May/Summer 2012
Master of Business Administration - MBA Semester IV
MI0038 – Enterprise Resource Planning - 4 Credits
Assignment - Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
Why are ERP systems said to be flexible? Explain with an example.
Q2. Explain with an example the concept of supply chain management?
Q3. Differentiate between Open Source and Commercial ERP. Briefly explain the
key principles to a proper ERP system selection process.
Q4. What is ATO and how is it different from ETO? List the advantages of
CAD/CAM.
Q5. How does the plant maintenance module help in achieving competitiveness?
Write a note of Quality Management.
Q6. Explain the working of Warehouse Management and Purchase department
with an example.
May/Summer 2012
Master of Business Administration - MBA Semester IV
MI0038 – Enterprise Resource Planning - 4 Credits
Assignment - Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. What is web ERP? What are its benefits? List out the different modules under
ERP Inventory management.
Q2. Briefly explain the functionalities of CRM sub modules. List out the benefits of
CRM Systems.
Q3. Illustrate the role of ERP systems in Human Resources. List out the benefits of
Human Resource management systems.
Q4. Describe how you would go about the different phases of the ERP
implementation lifecycle, if it were being done in your company.
Q5. Discuss briefly about JD Edward’s and PeopleSoft’s applications and their
various modules.
Q6. What is BAPI? Why BIAP is considered as commanding tool in the SAP
consultant’s toolkit?
May/Summer 2012
Master of Business Administration - MBA Semester IV
MI0039 – eCommerce - 4 Credits
Assignment - Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain the framework of eCommerce in detail [10 Marks]
Q. 2 List the advantages and disadvantages of eCommerce [10 Marks]
Q.3 Prepare a scenario on the organization having shopping cart facility showing the
advantages and disadvantages of having shopping cart facility [10 Marks]
Q.4 Give examples for different models of ecommerce and explain what is the benefit of
that model in your example. [10 Marks]
Q.5 Write short notes on
a. False and malicious sites
b. Stealing visitor’s credit card information
c. Stealing customer’s data from selling agent and internet service providers
d. The use of cookies
[10 Marks]
Q.6 Describe the risk management paradigm in brief [10 Marks]
May/Summer 2012
Master of Business Administration - MBA Semester IV
MI0039 – eCommerce - 4 Credits
Assignment - Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Warigon is a retail company and they want to automate the payment system. Assume
that you are the design engineer of that company. What are the factors that you would
consider while designing the electronic payment system? [10 Marks]
Q.2 Discuss the working concepts of EDI [10 Marks]
Q.3 What are the four Ps of marketing? Explain how it is applied to internet marketing
[10 Marks]
Q.4 Analyze the structure of a website [10 Marks]
Q.5 List the benefits of online catalogue [10 Marks]
Q.6 Define Mcommerce. Describe the areas of potential growth and future of mCommerce
[10 Marks]
May/Summer 2012
Master of Business Administration - MBA Semester IV
MI0040 – Technology Management - 4 Credits
Assignment - Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. Define the term technology. Write a short note on evolution and growth of
technology.
Q2. Citing an example, state and explain the reasons that compel a company to go
for the new technology.
Q3. Describe some characteristics of technology forecasting. Explain in brief about
the six phases in technology forecasting process.
Q4. Write a short note on technology strategy. Explain in brief about the innovation
management.
Q5. What is the importance of technology diffusion? What are the benefits of
technology absorption?
Q6. Explain the implementation of new technology. Briefly describe the automation
decisions.
May/Summer 2012
Master of Business Administration - MBA Semester IV
MI0040 – Technology Management - 4 Credits
Assignment - Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. Explain Technology Generation. Explain Technology Development. Discuss the
importance Technology Generation and Development.
Q2. Explain the dimensions of technology transfer and features of technology
package.
Q3. Briefly describe the concept of technology choice. List and explain the steps
involved in technology assessment process.
Q4. Briefly explain the factors influencing the high performance innovative
technology based organisations.
Q5. What is Research and Development (R&D), and how is it managed? Explain the
different categories of Intellectual Property Management.
Q6. Discuss the technology assessment and environmental impact analysis.
May/Summer 2012
Master of Business Administration - MBA Semester IV
MI0041 – Java and Web Design - 4 Credits
Assignment - Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain the browser components and its features [10 Marks]
Q. 2 Describe in detail the building of webpage. [10 Marks]
Q.3 How to use forms? Explain with an example [10 Marks]
Q.4 Give an example for cascade style sheets and explain editing with cascade style
sheets in detail . [10 Marks]
Q.5 Describe the working of search engine. What are the different types of search
engine? Explain with its application. [10 Marks]
Q.6 List the benefits and drawbacks of Lamp stack [10 Marks]
May/Summer 2012
Master of Business Administration - MBA Semester IV
MI0041 – Java and Web Design - 4 Credits
Assignment - Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Give one example each for the following and explain the use in one/two tine each.
1. Web Design Tools
2. HTML Editors
3. Adobe Photoshop
4. Adobe Flash
5. Firebug Browser
[10 Marks]
Q.2 Write a Java program to demonstrate the use of control statements (all three
statemnts) in Java. [10 Marks]
Q.3 What are the difference types of inheritance in Java? Explain the relationship
between interfaces and inheritances. [10 Marks]
Q.4 How do you handle exceptions in Java [10 Marks]
Q.5 Write a small snippet in which the program uses POST method to accept the
keywords to accomplish the task. Also suggest the alternative method to perform this task
and its benefits [10 Marks]
Q.6 Explain Java web technologies with its types [10 Marks]
May 2012
Master of Business Administration - Semester 4
MK0015 – Services Marketing and Customer Relationship Management
Book ID: B1328
Assignment
Set- 1
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. What do you understand by customer defined service standards? Explain its
relevance in services marketing.
Q2. Explain the concept of service design and service delivery in services
marketing.
Q3. Mention the different types of services with few examples and briefly give a
note on service sector.
Q4. Construct a service gap for an imaginary service based company assuming
that there are several gaps found in its functioning.
Q5. Examine the recent issues in services marketing.
Q6. ABC Components Ltd. wants to use technology in its CRM system. Kindly help
the company with suitable suggestions.
May 2012
Master of Business Administration - Semester 4
MK0015 – Services Marketing and Customer Relationship Management
Book ID: B1328
Assignment
Set- 2
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. What is services marketing? Explain its importance.
Q2. (a) What do you mean by CRM? Is it important in services marketing?
(b) Give a note on integrated service marketing mix.
Q3. Mention the 5 engines of e-CRM and explain the process involved.
Q4. Explain the concepts of customer retention and Customer life time value with
its applicable strategies.
Q5. Mentor Institute provides educational support services to different colleges and
universities. Now, they want to start consulting services for distance education
programmes and career counseling. Suggest some steps on how to market
their consulting services once it gets initiated.
Q6. According to you, what are the customer expectations and customer responses
if they don’t receive the desired service quality? If you were the service
provider, how would you address customer complaints and conflicts?
May 2012
Master of Business Administration - Semester 4
MK0016 – Advertising Management and Sales Promotion
B1329
Assignment
Set- 1
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Define the term “advertisement”. How does advertising persuade buyers?
Q2. Explain the advertising theories and its relevance.
Q3. Explain the factors that have an effect on Indian advertising.
Q4. Is it important to have communication objectives in advertising? Why or why
not?
Q5. Examine the role of visual strategies in ad copy design. Give suitable
examples.
Q6. What is sales promotion? Explain in detail.
May 2012
Master of Business Administration - Semester 4
MK0016 – Advertising Management and Sales Promotion
B1329
Assignment
Set- 2
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Outline those elements that are considered important in advertising execution.
Give examples.
Q2. Do demographic factors influence advertising strategies? Explain.
Q3. Which are the evolving consumer segments in the market? How do they affect
advertising?
Q4. Discuss media planning in detail.
Q5. How is ad-spend on a particular ad campaign decided? Explain.
Q6. Supreme Ad agency is thinking about setting up two separate specialized
agencies under it. If they do so, how do you think the working of departments
and integration of services will be? Will it be beneficial to the clients?
Summer 2012
Master of Business Administration - MBA Semester 4
MK0017– E-Marketing - 4 Credits
Book ID: B1330
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain the features and benefits of e-marketing.
Q.2 Discuss the e-marketing principles.
Q.3 Differentiate marketing mix and e-marketing mix.
Q.4 Explain e-marketing plans and strategies.
Q.5 Determine the organisational structure in e-marketing.
Q.6 Discuss the role of marketing information systems in e-marketing.
Summer 2012
Master of Business Administration - MBA Semester 4
MK0017– E-Marketing - 4 Credits
Assignment Set- 2 (60 Marks)
Book ID: B1330
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Describe Internet marketing and Digital Marketing and also its merits &
demerits.
Q.2 Explain the scope of E-marketing in global marketing.
Q.3 Explain the general characteristics of the customers in e-marketing.
Q.4 Briefly discuss any six types of Differentiation dimension.
Q.5 Briefly explain the meaning of SEO and the applicability of SEO in emarketing.
Q.6 Discuss the types of cybercrimes in e-marketing
May 2012
Master of Business Administration - Semester 3
MK0018: “International Marketing”
(4 credits)
(Book ID: B1199)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Explain how Letter of Credit acts as an appropriate mode of payment for both exporter and
importer.
2. How is international marketing segmentation helpful in making strategies? What are the
bases of the segmentation?
3. Discuss the EPRG orientations and give the differences between international and
domestic marketing.
4. What are the factors that affect the pricing strategy of an international firm? What different
pricing strategies can the firms adopt?
5. “International distribution decisions are critical decisions”. Substantiate.
6. What are star export houses? Mention the various special strategic packages for status
holders.
May 2012
Master of Business Administration - Semester 3
MK0018: “International Marketing”
(4 credits)
(Book ID: B1199)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. What is the role and elements of culture?
2. Write a short note on International Advertising. How is it important for international
marketing?
3. Describe the various modes of entries in international market.
4. Discuss briefly the steps involved in processing of an export order.
5. Discuss briefly the various techniques to assess country risk. Give examples to illustrate
your answer.
6. Discuss fundamental methods of exchange rate forecasting. What are the problems in
forecasting exchange rates?
(May 2012)
Master of Business Administration - MBA Semester 4
“Operations Management” Specialization
OM 0015 – Maintenance Management (4 credits)
(Book ID: B1340)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1.
a. Describe the three categories of maintenance activities
b. What are the three stages in the lifecycle management of any machinery?
2. What is the difference between MTBF and MTTR? How these to complement for
analysing the maintenance effectiveness.
3. For a good maintenance program, what types of requirements are planned?
4.
a. Explain how breakdown, corrective and remedial maintenance contributes to the
maintenance management of an organisation
b. What are the advantages of Planned Maintenance?
5. Replacement of the old equipment with a new one is practiced as a policy to meet
competition. Assess why this issue of replacement is inevitable
6. Explain the steps involved in maintenance planning
(May 2012)
Master of Business Administration - MBA Semester 4
“Operations Management” Specialization
OM 0015 – Maintenance Management (4 credits)
(Book ID: B1340)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Describe ABC analysis method used for classification for inventory control of
spare parts.
2. Why scheduling the maintenance activities is an important process in
management and what benefits will accrue to the organisation?
3. What is called as Universal Maintenance standards? What are the techniques
used in UMS system?
4. A machine is purchased for Rs.300000. It is expected that this machine will
be used for 12 years, at the end of which it will be sold for Rs.15000.
Calculate the depreciation to be charged for each of the first 3 years of the
machine’s life, using: (i) The straight line method (ii) The reducing balance
method at 30% pa
5. Briefly explain eight pillars that support TPM in an organisation?
6.
a. What are the objectives served to a firm by practicing good craft and
equipment effectiveness?
b. What are the objectives served by practicing Autonomous Maintenance
(May 2012)
Master of Business Administration - MBA Semester 4
“Operations Management” Specialization
OM 0016 – Quality Management (4 credits)
(Book ID: B1341)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1.
a. What do you understand by “Quality as strategy”? Explain.
b. Describe the structure of ISO 9000 standards
2. Describe DMAIC (Define, Measure, Analyse, Improve and Control) principle of Six
Sigma methodology
3.
a. Why do think management responsibility is an essential requirement of QMS?
b. List the advantages of quality planning
4. Explain the two types of quality
5. Explain the methods of estimating reliability
6. What is the relevance of Cost and Schedule Information in an organisation?
(May 2012)
Master of Business Administration - MBA Semester 4
“Operations Management” Specialization
OM 0016 – Quality Management (4 credits)
(Book ID: B1341)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1.
a. List the five principles are essential to a successful quality audit
program.
b. List the five key drivers for developing quality culture
2. What is quality function deployment? List the four phases that are involved
in Quality Functional Development
3. Classify the three main criterion of self-control in manufacturing and service
sectors
4. Describe the various types of benchmarking
5. Evaluate the eight elements for the success of TQM in an organisation
6. Explain the seven basic tools of statistical process control in quality control
(May 2012)
Master of Business Administration - MBA Semester 4
“Operations Management” Specialization
OM 0017 – Advanced Production and Planning Control (4 credits)
(Book ID: B1342)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. State the objectives of production planning and control.
2. Bring out the difference between mass and batch production system
3. What are the chief elements to be considered while implementing the production control
functions/tasks in an organisation?
4. Bring out the differences between forecasting and prediction
5. Explain the inventory reduction options and tactics
6. A transmission manufacturer supplying to a car manufacturer at the rate of 25 per day
has a holding cost of the complete unit at Rs. 10/month and produces in batches with a
set up cost of Rs. 10000 each time when the set-up is changed. Its production capacity
is 40 transmissions per day and works for 300 days in a year. Cost of material inputs
per transmission is Rs. 3000.
Calculate:
a. Most economical numbers that can be produced in one batch
b. How frequently should the batches be started in a day
c. What will be the minimum average inventory cost and production time ?
d. What is the production time ?
(May 2012)
Master of Business Administration - MBA Semester 4
“Operations Management” Specialization
OM 0017 – Advanced Production and Planning Control (4 credits)
(Book ID: B1342)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1.
a. Differentiate between forward and backward scheduling
b. List the advantages and disadvantages of JIT
2. Bring out the differences between productivity and flexibility. And is
productivity compromised by introducing flexibility in the manufacturing
process?
3. What is capacity? Explain in brief.
4. Describe capacity planning.
5. Which are the four C’s of off shoring in the Value chain dynamics, the critical
tool to make the right outsourcing decisions. Explain how they interact with
each other to the central theme of off shoring?
6. Explain the importance of supply chain management
(May 2012)
Master of Business Administration - MBA Semester 4
“Operations Management” Specialization
OM 0018 – Technology Management (4 credits)
(Book ID: B1326)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Summarise the impact of technology on society and business.
2. Explain the reasons compelling a company for obtaining a new technology.
3. Evaluate the need and role of technology forecasting.
4.
a. Write a short note on technology strategy.
b. Write a short note technology adoption.
5.
a. List the some tips related to the selection of a new technology.
b. State the characteristics of technology change.
6. Discuss the importance Technology Generation and Development.
(May 2012)
Master of Business Administration - MBA Semester 4
“Operations Management” Specialization
OM 0018 – Technology Management (4 credits)
(Book ID: B1326)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Explain the models of technology transfer and their uses.
2. Write a note on technology leadership and followership
3. Describe measures for building high-performing innovative technology-based
organisations.
4. Assess the role of government in Technology Management.
5.
a. Classify tools and techniques of Knowledge Based Technology
b. Briefly describe the impact of information technology on organisational
structure
6. Describe environmental impact analysis (EIA).
Master of Business Administration - MBA Semester IV
MI0038 – Enterprise Resource Planning - 4 Credits
Assignment - Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.
Why are ERP systems said to be flexible? Explain with an example.
Q2. Explain with an example the concept of supply chain management?
Q3. Differentiate between Open Source and Commercial ERP. Briefly explain the
key principles to a proper ERP system selection process.
Q4. What is ATO and how is it different from ETO? List the advantages of
CAD/CAM.
Q5. How does the plant maintenance module help in achieving competitiveness?
Write a note of Quality Management.
Q6. Explain the working of Warehouse Management and Purchase department
with an example.
May/Summer 2012
Master of Business Administration - MBA Semester IV
MI0038 – Enterprise Resource Planning - 4 Credits
Assignment - Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. What is web ERP? What are its benefits? List out the different modules under
ERP Inventory management.
Q2. Briefly explain the functionalities of CRM sub modules. List out the benefits of
CRM Systems.
Q3. Illustrate the role of ERP systems in Human Resources. List out the benefits of
Human Resource management systems.
Q4. Describe how you would go about the different phases of the ERP
implementation lifecycle, if it were being done in your company.
Q5. Discuss briefly about JD Edward’s and PeopleSoft’s applications and their
various modules.
Q6. What is BAPI? Why BIAP is considered as commanding tool in the SAP
consultant’s toolkit?
May/Summer 2012
Master of Business Administration - MBA Semester IV
MI0039 – eCommerce - 4 Credits
Assignment - Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain the framework of eCommerce in detail [10 Marks]
Q. 2 List the advantages and disadvantages of eCommerce [10 Marks]
Q.3 Prepare a scenario on the organization having shopping cart facility showing the
advantages and disadvantages of having shopping cart facility [10 Marks]
Q.4 Give examples for different models of ecommerce and explain what is the benefit of
that model in your example. [10 Marks]
Q.5 Write short notes on
a. False and malicious sites
b. Stealing visitor’s credit card information
c. Stealing customer’s data from selling agent and internet service providers
d. The use of cookies
[10 Marks]
Q.6 Describe the risk management paradigm in brief [10 Marks]
May/Summer 2012
Master of Business Administration - MBA Semester IV
MI0039 – eCommerce - 4 Credits
Assignment - Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Warigon is a retail company and they want to automate the payment system. Assume
that you are the design engineer of that company. What are the factors that you would
consider while designing the electronic payment system? [10 Marks]
Q.2 Discuss the working concepts of EDI [10 Marks]
Q.3 What are the four Ps of marketing? Explain how it is applied to internet marketing
[10 Marks]
Q.4 Analyze the structure of a website [10 Marks]
Q.5 List the benefits of online catalogue [10 Marks]
Q.6 Define Mcommerce. Describe the areas of potential growth and future of mCommerce
[10 Marks]
May/Summer 2012
Master of Business Administration - MBA Semester IV
MI0040 – Technology Management - 4 Credits
Assignment - Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. Define the term technology. Write a short note on evolution and growth of
technology.
Q2. Citing an example, state and explain the reasons that compel a company to go
for the new technology.
Q3. Describe some characteristics of technology forecasting. Explain in brief about
the six phases in technology forecasting process.
Q4. Write a short note on technology strategy. Explain in brief about the innovation
management.
Q5. What is the importance of technology diffusion? What are the benefits of
technology absorption?
Q6. Explain the implementation of new technology. Briefly describe the automation
decisions.
May/Summer 2012
Master of Business Administration - MBA Semester IV
MI0040 – Technology Management - 4 Credits
Assignment - Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1. Explain Technology Generation. Explain Technology Development. Discuss the
importance Technology Generation and Development.
Q2. Explain the dimensions of technology transfer and features of technology
package.
Q3. Briefly describe the concept of technology choice. List and explain the steps
involved in technology assessment process.
Q4. Briefly explain the factors influencing the high performance innovative
technology based organisations.
Q5. What is Research and Development (R&D), and how is it managed? Explain the
different categories of Intellectual Property Management.
Q6. Discuss the technology assessment and environmental impact analysis.
May/Summer 2012
Master of Business Administration - MBA Semester IV
MI0041 – Java and Web Design - 4 Credits
Assignment - Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain the browser components and its features [10 Marks]
Q. 2 Describe in detail the building of webpage. [10 Marks]
Q.3 How to use forms? Explain with an example [10 Marks]
Q.4 Give an example for cascade style sheets and explain editing with cascade style
sheets in detail . [10 Marks]
Q.5 Describe the working of search engine. What are the different types of search
engine? Explain with its application. [10 Marks]
Q.6 List the benefits and drawbacks of Lamp stack [10 Marks]
May/Summer 2012
Master of Business Administration - MBA Semester IV
MI0041 – Java and Web Design - 4 Credits
Assignment - Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Give one example each for the following and explain the use in one/two tine each.
1. Web Design Tools
2. HTML Editors
3. Adobe Photoshop
4. Adobe Flash
5. Firebug Browser
[10 Marks]
Q.2 Write a Java program to demonstrate the use of control statements (all three
statemnts) in Java. [10 Marks]
Q.3 What are the difference types of inheritance in Java? Explain the relationship
between interfaces and inheritances. [10 Marks]
Q.4 How do you handle exceptions in Java [10 Marks]
Q.5 Write a small snippet in which the program uses POST method to accept the
keywords to accomplish the task. Also suggest the alternative method to perform this task
and its benefits [10 Marks]
Q.6 Explain Java web technologies with its types [10 Marks]
May 2012
Master of Business Administration - Semester 4
MK0015 – Services Marketing and Customer Relationship Management
Book ID: B1328
Assignment
Set- 1
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. What do you understand by customer defined service standards? Explain its
relevance in services marketing.
Q2. Explain the concept of service design and service delivery in services
marketing.
Q3. Mention the different types of services with few examples and briefly give a
note on service sector.
Q4. Construct a service gap for an imaginary service based company assuming
that there are several gaps found in its functioning.
Q5. Examine the recent issues in services marketing.
Q6. ABC Components Ltd. wants to use technology in its CRM system. Kindly help
the company with suitable suggestions.
May 2012
Master of Business Administration - Semester 4
MK0015 – Services Marketing and Customer Relationship Management
Book ID: B1328
Assignment
Set- 2
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. What is services marketing? Explain its importance.
Q2. (a) What do you mean by CRM? Is it important in services marketing?
(b) Give a note on integrated service marketing mix.
Q3. Mention the 5 engines of e-CRM and explain the process involved.
Q4. Explain the concepts of customer retention and Customer life time value with
its applicable strategies.
Q5. Mentor Institute provides educational support services to different colleges and
universities. Now, they want to start consulting services for distance education
programmes and career counseling. Suggest some steps on how to market
their consulting services once it gets initiated.
Q6. According to you, what are the customer expectations and customer responses
if they don’t receive the desired service quality? If you were the service
provider, how would you address customer complaints and conflicts?
May 2012
Master of Business Administration - Semester 4
MK0016 – Advertising Management and Sales Promotion
B1329
Assignment
Set- 1
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Define the term “advertisement”. How does advertising persuade buyers?
Q2. Explain the advertising theories and its relevance.
Q3. Explain the factors that have an effect on Indian advertising.
Q4. Is it important to have communication objectives in advertising? Why or why
not?
Q5. Examine the role of visual strategies in ad copy design. Give suitable
examples.
Q6. What is sales promotion? Explain in detail.
May 2012
Master of Business Administration - Semester 4
MK0016 – Advertising Management and Sales Promotion
B1329
Assignment
Set- 2
(60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Outline those elements that are considered important in advertising execution.
Give examples.
Q2. Do demographic factors influence advertising strategies? Explain.
Q3. Which are the evolving consumer segments in the market? How do they affect
advertising?
Q4. Discuss media planning in detail.
Q5. How is ad-spend on a particular ad campaign decided? Explain.
Q6. Supreme Ad agency is thinking about setting up two separate specialized
agencies under it. If they do so, how do you think the working of departments
and integration of services will be? Will it be beneficial to the clients?
Summer 2012
Master of Business Administration - MBA Semester 4
MK0017– E-Marketing - 4 Credits
Book ID: B1330
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Explain the features and benefits of e-marketing.
Q.2 Discuss the e-marketing principles.
Q.3 Differentiate marketing mix and e-marketing mix.
Q.4 Explain e-marketing plans and strategies.
Q.5 Determine the organisational structure in e-marketing.
Q.6 Discuss the role of marketing information systems in e-marketing.
Summer 2012
Master of Business Administration - MBA Semester 4
MK0017– E-Marketing - 4 Credits
Assignment Set- 2 (60 Marks)
Book ID: B1330
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Describe Internet marketing and Digital Marketing and also its merits &
demerits.
Q.2 Explain the scope of E-marketing in global marketing.
Q.3 Explain the general characteristics of the customers in e-marketing.
Q.4 Briefly discuss any six types of Differentiation dimension.
Q.5 Briefly explain the meaning of SEO and the applicability of SEO in emarketing.
Q.6 Discuss the types of cybercrimes in e-marketing
May 2012
Master of Business Administration - Semester 3
MK0018: “International Marketing”
(4 credits)
(Book ID: B1199)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Explain how Letter of Credit acts as an appropriate mode of payment for both exporter and
importer.
2. How is international marketing segmentation helpful in making strategies? What are the
bases of the segmentation?
3. Discuss the EPRG orientations and give the differences between international and
domestic marketing.
4. What are the factors that affect the pricing strategy of an international firm? What different
pricing strategies can the firms adopt?
5. “International distribution decisions are critical decisions”. Substantiate.
6. What are star export houses? Mention the various special strategic packages for status
holders.
May 2012
Master of Business Administration - Semester 3
MK0018: “International Marketing”
(4 credits)
(Book ID: B1199)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. What is the role and elements of culture?
2. Write a short note on International Advertising. How is it important for international
marketing?
3. Describe the various modes of entries in international market.
4. Discuss briefly the steps involved in processing of an export order.
5. Discuss briefly the various techniques to assess country risk. Give examples to illustrate
your answer.
6. Discuss fundamental methods of exchange rate forecasting. What are the problems in
forecasting exchange rates?
(May 2012)
Master of Business Administration - MBA Semester 4
“Operations Management” Specialization
OM 0015 – Maintenance Management (4 credits)
(Book ID: B1340)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1.
a. Describe the three categories of maintenance activities
b. What are the three stages in the lifecycle management of any machinery?
2. What is the difference between MTBF and MTTR? How these to complement for
analysing the maintenance effectiveness.
3. For a good maintenance program, what types of requirements are planned?
4.
a. Explain how breakdown, corrective and remedial maintenance contributes to the
maintenance management of an organisation
b. What are the advantages of Planned Maintenance?
5. Replacement of the old equipment with a new one is practiced as a policy to meet
competition. Assess why this issue of replacement is inevitable
6. Explain the steps involved in maintenance planning
(May 2012)
Master of Business Administration - MBA Semester 4
“Operations Management” Specialization
OM 0015 – Maintenance Management (4 credits)
(Book ID: B1340)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Describe ABC analysis method used for classification for inventory control of
spare parts.
2. Why scheduling the maintenance activities is an important process in
management and what benefits will accrue to the organisation?
3. What is called as Universal Maintenance standards? What are the techniques
used in UMS system?
4. A machine is purchased for Rs.300000. It is expected that this machine will
be used for 12 years, at the end of which it will be sold for Rs.15000.
Calculate the depreciation to be charged for each of the first 3 years of the
machine’s life, using: (i) The straight line method (ii) The reducing balance
method at 30% pa
5. Briefly explain eight pillars that support TPM in an organisation?
6.
a. What are the objectives served to a firm by practicing good craft and
equipment effectiveness?
b. What are the objectives served by practicing Autonomous Maintenance
(May 2012)
Master of Business Administration - MBA Semester 4
“Operations Management” Specialization
OM 0016 – Quality Management (4 credits)
(Book ID: B1341)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1.
a. What do you understand by “Quality as strategy”? Explain.
b. Describe the structure of ISO 9000 standards
2. Describe DMAIC (Define, Measure, Analyse, Improve and Control) principle of Six
Sigma methodology
3.
a. Why do think management responsibility is an essential requirement of QMS?
b. List the advantages of quality planning
4. Explain the two types of quality
5. Explain the methods of estimating reliability
6. What is the relevance of Cost and Schedule Information in an organisation?
(May 2012)
Master of Business Administration - MBA Semester 4
“Operations Management” Specialization
OM 0016 – Quality Management (4 credits)
(Book ID: B1341)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1.
a. List the five principles are essential to a successful quality audit
program.
b. List the five key drivers for developing quality culture
2. What is quality function deployment? List the four phases that are involved
in Quality Functional Development
3. Classify the three main criterion of self-control in manufacturing and service
sectors
4. Describe the various types of benchmarking
5. Evaluate the eight elements for the success of TQM in an organisation
6. Explain the seven basic tools of statistical process control in quality control
(May 2012)
Master of Business Administration - MBA Semester 4
“Operations Management” Specialization
OM 0017 – Advanced Production and Planning Control (4 credits)
(Book ID: B1342)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. State the objectives of production planning and control.
2. Bring out the difference between mass and batch production system
3. What are the chief elements to be considered while implementing the production control
functions/tasks in an organisation?
4. Bring out the differences between forecasting and prediction
5. Explain the inventory reduction options and tactics
6. A transmission manufacturer supplying to a car manufacturer at the rate of 25 per day
has a holding cost of the complete unit at Rs. 10/month and produces in batches with a
set up cost of Rs. 10000 each time when the set-up is changed. Its production capacity
is 40 transmissions per day and works for 300 days in a year. Cost of material inputs
per transmission is Rs. 3000.
Calculate:
a. Most economical numbers that can be produced in one batch
b. How frequently should the batches be started in a day
c. What will be the minimum average inventory cost and production time ?
d. What is the production time ?
(May 2012)
Master of Business Administration - MBA Semester 4
“Operations Management” Specialization
OM 0017 – Advanced Production and Planning Control (4 credits)
(Book ID: B1342)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1.
a. Differentiate between forward and backward scheduling
b. List the advantages and disadvantages of JIT
2. Bring out the differences between productivity and flexibility. And is
productivity compromised by introducing flexibility in the manufacturing
process?
3. What is capacity? Explain in brief.
4. Describe capacity planning.
5. Which are the four C’s of off shoring in the Value chain dynamics, the critical
tool to make the right outsourcing decisions. Explain how they interact with
each other to the central theme of off shoring?
6. Explain the importance of supply chain management
(May 2012)
Master of Business Administration - MBA Semester 4
“Operations Management” Specialization
OM 0018 – Technology Management (4 credits)
(Book ID: B1326)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Summarise the impact of technology on society and business.
2. Explain the reasons compelling a company for obtaining a new technology.
3. Evaluate the need and role of technology forecasting.
4.
a. Write a short note on technology strategy.
b. Write a short note technology adoption.
5.
a. List the some tips related to the selection of a new technology.
b. State the characteristics of technology change.
6. Discuss the importance Technology Generation and Development.
(May 2012)
Master of Business Administration - MBA Semester 4
“Operations Management” Specialization
OM 0018 – Technology Management (4 credits)
(Book ID: B1326)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Explain the models of technology transfer and their uses.
2. Write a note on technology leadership and followership
3. Describe measures for building high-performing innovative technology-based
organisations.
4. Assess the role of government in Technology Management.
5.
a. Classify tools and techniques of Knowledge Based Technology
b. Briefly describe the impact of information technology on organisational
structure
6. Describe environmental impact analysis (EIA).
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