Examination Paper: Logistics
Management
IIBM Institute of Business
Management 1
IIBM Institute
of Business Management
Examination
Paper MM.100
Distribution and
Logistics Management
Section A:
Objective Type (30 marks)
· This section
consists of Multiple Choice questions & short notes type questions.
· Answer all the
questions.
· Part one
questions carry 1 mark each & Part Two questions carry 5 marks each.
Part One:
Multiple
Choices:
1. It deals with the movement of
finished goods from the last point of production to the point of
consumption.
a. Marketing Channel Management
b. Logistics Management
c. Boundaries
d. Relationships
2. Which conflict is one of the
major bottleneck in the development & maintenance of partnering
channel relationship?
a. Channel conflict
b. Management conflict
c. Logistics conflict
d. Distribution conflict
3. The phase of externally
integrated business function era (1990s onwards) is recognized as the era
of:
a. Logistics Management
b. Human Resource Management
c. Financial Management
d. Supply Chain Management
4. ___________ may be conducted
from time-to-time or at least once in a year to know about
change in the expectation levels
& actual performance.
a. Customer Service Monitoring
cell
b. Formal Customer Satisfaction
Survey
c. Customer Conference
d. Customer Feedback System
5. The firm’s incomplete or
inaccurate knowledge of customer’s service expectations is known as:
a. Market Information Gap
b. Service Standards Gap
c. Service Performance Gap
d. Internal Communication Gap
Examination Paper: Logistics
Management
IIBM Institute of Business
Management 2
6. This gap exist between the
present level of customer service offered and the corporate vision
about customer service:
a. Gap 1
b. Gap 2
c. Gap 3
d. Gap 4
7. This stock refers to window
display of an inventory in order to stimulate demand and act as a
silent salesman.
a. Decoupling stock
b. Psychic stock
c. Pipeline stock
d. None of the above
8. This stock is also known as
cycle or lot size stock.
a. Working stock
b. Safety stock
c. Anticipation stock
d. None of the above
9. In this system manufacturer is
given the responsibility for monitoring & controlling inventory
levels at the retail store level:
a. Quick Response
b. Continuous Replenishment
c. Vendor-managed Inventory
d. Customer Relationship
10. This mode of transport is a
very significant one but with a very restricted scope. It is used
primarily for the shipment of
liquid & gas:
a. Airways
b. Railways
c. Pipelines
d. Seaways
Part Two:
1. What is Containerization and
also mention the main features of Containerization?
2. What is Third Party Logistics?
3. Differentiate between Public
& Private Warehouse.
4. What is Logistics Information
System?
END
OF SECTION A
Examination Paper: Logistics
Management
IIBM Institute of Business Management
3
Section B:
Caselets (40 Marks)
· This section
consists of Caselets.
· Answer all the
questions.
· Each Caselet
carries 20 marks.
· Detailed
information should form the part of your answer (Word limit 150 to 200 words).
Caselet 1
Superior Medical Equipment
Company supplies electrical equipment that is used as components in the
assembly of MRI, CAT scanners,
PET scanners, and other medical diagnostic equipment. Superior has
production facilities in Phoenix,
Arizona, and Monterrey, Mexico. Customers for the components are
located in selected locations
throughout the United States and Canada. Currently, a warehouse, that
receives all components from the
plants and redistributed them to customers, is located at Kansas City,
Kansas. Superior’s management is
concerned about location of its warehouse since its sales have declined
due to increasing competition and
shifting sales levels among the customers. The lease is about to expire
on the current warehouse, and
management wishes to examine whether it should be renewed or
warehouse space at some other
location should be leased. The warehouse owner has offered to renew the
lease at an attractive rate of
$2.75 per sq. ft. per year for the 200,000 sq. ft. facility. It is estimated
that any
other location would cost $3.25
per q. ft. for a similar-size warehouse. A new or renewed lease will be for
five years. Moving the inventory,
moving expenses for key personnel, and other location expenses would
result in a one-time charge of
$3, 00,000. Warehouse operating costs are expected to be similar at any
location.
In the most recent year, Superior
was able to achieve sales of nearly $70 million. Transportation costs
from the plants to the Kansa
warehouse were $2,162,535, and from the warehouse to customers were
$4,819,569. One million dollars
was paid annually as warehouse lease expenses. To study the warehouse
location question, data shown in
Tables 1 and 2 were collected.
Although transport costs are not
usually expressed on a $/cwt./mile basis, given that the outbound
transportation costs for the most
recent year were $4,819,569, the weighted average distance of the
shipments was 1128 miles, and the
annual volume shipped was 182,100 cwt., the estimated average
outbound rate from a warehouse is
$0.0235/cwt./mile.
Table 1 Volume, Rate,
Distance, and Coordinate Data for Shipping from Plants to the Kansas City
Warehouse in Truckload Quantities
(Class 100) for the Most Recent Year.
PLANT
LOCATION
ANNUAL
VOLUME,
CWT.b
TRANSPORT
RATE,
$/CWT.
DISTANCE,
MILES
GRID
Coordinatesa
X Y
Phoenix 61,500 16.73
1163 3.60 3.90
Monterrey 120,600 9.40
1188 6.90 1.00
Total 182,100
aMiles =230 X
coordinate distance
bCwt.=100 lb.
Examination Paper: Logistics
Management
IIBM Institute of Business
Management 4
Table 2 Volumes, Rate,
Distance, and Coordinate Data for Shipping from Plants to the Kansas City
Warehouse in Truck in 5,000 lb
Quantities (Class 100) for the Most Recent Year.
PLANT
LOCATION
ANNUAL
VOLUME,
CWT.b
TRANSPORT
RATE,
$/CWT.
DISTANCE,
MILES
GRID
Coordinatesa
X Y
Seattle 17,000 33.69 1858 0.90
9.10
Los Angeles 32,000 30.43 1496
1.95 4.20
Denver 12,500 25.75 598 5.60 6.10
Dallas 9,500 18.32 560 7.80 3.60
Chicago 29,500 25.24 504 10.20
6.90
Atlanta 21,000 19.66 855 11.30
3.95
New York 41,300 26.52 1340 14.00
6.55
Toronto 8,600 26.17 1115 12.70
7.80
Montreal 10,700 27.98 1495 14.30
8.25
Total 182,100
Kansan City 8.20 6.00
Questions:
1. Based on information for the
current years, is Kansas City the best location for a warehouse? If
not, what are the coordinates for
a better location>? What cost improvement can be expected
from the new location?
2. If by year 5 increases are
expected of 25 percent in warehouse outbound transport rates and 15
percent in warehouse inbound
rates, would your decision change about the warehouse location?
Caselet 2
Personal Care limited (PCL) is a
large and premier FMCG company in India with a turnover of about Rs
1,200 crore. It has 25 production
plants and 10 contract manufacturers spread over the whole country,
producing about 120 products
ranging from personal care to household goods. Again out of 120 products,
about 60 percent have different
variants as well as package sizes.
The company has four own central
warehouses situated in the four zones of north, south, east and west
that receive products from almost
all the plants on a regular and consignment basis in container by road.
These warehouses are responsible
for taking care of stocks, order placement for next arrivals, loading and
unloading, protective storage,
stock recording, apart from order processing and replenishment of good to
distributors of respective zone
whose numbers come around 150 per warehouse.
After receiving goods from
various plants, these warehousing are first entered into the computer for
inventory recording purposes.
Suitable storage location spaces are then assigned after taking into
consideration the quantity to be
stored, the physical dimension, characteristics of items, frequency of
flow, and availability of the
space, which is quite variable and flexible. For storage of goods, a flexible
racking system is used so that
the size of a rack’s space can be changed as per the size on the product’s
package. Furthermore, racing is
back-to-back in pallet blocks which are 5-storied, and in one block there
are about 400 back-to-back racks.
In certain area, for selected
heavy weight and bulky items, 50 selectors drive forklift trucks and in the
remaining area, as many as 350
selectors pick the goods manually and use hand trolley. Selectors are
normally less educated and highly
experienced, who have well-defined areas of selection.
With this existing system, there
have been a lot of practical problems, such as underutilization of space,
traffic congestion in between the
racks as one selector blocks another’s progress while he is picking item
Examination Paper: Logistics
Management
IIBM Institute of Business
Management 5
from a location, wrong
assortment, difficult to track goods, difficult to fill one single order as it
contains a
variety of items, etc. this
result into frequent complaints lodged by distributors.
Furthermore, a trucker is required
to collect items from different places of the warehouse to make up the
order. Frequently, they have to
wait for a full load. Then, the driver has to collect challan and other
required papers. Normally, this
whole process takes seven to ten days, subject to ready availability of the
goods in stock. In the case of
stock-out item, it may goes anywhere between 15 and 30 days. That is why
replenishment cycle time for
nearby distributors is about 10-15 days and for others, it comes to around 3
weeks.
Due to a gradual increase in the
quantum of competition and increasing customer expectations, along with
increasing awareness about the
overwhelming contribution of logistics in cost reduction and service
improvement, the top management
of PCL have appointed highly qualified and experienced professionals
at all four warehouses with the
following objectives:
· To improve the
efficiency of the warehouses
· To reduce the
replenishment cycle time by percent
· To reduce the
total logistical costs by 10 per cent
· To have
transparency in dispatch of premium products.
The chief warehouse manager, who
joined the north zone warehouse as had a very successful career of 25
years. He wants to redefine the
whole warehouse operating system.
Questions:
1. How should the chief warehouse
manager of PCL approach this problem?
2. Develop a warehousing
operational strategy to overcome the problem and fulfill the redefined
objectives of the firm.
Section C:
Applied Theory (30 Marks)
· This section
consists of Applied Theory Questions.
· Answer all the
questions.
· Each question
carries 15 marks.
· Detailed
information should from the part of your answer (Word limit 200 to 250 words).
1. Information technology had the
major effects on all areas of business. Explain the effective
use of Information Technology in
Distribution Management.
2. Explain what Partnering
Channel Relationship is and also state the reasons for developing
Partnering Channel Relationship.
END
OF SECTION B
END
OF SECTION C
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