Spring 2012
ASSIGNMENT
BBARO – 4th Semester
Subject Code: CA0019
(4 credits)
Set 1
SUBJECT: Business Strategy Marks 60
Note: Each Question carries 10 marks
1. What is meant by Strategic Management? Explain the strategic management process.
2. What is Strategic planning? What are the advantages and disadvantages of strategic planning?
3. Describe the roles of different strategists.
4. Describe the steps in formulating strategy.
5. Define Strategic evaluation. Explain the importance of Strategic evaluation.
6. Explain the significance of Business Policy. What are the factors influencing business policy?
Spring 2012
ASSIGNMENT
BBARO – 4th Semester
Subject Code: CA0019
(4 credits)
Set 2
SUBJECT: Business Strategy Marks 60
Note: Each Question carries 10 marks
1. What are the reasons for lack of creativity? How to motivate creativity in organisations?
2. Write a note on “Management of change”
3. Discuss the various reasons for restructuring in business. In what ways can restructuring of business be done?
4. What is meant by contingency planning? What are the various steps in contingency planning?
5. Explain the concept of value chain.
6. (a) Describe SWOT Analysis.
(b) What are various barriers to change?
Spring 2012
BBARO–Semester 4
BBA-RO – Advertising and sales management - 4 Credits
“CA0020”
Assignment Set – 1
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Describe the AIDA Model. Explain the steps involved in advertising communication [10 marks]
Q2. Discuss the factors that influence brand positioning. [10 marks]
Q3. List the differences between the business structure and the operational structure of the ad agency. [10 marks]
Q4. Explain the methods of selecting advertising budgets. [10 marks]
Q5. Describe the ethical and legal aspects of advertising. [10 marks]
Q6. Write a note on the relevance of advertising. Describe the various types of advertising [10 marks]
Spring 2012
BBA RO Semester 4
BBA-RO – Advertising and sales management - 4 Credits
“CA0020”
Assignment Set – 2
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q1. List the differences between institutional advertising v. scientific advertising. [10 marks]
Q2. What are the drivers that promote sales Describe the objectives of Sales Promotion [10 marks]
Q3. List the steps for effective sales management. Explain the roles of sales promotion in boosting sales. [10 marks]
Q4. Explain the main roles of the sales force? List the advantages and disadvantages of personal Selling.
Q5. Explain the key drivers of a sales organization. Describe the compensation patterns for sales personnel [10 marks]
Q6. Describe the factors that affect pricing decision. Explain different types of budget quotas [10 marks]
Spring 2012
BBARO–Semester 4
CA0021 – Buying - 4 Credits
Assignment Set – 1
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Describe the different steps involved in approaching buying management. [10 marks]
Q2. Explain the main aspects of a buying process [10 marks]
Q3. Explain the different store level factors that influence buying strategies. [10 marks]
Q4. Discuss the impact of category on consumers. [10 marks]
Q5. Describe the interrelation between buying management and category management at an operational level. [10 marks]
Q6. Explain the sources of supply and the impact on buying. [10 marks]
Spring 2012
BBARO–Semester 4
CA0021 – Buying - 4 Credits
Assignment Set – 2
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Describe the key sources of demand. [10 marks]
Q2. Explain the basic consumer sustenance needs [10 marks]
Q3. Explain the term logistics and its functions with relevant examples. [10 marks]
Q4. Describe the six demand factors. Explain the buying management responses to consumer evolution and awareness.
Q5. Write a note on buying triangle. Discuss proactive sourcing as a factor of buying triangle [10 marks]
Q6. Describe the eleven vendor management criteria .Explain the key advantages and disadvantages of buying houses [10 marks]
Spring 2012
Bachelor of Business Administration in Retail Operations
BBA-RO Semester 4
CA0022 – Visual Merchandising II - 4 Credits
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. What are the qualities of effective market signage?
Q2. Distinguish between WOW windows and speaking shelves with examples.
Q3. Write brief note on the display strategies generally adopted by the merchandisers
Q4. (a) Does eye, try and buy formula work in a retail outlet? Give reasons for your answer
(b) What is Soft POS/POP? Explain briefly.
Q5. What kind of visual appeal should the store entrance have in order to achieve the goals of Visual merchandising?
Q6. Explain the success factors involved in Visual merchandising.
Spring 2012
Bachelor of Business Administration in Retail Operations
BBA-RO Semester 4
CA0022 – Visual Merchandising II - 4 Credits
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. What is the role of fixtures in visual merchandising?
Q2. Suggest some visual merchandising ideas for a retail outlet so that it can attract more customers more customers.
Q3. a. Mention some of the eye-catching VM tactics.
b. Give a note on moods and how can it be influenced?
Q4. Explain how light, color, fragrance, sound, touch and space add to the ambience of the stores. What is its importance?
Q.5 What do you mean by hard POS? Which are the various types of hard POS methods?
Q.6. Explain the goals of visual merchandising.
ASSIGNMENT
BBARO – 4th Semester
Subject Code: CA0019
(4 credits)
Set 1
SUBJECT: Business Strategy Marks 60
Note: Each Question carries 10 marks
1. What is meant by Strategic Management? Explain the strategic management process.
2. What is Strategic planning? What are the advantages and disadvantages of strategic planning?
3. Describe the roles of different strategists.
4. Describe the steps in formulating strategy.
5. Define Strategic evaluation. Explain the importance of Strategic evaluation.
6. Explain the significance of Business Policy. What are the factors influencing business policy?
Spring 2012
ASSIGNMENT
BBARO – 4th Semester
Subject Code: CA0019
(4 credits)
Set 2
SUBJECT: Business Strategy Marks 60
Note: Each Question carries 10 marks
1. What are the reasons for lack of creativity? How to motivate creativity in organisations?
2. Write a note on “Management of change”
3. Discuss the various reasons for restructuring in business. In what ways can restructuring of business be done?
4. What is meant by contingency planning? What are the various steps in contingency planning?
5. Explain the concept of value chain.
6. (a) Describe SWOT Analysis.
(b) What are various barriers to change?
Spring 2012
BBARO–Semester 4
BBA-RO – Advertising and sales management - 4 Credits
“CA0020”
Assignment Set – 1
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Describe the AIDA Model. Explain the steps involved in advertising communication [10 marks]
Q2. Discuss the factors that influence brand positioning. [10 marks]
Q3. List the differences between the business structure and the operational structure of the ad agency. [10 marks]
Q4. Explain the methods of selecting advertising budgets. [10 marks]
Q5. Describe the ethical and legal aspects of advertising. [10 marks]
Q6. Write a note on the relevance of advertising. Describe the various types of advertising [10 marks]
Spring 2012
BBA RO Semester 4
BBA-RO – Advertising and sales management - 4 Credits
“CA0020”
Assignment Set – 2
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q1. List the differences between institutional advertising v. scientific advertising. [10 marks]
Q2. What are the drivers that promote sales Describe the objectives of Sales Promotion [10 marks]
Q3. List the steps for effective sales management. Explain the roles of sales promotion in boosting sales. [10 marks]
Q4. Explain the main roles of the sales force? List the advantages and disadvantages of personal Selling.
Q5. Explain the key drivers of a sales organization. Describe the compensation patterns for sales personnel [10 marks]
Q6. Describe the factors that affect pricing decision. Explain different types of budget quotas [10 marks]
Spring 2012
BBARO–Semester 4
CA0021 – Buying - 4 Credits
Assignment Set – 1
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Describe the different steps involved in approaching buying management. [10 marks]
Q2. Explain the main aspects of a buying process [10 marks]
Q3. Explain the different store level factors that influence buying strategies. [10 marks]
Q4. Discuss the impact of category on consumers. [10 marks]
Q5. Describe the interrelation between buying management and category management at an operational level. [10 marks]
Q6. Explain the sources of supply and the impact on buying. [10 marks]
Spring 2012
BBARO–Semester 4
CA0021 – Buying - 4 Credits
Assignment Set – 2
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Describe the key sources of demand. [10 marks]
Q2. Explain the basic consumer sustenance needs [10 marks]
Q3. Explain the term logistics and its functions with relevant examples. [10 marks]
Q4. Describe the six demand factors. Explain the buying management responses to consumer evolution and awareness.
Q5. Write a note on buying triangle. Discuss proactive sourcing as a factor of buying triangle [10 marks]
Q6. Describe the eleven vendor management criteria .Explain the key advantages and disadvantages of buying houses [10 marks]
Spring 2012
Bachelor of Business Administration in Retail Operations
BBA-RO Semester 4
CA0022 – Visual Merchandising II - 4 Credits
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. What are the qualities of effective market signage?
Q2. Distinguish between WOW windows and speaking shelves with examples.
Q3. Write brief note on the display strategies generally adopted by the merchandisers
Q4. (a) Does eye, try and buy formula work in a retail outlet? Give reasons for your answer
(b) What is Soft POS/POP? Explain briefly.
Q5. What kind of visual appeal should the store entrance have in order to achieve the goals of Visual merchandising?
Q6. Explain the success factors involved in Visual merchandising.
Spring 2012
Bachelor of Business Administration in Retail Operations
BBA-RO Semester 4
CA0022 – Visual Merchandising II - 4 Credits
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. What is the role of fixtures in visual merchandising?
Q2. Suggest some visual merchandising ideas for a retail outlet so that it can attract more customers more customers.
Q3. a. Mention some of the eye-catching VM tactics.
b. Give a note on moods and how can it be influenced?
Q4. Explain how light, color, fragrance, sound, touch and space add to the ambience of the stores. What is its importance?
Q.5 What do you mean by hard POS? Which are the various types of hard POS methods?
Q.6. Explain the goals of visual merchandising.
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