ASSIGNMENT
DRIVE SUMMER 2014
PROGRAM MBA/ MBAFLEX/ MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0056 – Public Relations & Marketing for Healthcare
Organizations
BOOK ID B1320
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 SWOT analyse the hospital you are in and evaluate the same in the light of
hospital service offered, from the customer’s point of view and write a report.
A Explanation of SWOT analysis
Report
2
8
10
2 Explain the types of public relations research.
A Mentioning the types
Explanation
2
8
10
3 Define e-marketing. Explain the various components of an e-marketing activity
plan.
A Definition
Explanation
2
8
10
4 Discuss the current scenario of medical tourism in India.
A Explanation of medical tourism
Explanation of present situation of medical
tourism
Advantages of medical tourism
2
4
4
10
5 Describe the future of healthcare marketing.
A Brief outline of healthcare marketing
Explanation of future of healthcare marketing
1
9 10
6 Discuss brand building on the internet.
A Definition of brand
Purpose
Explanation of various components of brand
building
1
2
7
10
*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE SUMMER 2014
PROGRAM MBA/ MBAFLEX/ MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0057 – Management of Healthcare Human Resources
BOOK ID B1321
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Discuss management development in healthcare organisations.
A Definition
Methods
Management development programmes
Principles of management development
Line and staff responsibilities in management
development
1
1
2
4
2
10
2 Describe recruitment in healthcare services.
A Meaning and definition
Factors affecting recruitment process
Importance of recruitment
Sources of recruitment
Recruitment process
1
1
2
2
4
10
3 Explain the objectives of HRM in healthcare.
A Listing the objectives
Explanation
2
8
10
4 Define performance appraisal. Describe the components of performance
appraisal.
A Definition
Mentioning the components
Explanation
1
2
7
10
5 Discuss HR audit process.
A Explanation of phases of HR audit process
Explanation of components of HR audit
process
5
5
10
6 What is collective bargaining? Explain the principles and characteristics of
collective bargaining.
A Definition
Explanation of principles
Explanation of characteristics
1
6
3
10
*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE SUMMER 2014
PROGRAM MBA/ MBAFLEX / MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0058 – Legal Aspects in Healthcare Administration
BOOK ID B1322
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 What is professional secrecy? Discuss the exceptions to the rule of
confidentiality.
A Definition
Explanation of exceptions to the rule of
confidentiality
2
8 10
2 Explain the following concepts:
a. Accountability to patients
b. Vicarious liability
A a. Explanation of Accountability to patients
b. Explanation of Vicarious liability
5
5
10
3 Which are the 3 types of inquest’s in India? Explain.
A Mentioning 3 types of inquest
Explanation
1
9
10
4 Define abortion. Explain medical termination of pregnancy act in detail.
A Definition
Explanation of various aspects of MTP act
1
9
10
5 Explain medical negligence. List the various rights and responsibilities of the
patient.
A Explanation of medical negligence
Listing the rights of the patient
Listing the responsibilities of the patient
4
3
3
10
6 Discuss the important documents and ethical codes in medical ethics.
A Listing the important documents
Explanation
1
9
10
*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE SUMMER 2014
PROGRAM MBA/ MBAFLEX / MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0059 – Quality Management in Healthcare Services
BOOK ID B1323
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Explain the principles of quality in healthcare.
A Brief outline of quality in healthcare
Explanation of principles
2
8
10
2 Differentiate between Six sigma and Total quality management.
A Mentioning 10 important differences between
six sigma and TQM
10
10
3 Explain the implementation of QMS in healthcare organisation.
A Brief outline of QMS
Explanation of steps in implementing QMS in
healthcare organization
2
8
10
4 Define accreditation and certification. List the benefits of accreditation and
certification of hospitals.
A Definition of accreditation and certification
Benefits of accreditation
Benefits of certification
2
4
4
10
5 Define total quality management. Discuss the importance of TQM in healthcare.
A Definition
Importance
2
8 10
6 Discuss the methods of performance evaluation in healthcare services.
A Listing all the methods of performance
evaluation
Explanation of all the methods of performance
evaluation
2
8 10
*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
DRIVE SUMMER 2014
PROGRAM MBA/ MBAFLEX/ MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0056 – Public Relations & Marketing for Healthcare
Organizations
BOOK ID B1320
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 SWOT analyse the hospital you are in and evaluate the same in the light of
hospital service offered, from the customer’s point of view and write a report.
A Explanation of SWOT analysis
Report
2
8
10
2 Explain the types of public relations research.
A Mentioning the types
Explanation
2
8
10
3 Define e-marketing. Explain the various components of an e-marketing activity
plan.
A Definition
Explanation
2
8
10
4 Discuss the current scenario of medical tourism in India.
A Explanation of medical tourism
Explanation of present situation of medical
tourism
Advantages of medical tourism
2
4
4
10
5 Describe the future of healthcare marketing.
A Brief outline of healthcare marketing
Explanation of future of healthcare marketing
1
9 10
6 Discuss brand building on the internet.
A Definition of brand
Purpose
Explanation of various components of brand
building
1
2
7
10
*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE SUMMER 2014
PROGRAM MBA/ MBAFLEX/ MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0057 – Management of Healthcare Human Resources
BOOK ID B1321
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Discuss management development in healthcare organisations.
A Definition
Methods
Management development programmes
Principles of management development
Line and staff responsibilities in management
development
1
1
2
4
2
10
2 Describe recruitment in healthcare services.
A Meaning and definition
Factors affecting recruitment process
Importance of recruitment
Sources of recruitment
Recruitment process
1
1
2
2
4
10
3 Explain the objectives of HRM in healthcare.
A Listing the objectives
Explanation
2
8
10
4 Define performance appraisal. Describe the components of performance
appraisal.
A Definition
Mentioning the components
Explanation
1
2
7
10
5 Discuss HR audit process.
A Explanation of phases of HR audit process
Explanation of components of HR audit
process
5
5
10
6 What is collective bargaining? Explain the principles and characteristics of
collective bargaining.
A Definition
Explanation of principles
Explanation of characteristics
1
6
3
10
*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE SUMMER 2014
PROGRAM MBA/ MBAFLEX / MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0058 – Legal Aspects in Healthcare Administration
BOOK ID B1322
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 What is professional secrecy? Discuss the exceptions to the rule of
confidentiality.
A Definition
Explanation of exceptions to the rule of
confidentiality
2
8 10
2 Explain the following concepts:
a. Accountability to patients
b. Vicarious liability
A a. Explanation of Accountability to patients
b. Explanation of Vicarious liability
5
5
10
3 Which are the 3 types of inquest’s in India? Explain.
A Mentioning 3 types of inquest
Explanation
1
9
10
4 Define abortion. Explain medical termination of pregnancy act in detail.
A Definition
Explanation of various aspects of MTP act
1
9
10
5 Explain medical negligence. List the various rights and responsibilities of the
patient.
A Explanation of medical negligence
Listing the rights of the patient
Listing the responsibilities of the patient
4
3
3
10
6 Discuss the important documents and ethical codes in medical ethics.
A Listing the important documents
Explanation
1
9
10
*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE SUMMER 2014
PROGRAM MBA/ MBAFLEX / MBAHCSN3 (Sem 4), MBADS (Sem 4 / Sem 6),
PGDHSMN (Sem 2)
SUBJECT CODE &
NAME
MH0059 – Quality Management in Healthcare Services
BOOK ID B1323
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Explain the principles of quality in healthcare.
A Brief outline of quality in healthcare
Explanation of principles
2
8
10
2 Differentiate between Six sigma and Total quality management.
A Mentioning 10 important differences between
six sigma and TQM
10
10
3 Explain the implementation of QMS in healthcare organisation.
A Brief outline of QMS
Explanation of steps in implementing QMS in
healthcare organization
2
8
10
4 Define accreditation and certification. List the benefits of accreditation and
certification of hospitals.
A Definition of accreditation and certification
Benefits of accreditation
Benefits of certification
2
4
4
10
5 Define total quality management. Discuss the importance of TQM in healthcare.
A Definition
Importance
2
8 10
6 Discuss the methods of performance evaluation in healthcare services.
A Listing all the methods of performance
evaluation
Explanation of all the methods of performance
evaluation
2
8 10
*A-Answer
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
No comments:
Post a Comment