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Thursday 4 September 2014

SMU Assignments: Summer 2014: Contact us for answers at assignmentssolution@gmail.com

ASSIGNMENT
DRIVE  SUMMER 2014
PROGRAM  MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SEMESTER  II
SUBJECT CODE & NAME  MB0044 - PRODUCTION AND OPERATION
MANAGEMENT
BK ID  B1627
CREDIT & MARKS  4 CREDITS, 60 MARKS
Q.No  Criteria  Marks  Total Marks
1   Explain the four basic varieties of layouts for manufacturing facilities.
A  Description of each basic type of layout 10 (2.5 marks each)  10
2   The major decision areas in supply chain management have both strategic and
operational elements . Explain these decision areas in detail.
A  Explanation of decision areas 10 ( 2.5 marks each)  10
3  Business process is a total response that a business undertakes utilising the resources
and  delivering  the  outputs  that  create  a  value  for  the  customer.  Business  process
modelling  refers  to  a  set  of  activities  undertaken  to  optimise  the  business  process.
Business  process  modelling  can  be  categorised  into  two  parts  –  Logical  processing
modelling  and  physical  process  modeling.  Explain  in  detail  of  the  two  processes  of
modeling.
A  Logical processing modeling
•  Definition
•  Steps to be followed to make the work
smoother
•  Explanation  of  logical  process
model(including  what  it  consists  of  ,
represents,  improves  and  identifies;
logical  modelling  formats  ;ways  of
representing logical process modeling)
Physical process modeling(definition, what it
deals with , why objects during physical
modelling vary on the database software being
used, outcomes)
1
2
4
3
10
4  Write short notes on:
a)  Dimensions of quality
b)  Characteristics of project mindset
A  a.  Dimensions of Quality
b.  Characteristics of project mindset
5
5
10
5  It  is  possible  to  work  according  to  the  project  plan  only  by  careful  monitoring  of  the
project progress. There are various steps involved in monitoring and controlling a project
from  start  to  end.  One  of  the  steps  is  progress  control  of  a  project  which  can  be
achieved by completing certain steps. Explain the steps of progress control.
A  Explanation of each step of progress control  10 (1.25 marks each)  10
6
Write short notes on
a)  Pure strategies employed to assist in aggregate planning
b)  Approaches to scheduling
A  •  Pure strategies
•  Approaches to scheduling
6(2 marks for each
strategy)
4( 2 marks each
approach of
scheduling)
10
A-Answer
Note –Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme
ASSIGNMENT
DRIVE  SUMMER 2014
PROGRAM  MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SEMESTER  II
SUBJECT CODE &
NAME
MB0045
FINANCIAL MANAGEMENT
BK ID  B1628
CREDIT   4
MARKS  60
Note:  Answer  all  questions.  Kindly  note  that  answers  for  10  marks  questions  should  be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No  Question  Marks  Total Marks
1  TCS has emerged as India's most admired company ahead of Hindustan Unilever, ITC, and
Infosys,  says  global  management  consultancy  Hay  Group.  TCS  replaced  last  year's  winner
group company  Tata Steel by scoring highest on parameters such  as corporate  governance,
financial  soundness,  and  talent  management.  Two  criteria  in  particular,  Leadership,  and
Creating Shareholder Value separated the winners.
How do you think effective interaction between HR and finance department of a firm helps in
achieving its skills?
Do  you  think  that   TCS  has  preferred  the  profit  maximization  approach  over  the  wealth
maximization approach?
Interaction between HR and finance functions
Goals of Financial management
4
6
10
2  A)  The current price of an Ashok Leyland share is Rs. 30. The company is expected to
pay a dividend of Rs. 2.50 per share which goes up annually at 6%. If an investor’s
required rate of return is 11%, should he or she buy this share or not?
B)  A bond with a face value of Rs. 100 provides an annual return of 8% and pays Rs. 125
at the time of maturity, which is 10 years from now. If the investor’s required rate of
return is 12%, what should be the price of the bond?
A)  Problem
B) Problem
5
5
10
3  a)  How do you think the trend of capital structure across the Indian corporates affect the
economy as a whole?
b)  What  proportion  of  debt  and  equity  should  be  taken  up  in  the  capital  structure  of  a
firm?
c)  Discuss  the  theories  that  are  propounded  to  understand  the  relationship  between
financial leverage and value of the firm.
a)  Trend of capital structure
b)  proportion of debt and equity
c)  explain the theories
2
3
5
10
4
HPCL  was  established  in  1952,  operates  from  500  different  locations,  including  refineries,
terminals,  LPG  plants,  aviation  service  facilities,  etc.    They  developed  a  Lotus  Notes
workflow tool and deployed it across the organisation so that any capital investment proposal
from any operating location in the country can be routed to relevant revie wers and approving
authorities.  With  the  implementation  of  the  new  online  system,  the   total  cost  savings  as  a
result of reduced man-hours amounts to about Rs 25 lakh per annum.
1.  What do you think would have been the complexities involved in implementing this new
project at HPCL?
2.  What are the various phases in the capital budgeting process? To what extent do you
believe that automation can ease out the process?
1)  capital budgeting process
2)  phases in capital budgeting decisions
5
5
10
5  a)  Indicate whether the operating cycle in the following industries is short (less than 30
days), medium (less than 6 months) or long (more than 6 months)
Steel, rice, vegetables, fruits, jewelry, processed food, furniture, mining, flowers
and textiles
b)  Companies  with  the  shortest  working  capital  cycles  have  current  ratios  much  lower
than the firms with longer cycles. What is your view on this statement?   How do you
think the operating cycle affects operating profit margins?
c)  Discuss  the  relationship  between  working  capital  management  and  market
performance of a company? Do you think the kind of relationship varies depending on
the type of industry?
a)  duration
b)  operating cycle
c)  need for working capital
2
4
4
10
6  Nirma acquired Core Healthcare Ltd. in FY 2007. To bring about improvement in terms of
liquidity in the script of the Company , it has gone for a stock split because it hasn’t had any
buyback in the recent past. Nirma paid Interim dividend in 2007 to avoid the higher dividend
tax announced in that year’s budget.
Henkel, on the other hand, has a very weak Dividend Policy. The major reason being that the
company has weak operations and low margins. There is no record of Stock Splits and
Buybacks by Henkel India in the past.
Discuss the dividend polices of  these two companies.
a)  Analyse the dividend policies of the two
companies for the last 10 years
b)  Explain stock split and buyback of shares
7
3
10
ASSIGNMENT
DRIVE  SUMMER 2014
PROGRAM  MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SEMESTER  2
SUBJECT CODE & NAME  MB0046- Marketing Management
BK ID  B1629
CREDIT &  MARKS  4 Credits, 60 marks
Q.No  Questions  Marks  Total Marks
1  A brand is a composite set of beliefs and associations in the mind of consumers. In brand
development,  as  a  part  of  branding  strategy  decision,  the  brand  manager  can  decide  to
create new brand elements for the new products, apply some of the existing brand elements
to the new product, or use a combination of existing and new brand elements to the existing
and new products. Explain the different branding strategies used by the companies for their
range of products.
Definition of Brand  2
Advantages of Brand  2
Explanation of different branding strategies adopted
by companies
6  10
2  Describe the international market entry strategies in brief.
Joint ventures  2
Strategic alliances  2
Direct investment  2
Contract manufacturing  2
Franchising  2  10
3
Explain the classification of market based on nature of Competition and area.
Definition of market  2
Classification of market based on nature of
Competition and area
8  10
4
Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual
salesman or a sales team establishing and building a profitable relationship with customers
over a period of time through a series of steps. Explain the steps in the personal selling
process which helps in the successful sales.
Definition of Personal Selling  2
Explanation of steps in the Personal selling process  8  10
5  List out the various methods of pricing and explain the product mix pricing strategies in
detail with examples.
Define pricing  2
List of Various methods of pricing   2
product mix pricing strategies with examples  6  10
6
Do you think the argument of some theorists that the traditional Ps are not enough for
services marketing? Give suitable examples to prove your point.
Define Service Marketing  2
Explanation of 4p’s  4
Explanation of Additional 3 p’s  4  10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE  SUMMER DRIVE 2014
PROGRAM  MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SEMESTER  II
SUBJECT CODE &
NAME
MB0047 – MANAGEMENT INFORMATION SYSTEM
BK ID  B1968
CREDIT   4
MARKS  60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No  Questions  Marks  Total Marks
1  In the current e-world any organisation’s massive operations are managed by various types of
information systems that help them to achieve their goals of servicing their clients. This can be
done by the growth of modern organization. Discuss some of the essential features of modern
organisation.
A  Listing the features   2
10  Explaining each of them in brief  8
2  Marketing managers are keener to look for a least cost route that also allow a sales person to
meet all his customers. Identifying a least cost route with this features is slightly complicated.
Therefore, managers depend on decision support tools to find the most cost effective routes to
cover the market. The travelling salesman problem is one of such tool. Describe the tool with a
diagram.
A  Graphical representation of Travelling salesman
problem
4
10
Describing the problem   6
3  There are many examples of digital goods. Companies such as Amazon.com are selling digital
versions of books over their site. These digital books can be read on special readers that
display the pages on a screen.
a.  List the important properties of information goods
b.  Explain positive feedback with diagrams
A  a.  Listing the properties   4
10    b.  Two diagrams  3
Explanation on positive feedback  3
4  Decision support systems (DSS) are used extensively across organisations to assist managers
with making decisions. Decision making by managers involves the phases of intelligence,
design, and choice, and DSS help mainly with the choice part as they support structured and
unstructured types of decisions.
a.  What is it that managers do when they make decisions?
b.  Explain the different types of decisions
A  a.  Explaining decision making process   5
10  b.  List and describing the different types of
decisions
5
5  What is crowdsourcing? How does the site Galaxy Zoo manage crowdsourcing?
A  Crowdsourcing definition  2
10   Explaining site Galaxy Zoo management  8
6  Data and information relating to individuals could be of sensitive nature. Give some examples
of such kind of data
A  Explaining five examples   10  10
*A-Answer  
ASSIGNMENT
DRIVE  SUMMER 2014
PROGRAM  MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SEMESTER  II
SUBJECT CODE &
NAME
MB0048
OPERATIONS RESEARCH
BK ID  B1631
CREDITS  4
MARKS  60
Note:  Answer  all  questions.  Kindly  note  that  answers  for  10  marks  questions  should  be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.N
o
Questions  Marks  Total Marks
1  Discuss  the  various  stages  involved  in  the  methodology  of  Operations  Research.  Briefly
explain the techniques and tools of Operations Research.
Operations Research Methodology
Techniques and tools of Operations Research
5
5
10
2  Explain  the  steps  involved  in  linear  programming  problem  formulation  with  an
example. Discuss in brief the advantages of linear programming.
Steps involved in LPP
Example
Advantages of LPP
4
3
3
10
3 a. What is degeneracy in transportation problem? How it can be resolved?
b. Solve the following transportation problem using Vogel’s approximation method.
Factories  Distribution Centres  Supply
C1 C2 C3 C4
F1
3  2  7  6  50
F2
7  5  2  3  60
F3
2  5  4  5  25
Requirements  60  40  20  15
Degeneracy in transportation problem and resolving it
Computation/Solution to the problem
5
5
10
4  a.  Explain the steps in Hungarian method.  Differentiate between Transportation and
Assignment problem.
b.  Find  the  optimal  assignment  of  four  jobs  and  four  machines  when  the  cost  of
assignment is given by the following table:
J1  J2  J3  J4
M1  10  9  8  7
M2  3  4  5  6
M3  2  1  1  2
M4  4  3  5  6
Steps in Hungarian method
Differences between Transportation and Assignment
problem
Computation/Solution to the problem
3
3
4
10
5  Define Simulation.  Explain the  Simulation  procedure.  Discuss  the use of  Simulation
with an example.
Meaning of Simulation
Simulation procedure
Use of simulation with an example
2
4
4
10
6  Explain the following:
a. Integer programming model
b. PERT and CPM
c. Operating Characteristics of a Queuing System
Explanation of Integer programming model
Explanation of PERT and CPM
Explanation of Operating Characteristics of a Queuing
System
4
3
3
10
ASSIGNMENT
DRIVE  SUMMER 2014
PROGRAM  MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SEMESTER  II
SUBJECT CODE & NAME  MB0049 - PROJECT MANAGEMENT
BK ID  B1632
CREDIT & MARKS  4 CREDITS, 60 MARKS
Q.No  Criteria  Marks  Total Marks
1  There  cannot  be  a  single  ideal  structure  for  all  organisations  as  different  organisations
have  different  size,  environment,  resources,  technologies,  and  goals.  There  are  many
different ways in which people can be organised to work on projects.
Explain in brief the concept of organisational structure.
A  Brief explanation following organisation
structures, advantages, disadvantages and
examples for each type of structure
10 marks 10
2   Write short notes on:
•  Work Breakdown Structure(WBS)
•  Rules for network construction
•  Risk retention
•  Emerging methods of communication
A  •  WBS
•  Rules for network construction
•  Risk retention
•   Emerging methods of communication
10 (2.5 marks each)  10
3  Purchase cycle is a standard process that corporations and individuals progress through
(in order) when purchasing a product or service. It is also known as the 'buying cycle' or
'purchase process'. Explain the elements of the purchase cycle of a project.
A  Elements of the purchase cycle
Conclusion
8.75 (1.25 marks  for
each element)
1.25 marks
10
4  Write a note on Earned Value Method (EVM)
A  EVM explanation
Parameters to calculate performance measures
Plot of BCWS versus time
Plots BCWS, ACWP, and BCWP for a typical
project
2
6
1
1
10
5   What are the common features available in PM software packages?
A  Common features available in PM
Conclusion
9 ( 1 mark each)
1 mark
10
6  A project should earn sufficient return on the investment. The very idea of promoting a
project by an entrepreneur is to earn attractive returns on investment on the project.
If there are many alternative projects, all of which, at first sight, appear to  be more or less
equal in profit earning capacity, the investor should make a comparative study of the
return on the different alternative proposals before choosing one. Such financial analysis
broadly falls under two categories. They are:
•  No discounted cash flow techniques
•  Discounted cash flow techniques
Explain the subdivisions within the above two categories.
A  Explanation  of  subdivisions  of  No  discounted
cash flow techniques
Explanation  of  subdivisions  of  discounted  cash
flow techniques
3 (1.5 marks for each
technique)
7( 3.5 marks for each
technique)
10
A-Answer
Note –Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme
***********

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