Examination paper: Event Management
1
Examination Paper MM.100
Event Management
Section A: Objective Type (30 marks)
•This section consists of Multiple Choice questions & short notes type questions.
•Answer all the questions.
•Part one questions carry 1 mark each & Part Two questions carry 5 marks each.
Part One:
Multiple Choices:
1. Which one of the following is the second element of the promotional strategy?
a. Image
b. Branding
c. Advertising
d. Publicity
2. Most event budgets include a ________ for unexpected expenses.
a. Management Fees
b. Contingencies
c. Break Even Point
d. Cash Flow Analysis
3. This statement is a list of an organization’s revenue, expenditure and the net profit (or net
loss) for a specific period:
a. P&L Statement
b. Balance
c. Control System
d. None of the above
………………….
3. Who is an Event Manager & what are the Tasks of the Event Manager?
4. What are the developing Recognition strategies?
END OF SECTION A
Examination paper: Event Management
3
Section B: Caselets (40 Marks)
•This section consists of Caselets.
•Answer all the questions.
•Each Caselet carries 20 marks.
•Detailed information should form the part of your answer (Word limit 150 to 200 words).
Case let 1
One event planner was asked to plan a woman’s fortieth birthday party. The woman’s husband
wanted a party that would be unique and memorable not only for his wife but also for all who
attended. He was thrilled with the idea of a luncheon harbor cruise. The planner was to arrange
for the boat rental and catering and to decorate the boat on the morning of the party.
As it turned out, there were three complications. The first was the weather. It rained, and they
could not use the top deck of the boat, which was wonderful, but only on a sunny day. This
limitation meant that the downstairs area became quite crowded. The harbor was also quite
choppy, and a few people felt seasick because of the small swell. The thing that the planner really
………………………..An evening party would have ensured
that at least the toddlers would have been left at home.
Questions:
1. What were the three complications?
2. How could these problems have been avoided?
3. List the types of events affected by weather.
4. What are the some general suggestions for avoiding weather problems?
Case let 2
You are going to rent a venue for a fashion show. The venue you have in mind is an old theater
that lends itself well to the event, with excellent sight lines for the audience. However, the decor
and lighting planned by your artistic director for your fashion parade may compromise safety.
Drapes over the ceiling area will obscure the normal lighting and will prevent the fire sensors and
sprinklers from working correctly. Also, there are a number of props that may hinder access into
and out of the venue. On the other hand, the audience expected is quite small.
Examination paper: Event Management
4
Questions:
1. What are some of the safety risks associated with this event?
2. Who is responsible for the safety of the venue and the audience?
3. How could the risks be reduced?
4. What sorts of contingency plans could be developed?
Section C: Applied Theory (30 Marks)
•This section consists of Applied Theory Questions.
•Answer all the questions.
•Each question carries 10 marks.
•Detailed information should from the part of your answer (Word limit 200 to 250 words).
1. The role of public Relations is to manage the organization and the event’s image in the
mind of the audience & the public. Justify the statement.
2. Establish the major aims & objectives of the event.
3. State the major consideration for selecting an event venue.
END OF SECTION B
END OF SECTION C
1
Examination Paper MM.100
Event Management
Section A: Objective Type (30 marks)
•This section consists of Multiple Choice questions & short notes type questions.
•Answer all the questions.
•Part one questions carry 1 mark each & Part Two questions carry 5 marks each.
Part One:
Multiple Choices:
1. Which one of the following is the second element of the promotional strategy?
a. Image
b. Branding
c. Advertising
d. Publicity
2. Most event budgets include a ________ for unexpected expenses.
a. Management Fees
b. Contingencies
c. Break Even Point
d. Cash Flow Analysis
3. This statement is a list of an organization’s revenue, expenditure and the net profit (or net
loss) for a specific period:
a. P&L Statement
b. Balance
c. Control System
d. None of the above
………………….
3. Who is an Event Manager & what are the Tasks of the Event Manager?
4. What are the developing Recognition strategies?
END OF SECTION A
Examination paper: Event Management
3
Section B: Caselets (40 Marks)
•This section consists of Caselets.
•Answer all the questions.
•Each Caselet carries 20 marks.
•Detailed information should form the part of your answer (Word limit 150 to 200 words).
Case let 1
One event planner was asked to plan a woman’s fortieth birthday party. The woman’s husband
wanted a party that would be unique and memorable not only for his wife but also for all who
attended. He was thrilled with the idea of a luncheon harbor cruise. The planner was to arrange
for the boat rental and catering and to decorate the boat on the morning of the party.
As it turned out, there were three complications. The first was the weather. It rained, and they
could not use the top deck of the boat, which was wonderful, but only on a sunny day. This
limitation meant that the downstairs area became quite crowded. The harbor was also quite
choppy, and a few people felt seasick because of the small swell. The thing that the planner really
………………………..An evening party would have ensured
that at least the toddlers would have been left at home.
Questions:
1. What were the three complications?
2. How could these problems have been avoided?
3. List the types of events affected by weather.
4. What are the some general suggestions for avoiding weather problems?
Case let 2
You are going to rent a venue for a fashion show. The venue you have in mind is an old theater
that lends itself well to the event, with excellent sight lines for the audience. However, the decor
and lighting planned by your artistic director for your fashion parade may compromise safety.
Drapes over the ceiling area will obscure the normal lighting and will prevent the fire sensors and
sprinklers from working correctly. Also, there are a number of props that may hinder access into
and out of the venue. On the other hand, the audience expected is quite small.
Examination paper: Event Management
4
Questions:
1. What are some of the safety risks associated with this event?
2. Who is responsible for the safety of the venue and the audience?
3. How could the risks be reduced?
4. What sorts of contingency plans could be developed?
Section C: Applied Theory (30 Marks)
•This section consists of Applied Theory Questions.
•Answer all the questions.
•Each question carries 10 marks.
•Detailed information should from the part of your answer (Word limit 200 to 250 words).
1. The role of public Relations is to manage the organization and the event’s image in the
mind of the audience & the public. Justify the statement.
2. Establish the major aims & objectives of the event.
3. State the major consideration for selecting an event venue.
END OF SECTION B
END OF SECTION C
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