MS – 612 Retail Management July – Dec 2012
1. a) The retailing sector is perceived as an emerging sector in India. Identify and discuss the growth drivers and their possible contribution to the Indian economy.
b) Discuss the importance of Marketing Research in retailing citing two examples of research application in the recent past.
2. a) What makes Locational Decisions strategic in Retail Business? Discuss with two suitable examples of your choice.
b) What are the various steps involved in the design of an effective Integrated Marketing Communication Strategy with a suitable illustrations.
3. The purpose of Merchandise mix is to ensure customer pull. Discuss what are the factors that merchandise managers, should consider in planning their merchandise mix in the following situations :
a) Premium ready made garments for men
b) Chain of coffee shops
c) Multibrand retail outlet selling Laptops.
4. a) What do you understand by the term Sourcing? Elaborate the issues and challenges involved in sourcing merchandise by a leading grocery retailer.
b) Enumerate and explain the various issues impacting retail business in India with a suitable example of choice.
MS – 09 Managerial Economics July – Dec 2012
1. “The relevance of Opportunity Costs is not limited to individual decisions but also to government’s decisions.” Explain giving examples.
2. “If we have two products, A and B, which are substitutes, we can expect that a rise in the price of A (or B) will cause the demand for B (or A) to go up.” Examine this statement with reference to other prices as determinants of demand.
3. Using the output – cost data of a pharmaceutical firm, the following total cost function was estimated using quadratic function
TC= 2018 – 6.63Q + 0.011Q2
i) Determine average and marginal cost functions.
ii) Determine the output rate that will minimize average cost and the per unit cost at that rate of output.
4. Discuss the Equilibrium of a Firm under Monopoly. Illustrate using graphs.
5. Explain the difference between First and Third Degree Price Discrimination.
6. Write short notes on the following :
a) Opportunity Set
b) Substitutes
c) Alternative Costs
MS – 27 Wage and Salary Administration July – Dec 2012
1. Explain the role and structure of compensation. Describe how the compensation functions and responsibilities are being carried out in any organisation you are familiar with. Briefly describe the organisation you are referring to.
2. Explain the constitutional perspective on wages. Describe the norms for fixation of wages of any organisation you are aware of. What is the role played by the International Labour Organisation on wage fixing machinery?
3. Define job evaluation. Discuss the objectives and procedure of job-evaluation. Describe the methods and systems of job-evaluation in any organisation you are familiar with. How job-evaluation is linked with wage fixation, explain with suitable examples.
4. Define and discuss the meaning and classification of incentives. Describe the various incentive systems which have been followed in any organisation you are familiar with. Discuss the merits and demerits of the incentive systems.
5. Explain the concept of tax planning. Describe the tax planning for employee compensation of any organisation you are familiar with. What is the distinction between tax planning and tax avoidance?
MS – 28 Labour Laws July – Dec 2012
1. Explain the sources of industrial jurisprudence. Describe the genesis, objectives and classification of labour legislation in India. Discuss how labour laws ensure the health, welfare and safety of the working class with suitable examples.
2. Discuss the scope and coverage of the Mines Act, 1952. Describe the enforcement of the Act citing suitable examples from the organisations you are aware of. Also discuss the hours and limitations of employment under the Act.
3. Discuss the objectives, scope and coverage of the Industrial Disputes Act, 1947. Describe the various machineries for investigation and settlement of disputes under the Act with suitable examples. What are the measures for prevention of conflicts and disputes under the Act?
4. Explain the concept and enactment of payment of Bonus Act, 1965. Describe the obligations of employees and rights of employees under this Act, citing examples from any organisation you are familiar with. What can make an employee eligible or disqualified for the payment of bonus under the Act?
5. Explain genesis, applicability and contributions of the Employees’ State Insurance Act, 1948. Discuss the various benefits being paid to the employees under the Act in any organisation you are familiar with. What is the procedure for registration of a factory or an establishment under the Act?
MS – 91 Advanced Strategic Management July – Dec 2012
1. Distinguish between the Internal and External determinants of Corporate Policy and analyze how they are important in the present corporate scenario?
2. Identify a Chairman and a CEO of a Company and assess how they have performed their respective functions?
3. Explain the basis of classification of markets with special reference to impact of regulation on market competition.
4. Describe the two sources and types of knowledge and explain their contribution in Knowledge Management.
5. Selecting any Company of your choice highlight any three key developments in social transparency and reporting.
6. Write short notes on the following:
a) Transnational Strategy
b) Balanced Autonomy
c) Global Reporting Index (GRI)
MS – 97 International Business July – Dec 2012
1. “Different countries have been bestowed with different factor endowments, and the differences in factor endowments cause trade between the trading partners.” Explain with reference to international trade theory with two factor inputs namely labour and capital.
2. Identify an organization of your choice and describe the changes in the mode of planning adopted by it.
3. Describe any two accounting aspects of Multinational Control Systems.
4. “In cross cultural negotiations successful negotiations require each party to do self analysis and also analysis of the other party.” Discuss.
5. Select any sector of your choice like insurance, retailing and analyze what would be the direct impact of FDI?
6. Write short notes on the following:
a) Multi Centre System
b) Performance Evaluator
c) Backward Integration
MS – 57 Maintenance Management July – Dec 2012
1. Elaborate the concept of Life Cycle Cost of any plant and equipment. How maintenance function can affect the Life Cycle Cost and profit?
2. Discuss the various issues related to maintenance control.
3. What are the various classifications of maintenance costs? Explain the process of collecting this cost with the help of an example from thermal power plant.
4. What do you understand by the term ‘Total Safety Management’? How can a maintenance function help in Risk Management?
5. Define Reliability, Availability and Maintainability. Also explain the importance of ‘BATH-TUB’ curve in maintenance of equipment.
6. Explain the process of Reliability Centred Maintenance (RCM) and it benefits.
MS – 68 Management of Marketing Communication & Advertising July – Dec 2012
1. a) Discuss the importance of Marketing Communication in effective marketing of a firm’s offering by taking one example each from an FMCG and service offering of your choice.
b) What do you understand by creative consideration in advertising campaign? Select two recent examples of your choice where the role of creative consideration has largely contributed towards the success of the brands.
2. Collect information (up to 2011) pertaining to the different vehicles of Indian Media available to the marketers and elaborate on the major changes that have taken place since the year 2000. In the light of the above findings ascertain the opportunities that the Indian advertisers can look forward.
3. a) What do you understand by the term “Media” in the Indian context? Why it is increasingly becoming a challenging task for advertiser to decide on the media options.
b) Make a visit to any company in your location or you are associated with. Interact/contact the P.R. Department and find out the kind of Publicity and Public Relations activity they undertake and based on the above information try and ascertain the scope for these activities.
4. a) Do you think that the role of advertising agency is changing and extremely becoming complex. If yes or no substantiate your answer with relevant examples.
b) Social Marketing Communication is relevant is bringing about charge? Discuss.
MS – 66 Marketing Research July – Dec 2012
1. a) Discuss the importance of Marketing Research in the current business environment. Comment on the ways of conducting M.R. in India.
b) Explain the relationship between Data and the Research Process.
2. a) What makes Sampling significant in marketing research studies? Discuss the steps involved in the sampling process.
b) In what situations Qualitative Research is relevant. Explain two methods of conducting Qualitative Research with suitable examples.
3. a) Elaborate on the strategic importance of Questionnaire in conducting market research studies.
b) Burgerking is a fast food firm known for its quality and competitive pricing. Burgerking has developed a new cooking process that makes burgers taste better. However, before the new burger is introduced in the market, taste test will be conducted.
i) How should the sample size for this taste test be determined?
ii) Develop a Questionnaire to obtain feedback post taste test from young college goers.
4. a) Explain and bring out the major differences among, univariate bi – variate and multivariate analysis in marketing research studies with suitable example.
b) What are the major applications areas of marketing research in India? (Avoid reproducing from the course/study material)
MS – 56 Materials Management July – Dec 2012
1. Talk about the Materials Logistics Management program (MLM). Does the MLM stand validated in present business circumstances too? Comment!
2. Identify the elements that determine a stronger and longer buyer-seller relationship. Does multiple sourcing lead to a bad relations with suppliers? Why or Why not?
3. Describe six stages of life cycle of spare parts. Also converse on the importance of each stage.
4. Explicate the Balanced Score Card approach & SCOR framework for performance appraisal.
5. Write shot notes on
a) Manufacturing Execution System (MES)
b) CONWIP models
c) Competitive Bidding and Negotiation
1. a) The retailing sector is perceived as an emerging sector in India. Identify and discuss the growth drivers and their possible contribution to the Indian economy.
b) Discuss the importance of Marketing Research in retailing citing two examples of research application in the recent past.
2. a) What makes Locational Decisions strategic in Retail Business? Discuss with two suitable examples of your choice.
b) What are the various steps involved in the design of an effective Integrated Marketing Communication Strategy with a suitable illustrations.
3. The purpose of Merchandise mix is to ensure customer pull. Discuss what are the factors that merchandise managers, should consider in planning their merchandise mix in the following situations :
a) Premium ready made garments for men
b) Chain of coffee shops
c) Multibrand retail outlet selling Laptops.
4. a) What do you understand by the term Sourcing? Elaborate the issues and challenges involved in sourcing merchandise by a leading grocery retailer.
b) Enumerate and explain the various issues impacting retail business in India with a suitable example of choice.
MS – 09 Managerial Economics July – Dec 2012
1. “The relevance of Opportunity Costs is not limited to individual decisions but also to government’s decisions.” Explain giving examples.
2. “If we have two products, A and B, which are substitutes, we can expect that a rise in the price of A (or B) will cause the demand for B (or A) to go up.” Examine this statement with reference to other prices as determinants of demand.
3. Using the output – cost data of a pharmaceutical firm, the following total cost function was estimated using quadratic function
TC= 2018 – 6.63Q + 0.011Q2
i) Determine average and marginal cost functions.
ii) Determine the output rate that will minimize average cost and the per unit cost at that rate of output.
4. Discuss the Equilibrium of a Firm under Monopoly. Illustrate using graphs.
5. Explain the difference between First and Third Degree Price Discrimination.
6. Write short notes on the following :
a) Opportunity Set
b) Substitutes
c) Alternative Costs
MS – 27 Wage and Salary Administration July – Dec 2012
1. Explain the role and structure of compensation. Describe how the compensation functions and responsibilities are being carried out in any organisation you are familiar with. Briefly describe the organisation you are referring to.
2. Explain the constitutional perspective on wages. Describe the norms for fixation of wages of any organisation you are aware of. What is the role played by the International Labour Organisation on wage fixing machinery?
3. Define job evaluation. Discuss the objectives and procedure of job-evaluation. Describe the methods and systems of job-evaluation in any organisation you are familiar with. How job-evaluation is linked with wage fixation, explain with suitable examples.
4. Define and discuss the meaning and classification of incentives. Describe the various incentive systems which have been followed in any organisation you are familiar with. Discuss the merits and demerits of the incentive systems.
5. Explain the concept of tax planning. Describe the tax planning for employee compensation of any organisation you are familiar with. What is the distinction between tax planning and tax avoidance?
MS – 28 Labour Laws July – Dec 2012
1. Explain the sources of industrial jurisprudence. Describe the genesis, objectives and classification of labour legislation in India. Discuss how labour laws ensure the health, welfare and safety of the working class with suitable examples.
2. Discuss the scope and coverage of the Mines Act, 1952. Describe the enforcement of the Act citing suitable examples from the organisations you are aware of. Also discuss the hours and limitations of employment under the Act.
3. Discuss the objectives, scope and coverage of the Industrial Disputes Act, 1947. Describe the various machineries for investigation and settlement of disputes under the Act with suitable examples. What are the measures for prevention of conflicts and disputes under the Act?
4. Explain the concept and enactment of payment of Bonus Act, 1965. Describe the obligations of employees and rights of employees under this Act, citing examples from any organisation you are familiar with. What can make an employee eligible or disqualified for the payment of bonus under the Act?
5. Explain genesis, applicability and contributions of the Employees’ State Insurance Act, 1948. Discuss the various benefits being paid to the employees under the Act in any organisation you are familiar with. What is the procedure for registration of a factory or an establishment under the Act?
MS – 91 Advanced Strategic Management July – Dec 2012
1. Distinguish between the Internal and External determinants of Corporate Policy and analyze how they are important in the present corporate scenario?
2. Identify a Chairman and a CEO of a Company and assess how they have performed their respective functions?
3. Explain the basis of classification of markets with special reference to impact of regulation on market competition.
4. Describe the two sources and types of knowledge and explain their contribution in Knowledge Management.
5. Selecting any Company of your choice highlight any three key developments in social transparency and reporting.
6. Write short notes on the following:
a) Transnational Strategy
b) Balanced Autonomy
c) Global Reporting Index (GRI)
MS – 97 International Business July – Dec 2012
1. “Different countries have been bestowed with different factor endowments, and the differences in factor endowments cause trade between the trading partners.” Explain with reference to international trade theory with two factor inputs namely labour and capital.
2. Identify an organization of your choice and describe the changes in the mode of planning adopted by it.
3. Describe any two accounting aspects of Multinational Control Systems.
4. “In cross cultural negotiations successful negotiations require each party to do self analysis and also analysis of the other party.” Discuss.
5. Select any sector of your choice like insurance, retailing and analyze what would be the direct impact of FDI?
6. Write short notes on the following:
a) Multi Centre System
b) Performance Evaluator
c) Backward Integration
MS – 57 Maintenance Management July – Dec 2012
1. Elaborate the concept of Life Cycle Cost of any plant and equipment. How maintenance function can affect the Life Cycle Cost and profit?
2. Discuss the various issues related to maintenance control.
3. What are the various classifications of maintenance costs? Explain the process of collecting this cost with the help of an example from thermal power plant.
4. What do you understand by the term ‘Total Safety Management’? How can a maintenance function help in Risk Management?
5. Define Reliability, Availability and Maintainability. Also explain the importance of ‘BATH-TUB’ curve in maintenance of equipment.
6. Explain the process of Reliability Centred Maintenance (RCM) and it benefits.
MS – 68 Management of Marketing Communication & Advertising July – Dec 2012
1. a) Discuss the importance of Marketing Communication in effective marketing of a firm’s offering by taking one example each from an FMCG and service offering of your choice.
b) What do you understand by creative consideration in advertising campaign? Select two recent examples of your choice where the role of creative consideration has largely contributed towards the success of the brands.
2. Collect information (up to 2011) pertaining to the different vehicles of Indian Media available to the marketers and elaborate on the major changes that have taken place since the year 2000. In the light of the above findings ascertain the opportunities that the Indian advertisers can look forward.
3. a) What do you understand by the term “Media” in the Indian context? Why it is increasingly becoming a challenging task for advertiser to decide on the media options.
b) Make a visit to any company in your location or you are associated with. Interact/contact the P.R. Department and find out the kind of Publicity and Public Relations activity they undertake and based on the above information try and ascertain the scope for these activities.
4. a) Do you think that the role of advertising agency is changing and extremely becoming complex. If yes or no substantiate your answer with relevant examples.
b) Social Marketing Communication is relevant is bringing about charge? Discuss.
MS – 66 Marketing Research July – Dec 2012
1. a) Discuss the importance of Marketing Research in the current business environment. Comment on the ways of conducting M.R. in India.
b) Explain the relationship between Data and the Research Process.
2. a) What makes Sampling significant in marketing research studies? Discuss the steps involved in the sampling process.
b) In what situations Qualitative Research is relevant. Explain two methods of conducting Qualitative Research with suitable examples.
3. a) Elaborate on the strategic importance of Questionnaire in conducting market research studies.
b) Burgerking is a fast food firm known for its quality and competitive pricing. Burgerking has developed a new cooking process that makes burgers taste better. However, before the new burger is introduced in the market, taste test will be conducted.
i) How should the sample size for this taste test be determined?
ii) Develop a Questionnaire to obtain feedback post taste test from young college goers.
4. a) Explain and bring out the major differences among, univariate bi – variate and multivariate analysis in marketing research studies with suitable example.
b) What are the major applications areas of marketing research in India? (Avoid reproducing from the course/study material)
MS – 56 Materials Management July – Dec 2012
1. Talk about the Materials Logistics Management program (MLM). Does the MLM stand validated in present business circumstances too? Comment!
2. Identify the elements that determine a stronger and longer buyer-seller relationship. Does multiple sourcing lead to a bad relations with suppliers? Why or Why not?
3. Describe six stages of life cycle of spare parts. Also converse on the importance of each stage.
4. Explicate the Balanced Score Card approach & SCOR framework for performance appraisal.
5. Write shot notes on
a) Manufacturing Execution System (MES)
b) CONWIP models
c) Competitive Bidding and Negotiation
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