ASSIGNMENT QUESTION PAPER
DRIVE FALL 2014
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE & NAME MK0010- Sales Distribution and Supply Chain Management
BK ID B1721
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1
When one member of distribution channel tries to maximize its profits at the
expense of rest of the members, it will create conflicts, resulting in the decline of
profits. To avoid these conflicts, now retail firms have started forming vertical
Marketing systems (VMS). Explain the three types of VMS through which goods
and services are usually distributed to customers.
Definition of VMS 2
Three types of VMS 8 10
2
Explain recent trends in the area of sales management under International sales
management.
Definition of sales management 2
Explanation of trends 8 10
3
An organization needs to be extremely cautious in making investments in various
types of inventories. The extent of control required to be maintained on all items is not the
same. Explain some important tools of Inventory management like ABC analysis, Just-InTime & Economic order quantity model.
Definition of Inventory and Inventory
Management
3
ABC analysis, Just-In-Time &Economic Order
Quantity Model
7 10
4
Explain the SCOR model with a diagrammatic representation.
SCOR model 5
Focusing Aspects with diagram 5 10
5
Explain the challenges faced by International Sales Manager
Listing of challenges faced by International
manager
10 10
6
Describe the supply chain Benchmarking Procedure.
Definition of Benchmarking. 2
Procedure for supply chain benchmarking 8 10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE FALL 2014
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE &
NAME
MK0011- CONSUMER BEHAVIOUR
BK ID B1722
CREDIT & MARKS 4 CREDITS & 60 MARKS
Q.No Questions Total
Marks
1 Explain the tri-component attitude model
Cognitive component
affective component
conative component
4
3
3
10
2 Describe the levels of consumer decision making while buying.
Levels 2.5 * 4 10
3 Explain brand image and the dimensions of brand personality
Explanation of brand image
Dimensions of brand personality
3
7
10
4 Explain the VALS (Value and Lifestyle) framework with diagram.
VALS Framework
Diagram
8
2
10
5 Explain the five categories of Adopters in innovation process.
Five categories 2 * 5 10
6 Briefly discuss the decision-making models.
Nicosia Model of Consumer Decision-Making
Howard-Sheth Model
Engel, Blackwell, Miniard Model
3
4
3
10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT QUESTION PAPER
DRIVE FALL 2014
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE & NAME MK0012- Retail Marketing
BK ID B1723
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Discuss the Retail pricing strategies.
Explanation about pricing in retail 2
Retail Pricing Strategies 8 10
2
Describe the Retail Buying Process in brief.
Definition of retailing 2 10
Explanation of retail buying process 8
3
Explain the Retail Merchandising Management (RMM) in brief.
Definition of Retail Merchandising 3
Steps involved in RMM 7 10
4
Define e-tailing. Explain the future of electronic retailing.
Definition of e-tailing 2
Future of e-tailing 8 10
5
Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall
profitability depends on Pricing. It plays an important role in strategic decision
making process. Explain various pricing strategies are adapted by the retailer
according to the situation.
Explanation of pricing in Retail 2
Retail Pricing strategies 8 10
6
Describe any three Rural retail strategies in brief.
Definition of Rural retail 2
Any three Rural retail strategies 8 10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE FALL 2014
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE &
NAME
MK0013- MARKETING RESEARCH
BK ID B 1711
CREDIT & MARKS 4 CREDITS & 60 MARKS
Q.No Questions Total
Marks
1 Define Research and its characteristics. Also explain any seven types of research.
Definition and characteristics of research
types of Research
3
7
10
2 Explain the various types of Consumer and Business to Business (B2B) market
research.
Types of Consumer market research
Types of B2B market research
6
4
10
3 Discuss the various Techniques of Sales Analysis and forecasting in estimating the
current market demand.
Qualitative techniques
Quantitative techniques
5
5
10
4 Discuss the Various techniques of Probability sampling techniques in detail with
examples.
Definition of probability sampling
Techniques of probability sampling
2
8
10
5 Explain the process of sampling and classification of non-probability sampling
techniques.
Definition of sampling
process of sampling
classification of non-probability sampling
1
5
4
10
6 Discuss the features of online marketing research and its types.
Definition
Features
types
2
3
5
10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme
DRIVE FALL 2014
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE & NAME MK0010- Sales Distribution and Supply Chain Management
BK ID B1721
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1
When one member of distribution channel tries to maximize its profits at the
expense of rest of the members, it will create conflicts, resulting in the decline of
profits. To avoid these conflicts, now retail firms have started forming vertical
Marketing systems (VMS). Explain the three types of VMS through which goods
and services are usually distributed to customers.
Definition of VMS 2
Three types of VMS 8 10
2
Explain recent trends in the area of sales management under International sales
management.
Definition of sales management 2
Explanation of trends 8 10
3
An organization needs to be extremely cautious in making investments in various
types of inventories. The extent of control required to be maintained on all items is not the
same. Explain some important tools of Inventory management like ABC analysis, Just-InTime & Economic order quantity model.
Definition of Inventory and Inventory
Management
3
ABC analysis, Just-In-Time &Economic Order
Quantity Model
7 10
4
Explain the SCOR model with a diagrammatic representation.
SCOR model 5
Focusing Aspects with diagram 5 10
5
Explain the challenges faced by International Sales Manager
Listing of challenges faced by International
manager
10 10
6
Describe the supply chain Benchmarking Procedure.
Definition of Benchmarking. 2
Procedure for supply chain benchmarking 8 10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE FALL 2014
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE &
NAME
MK0011- CONSUMER BEHAVIOUR
BK ID B1722
CREDIT & MARKS 4 CREDITS & 60 MARKS
Q.No Questions Total
Marks
1 Explain the tri-component attitude model
Cognitive component
affective component
conative component
4
3
3
10
2 Describe the levels of consumer decision making while buying.
Levels 2.5 * 4 10
3 Explain brand image and the dimensions of brand personality
Explanation of brand image
Dimensions of brand personality
3
7
10
4 Explain the VALS (Value and Lifestyle) framework with diagram.
VALS Framework
Diagram
8
2
10
5 Explain the five categories of Adopters in innovation process.
Five categories 2 * 5 10
6 Briefly discuss the decision-making models.
Nicosia Model of Consumer Decision-Making
Howard-Sheth Model
Engel, Blackwell, Miniard Model
3
4
3
10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT QUESTION PAPER
DRIVE FALL 2014
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE & NAME MK0012- Retail Marketing
BK ID B1723
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Discuss the Retail pricing strategies.
Explanation about pricing in retail 2
Retail Pricing Strategies 8 10
2
Describe the Retail Buying Process in brief.
Definition of retailing 2 10
Explanation of retail buying process 8
3
Explain the Retail Merchandising Management (RMM) in brief.
Definition of Retail Merchandising 3
Steps involved in RMM 7 10
4
Define e-tailing. Explain the future of electronic retailing.
Definition of e-tailing 2
Future of e-tailing 8 10
5
Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall
profitability depends on Pricing. It plays an important role in strategic decision
making process. Explain various pricing strategies are adapted by the retailer
according to the situation.
Explanation of pricing in Retail 2
Retail Pricing strategies 8 10
6
Describe any three Rural retail strategies in brief.
Definition of Rural retail 2
Any three Rural retail strategies 8 10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE FALL 2014
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE &
NAME
MK0013- MARKETING RESEARCH
BK ID B 1711
CREDIT & MARKS 4 CREDITS & 60 MARKS
Q.No Questions Total
Marks
1 Define Research and its characteristics. Also explain any seven types of research.
Definition and characteristics of research
types of Research
3
7
10
2 Explain the various types of Consumer and Business to Business (B2B) market
research.
Types of Consumer market research
Types of B2B market research
6
4
10
3 Discuss the various Techniques of Sales Analysis and forecasting in estimating the
current market demand.
Qualitative techniques
Quantitative techniques
5
5
10
4 Discuss the Various techniques of Probability sampling techniques in detail with
examples.
Definition of probability sampling
Techniques of probability sampling
2
8
10
5 Explain the process of sampling and classification of non-probability sampling
techniques.
Definition of sampling
process of sampling
classification of non-probability sampling
1
5
4
10
6 Discuss the features of online marketing research and its types.
Definition
Features
types
2
3
5
10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme
No comments:
Post a Comment