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Tuesday 7 August 2012

MBA SMU SEM 4

Spring 2012 

Master of Business Administration - Semester 4
OM0016 – Quality Management
Assignment
Set 2
(60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.     What are the different types of Reliability estimates? What are the important components of retest reliability?
Q2.     What are the different types of Quality Costs? What is the relevance of Cost and Schedule Information in an organisation?

Q3.     What are the basic steps involved in audit reporting? Explain. What is the purpose of product auditing?
Q4.     What is quality culture? Explain the five key drivers that are essential for developing quality culture.
Q5.     For modern products, explain the concepts on what on which design reviews are based
Q6.     What are the five dimensions of the quality that were identified by the SERVQUAL model?


Spring 2012 

Master of Business Administration - Semester 4
OM0017 - Advanced Production Planning and Control
4 Credits
(Book ID: B1342)
Assignment: Set- 1
(60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
1. Explain briefly the main tasks of dispatching, inspecting, expediting, evaluating and controlling inventory and so on by production controls department.
2. Explain briefly the functions of planning in “Facility Planning” for production activities?
3. What are the merits and demerits of batch production? Briefly explain the salient features of PPC for Job production.
4. How do you classify forecasts? Explain Time Series Methods.
5. Explain inventory Management and Control. List the benefits of inventory control.
6. Define deterministic model of inventory control. Explain how economic order quantity can be calculated by model 1.


Spring 2012 

Master of Business Administration - Semester 4
OM0017 - Advanced Production Planning and Control
4 Credits
(Book ID: B1342)
Assignment: Set - 2
(60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
1. Write a note on: a) Lean Manufacturing and b) Agile Manufacturing
2. Differentiate between forward and backward scheduling. Explain automation and the drawbacks associated with automation
3. Explain in brief about Priority Rules for Scheduling?
4. Bring out the differences between productivity and flexibility. And is productivity compromised by introducing flexibility in the manufacturing process? Comment
5. Explain in brief the Goldratt’s “Theory of constraint” and the five focused steps of TOC recommended for solving the constraints/ problems.
6. Explain make or buy decisions and when it is appropriate to consider each respectively.


Spring 2012 

Master of Business Administration - Semester 4
OM0018 – Technology Management
4 Credits
(Book ID: B1326)
Assignment: Set - 1
(60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.     Define the term technology. Write a short note on evolution and growth of technology.
Q2.     Citing an example, state and explain the reasons that compel a company to go for the new technology.
Q3.     Describe some characteristics of technology forecasting. Explain in brief about the six phases in technology forecasting process.
Q4.     Write a short note on technology strategy. Explain in brief about the innovation management.
Q5.     What is the importance of technology diffusion? What are the benefits of technology absorption?
Q6.     Explain the implementation of new technology. Briefly describe the automation decisions.


Spring 2012 

Master of Business Administration - Semester 4
OM0018 – Technology Management
4 Credits
(Book ID: B1326)
Assignment: Set - 2
(60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.     Explain Technology Generation. Explain Technology Development. Discuss the importance Technology Generation and Development.
Q2.     Explain the dimensions of technology transfer and features of technology package.
Q3.     Briefly describe the concept of technology choice. List and explain the steps involved in technology assessment process.
Q4.     Briefly explain the factors influencing the high performance innovative technology based organisations.
Q5.     What is Research and Development (R&D), and how is it managed? Explain the different categories of Intellectual Property Management.
Q6.     Discuss the technology assessment and environmental impact analysis.


Spring 2012 

Master of Business Administration - MBA Semester 4
QM0015 – ISO/QS 9000 Elements
(4 credits)
(Book ID: B1348)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Describe the eight quality management principles on which the quality standards of the ISO 9000 are based.

2. What is QS 9000? Discuss the background of QS 9000.

3. Describe the importance of Quality manual.

4. Discuss the importance of handling of inventory.

5. What is meant by contract review? Explain.

6. What is meant by documentation? What are the main objectives of documentation?


Spring 2012 

Master of Business Administration - MBA Semester 4
QM0015 – ISO/QS 9000 Elements
(4 credits)
(Book ID: B1348)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Write a note on ‘purchasing’ in QS 9000. Explain the importance of ‘purchasing’.

2. What is meant by ‘product identification’ with respect to QS 9000? Explain its importance.

3. Write a note on in-process inspection and testing.

4. Write a note on ‘traceability’ and its importance.

5. How do you evaluate and deal with non-conforming products?

6. Explain the importance of training. What is training needs assessment? What are the activities performed during and after training?


Spring 2012 

Master of Business Administration - MBA Semester 4
QM0016 – Managing Quality in the Organization
(4 credits)
(Book ID: B1349)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Describe the three leadership styles.

2. What is PDCA cycle? How do you implement PDCA cycle?

3. Differentiate between mission statement and vision statement.

4. What do you mean by Strategic Quality Planning? Explain

5. Write a note on customer satisfaction. What is meant by Customer Relationship Management?

6. What are the major responsibilities of Senior Management?


Spring 2012 

Master of Business Administration - MBA Semester 4
QM0016 – Managing Quality in the Organization
(4 credits)
(Book ID: B1349)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Explain the various theories of motivation.

2. Discuss the qualities of an effective leader. Explain any three leadership theories.

3. Write a note on the following: (a) DMAIC methodology and (b) Measurement system Analysis.

4. Explain the steps in decision making.

5. Explain the stages of team development. What are the various types of teams?

6. Describe the principles of business ethics. Explain the importance of Corporate social responsibility


Spring 2012 

Master of Business Administration - MBA Semester 4
QM0017 – Quality Management System
(4 credits)
(Book ID: B1350)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Write a brief note on ISO 9001:2008

2. What is meant by Quality Management System? What are its benefits?

3. Explain in brief the clauses of ISO/TS 16949.

4. Explain the importance of ISO 27001.

5. Explain the importance, features and benefits of ISO 14001.

6. Explain the metrics used in TL 9000


Spring 2012 

Master of Business Administration - MBA Semester 4
QM0017 – Quality Management System
(4 credits)
(Book ID: B1350)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. What is COPC 2000? What are the benefits of COPC 2000?

2. Describe the different CMM levels.

3. Write a brief note on ISO 10002.

4. What is IT Service Management? Write a brief note on ISO 20000.

5. Describe the importance of OHSAS to manufacturing organization.

6. What is HACCP? Discuss the importance and benefits of ISO 22000.


Spring 2012 

Master of Business Administration - MBA Semester 4
QM0018 – Quality Development Methods
(4 credits)
(Book ID: B1351)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. What is meant by performance analysis? Describe the “job performance needs” in an organization.

2. Describe Porter’s “Five forces model”.

3. Define ‘Strategic Quality management’? Explain the steps in strategic quality planning.

4. What are the various concepts and tasks that help you to build a strong partnership with suppliers?

5. Explain the concept of “Value Engineering”. Mention some of the areas around Value Engineering.

6. Describe the steps involved in innovation process in an organization.


Spring 2012 

Master of Business Administration - MBA Semester 4
QM0018 – Quality Development Methods
(4 credits)
(Book ID: B1351)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Write a brief note on Qualitative research method.

2. What is meant by benchmarking? Mention the different types of benchmarking. What are the barriers to successful benchmarking?

3. Describe the two main pillars of Toyota Production system.

4. What is SWOT analysis? Illustrate with an example.

5. Discuss the concept of “Kaizen”. What are its key features?

6. Explain the concept of “Six Sigma”. Who are the key players in Six sigma? How do you calculate DPMO?


Spring 2012 

Master of Business Administration - Semester 4
MH0056: “PR & Marketing for Healthcare Organizations”
(4 credits)
(Book ID: B1320)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Discuss the factors that Attract Corporates to Healthcare.

2. Discuss the significance and justification of marketing of healthcare services.

3. What is the current scenario of healthcare marketing in India?

4. What are the factors that affect healthcare business strategies?

5. Explain in brief SWOT analysis with reference to a healthcare organization.

6. Social and economic characteristics affect the consumption and purchasing habits. Discuss


Spring 2012 

Master of Business Administration - Semester 4
MH0056: “PR & Marketing for Healthcare Organizations”
(4 credits)
(Book ID: B1320)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Discuss the strategies that must be considered for marketing of healthcare organizations.

2. What are ethical principles in healthcare sector?

3. Public relations form an essential part of communication strategy of several business including healthcare. Discuss.

4. What are the types of PR research?

5. What is medical tourism? Why is India emerging as a hub for it?

6. What is the need and importance of public relation in healthcare organization?


Spring / February 2012 

Master of Business Administration- MBA Semester 4
MH0057 –Management of Healthcare Human Resources - 4 Credits
(Book ID: B1321)
Assignment Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.
Q1.     Explain the importance of human resource in healthcare

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