and technical
errors in style. Thorough and
consistent reference list and all
references listed.
Professional level of referencing
and acknowledgment; no errors of
style evident.Thorough and
consistent reference list and all
references listed.ABN 49 003 577 302 CRICOS Code: 00161E National Code: 90458
TEQSA Provider Number: PRV12051
General notes for assignments
Assignments should usually incorporate a formal introduction, main points and conclusion, and will be fully
referenced including a reference list.
The work must be fully referenced with in-text citations and a reference list at the end. We strongly
recommend you to refer to the Academic Learning Skills materials available in the Moodle. For details please
click the link http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5 and download the file “Harvard
Referencing Workbook”. Appropriate academic writing and referencing are inevitable academic skills that you
must develop and demonstrate.
We recommend a minimum of FIVE references, unless instructed differently by your lecturer. Unless
specifically instructed otherwise by your lecturer, any paper with less than FIVE references may be failed. Work
that includes sources that are not properly referenced according to the “Harvard Referencing Workbook” will
be penalised.
Marks will be deducted for failure to adhere to the word count – as a general rule you may go over or under
by 10% than the stated length.ABN 49 003 577 302 CRICOS Code: 00161E National Code: 90458
TEQSA Provider Number: PRV12051
General Notes for Referencing
High quality work must be fully referenced with in-text citations and a reference list at the end. We
recommend you work with your Academic Learning Skills site
(http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5) available in Moodle to ensure that you
reference correctly.
References are assessed for their quality. You should draw on quality academic sources, such as books,
chapters from edited books, journals etc. Your textbook can be used as a reference, but not the lecturer notes.
We want to see evidence that you are capable of conducting your own research. Also, in order to help markers
determine students’ understanding of the work they cite, all in-text references (not just direct quotes) must
include the specific page number/s if shown in the original. Before preparing your assignment or own
contribution, please review this YouTube video by clicking on the following link:
Plagiarism: How to avoid it
You can search for peer-reviewed journal articles, which you can find in the online journal databases and which
can be accessed from the library homepage. Wikipedia, online dictionaries and online encyclopedias are
acceptable as a starting point to gain knowledge about a topic, but should not be overused – these should
constitute no more than 10% of your total list of references/sources. Additional information and literature can
be used where these are produced by legitimate sources, such as government departments, research
institutes such as the NHMRC, or international organisations such as the World Health Organisation (WHO).
Legitimate organisations and government departments produce peer reviewed reports and articles and are
therefore very useful and mostly very current. The content of the following link explains why it is not
acceptable to use non-peer reviewed websites: Why can't I just Google? (thanks to La Trobe University for
this video).
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